Economics and Business Journal (ECBIS)最新文献

Farmers' Motivation, Driving Factors and Inhibiting Factors in Clove Cultivation in North Kolaka District 北科拉卡地区农民种植丁香的动机、驱动因素和抑制因素

Economics and Business Journal (ECBIS) Pub Date : 2023-11-29 DOI: 10.47353/ecbis.v2i1.111

Nurdiana

引用次数: 0

Analysis of The Competitiveness of Indonesian Rubber Exports in The Market International 印度尼西亚橡胶出口在国际市场上的竞争力分析

Economics and Business Journal (ECBIS) Pub Date : 2023-11-28 DOI: 10.47353/ecbis.v2i1.110

Maulida Ulfah, Andi Samsir, Syamsu Alam

引用次数: 0

Examining the Impact of Trust and Image on The Loyalty of Islamic Banking Clients in Indonesia: an Empirical Study 考察信任和形象对印度尼西亚伊斯兰银行客户忠诚度的影响：一项实证研究

Economics and Business Journal (ECBIS) Pub Date : 2023-11-26 DOI: 10.47353/ecbis.v2i1.108

Ilma Wulansari Hasdiansa

{"title":"Examining the Impact of Trust and Image on The Loyalty of Islamic Banking Clients in Indonesia: an Empirical Study","authors":"Ilma Wulansari Hasdiansa","doi":"10.47353/ecbis.v2i1.108","DOIUrl":"https://doi.org/10.47353/ecbis.v2i1.108","url":null,"abstract":"Exploring the multifaceted dynamics of customer loyalty in Islamic banking, this study investigates the roles of trust and corporate image in Eastern Indonesia's Islamic banking sector. Employing structural equation modelling (SEM) as the analytical tool, the research uncovers the intricate interplay between corporate image, trust, and customer loyalty. Results indicate that a solid corporate image significantly and positively influences customer trust. This trust is crucial in boosting customer loyalty towards Islamic banking services. Highlighting the importance of corporate image, the study reveals its role as a cornerstone in building and reinforcing customer trust, which is crucial for fostering long-term customer relationships. The research provides strategic insights for Islamic banks in Eastern Indonesia, suggesting that a focus on enhancing corporate image and trust can lead to increased customer loyalty. This contribution enriches the understanding of loyalty dynamics within the Islamic banking sector, underscoring the significance of trust and corporate image in the unique market context of Eastern Indonesia.","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"176 12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139235469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Role of Brand Equity on Customer Satisfaction and Brand Loyalty: A Case Study of Browcyl's Signature Makassar Snacks 探索品牌资产对客户满意度和品牌忠诚度的作用：Browcyl 招牌马卡萨小吃案例研究

Economics and Business Journal (ECBIS) Pub Date : 2023-11-26 DOI: 10.47353/ecbis.v2i1.109

Sitti Hasbiah

{"title":"Exploring the Role of Brand Equity on Customer Satisfaction and Brand Loyalty: A Case Study of Browcyl's Signature Makassar Snacks","authors":"Sitti Hasbiah","doi":"10.47353/ecbis.v2i1.109","DOIUrl":"https://doi.org/10.47353/ecbis.v2i1.109","url":null,"abstract":"This study aims to explore the relationship between consumer-based brand equity and brand loyalty, with an emphasis on the mediating role of customer satisfaction in the specific context of the cake shop segment within the restaurant industry. Employing Structural Equation Modeling (SEM) through LISREL, this research analyzes data collected from customers of Browcyl’s cake shops in Makassar. The model focuses on examining the impact of five dimensions of consumer-based brand equity on customer satisfaction and, subsequently, on brand loyalty. The results indicate that three out of the five dimensions of consumer-based brand equity significantly and positively influence customer satisfaction. In turn, customer satisfaction has a strong, positive impact on brand loyalty. This highlights the pivotal role of certain brand equity elements in enhancing customer satisfaction, which is a key driver of brand loyalty in the cake shop sector. The study offers valuable insights for practitioners in the restaurant industry, particularly in the cake shop sector. It suggests that focusing on specific aspects of brand equity can significantly improve customer satisfaction, leading to increased brand loyalty. This provides a strategic direction for cake shop owners and marketers to strengthen their brand equity in ways that resonate with their customers.","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139236034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Affecting The Rupiah Exchange Rate Over The United States Dollar in Indonesia 影响印度尼西亚卢比对美元汇率的因素

Economics and Business Journal (ECBIS) Pub Date : 2023-11-25 DOI: 10.47353/ecbis.v2i1.107

Irwandi, Regina, Maizul Rahmizal

引用次数: 0

The Effect of Training Programs on the Employee Achievment at the UPTP Office in the South Makassar I Region 培训计划对南望加锡第一区 UPTP 办事处员工成就的影响

Economics and Business Journal (ECBIS) Pub Date : 2023-11-17 DOI: 10.47353/ecbis.v1i6.106

M. T. Hawadi, Agung Widhi Kurniawan, Uhud Darmawan Natsir, Romansyah Sahabuddin, Tenri Sayu Puspitaningsih Dipoatmodjo, N. Aswar

引用次数: 0

Analysis of Non-Cash Transactions, Debit Cards, Credit Cards, and Electronic Money, on the Money Supply in Indonesia 非现金交易、借记卡、信用卡和电子货币对印度尼西亚货币供应的影响分析

