Agriecobis : Journal of Agricultural Socioeconomics and Business最新文献

{"title":"Service Quality, Product Quality, and Perception of Price for Consumer Satisfaction at Aqiqah Business","authors":"Nabilah Zhafirah, Rahayu Relawati, Bambang Yudi Ariadi","doi":"10.22219/agriecobis.v4i2.17909","DOIUrl":"https://doi.org/10.22219/agriecobis.v4i2.17909","url":null,"abstract":"\u0000\u0000\u0000\u0000Consumer Satisfaction is an assessment of the features of a product or service that provides a level of pleasure to customers related to meeting customer consumption needs. Aqiqah Nurul Hayat has been serving aqiqah services since 2003 and already has more than 30 branches spread throughout Indonesia. The purpose of this study was to determine the relationship between price perception, service quality, and product quality to consumer satisfaction with aqiqah Nurul Hayat Malang Branch. The research location is at the office of Nurul Hayat Malang branch on Jl. S. Supriadi No. 7 Sukun. Sampling used the accidental sampling method, the respondents obtained were 73 people. The analytical method used in this study is Spearman's Correlation. The data used are primary data. The results obtained indicate that the perception of price, service quality, and product quality have a relationship with customer satisfaction Aqiqah Nurul Hayat Malang branch. The results of the analysis show that perceived price, service quality, and product quality have a strong relationship with customer satisfaction at the Aqiqah Nurul Hayat Malang branch. The recommendation given is to maintain customer satisfaction by continuing to maintain the quality of both services and products.\u0000 \u0000\u0000\u0000\u0000","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129676799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Preferences toward Goat Milk","authors":"Yohana Agustina, J. Mulyo, L. R. Waluyati, M. Mazwan","doi":"10.22219/agriecobis.v4i2.15922","DOIUrl":"https://doi.org/10.22219/agriecobis.v4i2.15922","url":null,"abstract":"\u0000\u0000\u0000\u0000The high level of business competition in this current globalization requires companies to produce quality products. Among the efforts of product improvement is through understanding consumer preferences. This study aims to identify consumer preferences of several attribute combinations of goat milk branded Bumiku Hijau, Yogyakarta. Conjoint analysis with pairwise-comparison was employed in this study. The combination of attributes analyzed were price, flavor variant, types of milk, and packaging. Results showed that the best combination results were obtained on stimuli number 13 with a total usability value of 3.709, which was 0.356 on the product price. The chocolate flavor variant attributes to the largest total usability value of 0.166. Based on the type of milk, the total usability value of powdered milk (skim) is 0.073, and the highest usability value was obtained through carton packaging (200gr) of 0.077. Consumers favored powdered goat milk products with new flavor variants that suit teenagers and adults. They also want 100 gr product packaging as it is easier to measure and consume.\u0000\u0000\u0000\u0000","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121591996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Design and Planning of The Porang Supply Chain in South Sumatra","authors":"A. Bidarti, Yulius Yulius, E. Purbiyanti","doi":"10.22219/agriecobis.v4i2.17407","DOIUrl":"https://doi.org/10.22219/agriecobis.v4i2.17407","url":null,"abstract":"The length of the existing porang (Amorphopallus Muelleri B) supply chain is causing a problem on porang farmers in South Sumatra. The purpose of this research was to construct a P4S Karya Tani porang supply chain with two evaluation steps. First beginning, identify the potential demand for porang in South Sumatra from either the demand and supply perspective. Second, consider the challenges of maximizing market demand in the porang supply chain in South Sumatra. The research employed a qualitative descriptive method with a philosophical approach to supply chain management theory. Based on the discussion, P4S as evaluated the porang supply chain design, determining that small and large traders must be eliminated as intermediaries, allowing them to sell porang raw materials direct to consumers and agro-industry enterprises that export porang. All elements, including that of the local government, Sriwijaya University, the corporate sector, and banking institutions, should be involved in the P4S porang supply chain planning. This collaboration is crucial in order to connect and transform the paradigm of direct sales to consumers, enabling P4S porang farmers to sell to the nearest consumer, PT PIP in South Lampung, via a contract farming system.