Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)最新文献_第8页

Marketing Strategies of Chinese Cosmetic Brands in Local Market 中国化妆品品牌在本土市场的营销策略

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.513

Lan Yang, Wendi Meng, Yating Li

{"title":"Marketing Strategies of Chinese Cosmetic Brands in Local Market","authors":"Lan Yang, Wendi Meng, Yating Li","doi":"10.2991/assehr.k.211209.513","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.513","url":null,"abstract":"The beauty market in China has a broad prospect with a growing market share. Among new brands rooted in China, Florasis witnessed a rapid increase in sales relying on the Chinese traditional culture. Therefore, it is of great importance to look into the ways Florasis has made this success through marketing strategies. On this purpose, we used three different methods including literature analysis, survey and in-depth interview to find Florasis's performances and consumers' feelings. An online questionnaire was used to collect information about Florasis. To evaluate the current marketing strategies of Florasis, we chose 4P theory (products and services, pricing, places and promotion). We found that Florasis has a clear position, filling the gap of mid-to-high-end domestic brands in season. Besides, it has deeply cooperated with some top KOLs to gain huge amount of exposure. Apart from this, some disadvantages are also found, e.g., insufficient qualities, distrust and annoyance from overdone promotion, absence of off-line stores etc. Corresponding suggestions are offered that one need to invest more on R&D, focus more on ordinary people’s real experiences and setting up off-line stores. These results shed light for Chinese cosmetic markets.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128604652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

CVM Model of Customer Purchasing Behavior Based on Clustering Analysis 基于聚类分析的客户购买行为CVM模型

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.328

R. Zhao

引用次数: 0

Research on the Impact of COVID-19 on Middle and Small-sized Enterprises 新冠肺炎疫情对中小企业的影响研究

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.255

Hangcheng Meng

引用次数: 0

The Applications of NPV in Different Types of Markets NPV在不同类型市场中的应用

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.171

Simin Le

引用次数: 3

Analysis on the Positive and Negative Effects of Science and Technology 科学技术的正负效应分析

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.300

Mengqi Zhang, Xiaoli Zhang, Yi Zhang, Zi Wang, Wenjuan Liu, Hui Liu

引用次数: 2

The Analysis of Digital Finance and Digital Inclusive Finance 数字金融与数字普惠金融分析

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.352

Wen Zuo

引用次数: 0

Research on the Investment Value and Regulation of Bitcoin 比特币的投资价值与监管研究

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.201

Yan Li

引用次数: 2

The Effects of the Paris Agreement on Stock Markets: Evidence from Clean Energy Stocks 《巴黎协定》对股市的影响:来自清洁能源股的证据

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.245

Jianing Kuang, Ruochen Zhou, Diandian Shi, Zhengyang Cai

引用次数: 0

Analysis on Open Account in China from the Perspective of Prisoners’ Dilemma 囚徒困境视角下的中国账户开放分析

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.224

Jingxing Gao

{"title":"Analysis on Open Account in China from the Perspective of Prisoners’ Dilemma","authors":"Jingxing Gao","doi":"10.2991/assehr.k.211209.224","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.224","url":null,"abstract":"Open account is a common behavior in international trade. There are such cases that exporters suffered great loss when importers suddenly disappear even they had successful corporation previously. To avoid loss, consigner should stop corporation when he thinks his partner could not afford to fulfill the contract, which shows a great similarity with prisoners’ dilemma. In prisoners’ dilemma, according to backward induction, both players should not corporate in the beginning. However, most of the players will corporate at first, and tend to defect near the end. This paper contains current studies of open account and the result of interview done by the author. The experiment method used in this paper is interview of export traders by phone calls. Interviewees includes manager of risk control center of Xiamen ITG Group Corp, a Fortune 500 company. The interview has showed current situation of open account behavior in China, major methods of preventing loss, changes during the pandemic, and so on. In conclusion, the author suggest enterprises in China to seize the current opportunity, and use more open account to expand.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122378377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Valuation Strategies of Artificial Intelligence Startups: The Investment Analysis of MEGVII 人工智能创业公司的估值策略:旷视科技投资分析

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.302

Zhuotong Chi, Zhiyue Liu, Chen Xia

引用次数: 2