{"title":"THE EFFECT OF VIRAL MARKETING AND BRAND IMAGE ON PURCHASE DECISIONS THROUGH E-TRUST","authors":"Muhammad Husin Al Fatah, Miftahul Jannah Arsyad","doi":"10.47353/ecbis.v1i1.2","DOIUrl":"https://doi.org/10.47353/ecbis.v1i1.2","url":null,"abstract":"Viral Marketing is a trend that is able to attract the attention of consumers through social media. This study aims to determine the effect of viral marketing and brand image on purchase decisions through e-trust. This research is a quantitative study using the SPSS 22 program. The population in this study is Kahf's Instagram followers. The sample in this research is 200 respondents. In addition, to test the feasibility of the instrument used validity and reliability tests, classical assumption tests, and hypothesis testing. Path analysis analysis technique. The results of this study indicate that (1) viral marketing has a positive and significant effect on e-trust, (2) brand image has a positive and significant effect on e-trust (3) viral marketing has a positive and significant effect on purchase decisions, (4) brand image has a positive and significant effect on purchase decision, (5) e-trust has a positive and significant effect on purchase decision. Based on the research results, suggestions for business actors provide more attractive advertisements for consumers, make product designs more attractive, and set products according to needs.","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116800611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE INFLUENCE OF INFORMATION ASYMMETRY ON ACCOUNTING FRAUD TRENDS","authors":"A. Risal","doi":"10.47353/ecbis.v1i1.1","DOIUrl":"https://doi.org/10.47353/ecbis.v1i1.1","url":null,"abstract":"This study aims to determine the effect of information asymmetry on accounting fraud tendencies in the West Sulawesi provincial government. This type of research uses a quantitative approach. This study uses primary data. Collecting data using questionnaires. The population in this study were government structural officials with the rank of echelon II, echelon III, and echelon IV, totaling 813 people. Sampling used the slovin formula method, so that a sample of 89 was obtained. This research used a simple linear regression analysis approach. The results of the study show that information asymmetry has a positive effect on the tendency of accounting fraud","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"2012 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127379416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FINANCIAL LITERACY ON THE SUSTAINABILITY OF SMEs IN GOWA DISTRICT","authors":"Anwar Anwar, S. Serly","doi":"10.47353/ecbis.v1i1.5","DOIUrl":"https://doi.org/10.47353/ecbis.v1i1.5","url":null,"abstract":"This research is a qualitative research that aims to find out how the level of financial literacy affects the sustainability of SMEs in Gowa Regency. The sample in this study consisted of 8 informants from small and medium enterprises. The research data analysis technique uses the help of Atlas.ti 9. The results of the analysis show thatsmall businesses are classified as sufficient literate (62.5%) and medium businesses are classified as well literate (37.5%). Based on the financial literacy of SMEs, it can be concluded that small businesses have potential and medium businesses have great potential for sustainability.","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134216173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"VALUE CHAIN MODEL IN ZAKAT MANAGEMENT AT MAKASSAR CITY NATIONAL AMIL ZAKAT AGENCY","authors":"A. Abdullah, Deddy Ibrahim Rauf","doi":"10.47353/ecbis.v1i1.3","DOIUrl":"https://doi.org/10.47353/ecbis.v1i1.3","url":null,"abstract":"This research aims to determine the application of value chain model in zakat management at the Makassar City National Amil Zakat Agency. Population in this research is financial statements BAZNAS Makassar City in 2016 to 2018. Sample this research is data zakat conducted by BAZNAS Makassar City in 2016-2018. Data collection in research is by documentation, observation and interviews. The analysis technique used is descriptive method of value chain model analysis. The results showed that value chain model application can describe the activities carried out and increase the BAZNAS Makassar City value added. Primary activities consisting of zakat receipts, management functions application, zakat distribution, distribution and services. Furthermore secondary activities consist of administration, technology development, human resources management, and institutional facilities.","PeriodicalId":331012,"journal":{"name":"Economics and Business Journal (ECBIS)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114432659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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