{"title":"The relevance of using digital and cognitive technologies in small businesses in the conditions of a global pandemic","authors":"Lali Khikhadze","doi":"10.56079/20223/3","DOIUrl":"https://doi.org/10.56079/20223/3","url":null,"abstract":"Taking into account the global conjuncture at the modern stage, innovations and cognitive thinking play a key role in the effective development of small and medium-sized businesses. The rapid development of digital technologies and the emergence of diverse digital platforms gave an impetus to the transformation of entrepreneurial behavior and the conduct of entrepreneurial activities from the real to the virtual sphere. A special sector of private business - small and medium enterprises play an important role in the development of the economy and contribute significantly to ensuring sustainable and inclusive economic growth. Small and medium-sized enterprises, with the potential of employment growth and job creation, as well as their contribution to the development and growth of the economy, can be the cornerstone of the economy of any country in the world. The impact of the COVID-19 pandemic on small businesses since December 2019 and the need to adapt to new conditions has created an urgent objective need for the introduction of digital technologies and the urgency of effective use. Any force majeure circumstances: natural disasters, wars, social conflicts, epidemics and especially global pandemics have a significant impact on the long-term development of society and people's lifestyle. While the current COVID-19 pandemic is not the first in recent history, it is the first pandemic in the era of digital entrepreneurship, where the majority of our business models and value-creating enterprises are based in one way or another on digital communication and the internet. From the 20s of the 21st century, business began to move from the traditional non-virtual model, where a physical place needed to conduct business activities, to a digital model, where web sites and e-commerce platforms are increasingly used for daily business operations. The measures to contain the COVID-19 pandemic (strict isolation, social distancing, etc.) have fundamentally changed the economic and business landscape, accelerating the transition to predominantly digital business models in many regions of the world, as firms in the small business sector sought to reduce risks and maintain operations in the face of COVID-19. In the post-pandemic world caused by Digital technologies have begun to play a key role in the development of small businesses, with the impact of the COVID-19 pandemic highlighting the relevance of its use, as digital technologies have become the focus of attention and become a driving force for economic development. Despite the rapid growth of digital entrepreneurship, the transition to the 5th and 6th technological modes, the digitalization processes were significantly accelerated by the global pandemic of COVID-19, which stimulated the development and implementation of digital technologies not only in large, but also in small and medium-sized businesses. In order to determine the main trends in the transformation of small business models during the global","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42530663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Economic Policy to Promote Industrial Development in Georgia","authors":"G. Erkomaishvili","doi":"10.56079/20223/2","DOIUrl":"https://doi.org/10.56079/20223/2","url":null,"abstract":"In connection with the transition to a market economy, the industrial industry inherited from the Soviet economy was almost completely dismantled. In 1990-1994, compared to the Soviet era, the production of industrial products decreased fivefold and the number of jobs fourfold (National Statistical Service of Georgia, 1995). Industrial products became uncompetitive in both domestic and foreign markets. The production of machines, devices, tools, electric machines, vehicles, products of light and partly food industry was stopped. Accordingly, the level of industrial production fell, the specific share of industry in the total domestic product decreased, and industrial ties were dissolved. All this led to the deindustrialization of the country. In 1999, the Ministry of Industry of Georgia developed: the Industrial Concept of Georgia and “Strategic Programs for the Development of Industrial Enterprises of Georgia in 2000-2005” in order to solve the extremely important tasks facing the industry of Georgia in the period of transition to a market economy and for their further development. However, they did not have a major impact on the revitalization of the industrial sector. In the years 