Discussion on the Reform and Innovation of Mengniu Dairy’s Business Model Based on Time

Abstract

With the development of the world economy and the rapid implementation of poverty alleviation in China, people's demand for quality of life has shifted from basic food and clothing to the growing need for a better life, so the demand for the dairy industry has also increased substantially. As a leading brand in China's dairy industry, Mengniu Dairy has possessed a number of dominant products and high development in multiple areas, like room temperature milk, low temperature milk, iced milk products and milk powder in just twenty years. Therefore, it is certain that Mengniu Dairy has undergone great changes in its business model since the beginning of its establishment. By referring to a large number of relevant papers, this paper will take time as the mainline, focusing on the business model reform and innovation of Mengniu Dairy, including the crisis it was facing, the measures it took, and the corresponding effects it brought. At the end of the article, according to the problems and solutions written above, Mengniu Dairy should pay same attention to both customers and the quality of products. What is more, focusing more on cutting waste during the process of production is of great necessity.