{"title":"Exploring Wine Tourism Experience Constructs: A Qualitative Approach","authors":"Yuqing Zhang, Hoffer Lee","doi":"10.2991/aebmr.k.220307.530","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.530","url":null,"abstract":"Wine tourism is getting popular in market throughout the world and wine tourism experience keep arousing tourism scholars’ attention. However, for what constructs a wine tourism experience still remains debated. This study aims to identify the underpinning constructs of wine tourism experience using a qualitative approach. Systematic literature review and participative observation methods were employed to explore the seemingly amorphous features of wine tourism experience. Research findings suggest that wine tourism experience is a multi-dimentional construct with six dimensions, namely, escape, esthetic, education, entertainment, novelty and hedonism. The results of study provide with practical implications for wine tourism operations with respect to experiential product development and marketing initiatives.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127620966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Market Strategies of Apple in China","authors":"Bingyan Lu","doi":"10.2991/aebmr.k.220307.186","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.186","url":null,"abstract":"The purpose of this paper is to find the Apple' marketing strategies in Chinese market, one of the most successful smartphone brands in the world. This paper will give the details of Apple marketing strategies in China, a marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers product, price, place, and promotion. The methodology is literature review that the market strategies in China and why Apple can keep the lead in China smartphone market. Apple had use a good market strategy, whether in attracting customers or selling the product.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128991731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Constructing the Meaning of Martial Arts Situationalization in the Context of Internet + Sports","authors":"Xiaofeng Wu, Qi Zhou","doi":"10.2991/aebmr.k.220307.509","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.509","url":null,"abstract":"Using the literature method and comparative analysis method, we analyze the phenomenon of traditional martial arts from \"competition\" to \"artistry\" in the digital era, with the \"immersion\" of western technocratic ideas and sports development models. How China's traditional martial arts have returned to \"break the circle\" by riding the \"information\" train under the \"influence\" of Western technocratic ideas and sports development models; how China's traditional martial arts have returned to \"break the circle\" with events such as Xu Xiaodong's \"counterfeiting\" and Ma Baoguo's \"beating\"; and how China's traditional martial arts have returned to \"break the circle\" by riding the \"information\" train. With the fermentation of events such as Xu Xiaodong's \"counterfeiting\" and Ma Baoguo's \"beating\", how China's traditional martial arts can regain confidence and realize the return of \"self-confidence\". The purpose of this paper is to explore the use of traditional martial arts \"scenario exhibition\" to awaken people's respect and love for traditional martial arts. With the empowerment of virtual reality technology, the traditional martial arts in the digital era are created.we can combine the truth and fun into the spatial field of the virtual reality environment transformation, to make the public can experience the traditional martial arts in the \"scenario exhibition\" , and clear the origin of the traditional martial arts. According to the characteristics of traditional martial arts and the features of virtual reality technology, the Situationalization of traditional martial arts can adopt the following scheme: fitsr of all,fuse culture in everything; second , face the truth by ancient and modern dialogue ;last but not least , be concerned about the public.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125529194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Research of Fama-French Three-factor Model’s Applications in the Chinese Stock Market after the Financial Crisis","authors":"Zhaojun Guo, Yajun Shen, Zheyi Tang, Luyuan Wang","doi":"10.2991/aebmr.k.220307.129","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.129","url":null,"abstract":"Nowadays, arguments about the three-factor model by Fama and French are becoming more and more various. In contrast, the effect that this model generates in China's stock market is still not confirmed. This study employed the three-factor model to determine factors that have a big influence on the Chinese stock market and tell whether the three-factor model applies to the Chinese stock market. The regression between the portfolio returns and three factors was explored in the procedure of this study. As a result, we obtain that the market risk plays an important role in determining the price of stocks. However, the \"big company effect\" also exists, and elements affecting the stock pricing had not been all explained with the model used, which revealed that the existence of other potential factors also affects stock pricing.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126645900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of the Epidemic on E-commerce Industry","authors":"Yantong Chen, Mingli Hou, Yimin Lou, Yue Zhao","doi":"10.2991/aebmr.k.220307.360","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.360","url":null,"abstract":"Under the condition that the COVID-19 spread all over the world, the economy is affected negatively. The government published some policies to pretend people from the virus. At the same time, global commerce is affected. In this condition, e-commerce met its opportunity and risk. This paper contains some statistics and analyses to explain the development of e-commerce. During the related research, it is said that due to the spread of the virus, people tend to decrease their social activities and change their approach to shopping. When the demand for online shopping increases, people still worry about logistics delays, supply shortages, and food safety. The analysis of the environment includes policy, economy, society, and technology. Confronting with the virus, many countries published policies to face this epidemic and many companies tend to develop online shopping. Besides, people were more likely to purchase online with the development and spread of the mobile phone as well as the mobile payment. It is discovered that some factors, like advanced technology, free delivery, lower price, and reviews from other customers, can be used to explain people's activities. Eventually, some solutions are mentioned to solve problems. To solve the lack of commodities, the store owners tend to sell them in advance through live telecasts. Moreover, to reduce people's anxiety about the safety of frozen food, a mobile tracking system is supposed to be built up and companies' epidemic prevention situation can also be shown.