C. Henninger, Eri Amasawa, T. Brydges, Felix M. Piontek
{"title":"My Wardrobe in the Cloud","authors":"C. Henninger, Eri Amasawa, T. Brydges, Felix M. Piontek","doi":"10.4018/978-1-7998-7545-1.ch007","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch007","url":null,"abstract":"In response to the 2008 global financial crisis, a range of disruptive business model innovations emerged. The fashion industry saw the introduction of fashion rental platforms, aimed at appealing to price-conscious consumers still hungry for the latest styles. While these new business models filled a gap in the market and saw, in some cases, profit in the millions, the phenomenon remained rather niche. The recent pandemic, alongside other isomorphic pressures, have put further constraints on these fashion rental businesses and their entrepreneurs, leaving them struggling in the current economic climate. This chapter explores the entrepreneurial motivations behind rental platforms, the different platform models in operation, and the challenges these businesses face in the 21st century, including increased technological developments, environmental sustainability, and external pressures, such as the most recent pandemic, which saw economies shutting down. Empirically, the authors draw upon a novel dataset comprising six international case studies.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127121131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examining Virtual Classroom Platforms in Hospitality Education","authors":"Pratik Ghosh, Deepika Jhamb","doi":"10.4018/978-1-7998-7545-1.ch019","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch019","url":null,"abstract":"Though hospitality education relies strongly on experiential learning, the COVID-19 pandemic has compelled all the higher educational institutions including the institute of hotel managements (IHMs) to restrict on-campus learning. As the only possible solution to deliver uninterrupted knowledge and skills to the students under these adverse circumstances, the management of these IHMs has quickly retorted to virtual classrooms. Many virtual platforms such as Google Meet, Microsoft Teams, Zoom, Cisco Webex, etc. emerged as the elixir for the institutions with customized features to fulfil the learning needs of the students. This necessitates the need to not only examine and compare the perceptions of these platforms based on virtual classroom service quality, perceived ease of use, and perceived usefulness but also to understand the impact of these perceptions on the future scope in terms of satisfaction and behavioral intentions of the hospitality students in IHMs.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124845934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Transformation and the Evolution of the Platform Economy","authors":"Max Shatkin","doi":"10.4018/978-1-7998-7545-1.ch001","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch001","url":null,"abstract":"This chapter provides an overview of the evolution of the platform economy through the lens of digital transformation and transit from Industry 3.0 (I3.0) to Industry 4.0 (I4.0). The platform economy belongs to both I3.0 and I4.0 and goes through two cycles of digital transformation within them. In I3.0, the starting point of the platform economy is the digitization of social and commercial interactions over user-generated content. The resulting issues of trust and regulation of user interactions find solutions in new business models based on online reputation systems and algorithmic regulation. The specificity of I4.0 is the tendency to platform products, homes, factories, and cities through broad digitization of interactions between humans and things, and things and things. For the platform economy, the new cycle of digital transformation in the context of I4.0 means creating business models based on the ultimate customization of both the production and consumption of product-as-platforms and the rental of digital product models.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129958513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Shipment Tracking, Delivery Speed, and Product Presentation as Antecedents of Repurchase Intention","authors":"Urvashi Tandon","doi":"10.4018/978-1-7998-7545-1.ch010","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch010","url":null,"abstract":"The chapter aims at understanding the predictors of attitude and repurchase intention with online shopping in India by using signaling theory. This research validates shipment tracking, delivery speed, and product presentation as new predictors influencing attitude towards online purchase. It also validates trust as a mediator between attitude and repurchase intention. Data was collected through a self-administered and structured questionnaire targeting online shoppers in North Indian states. A sample of 519 online shoppers was considered in this research. Structural equation modelling (SEM) was used to evaluate the interrelationships among constructs. To examine the hypothesized relationships, path analysis was carried out. The findings of the chapter revealed that delivery speed and product presentation had a significant positive impact on attitude towards online shopping. In contrast, shipment tracking emerged as non-significant antecedent of attitude. The study further empirically provides the evidence that trust mediates the relationship between attitude and repurchase intention.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116507379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Landscape of Social Commerce in Indonesia","authors":"Adilla Anggraeni, Derian Felix","doi":"10.4018/978-1-7998-7545-1.ch016","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch016","url":null,"abstract":"Social commerce is a growing research field. However, there is still limited discussion on how social commerce companies can thrive in the emerging market such as Indonesia given some differences in terms of customer and other supporting infrastructure characteristics. The chapter covers the growth of social commerce, Indonesian social commerce landscape, and different elements of social commerce including customer engagement, customer interaction, and digital influencers. It is expected that this chapter can provide better insights into social commerce in Indonesia.