Jurnal Bisnis dan Kewirausahaan最新文献_第10页

Efektivitas Humas PT Angkasa Pura I (Persero) Bali Dalam Mengkomunikasikan CSR PT space Pura I (Persero)在对CSR进行通信方面的有效性

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-07-23 DOI: 10.31940/jbk.v17i2.2610

Putu Ambaryani Putri, Kadek Aryana Dwi Putra, I. M. Widiantara, Nyoman Indah Sutria Dewi, Politeknik Negeri Bali

{"title":"Efektivitas Humas PT Angkasa Pura I (Persero) Bali Dalam Mengkomunikasikan CSR","authors":"Putu Ambaryani Putri, Kadek Aryana Dwi Putra, I. M. Widiantara, Nyoman Indah Sutria Dewi, Politeknik Negeri Bali","doi":"10.31940/jbk.v17i2.2610","DOIUrl":"https://doi.org/10.31940/jbk.v17i2.2610","url":null,"abstract":"Hubungan Masyarakat (Humas) berperan sangat penting dalam suatu perusahaan untuk menciptakan hubungan baik dengan stakeholders khususnya melalui program CSR. Keberhasilan CSR perlu didukung oleh strategi komunikasi yang efektif dan efisien sebagai tanggung jawab dari Humas. Sebagai perusahaan yang memiliki komitmen tinggi dalam melaksanakan CSR, PT Angkasa Pura I Bali berusaha memaksimalkan fungsi dan tugas Humas dalam mengkomunikasikan CSR kepada masyarakat. Penelitian ini bertujuan untuk mengetahui efektivitas humas dalam mengkomunikasikan CSR dan mengetahui faktor pendukung dan penghambatnya. Penelitian ini dilaksanakan selama 6 bulan dengan metode deskriptif kualitatif dan statistika deskriptif dimana efektifitas humas diukur dengan komponen 7C (Credibility, Content, Context, Clarity, Continuity and Consistency, Channel, dan Capability). Data dikumpulkan dengan wawancara semi terstruktur dan kuesioner yang disebarkan ke 30 pelaku UMKM penerima CSR perusahaan di kota Denpasar dan kabupaten Badung. Penelitian menunjukkan bahwa humas perusahaan telah efektif dalam mengkomunikasikan CSR namun masih memerlukan improvisasi pada komponen Channel dan Continuity and Consistency.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88214818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen 品牌信托和名人内啡肽对消费者购买决策的影响

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-07-23 DOI: 10.31940/jbk.v17i2.2571

Mubdi Mulya Isfahami, Ratih Hurriyati, Puspo Dewi Dirgantari

{"title":"Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen","authors":"Mubdi Mulya Isfahami, Ratih Hurriyati, Puspo Dewi Dirgantari","doi":"10.31940/jbk.v17i2.2571","DOIUrl":"https://doi.org/10.31940/jbk.v17i2.2571","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan celebrity endorse terhadap keputusan pembelian dari konsumen. Saat ini banyak bisnis yang mencoba menerapkan strategi viral marketing, tetapi masih banyak yang tidak mendukung tujuan penerapan strategi itu sendiri. Strategi viral marketing yaitu: trust brand dan celebrity endorsment. bisnis yang membuat strategi viral marketing sebagai cara untuk memasarkan dan memperkenalkan produknya adalah Zhofira. Teori yang digunakan dalam penelitian ini adalah Viral marketing, keputusan pembelian, kepercayaan merek, dan celebrity endorsement sebagai peneliti untuk melakukan penelitian, untuk membuktikan pengaruh (X1) kepercayaan merek, (X2) celebrity endorsement terhadap (Y) keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif. Penelitian ini menggunakan sampel dari populasi sebanyak 384 responden, teknik pengambilan sampel yang digunakan adalah probability sampling yaitu teknik pengambilan sampel yang memberikan kesempatan sama bagi setiap unsur populasi untuk dipilih menjadi sampel. Penulis melakukan analisis regresi berganda dan menguji asumsi klasik sebelum melakukan analisis regresi berganda. Pada hasil analisis regresi berganda menunjukkan hasil “R Square” 0,515 atau 51,5%, yang dapat diartikan sebagai variabel (X1) dan (X2) mempunyai pengaruh terhadap (Y) sebesar 51,5%. Sedangkan sisanya 48,5% ada faktor lain. Hal ini dapat dinyatakan tidak relevan lagi karena nilai faktor lebih besar dari (X1) dan (X2).","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"138 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86270156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

