{"title":"Instagram: is it a Social Media Solution to Promote Sustainable Tourism?","authors":"Aprih Santoso, Ardiani Ika Setyowati, V. Vydia","doi":"10.29099/ijair.v6i1.286","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.286","url":null,"abstract":"There is a tourism promotion business phenomenon that is carried out through social media Instagram in the city of Semarang. This phenomenon shows the current realization of tourism promotion activities through Instagram social media, with the aim of research to examine tourism promotion through Instagram social media carried out in Semarang City. This study uses qualitative research with a case study approach by taking tourism research objects in the city of Semarang. Data collection in this study was obtained through interviews, observations, documentation with informants, namely Instagram account admins, Instagram social media users, academics in the tourism sector, and travel agencies that use Instagram social media as a promotional media. The results of the analysis of tourism promotion in Semarang City through Instagram social media are carried out in stages, namely: content creation, platform determination, program planning, program implementation, and monitoring & evaluation. Analysis of the advantages of promotion through Instagram social media, namely promotional media that is not paid, can be used at any time, is easy to use, can be connected to other social media, and has many users. Analysis of the weakness of promotion through Instagram social media is that it must be updated regularly, the authenticity of the product is still in doubt, prone to spamming. Furthermore, the analysis of sharia tourism promotion through Instagram social media has very effective prospects for the future.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133370414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role Career Development, Organizational Citizenship Behavior and Leadership on Teacher Performance: An Empirical Study on Elementary School in Bandung","authors":"Y. Arifin","doi":"10.29099/ijair.v6i1.292","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.292","url":null,"abstract":"This study aims to analyze the relationship of career development, organizational citizenship behavior and leadership to the Head of elementary school performance. This research method is quantitative with data processing tools using SPSS software. Data was obtained through the distribution of online questionnaires to 212 elementary school teachers in Tangerang who were selected using the simple random sampling method. Based on data analysis, it can be concluded that career development has a positive effect on teacher performance, organizational citizenship behavior has a positive effect on teacher performance, leadership has a positive effect on teacher performance and career development, organizational citizenship behavior and leadership simultaneously have a positive and significant effect on teacher performance.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116026638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Remuneration, Work Ethic and Organizational Culture on Improving Human Resource Culture at the Ministry of Religion Office of South Tangerang City","authors":"Sarwani Sarwani","doi":"10.29099/ijair.v6i1.303","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.303","url":null,"abstract":"This study aims to determine the effect of remuneration, work ethic, organizational culture and corporate image on improving the quality of Human Resources at the Office of the Ministry of Religion, South Tangerang. The method used is quantitative, the sampling technique uses saturated sampling totaling 140 respondents. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Remuneration research results have a positive and significant effect on improving the quality of human resources, this is indicated by the value of t count > t table or (7.254 > 1.977) this is strengthened by a significance of 0.000 <0.05. Work ethic has a positive and significant effect on improving the quality of human resources, this is indicated by the value of t count > t table or (8.857 > 1.977) this is strengthened by a significance of 0.000 <0.05. Organizational culture has a positive and significant effect on improving the quality of human resources, this is indicated by the value of t count > t table or (8,155 > 1.977) this is reinforced by a significance of 0.000 <0.05. Remuneration, work ethic and organizational culture simultaneously have a positive and significant effect on quality improvement, this is indicated by the calculated F value > F table (47.619 > 2.670) and sig. < 0.05 (0.000 < 0.05) with an influence contribution of 51.2%. ","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126529502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Implementation of the Community Science Technology Model in Civics Learning to Grow Student Social Intelligence","authors":"Arnie Fajar, Y. Supriadi","doi":"10.29099/ijair.v6i1.288","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.288","url":null,"abstract":"Advances in science and technology, require all humans in the world to adapt to the situation. Likewise in the field of education in schools. Almost all students in Indonesia use mobile phones as their social media, including students at SMP Negeri 1 Jatinangor Sumedang. Based