Jurnal Bisnis dan Kewirausahaan最新文献_第6页

Penerapan Blue Ocean Strategy untuk Meningkatkan Pangsa Pasar Platform TaniHub Bali Branch

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-07-31 DOI: 10.31940/jbk.v18i2.114-124

Ni Luh Prima Kemala Dewi

{"title":"Penerapan Blue Ocean Strategy untuk Meningkatkan Pangsa Pasar Platform TaniHub Bali Branch","authors":"Ni Luh Prima Kemala Dewi","doi":"10.31940/jbk.v18i2.114-124","DOIUrl":"https://doi.org/10.31940/jbk.v18i2.114-124","url":null,"abstract":"Penelitian ini bertujuan menemukan strategi nilai baru untuk meningkatkan pangsa pasar TaniHub Bali Branch dengan menggunakan Blue Ocean Strategy. Tujuan penelitian ini adalah mengetahui: (1) faktor yang mempengaruhi peningkatan pangsa pasar TaniHub Bali Branch berdasarkan bauran pemasaran; (2) bagaimana pengaruh faktor tersebut terhadap peningkatan pangsa pasar TaniHub Bali Branch; dan (3) bagaimana penerapan Blue Ocean Strategy terhadap peningkatan pangsa pasar TaniHub Bali Branch. Penelitian ini menggunakan metode campuran. Data kualitatif dikumpulkan melalui wawancara dan observasi, dan dianalisis menggunakan Kerangka Empat Langkah dan Skema Eliminasi-Reduksi-Tambah-Buat. Data kuantitatif dikumpulkan melalui survei dan dianalisis dengan uji-t dan uji-f. Hasil penelitian menunjukkan bahwa keempat faktor bauran pemasaran yaitu produk, harga, promosi, dan tempat berpengaruh positif terhadap peningkatan pangsa pasar TaniHub Bali Branch. Harga memiliki pengaruh negatif dari keempat faktor tersebut, sehingga perlu adanya strategi perubahan harga. Dapat disimpulkan bahwa Blue Ocean Strategy dapat diterapkan oleh TaniHub Bali Branch, yaitu dengan mengubah strategi untuk memenangkan persaingan. Luaran dari penelitian ini adalah strategi pangsa pasar baru yang dapat dijadikan acuan bagi manajemen dalam mengambil keputusan.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79433209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Inovasi Produk dalam Memediasi Pengaruh Entreprenurial Marketing Terhadap Daya Saing UMKM di Desa Petak Gianyar Bali 产品创新在培育巴厘岛詹亚尔萨地段对UMKM耐久性的影响方面所起的作用

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-07-31 DOI: 10.31940/jbk.v18i2.94-101

Luh Komang Candra Dewi, Sili Antari, Herindiyah Kartika Yuni

{"title":"Peran Inovasi Produk dalam Memediasi Pengaruh Entreprenurial Marketing Terhadap Daya Saing UMKM di Desa Petak Gianyar Bali","authors":"Luh Komang Candra Dewi, Sili Antari, Herindiyah Kartika Yuni","doi":"10.31940/jbk.v18i2.94-101","DOIUrl":"https://doi.org/10.31940/jbk.v18i2.94-101","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh entrepreneurial marketing terhadap inovasi produk pada UMKM di Desa Petak Gianyar Bali; untuk mengetahui pengaruh inovasi produk terhadap daya saing; untuk mengetahui pengaruh entreprenurial marketing terhadap daya saing; dan untuk mengetahui pengaruh Entrepreneurial Marketing terhadap daya saing melalui mediasi product innovation. Penelitian ini menggunakan pendekatan kuantitatif dengan melakukan analisis data statistik serta interpretasi. Jumlah sampel sebanyak 300, yakni UMKM yang bertempat di desa Petak yang masih beroperasional minimal satu tahun dengan katagori UMKM pembuatan jaje bali, bubuh bali, ukiran, warung makanan, toko sembako, kerajinan tangan, jahit pakaian, salon kecantikan. Kesimpulan penelitian adalah (1) Entreprenurial marketing berpengaruh positif dan signifikan terhadap inovasi Produk; (2) Inovasi produk berpengaruh positif dan signifikan terhadap daya saing UMKM; (3) Entreprenurial marketing berpengaruh positif dan signifikan terhadap daya saing produk UMKM; dan (4) Inovasi produk mampu memediasi antara Entreprenurial marketing Terhadap Daya Saing. Artinya bahwa untuk meningkatkan daya saing UMKM perlu melakukan inovasi produk secara konsisten.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74301718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisa Potensi Pemungutan Pajak dan Retribusi Daerah Sektor Pariwisata di Tasikmalaya 分析塔斯克马来亚旅游业可能的税收和税收

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-07-31 DOI: 10.31940/jbk.v18i2.138-148

