The Influence of Product Quality, Price & Service Quality on Consumer Satisfaction at Palekko Sidenreng Eating Houses in Sidrap District

Economics and Business Journal (ECBIS) Pub Date : 2023-11-14 DOI:10.47353/ecbis.v2i1.105

Safira Fitria, Agung Widhi Kurniawan, Muh. Ilham Wardhana Haeruddin

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Abstract

This research aims to determine the partial influence of product quality, price and service quality on consumer satisfaction at the Palekko Restaurant in Sidenreng Rappang Regency. The number of samples taken was 100 respondents. The results of the research show that service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency, based partially on the calculation results that the t-calculated value of the product quality variable is ( 6.435), the t-calculated value of the price variable is (3.223) and the t-calculated value of the service quality variable (3.752) is greater than the t-table value (1.660) and the sig value of all variables is smaller than 0.05. Simultaneously, service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency. The calculation results show that the F-count value = 30,946 is greater than the F-table value = 2.70 (30,946 > 2.70) and significance value = 0.000 (smaller than α = 0.05). (0.000 < 0.05).

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产品质量、价格和服务质量对 Sidrap 区 Palekko Sidenreng 餐饮店消费者满意度的影响

本研究旨在确定产品质量、价格和服务质量对 Sidenreng Rappang 地区 Palekko 餐厅消费者满意度的部分影响。抽取的样本数为 100 个。研究结果表明，服务质量、价格和产品质量对 Sidenreng Rappang 地区 Palekko Sidenreng 餐厅的消费者满意度有显著影响，部分影响基于以下计算结果：产品质量变量的 t 计算值为（ 6.435）、价格变量的 t 计算值（3.223）和服务质量变量的 t 计算值（3.752）均大于 t 表值（1.660），且所有变量的 sig 值均小于 0.05。同时，服务质量、价格和产品质量对 Sidenreng Rappang 地区 Palekko Sidenreng 餐厅的消费者满意度有显著影响。计算结果表明，F 计算值 = 30,946 大于 F 表值 = 2.70（30,946 > 2.70），显著性值 = 0.000（小于 α = 0.05）。(0.000 < 0.05).

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Economics and Business Journal (ECBIS)

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