{"title":"Research on the American Market Entry and Development Strategy of Gua Gua Long","authors":"Lu Sheng","doi":"10.2991/aebmr.k.220307.284","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.284","url":null,"abstract":"This paper mainly describes the history and development of American education. Furthermore, it demonstrates the principle of combining mainstream American education methods with children's online education products to achieve high-quality education. Next, it analyzes the pros and cons of Gua Gua Long, a Chinese children's online education product, through courses range, education quality, and brand awareness. Meanwhile, it briefly introduces the development history of Gua Gua Long’s company ByteDance especially for its strong capital and advanced Internet technologies. At the same time, it provides strategic research for entry into the U.S. market of Gua Gua Long. This paper uses comparative analysis to contrast the mainstream American children's education methods such as Waldorf, Montessori, and Reggio Emilia. It is stimulating the size of the U.S. children's online education market with estimation method. The paper analyzes three major competing products, including ABCmouse, Osmo, and Outschool in the U.S children online education market through case study method. To attain an objective outcome, the paper demonstrates the advantages and disadvantages of Gua Gua Long, the strength and future development of ByteDance, and the corresponding strategies for entering the American market. In conclusion, Gua Gua Long should use ByteDance’s advanced Internet technologies and huge financial strength to build its brand, expand product coverage and enhance education quality to meet the demand of the American market. More importantly, Gua Gua Long could take Tik Tok as the entry point to compete in the U.S. market.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128369130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Process of Test the Single-factor Capital Asset Pricing Model","authors":"Zhen Wang","doi":"10.2991/aebmr.k.220307.338","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.338","url":null,"abstract":"The primary purpose is to test the Single-factor Capital Asset Pricing Model (CAPM) based on the Australian stock exchange market. At the same time, previous research explained the limitations and shortcomings of the Single-factor CAPM model and briefly introduced the optimization and change of the CAPM. This paper also points out whether investors and researchers can continue to use Treasury bonds as risk-free assets based on the high inflation rate in the United States.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128257010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
You-Yu Dai, Feng Du, Xiaonan Feng, Yi-Chin Liu, Huixin Wang
{"title":"Research on the Countermeasures for the Development of “Non-destination Routes” of Chinese Homeport Cruise Products","authors":"You-Yu Dai, Feng Du, Xiaonan Feng, Yi-Chin Liu, Huixin Wang","doi":"10.2991/aebmr.k.220307.547","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.547","url":null,"abstract":"Chinese cruise tourism products are seriously homogeneous, which significantly limits the sustainability, healthy and rapid development of China's cruise market. The study aims to provide planning suggestions for Chinese \"non-destination route\" cruise tourism products and increase the diversity of tourism products beyond traditional routes. This study obtains seven attributes of free destination cruise tourism products through expert interviews and literature review. Four of them have two levels, and the other three attributes have only one story. Combined with orthogonal design, eleven alternatives are provided to participants for preference ranking evaluation, and then joint selection modes are applied to analyse the results. The results show that the number of beds is the most important in the relative importance analysis, followed are sailing time, cabin type, and ship type tonnage. It is suggested that the operators arrange the whole itinerary within 1-2 or 3-4 nights when developing cruise tourism production for accessible destination routes to provide tourists with relaxed and comfortable cabin environment, sufficient and pleasant cruise experience, and various island-hopping fun.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127248990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Importance of Community Participation on Ancient Village Tourism Development of China","authors":"Yanjun Liu","doi":"10.2991/aebmr.k.220307.532","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.532","url":null,"abstract":"Ancient villages contain rich historical and cultural resources, which plays an important role in promoting the historical and cultural development of a country. The development of ancient village tourism is actually a kind of inheritance of history and culture of China, and also contributes to the local economic development. However, in the process of ancient village tourism development, the conflicts between community residents and tourism development is increasingly prominent. This paper aims to explore the new mode of community participation in ancient village tourism to promote the sustainable development of Ancient village tourism in China.