{"title":"Creative Advertisements for the Cinderella Medium: The Case of Flanders, Belgium","authors":"Sara Spoelders, R. Claes","doi":"10.1207/s15506843jrs1301_5","DOIUrl":"https://doi.org/10.1207/s15506843jrs1301_5","url":null,"abstract":"In Study 1, 93 judges using the Creative Product Analysis Matrix (CPAM) evaluated the creativity of 120 Flemish radio ads, measuring a poor level of \"original\" while reaching a satisfying level of \"useful\" and \"expressive.\" Study 2 used critical literature analysis and content analysis on 30 creative formats. Cluster analysis yielded five groupings that were profiled in terms of creativity, confirming that Flemish radio ads shared similar levels of \"useful\" and \"expressive.\" Two clusters of creative formats proved successful to reach a higher level for \"original.\" These clusters shared an emotional approach of real-life stories, with \"SFX\" (sound or special effects) and imagery evoking \"theatre of the mind.\" In addition, the third cluster used \"testimonial\" and \"direct address,\" whereas the fifth cluster used \"jingle,\" \"voice-over,\" \"dialogue,\" \"female voices,\" and \"humor.\"","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116485993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Origins of American Broadcast Regulation: A Revisionist Theory","authors":"Charles H. Tillinghast","doi":"10.1207/s15506843jrs1301_9","DOIUrl":"https://doi.org/10.1207/s15506843jrs1301_9","url":null,"abstract":"It is widely believed that radio regulation imposed by the 1927 Radio Act was required to control signal interference that threatened broadcasting with a tragedy of the commons: too many stations producing interfering signals. Thomas W. Hazlett (1990, 2001) disputes this view, contending that powers adequate to cope with interference were already provided by the 1912 Radio Act, but, more important, that no such government regulation was needed to eliminate signal interference, a fact well known to policymakers of the period. This article evaluates Hazlett's claims.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133402966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Educational Radio, Childhood, and Philanthropy: A New Role for the Humanities in Popular Culture, 1924–1941","authors":"Theresa R. Richardson, E. Johanningmeier","doi":"10.1207/s15506843jrs1301_1","DOIUrl":"https://doi.org/10.1207/s15506843jrs1301_1","url":null,"abstract":"Rockefeller philanthropies' support for educational radio began in the 1920s and increased in the 1930s in response to the Depression. Radio was funded as part of the humanities. Broadcasts were intended to uplift culture and introduce new ideas and practices to schools and families. Educational radio was also seen as a means of social control, to adjust popular culture to changing economic conditions. Rockefeller support for experimental radio in the 1930s significantly advanced the new field of communication studies by the 1940s. The social uses of broadcasting in this period raise questions about the role of media, past and present.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131531979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Review—Paul Heyer, The Medium and the Magician: Orson Welles, the Radio Years, 1934–1952","authors":"Bradley L. Nason","doi":"10.1207/s15506843jrs1301_13","DOIUrl":"https://doi.org/10.1207/s15506843jrs1301_13","url":null,"abstract":"Just imagine what Orson Welles might have done with today’s technology: a “The Boy Wonder” blog to publicize cuts made in his films by studios fighting his cost overruns; the Internet to link the crossover influences among Welles’s theatrical, film, and radio works; podcasts of his radio dramas; or DVDs of original sound effects, complete with demonstrations of how they were created. The list is endless. As it was, Welles was the original King of All Media. In his superbly researched book, The Medium and the Magician: Orson Welles, the Radio Years, 1934–1952, author Paul Heyer remains true to his mission of completing the unfinished chapter of radio in what is the collective biography of the director, actor, writer, and “stage magician” (p. xiii). Heyer does so by thoroughly describing Welles’s radio contributions but also by showing how influential radio was in Welles’s other work. “It was,” he writes, “a time when the evocative power of radio put the auditory in popular culture more on par with the visual than is the case in our current image-laden era” (p. 129). Part of the Critical Media Studies: Institutions, Politics, and Culture series, the text is broken into three chronological parts comprising nine chapters, an introduction and an epilogue, and what the author calls a “Selected Radiography,” listing “most, but not all of the broadcasts Welles did during his radio years” (p. 217). The first of the three parts, “The Road to CBS,” provides a brief biography and description of Welles’s early theater work, which led to his anonymous—difficult to imagine now—debut on radio following several unsuccessful auditions. Given both a voice that was “so suited for the medium” (p. 17) and his success on stage to that point, Heyer raises the implausible question of who could have beaten out Welles for a part. Success soon followed, including his work for The Columbia Workshop, as the star of The Shadow and with the Mercury Theater on the Air—the platform, of course, for the War of the Worlds broadcast. The book’s second section, and middle three chapters—“Genesis,” “Exodus,” and “Revelation”—are devoted to the October 30, 1938, Panic Broadcast on CBS. This is the most interesting part of Heyer’s study, not only for the technical descriptions of the broadcastbutalso for theanalysisofhowit all came together.Although it seems incredible today, when episodes of so-called reality television programming are filmed and the results embargoed for months, the War of the Worlds broadcast was put together, as most of the productions were then, in a week. In fact, Heyer writes, Welles did