{"title":"CSR, From Perception to Role in Performance: A Case Study of SMEs in Industrial Estate Peshawar, Pakistan","authors":"Waqar Ahmad, Shahnawaz Khan","doi":"10.22555/IJELCS.V4I1.2452.G538","DOIUrl":"https://doi.org/10.22555/IJELCS.V4I1.2452.G538","url":null,"abstract":"This paper explores the perception and role of corporate social responsibility (CSR) in the performance of small and medium enterprises (SMEs) of Industrial Estate Peshawar, Pakistan. Philosophically the study had a subjective ontology; and therefore, a subjective epistemological stance leading to interpretivism as its core theoretical position. To inquire into the perception and role of CSR in SME’s, the study utilized Yin’s case study model thus collecting data through qualitative semi-structured interviews and observations. Further, the study used Miles and Huberman (1994) approach of thematic modelling for the analysis of the data. The findings reveal that SMEs are somehow practising CSR in an informal manner. Surprisingly, CSR at strategic Level is missing. CSR practices towards employees are missing except health and safety measures. Most of the firms contribute in an irregular manner to the local community - training the locals, hiring them as internees, giving charity and donations, and purchasing of local supplies when available and feasible. While, except for one firm, the production or manufacturing firms have no environmental implications. The firms are ethical in dealing with customers and suppliers, they offer customers a quality product which is the reason behind their performance in terms of sales or reputation. The only ethical factor of CSR has a role in SMEs performance.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47795840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Antecedents of Trust: A Case study between Karachi and Dubai Facebook Shoppers","authors":"Nawaz Ahmad, Saniya Mehboob, F. Khaskhelly","doi":"10.22555/IJELCS.V4I1.2112.G528","DOIUrl":"https://doi.org/10.22555/IJELCS.V4I1.2112.G528","url":null,"abstract":"In the adoption of online shopping, the main issue faced by consumersis the development of trust. Consumers are unable to physically examine the products before making a purchase. The study aims to f ind out the factors that develop trust in Facebook shopping through case study analysis. A designed questionnaire was circulated to gather the data from participants. The participants included in the study were the shoppers of Facebook. An aggregate of 270 structured questionnaires was circulated in Karachi and Dubai out of which 225 were considered in the study. For the data analyses, demographic statistics frequency and bar chart and descriptive statistics, have been applied. The study concludes that online f irms need to designseparate strategies plus framework and for both the cities. Countries despite having similar cultural values vary greatly due to geographical distances. Online suppliers must focus on developing interpersonal trust by providing exchange and return policies to consumers that will reduce the risk to an extent and build trust between the store and Facebook shoppers.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48062923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sania Usmani, Syed F. Ali, Kiran Imtiaz, Hamza Ghani Khan
{"title":"The Experimental Study On the Effectiveness of Social Media Ad Campaign: Like, Comment, Share","authors":"Sania Usmani, Syed F. Ali, Kiran Imtiaz, Hamza Ghani Khan","doi":"10.22555/IJELCS.V4I1.2452.G535","DOIUrl":"https://doi.org/10.22555/IJELCS.V4I1.2452.G535","url":null,"abstract":"The popularity of social media outlets has forced us to inquire about marketing effectiveness in any area of the industry. Social media has rapidly risen in popularity as a new advertising platform that allows users to connect with one another and engage with brands. This research has attempted to explore the attitude of people over the advertisements in what formats most people prefer to like, comment or share. We focus top trended social media sites Facebook, Twitter and LinkedIn to demonstrate the consumer engagement on advertisements placed on these sites. This research has identified the factors which influence the users to keep an eye out on advertisements that make them want to continue watch-ing it as they spend their daily time on these social media websites and apps. To determine what makes Ads and online marketing campaigns successful we used variables such as Vividness, Content of Posts, Position of Posts, Scheduling and Call to Action. It was conducted on 300 respondents. We used the questionnaire to collect the data and used a semantic differential scale. We questioned about the ads to respondents which were based on our variables. Results showed that our research is decisive but the variable call to action has an insignificant effect and other variables such as vividness, the position of post, the content of the post, schedule have a significant relation with customer engagement.