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126781519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"High-end Sports Tourism: Concept Definition, Experience Dimension Identification and Scale Development","authors":"Lu Yuyang, Lu Changbao","doi":"10.2991/aebmr.k.220307.522","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.522","url":null,"abstract":"The high-end sports tourism industry develops rapidly, but the related theory exploration obviously lags behind. As a new form of tourism, high-end sports tourism is lack of discussion and theoretical gap in terms of concept definition, experience dimension identification, which will certainly affect the expansion of high-end sports tourism research and further development of the industry. In order to solve the above problems, the study selects the most representative high-end sports tourism events in China, summarizes the definition of high-end sports tourism from the perspective of thematic study, and based on the prototype theory, on the basis of strictly following the development process of the scale, through qualitative research and empirical research, the measurement model of high-end sports tourism is constructed. It concludes that the experience of high-end sports tourism includes five dimensions, namely, hedonism, challenge, culture, sociality and symbolism. This study is the first comprehensive analysis of the product experience dimension of high-end sports tourism, and provides a relatively reliable measurement tool for the follow-up study of high-end sports tourism.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126931599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Discussion on the Reform and Innovation of Mengniu Dairy’s Business Model Based on Time","authors":"Yuyang Wu","doi":"10.2991/aebmr.k.220307.188","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.188","url":null,"abstract":"With the development of the world economy and the rapid implementation of poverty alleviation in China, people's demand for quality of life has shifted from basic food and clothing to the growing need for a better life, so the demand for the dairy industry has also increased substantially. As a leading brand in China's dairy industry, Mengniu Dairy has possessed a number of dominant products and high development in multiple areas, like room temperature milk, low temperature milk, iced milk products and milk powder in just twenty years. Therefore, it is certain that Mengniu Dairy has undergone great changes in its business model since the beginning of its establishment. By referring to a large number of relevant papers, this paper will take time as the mainline, focusing on the business model reform and innovation of Mengniu Dairy, including the crisis it was facing, the measures it took, and the corresponding effects it brought. At the end of the article, according to the problems and solutions written above, Mengniu Dairy should pay same attention to both customers and the quality of products. What is more, focusing more on cutting waste during the process of production is of great necessity.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123153227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Epidemic on Technology Companies","authors":"H. Wang","doi":"10.2991/aebmr.k.220307.290","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.290","url":null,"abstract":"The sudden epidemic in 2020 caused a rapid decline in the global economy, many famous companies declared bankruptcy due to the COVID-19. During the epidemic, many countries issued different rules in response to the epidemic. For example, the Chinese government announced at the beginning of 2020 that most foreign flights have been suspended. It is required that those who go to other places within 15 days need to be isolated at home for more than 21 days, and it is also forbidden to gather too many people. At present, most people must wear masks when they go to public places. These regulations also make it more difficult for technology companies to operate, because factories cannot produce, and people cannot go to the office to work and meetings together. This study studies the different effects of the COVID-19 on technology companies. It has concluded that the epidemic will not only bring bad effects to technology companies such as production suspension and sales decline, but also bring many opportunities for technology companies to develop in the future. During the isolation, people got used to online conferences. Also, realized the importance of artificial intelligence robots and other technological products. In addition, both investors and the government support the development of technology companies, which means that the development trend of technology companies in the future will be better.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"302 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123199081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What are the Prerequisites for Starting a Startup Company?","authors":"Z. Yuan","doi":"10.2991/aebmr.k.220307.296","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.296","url":null,"abstract":"The establishment of a startup company requires many elements. In the 20th century, people realized that technology was the primarily productive force. In addition, there are many conditions to meet one by one. Only in this way can the establishment, development, and future of the startup company be guaranteed. Based on the analysis of the direct requisites, such as company's operating funds and financing capabilities, and indirect requisites of startups, for example the founder's personality and management model, we verify the importance of these conditions. This research improved our understanding of the relationship between founders' social capital, business model development, and the success of early Internet startups. In this article, we discussed the importance of innovation, leadership and financing, and demonstrated the impact of these factors on startups.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"194 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123368108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How Do Different Education Levels of Couples Affect Marriage?","authors":"Wenhao Zhang","doi":"10.2991/aebmr.k.220307.415","DOIUrl":"https://doi.org/10.2991/aebmr.k.220307.415","url":null,"abstract":"In the real world, the number of couples with different levels of education is on the rise, so it is important to look at the consequences on marriage. To do the research, the tool we use is Stata. We set two regression lines: the first one tests the correlation between divorce, separation, and couples with different levels of education, and the second one tests whether the husband with a higher education level has different extent effect on causing the divorce and separation compared to the situation that wife has higher education level. From the results, we have two main findings. Firstly, there is a positive relationship between different education levels of couples and divorce, separation. Secondly, if the wife has a higher education level than the husband, there is a higher probability of divorce, separation. In the end, we give a further discussion on results to try to explain such phenomenon.","PeriodicalId":333050,"journal":{"name":"Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)","volume":"152 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126199290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}