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129946153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of COVID-19 on Perth House Price","authors":"Yue Hu","doi":"10.2991/aebmr.k.220307.203","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.203","url":null,"abstract":"","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131052362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Differences Between Globalization and Customized Marketing Strategies-Take KFC and McDonald’s in China as an Example","authors":"Yiling Wu","doi":"10.2991/aebmr.k.220307.387","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.387","url":null,"abstract":"","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130737129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"International Disputes of the IMF: A Review","authors":"Yiqian Zhu","doi":"10.2991/aebmr.k.220307.308","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.308","url":null,"abstract":"This article mainly analyses whether its benefits outweigh its harms or whether its harms outweigh its benefits. It reviews the literature from the two aspects of conditionality and IMF's internal defects. It concludes that from the perspective of conditionality, the conditions put forward by the IMF to a country are too rigid and not targeted. The reduction of social expenditure required by it leads to more serious social problems. Judging from the defects of the IMF itself, the IMF may be used by the government as a tool to persuade voters to a certain extent. Thus, it may indeed lead to moral hazard. The IMF's position as both lender and supervisor makes its policies ineffective. Furthermore a large number of documents point out that the United States and the G7 do benefit from the IMF and have great power. Finally, the paper analyzes the role of IMF in avoiding default. The summary and analysis of this paper hopes to contribute to the research in this field.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132386794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Does Drinking Truly Cut Down Individual Income?","authors":"Keshi Jiang, Xingpei Li, Zening Zhao","doi":"10.2991/aebmr.k.220307.086","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.086","url":null,"abstract":"This paper examines whether drinking frequency is related to residents’ income. Based on National Longitudinal Survey of Youth (NLSY) data, we find an inverted U-shaped relationship between them. Then, residents' drinking frequency in 1989 is utilized as an instrumental variable to modify the endogeneity, verifying the result that moderate drinking will increase residents' income and the best drinking frequency is 15.03 times per month. We explain the conclusion from the mechanism of improving health status and increasing social intercourse opportunities. On this basis, a gender heterogeneity analysis is carried out on the impact of drinking frequency on income. According to the results, the income promotion effect and optimal drinking frequency of moderate drinking in men are significantly higher than those in women. Moreover, the income of women in childbearing period is mainly affected by marriage and children, while drinking behaviour is not closely related to it. These results shed light for the formation of residents' healthy drinking habits and provided substantial evidence for measuring the economic effect on alcohol consumption.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"285 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132418842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of China’s New Energy Vehicles on the Realization of Carbon “Zero-emission” and Future Trend Analysis","authors":"Hanzi Gong, Xinran Shi, Xinyue Zou","doi":"10.2991/aebmr.k.220307.250","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.250","url":null,"abstract":"The \"green earth\" is the common home for human survival and development. Climate change is a serious challenge to the earth's ecosystem since global industrialization and energy is the fundamental problem of human society. Under the pressure of energy crisis and environmental pollution, it has become an inevitable choice to find new energy vehicles to replace fuel cars, however, the new energy vehicles, mainly pure electric vehicles and hybrid vehicles, are not completely harmless to the environment. The reason is that China's thermal power generation method is also very polluting, and the power industry has become one of the largest polluting industries in China. Based on the meaning of carbon neutrality, this paper explores the impact of new energy vehicles in China on the market to achieve carbon \"zero emissions\", and analyses the contribution of new energy vehicles to the reduction of oil consumption and carbon emissions generated during battery power generation by accounting for the carbon emissions of new energy vehicles, providing a practical and effective solution to seek green development of the new energy vehicle industry from the top level. This paper argues that to achieve the goal of carbon neutrality by 2060, China needs to continuously optimize the supply and demand structure of new energy vehicles and vigorously develop the photovoltaic industry, which will be a huge driving force for achieving a low-carbon economy.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132994900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Motivation of New Generation Knowledge Employees -- A Study of Huawei Company in China","authors":"Yuxuan Zuo","doi":"10.2991/aebmr.k.220307.094","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.094","url":null,"abstract":"New generation employees who were born in the 1990s and 1980s represent the largest proportion of current work market worldwide. These knowledge-based employees in China are labelled ‘ new generation employees’, which is similar to a term of ‘Millennials’ or ‘Generation Y’ in Western countries. Due to employees unique characteristics and increasing numbers in the workplace, how to motivate new generation knowledge employees has become more and more important for managers. The study in the paper is based on the motivation theories, and adopts case study. In this paper, it mainly explain motivation theories and discuss the motivation measures through Huawei case in China. Finally, it will be concluded that effective measures for new generation knowledge employees in reward management, training and coaching, career development and performance management.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130407796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}