not even discuss the idea of “capitalizing on the escalating tensions in Europe by dramatizing an interplanetary conflict” (p. 78) until just 10 days before the actual broadcast. Heyer attributes the success—depending, of course, on one’s perspective—of the broadcast in large part to what he calls the play’s “radio vérité style”: “It effectively","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117137897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cultural Policy, the Public Sphere, and the Struggle to Define Low-Power FM Radio","authors":"Christopher Lucas","doi":"10.1207/s15506843jrs1301_4","DOIUrl":"https://doi.org/10.1207/s15506843jrs1301_4","url":null,"abstract":"Between 1998 and 2001, a citizen-generated policy proposal called for the implementation of a low-power FM (LPFM) radio service in the United States, leading to fierce debates within the FCC, among civic and industry leaders, and in the engineering community. This article is a case study of the regulatory developments surrounding LPFM, including an analysis of the institutions, individuals, and civic groups involved in this process and how the provisions of the policy changed over time. Drawing together the ideas of Thomas Streeter, Tony Bennett, and Jim McGuigan, it considers this process as an instance of cultural policy formation, including the range of influences, crucial transition points, rhetorical lines of attack, and the compromises that ultimately undermined LPFM's chances of becoming a vibrant, alternative site of broadcasting.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120974350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Review—Jack W. Mitchell, Listener Supported: The Culture and History of Public Radio","authors":"David A. Dzikowski","doi":"10.1207/s15506843jrs1301_14","DOIUrl":"https://doi.org/10.1207/s15506843jrs1301_14","url":null,"abstract":"","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"601 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123191976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Birth of BBC Radio 4's Analysis","authors":"Hugh Chignell","doi":"10.1207/s15506843jrs1301_6","DOIUrl":"https://doi.org/10.1207/s15506843jrs1301_6","url":null,"abstract":"BBC Radio 4's Analysis was first broadcast in 1970 and represented a striking departure from the tendency to combine news and comment in radio current affairs. It was created by a small network of broadcasters who believed that current affairs was distinct from radio journalism. The publication of the controversial document Broadcasting in the Seventies in 1969 and the outcry that followed it gave this group the opportunity to produce an elite form of radio.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"198 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131521430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book Reviews—Ted Patterson, The Golden Voices of Baseball, and Ted Patterson, The Golden Voices of Football","authors":"Jacob Anfinson","doi":"10.1207/s15506843jrs1202_11","DOIUrl":"https://doi.org/10.1207/s15506843jrs1202_11","url":null,"abstract":"","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"526 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132352893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Hungary's Roma Radio: Underserving the Underserved?","authors":"M. Matelski","doi":"10.1207/s15506843jrs1202_6","DOIUrl":"https://doi.org/10.1207/s15506843jrs1202_6","url":null,"abstract":"The evolving history of Roma Radio is not unlike other attempts to engender media support for underserved audiences. This essay employs Radio C as an example (a) to understand ethnic minority populations and the challenges they face in maintaining a strong cultural identity, (b) to explore the advantages and disadvantages of radio as a medium for unifying the Roma culture in Eastern Europe, and (c) to suggest a framework for radio and Gypsy cultures in other areas of the world as well as for other nomadic or diasporan cultures.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121163719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Changes at the BBC World Service: Documenting the World Service's Move From Shortwave to Web Radio in North America, Australia, and New Zealand","authors":"A. T. Anderson","doi":"10.1207/s15506843jrs1202_8","DOIUrl":"https://doi.org/10.1207/s15506843jrs1202_8","url":null,"abstract":"For most of the 20th century, international broadcasting was characterized by state-run broadcasts carried over shortwave radio. Such broadcasting was at the core of the Cold War and World War II, as well as the decade leading up to World War II. After the end of the Cold War in the early 1990s, the geopolitical context that had structured international broadcasting for so long dissolved, allowing for the possibility of significant changes in international broadcasting. One of these changes since the end of the Cold War is the development of Web radio. The year 1995 marks the point when broadcasting over the Web began in earnest. Included in this movement were a number of the primary broadcasters who had been, and still were, active in international shortwave broadcasting. Then, in 2001, after gradually reducing shortwave output to North America, Australia, and New Zealand, the BBC World Service terminated official shortwave broadcasts to these areas. In place of shortwave, listeners were directed to receive BBC World Service programming primarily through Web broadcasts and secondarily through local AM/FM rebroadcasts. The announcement of the termination of these shortwave broadcasts provoked a large and vocal opposition to the cuts from shortwave listeners, professionals in international broadcasting, and even the British Parliament. This article documents the BBC World Service's announcement as well as the reaction it generated.","PeriodicalId":331997,"journal":{"name":"Journal of Radio Studies","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124851155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}