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114433841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effect of Marketing Mix on Consumer Purchase Decisions to Buy Cavendish Banana at Modern Markets in Semarang","authors":"Tutik Istiqomatin, A. Setiadi, T. Ekowati","doi":"10.22219/agriecobis.v4i2.16225","DOIUrl":"https://doi.org/10.22219/agriecobis.v4i2.16225","url":null,"abstract":"\u0000\u0000\u0000\u0000This study aims at identifying marketing mix of purchase decisions to buy Cavendish banana and analyzing the effect of marketing mix on purchase decisions to buy Cavendish banana at modern market in Semarang. This research was conducted at modern market in Semarang, namely Gelael Supermarket, Ada Swalayan, Superindo and Giant. Survey was employed as research method in this study. 100 respondents were taken for research sampling. The independent variables used were products, prices, places, and promotions, while the dependent variable was decisions. Descriptive analysis having been conducted shows that the variables of product have an average of 4.14; a variable of price is 3.65; a variable of place is 4.32, a variable of promotion is 3.26; and a variable of purchase decision is 3.85. Statistical analysis having been carried out shows that the f-test of product, price, place and promotion variables simultaneously affect the consumer purchase decision to buy Cavendish bananas with an f-count value of 26.378. Besides, the results of the t-test of product, price and promotion variables partially affect the consumer purchase decision to buy Cavendish bananas with t-count value of 1.984. Moreover, the place variable does not partially affect the consumer purchase decision to buy at Modern Market in Semarang.\u0000\u0000\u0000\u0000","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"217 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115981585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Interest of Young Agricultural Entrepreneurs (Young Farmers) on Chili Agribusiness in Kabupaten Garut","authors":"A. Maryani, Dedy Kusnadi, Wida Pradiana","doi":"10.22219/agriecobis.v4i2.15692","DOIUrl":"https://doi.org/10.22219/agriecobis.v4i2.15692","url":null,"abstract":"The study aims at analyzing the descriptions of the interests of young agricultural entrepreneurs (young farmer) and discovering the factors affecting their interest in chili agribusiness. The study was conducted in Kabupaten Garut from June to November, 2019. This study employs a quantitative approach. In this study, population was 1.376 of young agricultural entrepreneurs (young farmer) aged under 40 in chili production centers. Sample for this study was 233 people obtained by calculating following Slovin. The samples were scattered in sub-district of Banyuresmi (79 people), Wanaraja (72 people) and Cikajang (83 people). Sampling technique employed was proportional random sampling. Primary data were collected from respondents through direct interviews and focus group discussion (FGD). The research variables consisted of individual characteristics, external characteristics, and the interests of young agricultural entrepreneurs (young farmer). The collected data were analyzed by utilizing descriptive statistical analysis and multiple regression. The results of the study concluded show that most of the respondents stated their interest were at a moderate level. The average age of young agricultural entrepreneurs (young farmer) is 31.47 years. The majority are still elementary school educated, and most of them have never been involved in organizations and never joined apprenticeship/courses/training. However, cosmopolitan attitude is in the high category. The interest of young agricultural entrepreneurs (young farmer) is affected by institutional, non-formal education, cosmopolitan and external factors including government support, availability of infrastructure, agricultural extension, easy access to information, community leaders and production markets.