PENERAPAN TEKNOLOGI TEPAT GUNA SEBAGAI PENINGKATAN KAPASITAS MESIN PENGAYAK PASIR TIPE ROTARY DAN USAHA DUSUN TANGGALAN, KABUPATEN KARANGANYAR 适当的应用技术，以增加机器的旋转风箱类型和卡尔兰甘亚尔县丹加兰村的能力

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-06-30 DOI: 10.20961/jkb.v26i1.44734

Catur Harsito, Aditya Muhammad Nur, Arihadi Prasetyo, T. Triyono, Rendy Adhi Rachmanto, B. Santoso

{"title":"PENERAPAN TEKNOLOGI TEPAT GUNA SEBAGAI PENINGKATAN KAPASITAS MESIN PENGAYAK PASIR TIPE ROTARY DAN USAHA DUSUN TANGGALAN, KABUPATEN KARANGANYAR","authors":"Catur Harsito, Aditya Muhammad Nur, Arihadi Prasetyo, T. Triyono, Rendy Adhi Rachmanto, B. Santoso","doi":"10.20961/jkb.v26i1.44734","DOIUrl":"https://doi.org/10.20961/jkb.v26i1.44734","url":null,"abstract":"The increasing of infrastructure development causing in increased demand for sand material. On the other hand, the sand still contains many other components such as gravel. The size of good sand according to the Indonesian National Standard (SNI - 03-247-2002) is natural or artificial sand produced by the stone crusher industry with the largest grain size of 5 mm. On the other hand, the lack of infrastructure of the Tanggalan vilage and the small income of the village has resulted in an uneven distribution of the regional economy. Youths and heads of the Tanggalan village see the potential to increase the village's income by making sieving businesses and providing good quality building sand. The manual sieving process takes longer, so it has an impact on the development process as well as from an economic point of view on the long construction costs. So, it is necessary to have a rotary type automatic sieving machine that has a function to separate fine sand grains or according to the criteria requested by consumers with gravel. Rotary type sieving machine with a capacity of 10 m 3 /hour, so it is expected to meet the demand and accelerating development process. In addition, with this tool, hamlet businesses can be formed to increase hamlet income. Key words: Business, Enhancement, National Standard, Rotary, Sand Sieve.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88621950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PENGGUNAAN BALANCE SCORECARD TERHADAP KINERJA USAHA MIKRO DI SURABAYA 平衡记分卡对泗水微企业运作的影响

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-06-30 DOI: 10.20961/jkb.v26i1.47530

Albertus Daru Dewantoro

{"title":"PENGARUH PENGGUNAAN BALANCE SCORECARD TERHADAP KINERJA USAHA MIKRO DI SURABAYA","authors":"Albertus Daru Dewantoro","doi":"10.20961/jkb.v26i1.47530","DOIUrl":"https://doi.org/10.20961/jkb.v26i1.47530","url":null,"abstract":"The Balanced Scorecard (BSC) managerial practice is generally used by large companies. As the education level of micro business actors increases, the implementation of BSC in micro business management is increasing. BSC to help businesses in the face two fundamental problems, which measures the performance of the organization effectively and implement strategies to improve performance. This study explores the effect of using the BSC on the performance of micro-enterprises, as well as knowing the relationship between firm size and the ability to implement the BSC in micro-enterprises through descriptive statistical approaches and linear regression analysis. The study was conducted on micro-enterprises in Surabaya with the category of having assets or net worth of up to IDR 50 million (not including land or building for business premises) and annual sales turnover of up to IDR 300 million. Total respondents in this study is as much as 153 respondents. The study confirmed that the size of the company has an influence on the readiness of the implementation of the BSC, these results are consistent with research Kimberly & Evanisko, (1981); Nord & Tucker, (1987); Hoque, (2000) and Sherma (2020). This research also shows that the greater the level of BSC implementation of a business, the higher the performance of business achieved in line with the findings by Hoque, (2000); Ondieki, (2017); Dhaifallah, (2018). Company size affects the readiness of micro-enterprises in implementing the BSC. BSC managerial practices proven to improve the performance of micro-enterprises. BSC practice requires readiness with the support of increasing company size; micro businesses should involve labor in the operations. With an adequate company size, the BSC implementation practice can run optimally and have an impact on achieving better business performance. Keywords: BSC, Business Performance, Firm Size, Micro Enterprise","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78292378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

