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Journal of Market-Focused Management最新文献

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Refining RFM-Variables through Mokken Scale Analysis for the Purpose of Optimal Prospect Selection: Application to Ownership Patterns of Financial Products 以最优前景选择为目的的Mokken尺度分析精炼rfm变量:在金融产品所有权模式中的应用
Journal of Market-Focused Management Pub Date : 1999-09-01 DOI: 10.1023/A:1009851006779
Drs. Leonard J. Paas
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引用次数: 2
Achieving Mass Customization Through Postponement: A Study of International Changes 通过延迟实现大规模定制:国际变化研究
Journal of Market-Focused Management Pub Date : 1999-09-01 DOI: 10.1023/A:1009827812231
Prof. Remko I. van Hoek, Prof. Dr. E. Peelen, Prof. Dr. Harry R. Commandeur
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引用次数: 51
“Friendly” Complaining Behaviors: Toward a Relational Approach “友好的”抱怨行为:走向关系方法
Journal of Market-Focused Management Pub Date : 1999-09-01 DOI: 10.1023/A:1009811328161
I. Prim, B. Pras
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引用次数: 41
Relationship Marketing and Consumers: A Social Dilemmas Approach 关系营销与消费者:一种社会困境的方法
Journal of Market-Focused Management Pub Date : 1999-09-01 DOI: 10.1023/A:1009838604053
Gijsbert Willenborg
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引用次数: 6
Constituent Market Orientation 市场定位
Journal of Market-Focused Management Pub Date : 1999-08-01 DOI: 10.1023/A:1009860129944
Brynjulf Tellefsen
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引用次数: 12
Absolutely, Positively Hearing the Voice of the Customer: Exploring Overnight Delivery in Survey Research 绝对，积极地倾听顾客的声音:在调查研究中探索隔夜配送
Journal of Market-Focused Management Pub Date : 1999-08-01 DOI: 10.1023/A:1009895732670
Steven N. Silverman
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引用次数: 0
Market Orientation: Scale Invariance and Relationship to Generic Strategies Across Two Countries 市场导向:规模不变性及其与两国通用策略的关系
Journal of Market-Focused Management Pub Date : 1999-08-01 DOI: 10.1023/A:1009835515831
Dr. Felix Tinoziva Mavondo
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引用次数: 41
Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm 利用信息作为细分和关系营销的基础:一家领先金融服务公司的纵向案例研究
Journal of Market-Focused Management Pub Date : 1999-08-01 DOI: 10.1023/A:1009847816740
M. A. Emmelhainz, C. Kavan
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引用次数: 19
The Customer Concept: The Basis for a New Marketing Paradigm 顾客观念:新营销范式的基础
Journal of Market-Focused Management Pub Date : 1999-06-01 DOI: 10.1023/A:1009856028285
J. Hoekstra, P. Leeflang, D. Wittink
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引用次数: 83
Misconceptions about Market Orientation 对市场导向的误解
Journal of Market-Focused Management Pub Date : 1999-06-01 DOI: 10.1023/A:1009882027377
G. Day
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引用次数: 141
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