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Journal of Market-Focused Management最新文献

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Deconstructung Design for Marketing: Tools for Accessing the Design Process 解构营销设计:进入设计过程的工具
Journal of Market-Focused Management Pub Date : 1999-12-01 DOI: 10.1023/A:1009882419233
Angela H. Patton
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引用次数: 5
Consumers' Trust in a Brand and the Link to Brand Loyalty 消费者对品牌的信任与品牌忠诚度的关系
Journal of Market-Focused Management Pub Date : 1999-12-01 DOI: 10.1023/A:1009886520142
G. Lau, Sook Han Lee
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引用次数: 922
Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance 学习导向、市场导向与创新:组织绩效模型的整合与扩展
Journal of Market-Focused Management Pub Date : 1999-12-01 DOI: 10.1023/A:1009830402395
W. Baker, James M. Sinkula
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引用次数: 502
Looking For a Network Organization: The Case of GESTO 寻找一个网络组织:GESTO的案例
Journal of Market-Focused Management Pub Date : 1999-10-01 DOI: 10.1023/A:1009875019259
M. Benassi, A. Greve, J. Harkola
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引用次数: 22
Thriving on Turbulence 在湍流中茁壮成长
Journal of Market-Focused Management Pub Date : 1999-10-01 DOI: 10.1023/A:1009827103329
Dr Brendan J. Gray, Professor Gordon E. Greenley, Dr Sheelagh M. Matear, Mr Philip K. Matheson
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引用次数: 58
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 直销函件中最优目标选择与报价分割的组合策略
Journal of Market-Focused Management Pub Date : 1999-10-01 DOI: 10.1023/A:1009899802421
Penny N. Spring, P. Leeflang, T. Wansbeek
{"title":"The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail","authors":"Penny N. Spring, P. Leeflang, T. Wansbeek","doi":"10.1023/A:1009899802421","DOIUrl":"https://doi.org/10.1023/A:1009899802421","url":null,"abstract":"","PeriodicalId":322628,"journal":{"name":"Journal of Market-Focused Management","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125563631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
Marketing Capabilities and Firm Performance: A Hierarchical Model 营销能力与企业绩效:一个层次模型
Journal of Market-Focused Management Pub Date : 1999-10-01 DOI: 10.1023/A:1009879120167
G. Hooley, J. Fahy, T. Cox, J. Berács, Krzysztof Fonfara, B. Snoj
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引用次数: 160
Segmentation of Hedonic Consumption: An Application of Latent Class Analysis to Consumer Transaction Databases 享乐消费的细分:潜在类分析在消费者交易数据库中的应用
Journal of Market-Focused Management Pub Date : 1999-09-01 DOI: 10.1023/A:1009855123617
J. Boter, M. Wedel
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引用次数: 14
Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry 数据库营销在荷兰快速消费品行业的现状
Journal of Market-Focused Management Pub Date : 1999-09-01 DOI: 10.1023/A:1009807224526
P. Verhoef, J. Hoekstra
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引用次数: 9
The Lifetime Value Concept in Customer-Based Marketing 顾客导向营销中的终身价值概念
Journal of Market-Focused Management Pub Date : 1999-09-01 DOI: 10.1023/A:1009842805871
J. Hoekstra, E. Huizingh
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引用次数: 97
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