on observations of students in Civics lessons, it appears that the attitudes of students lack social intelligence, such as lacking problem solving skills, communicating, expressing opinions, and listening to other people's opinions. This study aims to determine how the application of the Community Science Technology Model in growing the social intelligence of students in class VII-1 SMP Negeri 1 Jatinangor Sumedang. The research approach used is qualitative with Classroom Action Research methods. The results showed that there was a growth in the social intelligence of students from cycles I, II, and III. The problem solving skills of students grew from 14 people (cycle I), to 22 people (cycle II), and 24 people (cycle III). The ability to communicate grew from 11 people (cycle I) to 18 people (cycle II), and became 20 people in cycle III. Likewise, students' ability to listen to others grew from 14 people (cycle I) to 19 people (cycle II), and became 20 people in cycle III.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121974937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Marketing & Digital Entrepreneurship During Social Restriction Policy in Indonesia","authors":"H. Margono","doi":"10.29099/ijair.v6i1.339","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.339","url":null,"abstract":"Although marketing and entrepreneurship are not new concepts, in times of social restrictions due to the pandemic generated by Covid 19, which has limited at least half of the world's population, marketing and entrepreneurship, such as MSMEs, have been significantly impacted. The intensity of consumers and the declining flow of goods and services resulted in a reduction in the income of business actors and a decrease in the flow of goods and services traded. This study discusses marketing and entrepreneurship in the era of social restriction policies. The research methodology uses a qualitative approach with a descriptive method. The results of the study show that the decline in marketing as a result of COVID-19 has caused entrepreneurs who are generally SMEs to transform into digital entrepreneurs by adopting digital technology and digital marketing. . However, in this study, the authors also found that the process of transformation into a digital entrepreneur cannot be done without the support of the government through the promotion of digitalization of the entrepreneurial sector such as the entrepreneurship sector. In general, the conclusion from the entrepreneurial side is that businesses must grow according to consumer needs, namely where they want to go and under any conditions. This is where the need to transform marketing and entrepreneurship into digital entrepreneurship and digital marketing.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134421551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Iyus Rustandi, A. Rosid, Deswara Deswara, Dini Riani
{"title":"Did Job Satisfaction and Organizational Commitment Reinforce Hospital Employees Organizational Citizenship Behaviour During Covid-19 Pandemic?","authors":"Iyus Rustandi, A. Rosid, Deswara Deswara, Dini Riani","doi":"10.29099/ijair.v6i1.334","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.334","url":null,"abstract":"The purpose of this study was to analyze the relationship between the variable Job Satisfaction and Organizational Citizenship Behavior and to analyze the relationship between the variables Organizational Commitment and Organizational Citizenship Behavior among hospital employees; during the covid-19 pandemic. This study uses a quantitative survey method, the respondents of this study were 350 hospital employees in Jakarta who were selected by simple random sampling method. Data analysis used Structural Equation Modeling (SEM) with SmartPLS 3.0 software as a tool. The data of this research was obtained by distributing online questionnaires which were distributed through social media. The conclusion of this study is that job satisfaction partially has a positive and significant effect on Organizational Citizenship Behavior, organizational commitment has a positive and significant effect on Organizational Citizenship Behavior.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131129773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ahmad Syarief Iskandar, Muzayyanah Jabani, Muh. Shadri Kahar Muang
{"title":"BSI COMPETITIVE STRATEGY AFFECT PURCHASING DECISIONS OF CONVENTIONAL BANK CUSTOMERS IN INDONESIA","authors":"Ahmad Syarief Iskandar, Muzayyanah Jabani, Muh. Shadri Kahar Muang","doi":"10.29099/ijair.v6i1.305","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.305","url":null,"abstract":"This study tries to explain and analyze what strategies Bank BSI has in its competitive process, and how it affects the purchasing decisions of conventional bank customers. The study of competitive strategy at BSI bank is very strategic to discuss because it is a study of contemporary issues and is urgently needed at a time when Islamic banking institutions are becoming mainstream for customers in Indonesia. This research is reveal that The cost leadership variable has a positive and significant effect on purchasing decisions at Bank BSI. Variable differentiation has a significant positive effect on purchasing decisions at Bank BSI, which means that the better differentiation at Bank BSI, it will not improve purchasing decisions. customer. variable focus has a positive and significant effect on purchasing decisions on BSI bank products, which means the better the focus at BSI Bank, the better purchasing decisions will be. The limitation of this research is that it has not conducted experimental research related to consumer psychology. In-depth research on consumers needs to be done qualitatively with a phenomenological approach. In addition, the population space is very small so that the sampling technique only makes cluster sampling limited to one area so that it is possible to choose a larger cluster sampling area.