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Handbook of Research on the Platform Economy and the Evolution of E-Commerce最新文献

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Flattening Relations in the Sharing Economy 共享经济中的扁平化关系
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch002
Alexandre Borba da Silveira, Norberto Hoppen, Patricia Kinast De Camillis
{"title":"Flattening Relations in the Sharing Economy","authors":"Alexandre Borba da Silveira, Norberto Hoppen, Patricia Kinast De Camillis","doi":"10.4018/978-1-7998-7545-1.ch002","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch002","url":null,"abstract":"The sharing economy (SE) includes economic, social, and technological arrangements to promote collaborative relations between users and providers willing to share assets through digital platforms (DP). Even evolving fast, there is an opportunity to discuss how DP establishes connections between users and providers and uses a digital agency to mediate and flatten consumption relations in SE. Therefore, the authors propose a framework and future research directions that explore characteristics of the actants (roles, agency, behavioral attitudes) in the process of flattening consumption relations through DP in SE (connections, mediation, induction). To structure this framework, the authors consolidated the various definitions of its main elements and adopted the actor-network theory concept of translation as the theoretical-methodological approach to analyze the associations that determined how flattening consumption relations occur in SE.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117264757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Mapping the Collaborative Platform Economy Business Practice 映射协同平台经济商业实践
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch003
Shouheng Sun, Dafei Yang, Xue Yan
{"title":"Mapping the Collaborative Platform Economy Business Practice","authors":"Shouheng Sun, Dafei Yang, Xue Yan","doi":"10.4018/978-1-7998-7545-1.ch003","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch003","url":null,"abstract":"This study aims to develop a typological configuration that characterizes the full spectrum of collaborative platform economy business practice in the real world. The analysis is conducted on the basis of a large-scale data set which contains information on 1,335 representative platforms in more than 60 countries on five continents, covering almost all collaborative platform economy business practices mentioned in academic journals and public media. Leveraging the k-means clustering method, an empirical typology comprising seven categories of collaborative platform economy business practice is proposed: collaborative support platform, resource supply platform, authentic C2C platform, C2C mutualized mobility platform, hybrid service platform, B2C service platforms, collaborative finance platform. In addition, with the help of operating status data of the collaborative platform economy, a cross-comparative analysis was also carried out on the category differences and geographic differences.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114946753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The Paradox of Luxury in Digitalization 数字化中的奢侈品悖论
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch018
Shamily Jaggi, Gursimranjit Singh, Sheetal
{"title":"The Paradox of Luxury in Digitalization","authors":"Shamily Jaggi, Gursimranjit Singh, Sheetal","doi":"10.4018/978-1-7998-7545-1.ch018","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch018","url":null,"abstract":"Seeing the success of digital platforms and advancement, social media marketing has strengthened the relationship between buyer and seller from a mere commercial transaction to a personal connection. The outcomes of this interaction are meticulous, and like other industries, it has also revolutionised the luxury products industry. It has become pertinent for the luxury brands to participate in the online visibility for customer awareness, customer engagement, customer acquisition, and customer retention. Though certain challenges are there, there is a need to develop strategies to mitigate them for better positioning, building online trust and online value.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130321452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Effectiveness of Social Interactivity in Merchant Websites on Emotional and Behavioral Responses 商业网站社交互动对情绪和行为反应的影响
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch014
Sihem ben Saad, Fatma Choura
{"title":"Effectiveness of Social Interactivity in Merchant Websites on Emotional and Behavioral Responses","authors":"Sihem ben Saad, Fatma Choura","doi":"10.4018/978-1-7998-7545-1.ch014","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch014","url":null,"abstract":"In a context of hyper connectivity, the designers of commercial websites are constantly seeking to generate favorable psychological states among internet users and to re-enchant them. This research aims to study the effect of the interaction between the social dimensions of interactivity on psychological states and the approach behavior of the e-consumer. Experimentation is chosen as the most appropriate method for testing the proposed model. An online experiment was conducted with 662 internet users. A merchant website was designed for the purposes of the study incorporating the interaction forms investigated. The results of this research underline the power of the social dimension of interactivity in the mediated market environments and show that a socially interactive site can generate the user's flow state, as well as a feeling of being physically present in a remote environment. This relation is moderated by the perceived risk.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116656211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Blockchain for Transformation in Digital Marketing 数字营销中的区块链转型
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch012