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"421 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133489409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer Satisfaction Towards Online Shopping by Empirical Validation of Self-Determination Theory","authors":"Urvashi Tandon, Myriam Ertz","doi":"10.4018/978-1-7998-7545-1.ch008","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch008","url":null,"abstract":"The chapter aims at understanding the predictors of customer satisfaction with online shopping in India by using self-determination theory. This research validates perceived enjoyment, social influence, social media interactions, reverse logistics, and pay-on-delivery (POD) mode of payment as new predictors of customer satisfaction in online shopping. Data was collected through a self-administered and structured questionnaire targeting online shoppers in North Indian states. A sample of 424 online shoppers was considered in this research. Structural equation modelling (SEM) was used to evaluate the constructs. CFA was applied to calculate validity and composite reliability. To examine the hypothesized relationships, path analysis was carried out. The findings of the chapter revealed that social influence, reverse logistics, and POD mode of payment had a significant positive impact on customer satisfaction. Perceived enjoyment emerged as the strongest predictor of online shopping satisfaction. In contrast, social media interactions emerged as non-significant.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124704676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Joan Torrent‐Sellens, Pilar Ficapal‐Cusí, Myriam Ertz
{"title":"Motivations for Labour Provision on Digital Platforms in Europe","authors":"Joan Torrent‐Sellens, Pilar Ficapal‐Cusí, Myriam Ertz","doi":"10.4018/978-1-7998-7545-1.ch004","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch004","url":null,"abstract":"Research on the gig economy has rarely addressed the study on the motivations for the provision of labour services on digital platforms. Through a sample of 3,619 gigers in Europe, obtained from the COLLEM research, results have been obtained for labour providers (only gigers) and for labour and capital use providers (gigers and renters). The valuation of labour, being an internal resource of the gigers, has a great set of economic foundations, working conditions, and labour relations. On the other hand, the valuation of labour and capital uses is more focused on their economic and labour relations fundamentals, notably reducing the role of working conditions. These motivations suggest different platform strategies and public employment policies for both groups. While the promotion of the general job quality would also encourage the gig-job quality, the promotion of the labour and capital uses valuation requires specific actions on the platform operations.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127941565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shashi, Rajwinder Singh, Piera Centobelli, R. Cerchione
{"title":"Digitization of Information Sharing to Minimize the Impact of COVID-19 in the Food Supply Chain","authors":"Shashi, Rajwinder Singh, Piera Centobelli, R. Cerchione","doi":"10.4018/978-1-7998-7545-1.ch011","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch011","url":null,"abstract":"In this COVID-19 pandemic, the production, distribution, and demand fulfillment of perishable food products emerged as a foremost challenge for the supply chain due to the unavailability of timely and accurate information sharing. This study aims to test the relationships between the different types of information sharing, cost-saving performance, and supply chain relationships. In doing so, a survey study was carried out involving food supply chain practitioners, and proposed research claims were tested using a structural equation modeling approach. The results confirmed the positive impact of day-to-day information and periodic information on cost-saving performance and supply chain relationships. However, the impact of day-to-day information was significantly higher on cost-saving performance and supply chain relationships than the impact of periodic information. The study findings may support supply chain practitioners in understanding the different types of information that need to be shared in networks and their related impact on the overall profitability of the supply chain.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133187951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Merchants Competing on E-Commerce Platforms","authors":"Atilla Wohllebe","doi":"10.4018/978-1-7998-7545-1.ch009","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch009","url":null,"abstract":"The importance of marketplaces in e-commerce has increased. More and more merchants are trying to use e-commerce platforms as a distribution channel. With the increasing competition, merchants are faced with the challenge of continuing to sell their products to consumers through marketplaces at a profit. This is especially true if the consumer has already chosen a certain product and now only decides from which merchant to buy the product. This chapter therefore examines for different customer segments which merchant-related factors — also and in particular apart from the price — influence the purchase decision. After reviewing relevant literature, various factors are identified through structured interviews. An online survey is then used to simulate a total of 3,485 purchase decisions with different factor characteristics. In addition to the price, the ratings of a merchant and the delivery time are identified as central factors influencing the purchase decision.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130324354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Look at the New Online Consumer Behavior on Social Media Platforms","authors":"A. Rosário","doi":"10.4018/978-1-7998-7545-1.ch015","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch015","url":null,"abstract":"Technological advances have caused great business changes. In this new business environment, the internet has become an indispensable technology tool in the creation of new business models, based on the exchange relations between customers/suppliers/distributors/partners, with a significant increase in online purchasing transactions. This virtual environment has provided the development of e-commerce and efficiency gains and influences changes in consumer habits, thus changing consumer behavior. The online purchase presents an important change in consumer behavior; thus, the understanding of online consumer behavior is essential to understand the impact of this behavior on business. This chapter follows a systematic analysis of the literature with a qualitative approach to online consumer behavior in the last 5 years (2015-2020) in order to verify research topics and development patterns. The aim is to identify trends in online consumer behavior and recognize research gaps by providing avenues for further research into online consumer behavior.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133854984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}