International Journal of Experiential Learning Case Studies最新文献

{"title":"The influence of Social media marketing on consumer purchase intention: investigating the effect of non-local brands.","authors":"A. Raza, Munira Saleem, Iqra Ali","doi":"10.22555/ijelcs.v6i2.637","DOIUrl":"https://doi.org/10.22555/ijelcs.v6i2.637","url":null,"abstract":"A large number of people are using social media which gives advantages to marketers to keep connected with their customers and also keep updated about what customers want. In this research, we are discussing the effect of social media marketing from the perception of non-local brands. The problem that we identified in the previous research is the easy usage of non-local brands' websites and apps which could be a concern for the social media consumers’ purchase intentions in Pakistan which are being investigated in this research along with other variables. The literature of the study includes a detailed discussion about the hypothesis which consists of the relationship between brand trust, brand community, brand awareness, emotional attachment, Interaction and ease of use with purchase intention, and the relationship between purchase intention and brand loyalty. This research approach was quantitative. The Data were collected online from 351 social media users in Pakistan. The research model was empirically tested using a structural equation model. This research has seven hypotheses in which H1, H2, H3 are rejected and H4 to H7 are accepted. This research has identified that companies should increase interaction, emotional attachment, and ease of use through social media to influence the consumer’s purchase intention to increase brand loyalty.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46701968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CarSaaf - A Case Study from Karachi","authors":"S. A. Saeed","doi":"10.22555/ijelcs.v6i2.556","DOIUrl":"https://doi.org/10.22555/ijelcs.v6i2.556","url":null,"abstract":"CarSaaf is an entrepreneurial venture in Karachi that can be called a Blue Ocean venture on the basis of Create and not compete, that is the true spirit of Blue Ocean Strategy. It differentiated itself with the low cost and created a new market avoiding competing with the run of a mill car wash ventures in Karachi. The value proposition of CarSaaf in comparison to typical car wash ventures are compared through the tool of Buyer Utility Map. The Buyer Utility map is used to study the car wash sector in Karachi, and to identify the consumer pain points of a particular sector. This case, therefore, tends to identify the pain points of consumers in the typical car wash sector of Pakistan, that are addressed by the CarSaaf to introduce a new venture based on providing the solutions through addressing the pain points and to understand the differentiation strategy of CarSaaf, through Buyer Utility Map tool. Utilizing the Buyer Utility Map tool eight pain points of consumers were identified in the car wash industry, that was addressed by CarSaaf for Value Innovation.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48403047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Privatization on the Performance of Employees A case study on Karachi Electric Supply Company","authors":"Malik Dad","doi":"10.22555/ijelcs.v6i2.633","DOIUrl":"https://doi.org/10.22555/ijelcs.v6i2.633","url":null,"abstract":"Karachi Electric Supply Company (K.E.S.C.) is one of the most recently privatized companies in Pakistan. Since its privatization in 2005, it has been in the phase of bringing about many changes; re-branding and revitalizing with the introduction of new concepts such as integrated business centers (IBCs), which are one window solution for customers. K.E.S.C. has come up with new business strategies and a customer-oriented outlook with greater emphasis on employee performance. \u0000The objective of this research was to investigate the effects of privatization on the employee performance of Karachi Electric Supply Company (K.E.S.C) and find out the changes in the overall employee performance. For this purpose, research was conducted from the employees of K.E.S.C. The variables identified through the literature review were commitment, organizational change, communication, training and development, financial benefits, and job security. The research aimed at finding out what changes have been taken place in these factors after privatization and what were the impacts of those changes on the overall performance of the employees.\u0000In order to investigate the variables, a detailed study was carried out. Both; employees and the employers’ perspectives regarding the performance changes were investigated. For this purpose, employees belonging to the middle-level management of K.E.S.C. working at IBC’s since the pre-privatization era was chosen, as the major change was implemented in these units of K.E.S.C. primarily.  \u0000Apart from surveys, 3 interviews of management working at integrated business units of K.E.S.C. were also conducted as they have direct interaction with the employees and played important role in managing and implementing change.  \u0000The results of the study revealed that change in the employees’ performance was viewed by employees as positive and significant and supplement this point with extensive training and development programs, new performance management system, organizational restructuring, amplified remuneration package, enhanced communication, and betterment of the working environment.