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49504878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Accelerometer Based Stair Climbing in Healthy Subjects: Reference Data and Demographic Differences","authors":"L. Verlaan","doi":"10.19080/jojcs.2018.09.555771","DOIUrl":"https://doi.org/10.19080/jojcs.2018.09.555771","url":null,"abstract":"Background: Accelerometers facilitate analysis outside traditional gait laboratories. Before using these devices on a larger scale and in clinical settings, a thorough assessment of their performance in diverse populations is required. The goal of this study was to present an acceleration-based reference database for stair climbing in healthy subjects. The effect of age was studied with different parameters, such as step time up and down, asymmetry and irregularity.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":"214 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75542041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Analysis of Exchange Rate, J Curve and Debt Burden in Pakistan: An Analysis of Bound Testing","authors":"Hina Ali, Ramzan Sheikh, L. Abrar","doi":"10.22555/IJELCS.V3I2.2280","DOIUrl":"https://doi.org/10.22555/IJELCS.V3I2.2280","url":null,"abstract":"Rate of exchange is a significant monetary variable that control balance of trade. J curve theory explains that depreciation in domestic currency wills sure that foreign goods costly for the domestic persons and domestic goods are inexpensive for the other country. In this result, imports will reduce and exports will rises. Therefore, trade balance would be improved. This theory proved that J curve have no exist in Pakistan because imports of Pakistan contains a large numbers of necessities and this imports present no movement in exchange rate. Therefore, rate of exchange and balance of trade both have negative relationship. Debt and GDP have positive related with each other because Government of Pakistan takes the debt to promote the economic growth. This study opens new perspectives for the decision makers.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45826512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KD Construction Company: Bidding and Cost Estimation","authors":"Faisal Kareem Khuhro, Waseem Khan Dharejo","doi":"10.22555/ijelcs.v3i2.2058","DOIUrl":"https://doi.org/10.22555/ijelcs.v3i2.2058","url":null,"abstract":"KD Construction is a new company in the construction industry, it was opened by Mr. Irfan and Mr. Kamran on February 6, 2013. The company constructs houses for individuals and for builders, commercial shopping malls and also works as a subcontractor for big construction companies like Habib, Paragon and AMCE Private Limited. KD worked on only small projects till now, but on January 17, 2018 Mr. Irfan received a call from a builder to work with him on a new project. This will be the first time that they got a contract from a big builder and they were asked to build houses for four variants of areas (in square yards 150, 250, 300 and 600) on which they had to work. They gave their final price of 107 crores and 50 lacs for the whole project, but they heard from the market that other construction companies were also trying for this project but the builder preferred them for this project. Mr. Irfan and Mr. Kamran have to estimate costs for the overall project whether to accept the project or not, to analyze whether the offered price was suitable or not and if they had estimated cost of total project they can negotiate on final price if the price is not suitable. As KD is in existence for five years, KD’s employees are well aware of the prices and conditions of the country moreover, country’s economic conditions can fluctuate any time due to political instability. With the experience of five years, KD construction wanted to estimate a budget for the whole project of 20 acres on which they have to construct 75% houses and 25% of amenities (Mosque, Road, Park, School, Hospital) (See Exhibit 1) in one year.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43237190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis and Solutions of Career Problems: A Case of Fresh Graduates of Industrial & Production Engineering","authors":"Md. Asfakur Rahman, Md. Tasminul Islam","doi":"10.22555/ijelcs.v3i2.2419","DOIUrl":"https://doi.org/10.22555/ijelcs.v3i2.2419","url":null,"abstract":"Department of Industrial & Production Engineering started its glorious journey from 2006 in Rajshahi University of Engineering & Technology. Since then approximately 250 students graduated and continuously enhancing the global quality of the department through leading discovery and innovation. Despite some senior graduates’ shines in career after a long struggle, some problems come their way and make them realize that they should be more careful about them in their University life. In order to get the regarding information, we surveyed about 100 graduates of IPE from different series. Previous graduates are now working in different sectors with a different designation. Their experience about their career life will help us to find out the problems faced by the fresh IPE graduates as well as it will help us to solve the problems in our University life. We analysed the data & build methodology through the brainstorming process & finally achieved our result. This will provide a way to overcome the problems faced by the fresh IPE (Industrial & Production Engineering) graduates in their initial career.