ANTESEDEN DAN KONSEKUENSI MANAJEMEN HUBUNGAN PELANGGAN DALAM INDUSTRI RUMAH SAKIT 在医院行业的先行和客户关系管理后果

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-04-26 DOI: 10.31001/jbk.v14i1.1472

Irsan Fitriyandi

引用次数: 0

PENGARUH KOMUNIKASI TUGAS TERHADAP VITALITAS YANG DIMODERASI OLEH OTONOMI PEKERJAAN 任务沟通对工作自主提高的活力的影响

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-04-25 DOI: 10.31001/jbk.v14i1.1478

Alan Frimanto Eliambu

引用次数: 1

PENGARUH LINGKUNGAN KERJA, PEMBELAJARAN ORGANISASIONAL, DAN PERILAKU ADAPTIF TERHADAP PRODUKTIVITAS KERJA TENAGA KESEHATAN 工作环境、组织学习和适应行为对卫生工作者生产力的影响

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-04-25 DOI: 10.31001/jbk.v14i1.1479

Yodi Pratama

引用次数: 0

PERAN MEDIASI KEPUASAN KONSUMEN DAN MODERASI ORIENTASI INOVASI PADA HUBUNGAN ANTARA INOVASI PERSEPSIAN DAN KESETIAAN MEREK DI RS DR. MOEWARDI SURAKARTA, JAWA TENGAH 在爪哇岛中部的MOEWARDI SURAKARTA RS，消费者满意度和品牌忠诚度之间的创新关系的中介作用

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-04-25 DOI: 10.31001/jbk.v14i1.1477

Maria Goretti Rani Prasetyo

引用次数: 0

PENGARUH KEPEMIMPINAN AUTENTIK TERHADAP MANAJEMEN KESALAHAN YANG DIMEDIASI OLEH MODAL PSIKOLOGIS 真正的领导力对心理资本调节误差管理的影响

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-04-25 DOI: 10.31001/jbk.v14i1.1473

Defita Sartika Asih

引用次数: 0

Analisis Pengaruh Free Cash Flow, Kebijakan Dividen, dan Kepemilikan Saham Manajerial terhadap Nilai Perusahaan (Studi Kasus pada Bank BUMN periode 2010-2019) 分析自由现金流、股息政策和管理股权对公司价值的影响(国有企业案例研究2010-2019)

Jurnal Bisnis dan Kewirausahaan Pub Date : 2021-04-06 DOI: 10.31940/JBK.V17I1.2470

Ristika Yulianti, Politeknik Negeri Balikpapan, I. Suriana, H. Kusno

{"title":"Analisis Pengaruh Free Cash Flow, Kebijakan Dividen, dan Kepemilikan Saham Manajerial terhadap Nilai Perusahaan (Studi Kasus pada Bank BUMN periode 2010-2019)","authors":"Ristika Yulianti, Politeknik Negeri Balikpapan, I. Suriana, H. Kusno","doi":"10.31940/JBK.V17I1.2470","DOIUrl":"https://doi.org/10.31940/JBK.V17I1.2470","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui analisis pengaruh free cash flow kebijakan dividen, dan kepemilikan saham manajerial terhadap nilai perusahaan (studi kasus pada Bank BUMN periode 2010-2019). Data diperoleh dari laporan keuangan tahunan yang dipublikasikan Bursa Efek Indonesia periode 2010-2019. Pengambilan sampel menggunakan teknik sampling jenuh. Metode penelitian ini yaitu kuantitatif. Model analisis data yang digunakan adalah model analisis regresi linier berganda dan teknik yang digunakan untuk uji hipotesis adalah uji simultan (F) statistik dan uji parsial (t) statistik. Selain itu, juga dilakukan uji asumsi klasik berupa uji normalitas, uji multikoloniearitas, uji autokorelasi dan uji heterokedastisitas. Berdasarkan hasil pengujian hipotesis menyimpulkan bahwa free cash flow, kebijakan dividen, dan kepemilikan saham manajerial secara simultan berpengaruh signifikan terhadap nilai perusahaan. Berdasarkan uji parsial (t) disimpulkan bahwa free cash flow berpengaruh positif dan signifikan terhadap nilai perusahaan, kebijakan dividen tidak berpengaruh dan tidak signifikan terhadap nilai perusahaan, dan kepemilikan saham manajerial tidak berpengaruh dan tidak signifikan terhadap nilai perusahaan.","PeriodicalId":32197,"journal":{"name":"Jurnal Bisnis dan Kewirausahaan","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84506829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1