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134279721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor Yang Mempengaruhi Kepuasan dan Loyalitas Konsumen Rumah Makan Langensari","authors":"Syifa Fauzia, Rahayu Relawati, Gumoyo Mumpuni Ningsih","doi":"10.22219/agriecobis.vol3.no1.22-31","DOIUrl":"https://doi.org/10.22219/agriecobis.vol3.no1.22-31","url":null,"abstract":"Restaurant is an interesting business, because of the high profits. The high competition between culinary businesses can encourage businesses to reach consumer satisfaction, in order to get their loyalty. The purpose of this study was to analyze the factors affecting the consumer satisfaction and loyalty at Langensari Restaurant. Accidental sampling was used to take 76 consumers as the research sample. The Structural Equation Model (SEM) and Customer Satisfaction Index (CSI) were used to analyze the data. The study result shows that consumers visiting Langensari Restaurant were very satisfied with the score of 93,57 percent. It means that the restaurant performance in the form of products, fixed prices, places, and services were fulfill the consumers expectation. Price and place affected customer satisfaction, while product and service did not affect customer satisfaction. Satisfaction had a positive effect on loyalty. The higher the level of cunsomer satisfaction, the higher the loyalty. Products, prices, services, and places also indirectly influence loyalty. Restaurants should improve the performance in terms of products, prices, services, and places. They need to be improve the flavor, price affordability, and toilet cleanliness.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"184 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114289854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran Produk “Tempe Samodra” Kelurahan Mojosongo, Kecamatan Jebres, Kota Surakarta","authors":"Andi Nadhira Gayatri Amarala, Suprapti Supardi, M. Harisudin","doi":"10.22219/agriecobis.vol3.no1.08-16","DOIUrl":"https://doi.org/10.22219/agriecobis.vol3.no1.08-16","url":null,"abstract":"Tempe Samodra is one of the industries that produce tempe since 1985 in the city of Surakarta. This study aims to identify and formulate internal and external factors that will be faced by Tempe Samodra, formulate alternative strategies that can be done for marketing Tempe Samodra products, and determine alternative priorities that can be done for marketing Tempe Samodra products. The basic method used is the descriptive-analytical method. The method of selecting research locations is done intentionally (purposive) and determining respondents using key informants. Data analysis methods used include (1) IFE and EFE Matrix, (2) Grand Strategy Matrix, (3) SWOT Matrix, (4) QSPM. The results showed that Tempe Samodra was in quadrant I in the Grand Strategy matrix. Alternative Strategies that can be applied based on the SWOT matrix are SO (strength-opportunity) strategies. Priority alternative strategies preferred in marketing Tempe Samodra products based on QSPM are introducing and promoting Tempe Samodra products to traders and consumers with a total attractiveness value of 6.215.","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133530754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Pengaruh Harga dan Kualitas Produk terhadap Volume Penjualan Karet PT. Perkebunan Nusantara IX Semarang","authors":"Mety Rachmasari, B. Setiawan, S. Santoso","doi":"10.22219/agriecobis.vol2.no2.87-94","DOIUrl":"https://doi.org/10.22219/agriecobis.vol2.no2.87-94","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi volume penjualan karet PT Perkebunan Nusantara IX Semarang dan untuk menganalisis besarnya pengaruh harga dan kualitas produk terhadap volume penjualan karet PT Perkebunan Nusantara IX Semarang. Penelitian ini dilaksanakan pada bulan Mei - Juni 2018. Metode penelitian yang digunakan adalah studi kasus. Pengumpulan data dengan menggunakan metode wawancara dan studi pustaka. Data yang digunakan adalah data primer dan data sekunder yang dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel harga dan kualitas produk secara serempak dan parsial berpengaruh terhadap volume penjualan. Uji parsial menunjukkan bahwa variabel harga mempunyai pengaruh lebih besar dibanding dengan kualitas produk.  ","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130221648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor-Faktor yang Mempengaruhi Pengadaan Melon (Cucumis Melo L) di Pasar Induk Osowilangun Surabaya","authors":"Prafi Maykamas, Gumoyo Mumpuni Ningsih, Ary Bakhtiar","doi":"10.22219/agriecobis.vol2.no2.108-117","DOIUrl":"https://doi.org/10.22219/agriecobis.vol2.no2.108-117","url":null,"abstract":"Kegiatan untuk mendatangkan persediaan merupakan pengadaan, pengadaan barang merupakan suatu kegiatan untuk mengatur bagaiman barang masuk sesuai dengan kebutuhan pasar. Kegiatan tersebut sangat berguna dan perlu diperhitungkan untuk menjaga barang tersebut dari kerusakan atau pembusukan (buah atau sayur) dari terlalu lamanya barang diadakan untuk persediaan pasar. Tujuan dari penelitian ini merupakan untuk mengetahui faktor-faktor (harga beli melon, harga jual melon, biaya transportasi dan biaya pemeliharaan) yang mempengaruhi pengadaan melon dipasar dan kendala atau resiko pengadaan. Metode pengambilan data menggunakan accidental sampling atau pengambilan sampel secara kebetulan dan jenis data yang digunakan adalah data primer dan juga sekunder. Metode pengumpulan data yaitu dengan observasi, kuisioner, dan wawancara dan metode analisis yang digunakan yaitu uji t. Hasil dari penelitian ini yaitu bahwa variabel biaya transportasi dan biaya pemeliharaan melon merupakan variabel yang berpengaruh signifikan terhadap pengadaan melon. Resiko atau kendala dalam melakukan pengadaan antara lain tentang supliyer yang dimiliki pedagang di area jawa timur, biaya transportasi yang lebih ringan, kualitas melon yang dapat dipantau, harga yang tidak berbeda jauh dengan diluat jawa timur,resiko pengiriman, persaingan hargaKata kunci: Biaya Transportasi, Harga Melon, Biaya Pemeliharaan","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125113013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Manajemen Persediaan Ikan Segar di Depo Ikan Segar Kota Surakarta","authors":"Diasicha Valensio Violenta, Sri Marwanti, Rr. Aulia Qonita","doi":"10.22219/agriecobis.vol2.no2.118-133","DOIUrl":"https://doi.org/10.22219/agriecobis.vol2.no2.118-133","url":null,"abstract":"ABSTRACTThis study aims to determine the quantity and frequency of ordering fresh fish, total inventory cost, safety stock and reorder points based on the method Economic Order Quantity  the exactand knowing the ratio of total costs of fresh fish inventory if the traders at the Depo Ikan Segar use their own policies using the method Economic Order Quantity. The basic method used in this research is descriptive method. The location was determined by purposive sampling and selected the Depo Ikan Segar in Surakarta City because it was the whole sale center for fresh fish in Surakarta City. Determination of the sample using random sampling technique by proporsive sampling. Data analysis methods used are: (1) optimal quantity and ordering frequency (2) total inventory costs (3) calculation of safety stock and reorder points. The results of the analysis show that the calculation of the quantity, frequency of ordering fresh fish, total inventory cost, safety stock and reorder point will be optimal if using the method Economic Order Quantity compared to the merchant policy at Depo Ikan Segar.Keywords: Economic Order Quantity, Optimal Ordering Frequency, Reorder Point, Safety Stock, Total Inventory Cost INTISARIPenelitian ini bertujuan untuk mengetahui besar kuantitas dan frekuensi pemesanan ikan segar, total biaya persediaan, safety stock dan reorder point yang tepat berdasarkan metode Economic Order Quantity, serta mengetahui perbandingan total biaya persediaan ikan segar jika pedagang di Depo Ikan Segar menggunakan kebijakannya sendiri dengan menggunakan metode Economic Order Quantity. Metode dasar yang digunakan dalam penelitian ini adalah metode deskriptif. Penentuan lokasi secara purposive sampling dan terpilih Depo Ikan Segar Kota Surakarta karena merupakan pusat grosir ikan segar di Kota Surakarta. Penentuan sampel menggunakan teknik random sampling dengan cara proporsive sampling. Metode analisis data yang digunakan adalah : (1) kuantitas dan frekuensi pemesanan optimal (2) total biaya persediaan (3) perhitungan safety stock dan reorder point. Hasil analisis menunjukkan bahwa perhitungan kuantitas, frekuensi pemesanan, total biaya persediaan, safety stock dan reorder point akan optimal apabila menggunakan metode Economic Order Quantity dibanding dengan kebijakan pedagang di Depo Ikan Segar.Kata kunci:  Economic Order Quantity, Frekuensi Pemesanan Optimal, Persediaan Pengaman, Titik Pemesanan Kembali, Total Biaya Persediaan","PeriodicalId":319612,"journal":{"name":"Agriecobis : Journal of Agricultural Socioeconomics and Business","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116137082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}