平台经济下二手交易的概述、框架及研究主张

C. Soule, Sara Hanson
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引用次数: 4

摘要

本章描述了平台经济背景下的二手交易。长期以来,消费者一直热衷于转售和购买二手物品,以替代购买第一手物品,但研究人员对这些交换在理论上与传统消费模式有何不同知之甚少。本章给出了二手交易的明确定义,并将其与相关概念区分开来,包括横向交易市场、共享经济、基于获取的消费和协作消费。本文认为,可以通过考虑以下方面的平台差异来理解平台经济中的二手交易和相关消费者行为:1)产品所有权转移的时间和方式(即直接和间接),2)平台中介水平(即低、中、高),以及3)买家对经销商身份的了解(即未知、模糊和已知)。针对消费过程的每个方面(即购买、拥有和处置),提出了这些维度的研究主张。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Overview, Framework, and Research Propositions of Secondhand Exchange in the Platform Economy
This chapter describes secondhand exchange in the context of the platform economy. Consumers have long engaged in reselling and buying used items as an alternative to purchasing firsthand items, but researchers have little understanding of how these exchanges are different theoretically from traditional consumption patterns. This chapter presents a clear definition of secondhand exchange and separates it from related concepts, including lateral exchange markets, the sharing economy, access-based consumption, and collaborative consumption. It is suggested that secondhand exchange and related consumer behavior in the platform economy can be understood by considering platform differences related to 1) when and how product ownership is transferred (i.e., direct and indirect), 2) the level of platform intermediation (i.e., low, moderate, or high), and 3) buyers' knowledge of reseller identity (i.e., unknown, obscured, and known). Research propositions are presented for these dimensions for each facet of the consumption process (i.e., buying, owning, and disposal).
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