Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)最新文献_第7页

Overseas-Study Industry 海外留学行业

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.473

Binghao Li

引用次数: 0

Feasibility Study of Bitcoin Hedging the U.S. Stock Market 比特币对冲美国股市的可行性研究

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.293

Shi He, Yingjie Sheng, Ziyang Zang

引用次数: 1

Analysis of the Shortcomings of the Investment Decision Method and its Improvement 投资决策方法的缺陷分析及改进

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.145

Chongpeng You

引用次数: 0

The Impact of Internet Finance on the Systemic Risk of China’s Listed Commercial Banks 互联网金融对中国上市商业银行系统性风险的影响

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.517

Hanyan Liu

引用次数: 1

Analysis of Tesla’s Marketing Strategy in China 特斯拉在中国的营销策略分析

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.270

Xiaofei Du, Bingcan Li

{"title":"Analysis of Tesla’s Marketing Strategy in China","authors":"Xiaofei Du, Bingcan Li","doi":"10.2991/assehr.k.211209.270","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.270","url":null,"abstract":"Tesla, an automobile company which started its pure electric vehicle business at an early time, has made a lot of efforts since it officially entered China market in 2014. In this paper we investigated the strategy of Tesla’s development and marketing based on case study. Through the study of Tesla’s development strategy and marketing strategy, we found that Tesla has widened the product line to make it appropriate with the characteristics of the China market and adopted development-oriented strategy to upgrade from the supply side. In order to get more market share, it also developed different products to achieve the need of consumers in different classes. Tesla uses differentiation strategy on products, makes the unique performance and design become the core competitiveness that cannot be easily followed by competitors. Supplemented by a series of marketing strategies such as celebrity effect and hunger marketing, it occupied certain shares of market in a short time. We did a comparative study between BYD and Tesla to find the advantages and shortages of the two companies and what they could learn from each other. Through SWOT analysis, we believe that Tesla should continue to develop its advantages in R & D and supply chain, seize the good opportunity of China’s economic recovery after passing the most serious time with COVID-19 to consolidate its market position and occupy more share of market in China. Overall, these results shed light on Tesla’s marketing strategy in China at the company level, as well as its current strengths and weaknesses and the direction of efforts it needs to take in the future.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117342214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Stock Analysis Strategy for US’s Stock Market Based on Risk, Profitability, and Market Value Insights 基于风险、盈利能力和市场价值洞察的美国股市股票分析策略

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.317

Jiukun Chu, Yiwen Jin, Han Zhang

引用次数: 1

Does Internal Control Reduce Firms’ Stock Price Crash Risk? Evidence from China 内部控制是否降低了公司股价崩盘风险?来自中国的证据

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.399

Siru A, Zefeng Huang, Junhao Wang

引用次数: 0

Actuarial Research Based on Pension Insurance for Urban Residents in China 基于中国城镇居民养老保险的精算研究

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.543

Bingchen Liu

{"title":"Actuarial Research Based on Pension Insurance for Urban Residents in China","authors":"Bingchen Liu","doi":"10.2991/assehr.k.211209.543","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.543","url":null,"abstract":"In the context of the rapid development of social economy and the accelerating process of urbanization, the state and relevant departments have also put forward new tasks and requirements for the development of urban residents’ pension insurance. It is emphasized that it is necessary to link with reality and provide more powerful protection for the pension of urban residents by optimizing the adjustment of the pension insurance benefits for urban residents. This study is mainly to make in-depth research on the actuarial calculations in China’s urban residents’ pension insurance, and through the combination of existing research results and survey analysis to effectively solve the problem of urban residents’ low level of pension replacement and make a comprehensive analysis and comprehensive analysis. [1] Then, by proposing a more targeted adjustment strategy for urban residents’ pension insurance, and by scientifically clarifying more reasonable standards for the replacement rate of urban residents’ pension insurance funds, a more feasible adjustment plan is designed to provide urban residents with a basic living standard after retirement. Only in this way can the positive role of the pension insurance work for Chinese urban residents be fully brought into play.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123456715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Covid-19 on Tourism Industry 新冠肺炎疫情对旅游业的影响

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.419

Zihan Zhu, X. Gao, Rujia Chen

{"title":"Impact of Covid-19 on Tourism Industry","authors":"Zihan Zhu, X. Gao, Rujia Chen","doi":"10.2991/assehr.k.211209.419","DOIUrl":"https://doi.org/10.2991/assehr.k.211209.419","url":null,"abstract":"The COVID-19 pandemic presents an unprecedented challenge to many businesses around the world, leading to a devastating economic disruption. It has specifically brought a huge destructive impact on the travel and tourism industry and caused significant effects. Following the lockdown, many countries implemented flight restrictions to China, damaging the travel and tourism industry in China. Being the largest online travel platform in China, Ctrip has experienced an unexpected trough period, and it is under vast financial pressure while also deploying more workers to cope with the huge refunds caused by the outbreak. The surging of cases has pushed the world into great uncertainty with the absence of an effective vaccine, and tourists will not come to China for large-scale tourism out of the mentality of emergency security and panic for the destination. Technology has been an instrumental tool used by industry leaders such as Ctrip to inject life back to the economically-plagued industry. It would be prudent for Ctrip to perpetuate the online popularization efforts to set up the industry in a constructive recovery trajectory. This paper focuses on the political, economical, social, and technological impacts that Covid-19 has brought to the tourism industry as represented by Ctrip.","PeriodicalId":322864,"journal":{"name":"Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129890102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Research on Competitive Strategy of Coca-Cola Company 可口可乐公司竞争战略研究

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) Pub Date : 1900-01-01 DOI: 10.2991/assehr.k.211209.467

Xueyao Guo, Ma Wen

引用次数: 0