Economics and Business Journal (ECBIS) Pub Date : 2023-11-14 DOI: 10.47353/ecbis.v2i1.104

Sri Astuty

引用次数: 0

The Influence of Product Quality, Price & Service Quality on Consumer Satisfaction at Palekko Sidenreng Eating Houses in Sidrap District 产品质量、价格和服务质量对 Sidrap 区 Palekko Sidenreng 餐饮店消费者满意度的影响

Economics and Business Journal (ECBIS) Pub Date : 2023-11-14 DOI: 10.47353/ecbis.v2i1.105

Safira Fitria, Agung Widhi Kurniawan, Muh. Ilham Wardhana Haeruddin

{"title":"The Influence of Product Quality, Price & Service Quality on Consumer Satisfaction at Palekko Sidenreng Eating Houses in Sidrap District","authors":"Safira Fitria, Agung Widhi Kurniawan, Muh. Ilham Wardhana Haeruddin","doi":"10.47353/ecbis.v2i1.105","DOIUrl":"https://doi.org/10.47353/ecbis.v2i1.105","url":null,"abstract":"This research aims to determine the partial influence of product quality, price and service quality on consumer satisfaction at the Palekko Restaurant in Sidenreng Rappang Regency. The number of samples taken was 100 respondents. The results of the research show that service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency, based partially on the calculation results that the t-calculated value of the product quality variable is ( 6.435), the t-calculated value of the price variable is (3.223) and the t-calculated value of the service quality variable (3.752) is greater than the t-table value (1.660) and the sig value of all variables is smaller than 0.05. Simultaneously, service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency. The calculation results show that the F-count value = 30,946 is greater than the F-table value = 2.70 (30,946 > 2.70) and significance value = 0.000 (smaller than α = 0.05). (0.000 < 0.05).","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"56 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139277240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Development of Innovative Packaging Design for Madura Cassava Chips to Improve Product Competitiveness 为马杜拉木薯片开发创新包装设计以提高产品竞争力

Economics and Business Journal (ECBIS) Pub Date : 2023-11-13 DOI: 10.47353/ecbis.v2i1.100

B. Dharma, Agus Hermawan, N. Suharsono

{"title":"Development of Innovative Packaging Design for Madura Cassava Chips to Improve Product Competitiveness","authors":"B. Dharma, Agus Hermawan, N. Suharsono","doi":"10.47353/ecbis.v2i1.100","DOIUrl":"https://doi.org/10.47353/ecbis.v2i1.100","url":null,"abstract":"This research aims to develop the design and packaging of Madurese Cassava Chips products at Mrs X's UMKM. The research method used is a research and development model using the ADDIE model. The sample used in this study totalled 55 respondents. The data collection instrument used is a questionnaire sheet in the form of a google form. There are validation results from design experts and business practitioner experts, which are very feasible. The product was then tested on 55 respondents who were divided into two groups, namely 31 respondents were consumers of Madura Cassava Chips products who had purchased the product before development with the results being quite feasible to use and 24 respondents were consumers of Madura Cassava Chips products who had purchased the product after development with the results being very feasible to use. From the results of the pretest and posttest, it was found that there were differences in product packaging design on the competitiveness of Mrs X's MSMEs before and after developing the Madura Cassava Chips product packaging design. Based on the results that have been obtained, the development of the Madura Cassava Chips product design and packaging is very feasible to use","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"310 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139278620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Green Training, Green Recruitment and Green Transformational Leadership on Sustainable Corporate Performance at PT Kima Makassar 绿色培训、绿色招聘和绿色转型领导对 PT Kima Makassar 公司可持续发展绩效的影响

Economics and Business Journal (ECBIS) Pub Date : 2023-11-09 DOI: 10.47353/ecbis.v2i1.114

Zainal Ruma

{"title":"The Influence of Green Training, Green Recruitment and Green Transformational Leadership on Sustainable Corporate Performance at PT Kima Makassar","authors":"Zainal Ruma","doi":"10.47353/ecbis.v2i1.114","DOIUrl":"https://doi.org/10.47353/ecbis.v2i1.114","url":null,"abstract":"The aim of this research is to evaluate the influence of Green Training, Green Recruitment, and Green Transformational Leadership on Sustainable Corporate Performance separately and simultaneously. In this research, a quantitative approach was used, and the sample was 100 people who worked at PT KIMA Makassar. The research results show that Green Training (X1) partially has a positive and significant impact on Sustainable Corporate Performance. The calculated t value is 3.165, lower than the t table value of 1.984, and the significance value is 0.003, less than 0.05. Apart from that, Green Training also has a positive and significant impact on Sustainable Corporate Performance, with a calculated t value of 4.181, which exceeds the t table of 1.984, and a significance value of 0.000 below 0.05. On the other hand, Green Transformational Leadership also has a positive impact on Sustainable Corporate Performance, with a calculated t value of 7.019, which exceeds the t table of 1.984, and a significance value of 0.000 below 0.05. Apart from that, a simultaneous test was carried out on the influence of Green Training (X1), Green Recruitment (X2), and Green Transformational Leadership (X3) on Sustainable Corporate Performance. The results show a calculated f of 78.706, which exceeds the f table of 2.70, and a significance value of 0.000 is less than 0.05.","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139282081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0