Research on Motivation of New Generation Knowledge Employees -- A Study of Huawei Company in China

Abstract

New generation employees who were born in the 1990s and 1980s represent the largest proportion of current work market worldwide. These knowledge-based employees in China are labelled ‘ new generation employees’, which is similar to a term of ‘Millennials’ or ‘Generation Y’ in Western countries. Due to employees unique characteristics and increasing numbers in the workplace, how to motivate new generation knowledge employees has become more and more important for managers. The study in the paper is based on the motivation theories, and adopts case study. In this paper, it mainly explain motivation theories and discuss the motivation measures through Huawei case in China. Finally, it will be concluded that effective measures for new generation knowledge employees in reward management, training and coaching, career development and performance management.