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128570170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Financial Management System (QRIS) based on UTAUT Model Approach in Jabodetabek","authors":"A. Kadim, Nardi Sunardi","doi":"10.29099/ijair.v6i1.282","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.282","url":null,"abstract":"The focus of this research is the use of e-money information technology by adapting the UTAUT model to determine the effect of performance expectations, business expectations, social influences and facilitation conditions to public interest in using Server Base Payment System: Quick Response Code Indonesian Standard (QRIS) in Jabodetabek. This study uses a quantitative descriptive method. The population of this study was Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek) citizen and the sample of fespondent are 125 by using targeted sampling method. Data analysis by lisrel. The results of this study informed that behavioral intersest was not affect with positive and significant by performance expectations and social influence but was affect with positive and signifianct by effort expectation. Jabodetabek citizens usage behavior in QRIS payment tools was affect with positive and significant by facilities conditions and behavioral interest.","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134448011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence Of Digital Leadership And Digital Collaboration On The Digital Skill Of Manufacturing Managers In Tangerang","authors":"Ali Zaenal Abidin","doi":"10.29099/ijair.v6i1.330","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.330","url":null,"abstract":"Inequality in terms of digital skills is a challenge faced by organizations, both companies and governments to ensure productivity and effectiveness in working from home during Covid-19. The development of digital skills is an important factor that this article tries to discuss. Are the digital skills of employees who do WFH influenced more by the digital leadership of their supervisors or by the digital collaboration they do in their work teams? Empirical research that is cross sectional and involves 160 Manufatur Managers in Tangerang as respondents. Collecting data using an online-questionnaire with a convenience approach and snowballing as a sampling method. The data obtained were analyzed using structural equation modeling based on partial least squares in the format of first order constructs. The results of statistical hypothesis testing explain that digital skills are significantly influenced by digital collaboration and digital collaboration is influenced by digital leadership. Digital leadership has an indirect effect on digital skills. Supervisor leadership during the COVID-19 period should be more directed to encourage the development of digital collaboration so that through this digital skills develop","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116085196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence Of Relationship and Quality of Service on Customer Trust and The Impact On Customer Loyalty","authors":"U. Ahidin, Icih Tarsih, S. Budiman, Kasmad Kasmad","doi":"10.29099/ijair.v6i1.291","DOIUrl":"https://doi.org/10.29099/ijair.v6i1.291","url":null,"abstract":"The purpose of this study was to study the empirical relationship to trust, service quality to trust, relationship and service quality to trust, and trust in loyalty, both partially and simultaneously at PT BPR Makmur Artha Sedaya Pamulang, South Tangerang City. Quantitative associative research methods with verification research. PT BPR Makmur Artha Sedaya Pamulang Kota Tangerang Selatan. A total of 1153 income. The number of research samples is 92 respondents. Method of collecting data; observation, documentation, and questionnaire. Data analysis method; Analysis of the feasibility test of the data, namely Validity Test, Reliability Test, and Classical Assumption Test. Data analysis using inferencing statistics: Simple Linear Regression Test, Multiple Linear Regression Test, Determination Coefficient Test, Hypothesis Test (t-Test and Test f). The results showed that there was a positive and significant relationship between the relationship to trust, related positively and significantly to the partial quality of trust, positively and significantly related simultaneously between the relationship and service quality to trust, positively and significantly related to the trust priority to sales loyalty at PT. BPR Makmur Artha Sedaya Pamulang City of South Tangerang","PeriodicalId":334856,"journal":{"name":"International Journal of Artificial Intelligence Research","volume":"135 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127296060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}