2003-2012, the share of industry in the total domestic product decreased. By 2020, sales of industrial products and production increased significantly, but the pandemic had a serious impact on both indicators. In 2022, compared to 2020, sales decreased by 2.6 times and output by 2.9 times. The number of employees has increased slightly in recent years; there were no major changes during the pandemic. Wages increased 1.9x in 2022 compared to 2014, with a slight increase in the post-pandemic era. The largest sub-sector of the industry is manufacturing, the share of which has increased compared to previous years (2018 - 18.4%, 2019 - 18.4%, 2020 - 20%). The share of the mining industry has also increased slightly (2018 - 1.2%, 2019 - 1.4%, 2020 - 1.9%). This is followed by the supply of electricity, gas, steam and air conditioning, the share of which is characterized by a downward trend (2018 - 2.3%, 2019 - 2.1%, 2020 - 2.1%). The water supply is also characterized by a decreasing trend; Sewage, waste management and decontamination works (2018 - 0.7%, 2019 - 0.7%, 2020 - 0.6%) (Georgian National Statistics Service, 2021). The economic policy of the state plays an essential role in the development of industry. Institutes have been established in Georgia since 2012, the aim of which was, among other things, to promote the development of various branches of industry. To date, the Government of Georgia has implemented a number of programs in this direction. Specifically, Produce in Georgia, Partnership Fund, Industrial Development Group, Innovation and Technology Development Agency of Georgia, Startup Georgia. After the implementation of programs to support the industrial sector, there are some positive results both in terms of employment and business development. At the cu","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45974404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of the Distribution and Use of the State Scholarship (Case of the Faculty of Economics and Business of TSU)","authors":"Demur Sitchinava, Murtaz Maghradze, R. Seturidze","doi":"10.56079/20223/6","DOIUrl":"https://doi.org/10.56079/20223/6","url":null,"abstract":"The country's expenditure on education shows the level of social development of the society and the attitude of the state and society towards this process. A society with a high level of education increases highly qualified human capital and accelerates the country's development. Therefore, most countries are trying to increase their spending on education. The main goal of the research is to study the current state of academic performance of scholarship and non-scholarship students at the Faculty of Economics and Business and to determine how qualitatively, effectively and fairly the financial resources allocated by the state for education are used and what is the motivation of scholarship students to study. The article substantiates the theoretical conclusions raised in the published work. The article discusses the issues of funding of educational grants and scholarships by different countries. Some countries fully finance studies of state programs and provide monthly stipends. For example, Hungary, South Korea, Germany, Turkey, Great Britain and the USA. The duration of grants can be: several weeks, months, one year to 3 years, etc. The article provides information on education expenditures in relation to GDP, both in Georgia and in European and OECD countries. In 2020, the share of resources allocated by Georgia to the education sector in relation to GDP was 4.1% and is 5% lower than the EU indicators and 4.7% lower than the average indicators of OECD countries. According to the strategic plan for the development of education announced at the government level in 2019, from 2022, the annual expenditure on education should amount to 6% of the country's GDP. In case of realization of which, the expenditure on education in Georgia in relation to GDP would be among the average indicators of European and OECD countries. However, it is clear from the report published by the International Monetary Fund that in 2022 the Georgian government will no longer invest 6% of the gross domestic product in education, i.e. according to the document, in 2022, an amount equal to 6% of the GDP of Georgia will no longer be invested in education, which was previously the strategy \"Education is a national idea\" was envisaged. The reason for this, as can be seen from the report published by the International Monetary Fund, is the reduced fiscal space. According to the 2021 budget, the funding of the Ministry of Education is 1.8 billion GEL (of which 300 million is for culture and sports, which is already a separate agency). As a whole, this financing