P. Varma, Shivinder Nijjer, Bhalinder Kaur, Sandhir Sharma
{"title":"Blockchain for Transformation in Digital Marketing","authors":"P. Varma, Shivinder Nijjer, Bhalinder Kaur, Sandhir Sharma","doi":"10.4018/978-1-7998-7545-1.ch012","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch012","url":null,"abstract":"Today, an increasing number of firms are embracing blockchain as part of their efforts to achieve operational efficiency and improve performance, thereby acting as a catalyst to bring about digital transformation. Gartner listed blockchain as the most promising technology in digital marketing in the year 2019. Blockchain is driving digital transformation by forcing organizations to rethink how they operate, in terms of identifying ineffectiveness of traditional approaches to doing business, to address their business needs, promote innovation, and through establishment of standard frameworks. Blockchain shows massive disruption potential in the area of customer relationship management and enhancing consumer experience, besides improving trust, security, and privacy. Therefore, this chapter focuses on providing an enlightenment on how blockchain can specifically address the areas of transformation in digital marketing, prominent frameworks in use, and listing the benefits and challenges of implementing this technology.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114983341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Overview, Framework, and Research Propositions of Secondhand Exchange in the Platform Economy 平台经济下二手交易的概述、框架及研究主张
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch006
C. Soule, Sara Hanson
{"title":"Overview, Framework, and Research Propositions of Secondhand Exchange in the Platform Economy","authors":"C. Soule, Sara Hanson","doi":"10.4018/978-1-7998-7545-1.ch006","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch006","url":null,"abstract":"This chapter describes secondhand exchange in the context of the platform economy. Consumers have long engaged in reselling and buying used items as an alternative to purchasing firsthand items, but researchers have little understanding of how these exchanges are different theoretically from traditional consumption patterns. This chapter presents a clear definition of secondhand exchange and separates it from related concepts, including lateral exchange markets, the sharing economy, access-based consumption, and collaborative consumption. It is suggested that secondhand exchange and related consumer behavior in the platform economy can be understood by considering platform differences related to 1) when and how product ownership is transferred (i.e., direct and indirect), 2) the level of platform intermediation (i.e., low, moderate, or high), and 3) buyers' knowledge of reseller identity (i.e., unknown, obscured, and known). Research propositions are presented for these dimensions for each facet of the consumption process (i.e., buying, owning, and disposal).","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129957001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Payment Systems as a Driver for Platform Growth in E-Commerce 支付系统作为电子商务平台增长的驱动力
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch013
Carin Rehncrona
{"title":"Payment Systems as a Driver for Platform Growth in E-Commerce","authors":"Carin Rehncrona","doi":"10.4018/978-1-7998-7545-1.ch013","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch013","url":null,"abstract":"This chapter visits some of the fundamental concepts from platform economics, network effects, and network externalities. Further on, it discusses definitions of two-sided and multi-sided markets, how they are treated as business models. These concepts are further compared to the concept service ecosystem. A case of a payment service provider whose business model contributes to the growth of e-commerce is included. The purpose is to tease out how research on platforms has developed since e-commerce was in its infancy. The fundamental concepts developed in network economics are still valid and have been translated into different fields with a focus on value creation, information, and interaction. How platforms within platforms spur each other's growth is an area that has the potential to reach new insights on the platform economy.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115312708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Smart Contract and Collaborative Platforms 智能合约和协作平台
Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7545-1.ch005
É. Boily
{"title":"Smart Contract and Collaborative Platforms","authors":"É. Boily","doi":"10.4018/978-1-7998-7545-1.ch005","DOIUrl":"https://doi.org/10.4018/978-1-7998-7545-1.ch005","url":null,"abstract":"The collaborative economy (CE) involves an intensification of peer-to-peer commerce either directly or through the presence of an intermediary. Collaborative online exchanges are supported by digital processes that involve increased use of new technologies. As an intrinsically connected economy, the EC is therefore inclined to integrate the most recent technological advances, in particular smart contracts. In a recent article, Ertz and Boily raised that this technology can have important impacts for the development of the CE the intensification of exchanges between peers. This chapter consists of a conceptual review analyzing how the CE connects to smart contract technology by observing in particular the motivations of users on digital sharing platforms. The chapter also presents the organizational and managerial implications associated with the implementation of smart contracts in terms of governance, transaction costs, and user trust on collaborative online platforms. A comparison with conventional contracts is also initiated.","PeriodicalId":332860,"journal":{"name":"Handbook of Research on the Platform Economy and the Evolution of E-Commerce","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133818867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
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