Abdi Fadhlan, Tonny Yuwanda, Sitti Rizki Mulyani

引用次数: 0

Pengaruh Kompetensi terhadap Kinerja Dalam Upaya Mewujudkan Integrasi Kompetensi Hard skill, Soft Skill Lulusan Akuntansi 能力对表现的影响，在实现硬技能技能整合、软技能技能专业专业毕业的过程中

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-07-31 DOI: 10.31940/jbk.v18i2.125-137

Anak Agung Gde Mantra Suarjana

{"title":"Pengaruh Kompetensi terhadap Kinerja Dalam Upaya Mewujudkan Integrasi Kompetensi Hard skill, Soft Skill Lulusan Akuntansi","authors":"Anak Agung Gde Mantra Suarjana","doi":"10.31940/jbk.v18i2.125-137","DOIUrl":"https://doi.org/10.31940/jbk.v18i2.125-137","url":null,"abstract":"Peranan kompetensi hard skill dan soft skill dalam menunjang kinerja amat penting. Kedua kompetensi ini saling melengkapi, karena itu penelitian ini bertujuan untuk: (1) Menganalisis pengaruh kompetensi hard skill terhadap kinerja mahasiswa, (2) Menganalisis pengaruh kompetensi soft skill terhadap kinerja mahasiswa. (3) Menganalisis pengaruh kompetensi hard skill dan soft skill secara simultan terhadap kinerja mahasiswa. (4) Menganalisis integrasi kompetensi hard skill dan soft skill untuk meningkatkan kinerja mahasiswa. Pengumpulan data dilakukan dengan teknik kuesioner. Sampel mahasiswa diambil secara purposive sampling dengan syarat tertentu dengan partisipan dari industri. Teknik analisis data yang digunakan adalah teknik analisis kuantitatif (regresi linear berganda) dan analisis kualitatif. Hasil analisis data dengan signifikansi 0,05 menunjukkan bahwa kompetensi hard skill berpengaruh positif dan signifikan terhadap kinerja mahasiswa. Kompetensi soft skill berpengaruh positif dan signifikan terhadap kinerja mahasiswa. Kompetensi hard skill dan soft skill secara simultan berpengaruh positif dan signifikan terhadap kinerja mahasiswa. Persepsi industri tentang kompetensi hard skill, soft skill dan kinerja mahasiswa sangat baik. Untuk menunjang kinerja mahasiswa D4 Akuntansi Manajerial, maka diperlukan integrasi antara kompetensi hard skill dan soft skill sehingga saling melengkapi agar sesuai dengan kebutuhan industri dewasa ini.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"323 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78314868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Analisa Potensi Pemungutan Pajak dan Retribusi Daerah Sektor Pariwisata di Tasikmalaya 分析塔斯克马来亚旅游业可能的税收和税收

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-07-31 DOI: 10.31940/jbk.v18i2.102-113

Prasetio Ariwibowo, T. Taufik, H. Haryanto

引用次数: 0

Factors Affecting the Travel Tourism Competitiveness Index 影响旅游竞争力指数的因素

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-07-31 DOI: 10.31940/jbk.v18i2.149-159

B. Tjandrasa, Andrew Sebastian Lehman, Mayang Permata Sari, Sheilla Rizqia Ardhani

{"title":"Factors Affecting the Travel Tourism Competitiveness Index","authors":"B. Tjandrasa, Andrew Sebastian Lehman, Mayang Permata Sari, Sheilla Rizqia Ardhani","doi":"10.31940/jbk.v18i2.149-159","DOIUrl":"https://doi.org/10.31940/jbk.v18i2.149-159","url":null,"abstract":"In an effort to improve the image of tourism that will have an impact on increasing the number of tourists, the Indonesian government wants to increase the travel tourism competitiveness index. On the other hand, the risk of natural damage due to human actions and also fluctuations in the number of visitors due to the tight competition between countries is a threat to the tourism industry. In an effort to achieve sustainable tourism, the application of the latest information and communication technology is a solution to keep attracting visitors and will simultaneously maintain environmental sustainability. So far Indonesia excels in the assessment of price competitiveness, while for the assessment of information and communication technology readiness Indonesia has not been considered superior. This research was conducted with a descriptive-explanatory study approach. Using simple random sampling, samples in the form of secondary data from seven ASEAN countries from 2007 to 2019 were processed using multivariable regression to assess the magnitude of influence and significance levels of the various variables studied. The results showed that price competitiveness didn’t have a significant effect on the travel tourism competitiveness index in the ASEAN countries but there were two other factors that had a significant effect.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90665412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ECOPRENEURSHIP: TANTANGAN USAHA PEMANFAATAN ULANG SAMPAH PLASTIK RUMAH TANGGA UNTUK PRODUK FASHION 转售:利用家用塑料垃圾进行时尚产品的挑战

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-06-30 DOI: 10.20961/jkb.v27i1.56183