is up to 3.4% of the GDP of Georgia, and directly in the direction of education, it is 2.8% of the GDP. In order to fulfill the parameters defined by the strategy \"Education with a national idea\", the budget of the Ministry of Education should be doubled in 2022 and should become 3.49 billion GEL. In order to analyze the distribution and effective use of the state scholarship, the data of undergraduate state scholarship hol","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42713831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"About Modern Monetary Theory","authors":"Malkhaz Chikobava, Nazira Kakulia","doi":"10.56079/20223/1","DOIUrl":"https://doi.org/10.56079/20223/1","url":null,"abstract":"In scientific publications on the problems of monetary relations, \"modern monetary theory\" (MTT) is understood as a system of views formulated in the last two decades by a group of American and Australian economists, mostly university professors. The main stimulus for the development and popularization of the MTT was the need to create a scientific concept for overcoming such problems of the American economy as the accumulation of huge public debt, chronic budget deficits, and high unemployment. The analyzed theory offers a universal solution to these problems. The MTT contains paradoxical conclusions. Nevertheless, it is necessary to study it, in our opinion. The fact is that in the development of the MTT, balance sheet and economic-mathematical methods of analysis were widely used. It was the peculiar interpretation of the results of their application that led the developers of the MTT to extraordinary conclusions. Thus, the emergence of MTT predetermined the need to more accurately interpret the results that researchers can come to when using these methods. Experience shows that it can be useful to discuss doctrines that contradict established ideas. An analysis of one of these theories - the concept of private money by F. von Hayek - led to the conclusion that there is a \"taboo\" in the economic system. In it, it is impossible to finally repay one's obligations by issuing one's own obligations. The opposite conclusion followed precisely from Hayek's theory. The foundations of SDT were laid in the studies of W. Mosler (Mosier, 2010) and S. Kelton (see: Kelton, 2020) and further developed by a large group of researchers. The views of MMT supporters are not just radical - some of their proposals deny the fundamental foundations of the modern monetary system. The popularity of MTT is rapidly growing in political circles, at universities, among financial analysts. This theory is actively promoted by economists - advisers to the US Congress. The publication of the textbook \"Macroeconomics\" by its active supporters W. Mitchell, R. Ray and M. Watts (Mitchell et al., 2019) contributed to the popularization of the MTT. In our opinion, the analysis of the theoretical foundations of the MMT, which makes it possible to reveal the features of the modern monetary system, to identify the possibilities and limitations of monetary policy in stimulating economic development, is of scientific interest. A number of publications by domestic economists are devoted to this topic (see: Moiseev, 2019; Andryushin, 2020). The main postulate of the MTT is that the government of an independent country (sovereign), which has the right to issue money, cannot go bankrupt under any circumstances. It is argued that such a sovereign always has the ability to pay its obligations by issuing money. At the same time, the emitted obligations are accepted by them when paying taxes by economic entities. MMTers are aware of this problem. Bill Mitchell says: “when the level of private se","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49143067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Conceptual Aspects of Human Capital Measurement","authors":"Mamuka Khuskivadze, Lia Totladze","doi":"10.56079/20223/5","DOIUrl":"https://doi.org/10.56079/20223/5","url":null,"abstract":"The hyper-competitive global economy of the twenty-first century has become an era of innovation, technology, productivity, new knowledge and skills and focused on sustainable and inclusive growth. Human capital is one of the fundamental factors for ensuring sustainable and inclusive growth. The process of human capital formation is long and is influenced by many factors. Its measurement is one of the actual issues. The article discusses the analysis of both theoretical concepts of human capital measurement, as well as measurement problems. We consider three approaches for human capital measurement: The Cost-Based Approach - measures human capital by looking at the stream of past investments undertaken by individuals, households, employers and governments. The Income-Based Approach - measures human capital by looking at the stream of future earnings that human capital investment generates over the lifetime of a person. The approach elaborated by Jacob Mincer is empirically implemented by explaining the logarithm of the wage of a worker from her/his educational attainment and labour market experience (which is another source of human capital formation), while controlling for a set of background characteristics such as gender, type of labour contract (e.g. full-time or part-time, fixed term or tenure). The Indicators-based Approach - recently are widely used for measurement of human capital. 