\u0000Keeping in view the perspective of the management and the employees on the change after privatization, the research study concludes that though K.E.S.C’s management carried out the change program in a proper and organized manner, by considering several critical factors for its successful implementation, there were still a few gaps observed with respect to job security and communication that in the end lead to employees’ dissatisfaction and reservations with the change process. These gaps are highlighted in the recommendations and this study believes that if K.E.S.C’s management includes them in their future plans, then it can bring more productivity and efficiency in the performance of the employees.\u0000 \u0000 \u0000 ","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47756658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"To study Cost of Quality elements for designing and development of Quality by Operation project in English Biscuits Manufacturers Pvt Ltd","authors":"M. Haq","doi":"10.22555/ijelcs.v6i2.618","DOIUrl":"https://doi.org/10.22555/ijelcs.v6i2.618","url":null,"abstract":"The term cost of quality (COQ) explains how an organization can use its resources to the best in order to raise its product’s quality or services and prevent poor quality resulting in any form of failure. This information help organization in determining possible saving that could be achieved on process improvements.\u0000Due to the current situation of world economic and market competition, organizations are working to reduce their supply chain cost. For this being an employee of quality assurance department, selected the project to work in the reduction of cost of quality specifically appraisal cost because currently, the company has very high (approx. 70%) of its Quality budget associated with quality control activities thus decided to design and development of ‘’ Quality by Operation Project ‘’ to optimize the cost of quality.\u0000The goals of this project are to measure, the appraisal cost and enhance the skill of the production workforce, and to highlight steps to optimize costs and processes. To create a better approach that makes an employee responsible for their own quality control and manufacturing a defect-free product.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43700339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Teachers’ Sense of Self-Efficacy in Defence Authority Educational Institutions, Karachi, Pakistan","authors":"Rukhanda Jabeen, Azhar Iqbal Khan","doi":"10.22555/ijelcs.v6i2.38","DOIUrl":"https://doi.org/10.22555/ijelcs.v6i2.38","url":null,"abstract":"The purpose of this study was to investigate the extent to which teacher efficacy is understood by the Defence Authority Institution's teachers and the extent teacher efficacy behaviors were practiced in the Defence Authority Institutions. A survey research design was chosen for this quantitative study, which focuses on teachers’ perceptions about teacher efficacy in Defence Authority Institutions schools. Data was collected through the Teacher Sense of Efficacy Scale (TSES) which is a 24-item measure of three subscales: Efficacy in Student Engagement, Instructional Strategies, and Classroom Management developed by Tschannen-Moran and Hoy (2001), and it is also called the Ohio State Teacher Efficacy Scale (OSTES). This scale was used to collect data from the teachers of Defence Authority Institutions schools to examine their perceptions about teacher efficacy. Data were collected from 393 Defence Authority Institution's teachers. The survey consisted of two sections. Part 1 requested demographic data and Part 2 contained 24 items of the TSES (Long Form instrument). Eight findings emerged after analyzing the data. These findings indicated that the teachers had a strong understanding of teacher efficacy and practiced teacher efficacy behaviors associated with improving the teaching and learning process. However, the findings also illustrated that the Defence Authority Institutions needed to include teacher efficacy as part of a sustained professional development program. Recommendations were provided to facilitate the improvement and strengthening of teacher efficacy across the Defence Authority Institutions of Pakistan.","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44709908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"APEL and higher education","authors":"N. Evans","doi":"10.4324/9781003160908-9","DOIUrl":"https://doi.org/10.4324/9781003160908-9","url":null,"abstract":"","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80635206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reflections","authors":"N. Evans","doi":"10.4324/9781003160908-5","DOIUrl":"https://doi.org/10.4324/9781003160908-5","url":null,"abstract":"","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90194437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Post-industrial learning","authors":"N. Evans","doi":"10.4324/9781003160908-14","DOIUrl":"https://doi.org/10.4324/9781003160908-14","url":null,"abstract":"","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90429439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"APEL in action begins","authors":"N. Evans","doi":"10.4324/9781003160908-4","DOIUrl":"https://doi.org/10.4324/9781003160908-4","url":null,"abstract":"","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":"74 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78433470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The assessment and accreditation of experiental learning","authors":"N. Evans","doi":"10.4324/9781003160908-8","DOIUrl":"https://doi.org/10.4324/9781003160908-8","url":null,"abstract":"","PeriodicalId":32665,"journal":{"name":"International Journal of Experiential Learning Case Studies","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82763822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}