Shipment Tracking, Delivery Speed, and Product Presentation as Antecedents of Repurchase Intention

Handbook of Research on the Platform Economy and the Evolution of E-Commerce Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-7545-1.ch010

Urvashi Tandon

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引用次数: 1

Abstract

The chapter aims at understanding the predictors of attitude and repurchase intention with online shopping in India by using signaling theory. This research validates shipment tracking, delivery speed, and product presentation as new predictors influencing attitude towards online purchase. It also validates trust as a mediator between attitude and repurchase intention. Data was collected through a self-administered and structured questionnaire targeting online shoppers in North Indian states. A sample of 519 online shoppers was considered in this research. Structural equation modelling (SEM) was used to evaluate the interrelationships among constructs. To examine the hypothesized relationships, path analysis was carried out. The findings of the chapter revealed that delivery speed and product presentation had a significant positive impact on attitude towards online shopping. In contrast, shipment tracking emerged as non-significant antecedent of attitude. The study further empirically provides the evidence that trust mediates the relationship between attitude and repurchase intention.

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发货跟踪、交货速度和产品展示作为回购意向的先决条件

本章旨在运用信号理论了解印度网络购物态度和再购买意愿的预测因素。这项研究验证了货运跟踪、交货速度和产品展示是影响在线购买态度的新预测因素。研究还验证了信任在态度与回购意愿之间的中介作用。数据是通过针对印度北部各邦在线购物者的自我管理和结构化问卷收集的。在这项研究中考虑了519名在线购物者的样本。结构方程模型(SEM)用于评估结构之间的相互关系。为了检验假设的关系，进行了通径分析。本章的研究结果显示，配送速度和产品展示对网上购物态度有显著的正向影响。相比之下，货物跟踪作为态度的非显著前提出现。本研究进一步提供了信任在态度与再购买意愿之间的中介作用的实证证据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Handbook of Research on the Platform Economy and the Evolution of E-Commerce

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