1. The UN Human Development Index (HDI), which combines measures of average achievements in a country in three basic dimensions of human development, i.e. health, education and knowledge, and standards of living. The Human Development Index (HDI) provides a single index measure which aims to capture three key dimensions of human development: an access to knowledge, long and healthy life and a sufficient standard of living; 2. World Bank Human Capital Index (HCI); 3. The PISA, which tests 15-16 year olds students for their cognitive skills in terms of reading, mathematics, science and problem solving; 4. The PIAAC, which tests adults for their competencies in terms of literacy, numeracy and ability to solve problems in technology-rich environments. The PISA and the PIAAC are new measures and express cognitive skills and abilities of students. A new approaches of human capital measurement clarifies what indicators can be considered to precisely measure more accurate human capital. The paper presents an empirical analysis of the dynamics of human capital of the Eastern Partnership (EaP) countries and draws relevant conclusions. For this purposes we consider several measurements of human capital: Human Capital Index (http://databank.worldbank.org/data); Human Development Index (http://hdr.undp.org/en/content/human-development-index-hdi), Public Expenditure on education (http://databank.worldbank.org/data) and (http://data.uis.unesco.org). Based on the analysis of the values of the indicators and characteristics discussed above the following can be clearly identif","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70729886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PESTEL Analysis of the Business Environment of Georgia and the United Stats of America","authors":"Irma Lang","doi":"10.56079/20223/7","DOIUrl":"https://doi.org/10.56079/20223/7","url":null,"abstract":"The articlecompares and contrasts the business environment of Georgia and the world's largest economy, the United States of America. PESTEL analysis was used for the political, economic, social, technological, environmental and legal factors that have a significant impact on both country's macro environments. The PESTEL analysis outlines the current trends, priorities, goals and objectives of the two countries. Cooperation between Georgia and the United States of America in the political, economic and cultural spheres has a long history. The United States of America and Georgia each considers the other a strategic ally. The bilateral relations of the countries have undergone qualitative changes. Friendship based on equality and respect for state sovereignty distinguishes the strategic relationship between these two countries. Leading international organizations 2017-2021 reports were used to analyze the factors of the countries economic, investment and financial indicators. According to the obtained results, relevant conclusions were made; The rating scores of Georgia and the United States of Americawere also studied. According to the 2020 report presented by the international analytical and research organization The Economist Intelligence Unit, the USA remains in the category of \"deficient democracy\", which was removed from the category of \"full democracy\" in 2016 due to the erosion of public trust in the country's institutions. Georgia, as a \"hybrid regime\" country, has a low score in the world rating. Democratic institutions and the rule of law are not enough to sustain a successful democracy. It is important to strengthen the civil society sector and involve them in policy discussions. People's involvement in democratic and accountable decision-making is a prerequisite for a truly active democracy. The USA has trade relations with more than 200 countries. The United States is the second largest exporter of goods in the world, Georgia ranks 121st in terms of exports. According to the Legatum Institute's 2019-2020 Prosperity Index, which measures well-being in 167 countries around the world, Georgia is