L. R. D. Sakuntalawati, Irsyadul Ibad, Nur Rahmi Akbarini

{"title":"ECOPRENEURSHIP: TANTANGAN USAHA PEMANFAATAN ULANG SAMPAH PLASTIK RUMAH TANGGA UNTUK PRODUK FASHION","authors":"L. R. D. Sakuntalawati, Irsyadul Ibad, Nur Rahmi Akbarini","doi":"10.20961/jkb.v27i1.56183","DOIUrl":"https://doi.org/10.20961/jkb.v27i1.56183","url":null,"abstract":"Waste bank have the task of reducing waste. Most of the waste produced is plastic waste. The amount of plastic waste that was recorded was 13.39% of the 38.05% of inorganic waste. One of the producers of plastic waste is households in the form of plastic packaging that does not sell well. One of the efforts to reduce packaging plastic is by reusing it as material products to make creative products. Product material 100x75 cm wide, requires 1500 grams of waste. This material is used to make creative fashion products (bags) as an environment-based business including waste. This business is ecopreneurship developed by the Sejahtera Waste Bank, Joyotakan Village, Surakarta City. The purpose of the Community Partnership Program (PKM) is the development of ecopreneurship, by reusing household plastic waste, especially plastic packaging. The solution offered to achieve the goal is to provide training and mentoring. The method used to answer the solution is the observation method, the interview method, the test method and the mentoring method. The things that are done to realize the goals are observation, to get the situation and conditions, interviews with key figures, to get information and agreement on solutions to realize the goals. Posttest-pretest is carried out at each training and provides assistance to realize and develop ecopreneurship. The results of PKM in the form of providing training, have the effect of increasing knowledge on participants. Providing assistance gives the Sejahtera Waste Bank confidence to do business. This business is related to the reuse of household plastic waste as the basic material for fashion creative products.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72673005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

INOVASI PRODUK DAN JEJARING PADA USAHA KECIL: STUDI KASUS KERAJINAN PERAK KOTO GADANG 小企业产品创新与网络:KOTO GADANG silver work的案例研究

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-06-30 DOI: 10.20961/jkb.v27i1.52148

Donar Games, R. Ramadhani

引用次数: 1

DAMPAK GREEN PRODUCT DAN GREEN MARKETING TERHADAP KEUNGGULAN BERSAING KELOMPOK UPPKS “KALIPAKEM BARU”: DIMEDIASI ETIKA LINGKUNGAN BISNIS 绿色产品和绿色市场对UPPKS“新哈里发”竞争优势的影响:协调商界道德

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-06-30 DOI: 10.20961/jkb.v27i1.52113

Bahri Bahri

引用次数: 2

APPLICATION OF OZONE TECHNOLOGY AS AN EFFORT TO INCREASE THE ECONOMIC VALUE OF VEGETABLE COMMODITIES 应用臭氧技术提高蔬菜商品的经济价值

Jurnal Bisnis dan Kewirausahaan Pub Date : 2022-06-30 DOI: 10.20961/jkb.v27i1.59382

S. Prabawa, B. S. Amanto, Kawiji Kawiji, B. Yudhistira

{"title":"APPLICATION OF OZONE TECHNOLOGY AS AN EFFORT TO INCREASE THE ECONOMIC VALUE OF VEGETABLE COMMODITIES","authors":"S. Prabawa, B. S. Amanto, Kawiji Kawiji, B. Yudhistira","doi":"10.20961/jkb.v27i1.59382","DOIUrl":"https://doi.org/10.20961/jkb.v27i1.59382","url":null,"abstract":"Vegetables are classified as food ingredients that are easily wilted and easily damaged so that vegetables that have been harvested must be marketed and consumed immediately. At room temperature, the freshness of leaf vegetables can only last for 12 hours. For this reason, proper postharvest handling is needed to maintain quality and extend the shelf life of these commodities, including ozone technology (ozonization). Ozone is able to shed pesticide and bacterial contamination as well as heavy metals attached to the surface of fruit or vegetables, making it safe for consumption for health. Vegetable cultivation by productive communities as micro-entrepreneurs has developed quite a lot. The problem that still occurs is the lack of efforts to extend the shelf life of vegetables that can increase consumer preferences for spinach. The “Mutiara Organik” Farmer Group in Sumberejo Village, Ngablak District, Magelang Regency made these efforts by cultivating vegetables and applying ozonation. The program begins with the introduction of packaging technology and continues with the presentation of permits from the Ministry of Health for ozonized organic vegetables. This program provides farmers with a set of production tools and packaging. The analysis also shows that ozone treatment provides higher efficiency, because it can reduce weight loss compared to Japanese spinach without ozone treatment. In addition, ozone treatment has the potential to increase vegetable productivity and quality.Keywords: ozonization; shelf life; vegetables","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80433127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0