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46667247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi","authors":"M. Hassan","doi":"10.22555/IJELCS.V3I2.2388","DOIUrl":"https://doi.org/10.22555/IJELCS.V3I2.2388","url":null,"abstract":"Establishment of strong brand equity is now one of the most priorities to numerous Car Automaker companies, but achieving that objective is become difficult due to the reason that the services and products of several companies are homogenous and their ways of distributions channels are also similar. Nowadays, brand equity is one of the possible ways through that customers can discriminate one brand among others. By providing better brand perceptions, the companies could have satisfied base of consumers. In view of its significance, the study subjects to measure the brand image’s effects and the effects of brand loyalty, brand awareness, and perceived quality of the brand equity in automobile car sector of Karachi. Our findings confirmed about brand image, brand loyalty, brand awareness, and perceived quality that these mentioned attributes are the antecedents of brand equity for this research, revealing that increases in any of these variables would generate higher levels of brand equity. Results suggest that there will be larger impact of parameter brand image on the brand equity in the comparison with other parameters. This would carry the implication that a Car Auto Maker & Selling company if anxious to increase brand equity then it should try attempts to build customers’ brand image that may lead in generation of brand equity with higher levels.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43261956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dealing with Gender Disparity in Educational Setting: A Case of Primary Schools in a Karachi’s Town","authors":"Sultan Muhammad, N. Sharif","doi":"10.22555/IJELCS.V3I2.2409","DOIUrl":"https://doi.org/10.22555/IJELCS.V3I2.2409","url":null,"abstract":"The significant factors for the increased gender disparity within Pakistan are the parental unequal treatment towards the different genders of their children, girls, and boys under normal routine. Furthermore, societal aspirations can also be stated as the leading cause of gender disparity. This study aimed to focus on addressing the area of gender disparity in primary school education in the country. Employing an in-depth analysis method, semi-structured interviews were conducted from the parents living in Landhi Town, having two or more male and female children aged between five and ten years. Several themes and sub-themes, supposed to be the leading factors for gender disparity in the country, emerged in the result of data analysis gathered via the interviews. The most significant identified factors include poverty, school proximity, security issues, social issues and perception of parents regarding the importance of girls’ education. Therefore, policy makers and educationists are recommended to pay attention to parental awareness programs and the social issues associated with gender disparity in primary education.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47525548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Achieving Software Release Management and Continuous Integration using Maven, Jenkins and Artifactory","authors":"S. Syed, Tariq Rahim Soomro","doi":"10.22555/IJELCS.V3I2.2451","DOIUrl":"https://doi.org/10.22555/IJELCS.V3I2.2451","url":null,"abstract":"It is often required that the developers working on a single module or software project, while working from remote locations. Scenarios like that increase complexity and challenge to manage releases and to merge their daily work in a single artifact. For component based development, developers are responsible for the merging their own work with others and to make sure the integrations went smooth with no error and problems. Sometimes it’s hard to do this job because of the large size of team members, big project size or geographically separated teams. Through Continuous integration this whole process becomes lot easier because all the validations and verifications will be done by an automated job. This job will check for the changes in the project code and whenever a change happens it will run the build process automatically, which detects errors and problems with the code and also notifies the concerned team member who is responsible for this error. This study introduces an approach to setup a Continuous Integrations techniques in a project using open source tools like Maven, Jenkins and Artifactory.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49545037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}