ranked 53rd, behind the US, which ranks a rather high 18th in the world.In the Doing Business 2020 report presented by the World Bank, Georgia is among the leaders in the ease of doing business. Among 190 economies of the world, Georgia is in 7th place with a score of 83.7, and the United States is in 6th place with a score of 84.0. The business environment of Georgia faced significant challenges in the last period, 2019-2020. The Global Competitiveness Report published by the Economic Forum comprehensively measures a country's competitiveness, the quality of the macroeconomic environment, the state of institutions and technological achievements. According to the Global Competitiveness Index, during the analysis period of 2019, among 141 countries Georgia improved its position the 74th place, with a total of 60.6 points, and the USA took the 2nd ","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44546480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Medical Education in Georgia: Challenges and Policy Outcomes","authors":"T. Verulava, A. Jorbenadze","doi":"10.56079/20222/3","DOIUrl":"https://doi.org/10.56079/20222/3","url":null,"abstract":"სტატიაში განხილულია, საქართველოში ჯანდაცვის სფეროში განხორციელებული რეორიენტაციის შედეგად, თანამედროვე პრინციპებზე აგებული სამედიცინო განათლების ახალი სისტემის პრობლემები. თუ გავითვალისწინებთ, რომ არსებობს პირდაპირი კორელაცია პაციენტის უსაფრთხოებას, სამედიცინო მომსახურების ხარისხსა და უწყვეტ სამედიცინო განათლებას შორის, საჭიროა უწყვეტი სამედიცინო განათლების სავალდებულოობის უზრუნველყოფა.ადამიანკაპიტალის, როგორც პროფესიონალის ფორმირებისთვის მნიშვნელოვანი და აუცილებელია ადეკვატური ინვესტიციები ჩაიდოს, როგორც განათლებაში, ასევე ჯანმრთელობაში, რაც შესაძლებელს გახდის, შეიქმნას ქვეყანაში მოქმედი სამედიცინო განათლების სისტემის შემდგომი რეფორმირების პირობები, რათა მოხდეს ჯანდაცვის სექტორში, ექიმების ახალი ნაკადის დაბალანსება და ექთნების როლის ამაღლება. სტატიაში გამოყენებულია მეთოდოლოგია,საქართველოში სამედიცინო განათლების სისტემაში განხორციელებული ცვლილებების შესასწავლად ჩატარდა შესაბამისი ლიტერატურის მიმოხილვა, როგორც ქართულ, ასევე ინგლისურ ენებზე. ძირითადი სიტყვების \"საქართველო“, „სამედიცინო განათლება“ და „რეფორმა\" მეშვეობით ძიება განხორციელდა PubMed-ზე, Web of Science და Google-ის გამოყენებით. ანალიზი ემყარება მეორადი წყაროების მიმოხილვას, რისთვისაც მონაცემები შეგროვდა ჯანდაცვის სამინისტროს, საერთაშორისო ორგანიზაციებისა და დონორი სააგენტოების ვებ–გვერდებიდან, მათ შორის ჯანდაცვისმსოფლიო ორგანიზაციის, მსოფლიო ბანკის, ეკონომიკური თანამშრომლობის და განვითარების ორგანიზაცია (OECD), UNICEF-ისა და ჯანმრთელობის სისტემების ევროპული ობსერვატორიის ჩათვლით. შესწავლილ იქნა რეფორმის ოფიციალური დოკუმენტები, ჯანდაცვის ეროვნული ანგარიშები და მოიცავდა 1990-2021 წლების პერიოდს, რამაც, საშუალება მოგვცა შეგვემუშავებინასამედიცინო განათლების რეფორმის კონცეფცია. საკვანძო სიტყვები:საქართველო, ჯანდაცვა, მედიცინა, რეფორმა, კონცეფცია, სამედიცინო განათლება.","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49179049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Modernization Opportunities for Georgian Traditional Winemaking","authors":"P. Koguashvili, L. Arabidze","doi":"10.56079/20222/5","DOIUrl":"https://doi.org/10.56079/20222/5","url":null,"abstract":"მსოფლიო აგრარულ ეკონომიკაში მეღვინეობას მნიშვნელოვანი ნაწილი უკავია. მსოფლიოში ღვინის წარმოება ყოველწლიურად იზრდება. ამ ალკოჰოლურ სასმელს ყოველწლიურად სულ უფრო მეტი ახალი მომხმარებელი ემატება. ტრადიციულ მეღვინეობას, ამ სექტორში საკმაოდ მცირე, მაგრამ გამორჩეული ადგილი უკავია. მსოფლიოში მიმდინარე პოლიტიკური, ეკონომიკური და ტექნიკური ცვლილებები ყველა დარგზე ახდენს გავლენას, შესაბამისად ყველა დარგი ცდილობს მოახდინოს ამ ცლილებებთან ადაპტაცია როგორც ტექნოლოგიური, ასევე მეთოდური მოდერნიზაციის საშუალებით. საქართველოში ტრადიციული მეღვინეობaს 8000 - წლიანი ისტორია გაგვაჩნია. ვქმნით უნიკალური ქვევრის ღვინის პროდუქციას და ვაწარმოებთ მაღალი ხარისხის ქვევრის ღვინოს, მაგრამ როდესაც ვსაუბრობთ თანამედროვე ღვინის ბაზარზე, მხოლოდ ისტორია საკმარისი აღარ არის. XXI საუკუნეში საჭიროა ისეთი ტექნოლოგიური განვითარება, რომ მეტად დავუახლოვოთ ტრადიციული ღვინის ხარისხი საერთაშორისო ბაზრების მოთხოვნებს. სტატიაში გაანალიზებულია ის შესაძლებლობები, რაც დიდ დახმარებას უწევს მსოფლიო მეღვინეობის სექტორში ჩართულ პირებს და იძლევა ადაპტაციის შესაძლებლობას შეცვლილი გარემო ფაქტორების მიმართ. ასევე გაანალიზებულია ის გამოწვევები, ინოვაციები და შესაძლებლობები, რაც თანამედროვე ტექნოლოგიებსა და მიდგმოებს მოაქვს სექტორში და ასევე მათი გავლენა როგორც სოციალურ, ასევე ფინანსურ სარგებელზე. მიმოხილულია ამ მეთოდების გამოყენების შესაძლებლობები ქართულ, ტრადიციულ მეღვინეობაში და მათი სარგებელი. ყურადღება გამახვილებულია როგორც თანამედროვე ტექნოლოგიურ მიდგომებზე, ასევე მოყვანილია მოდელები, რომელთა მსგავსი სისტემებიც უზრუნველყოფს ქართული ტრადიციული მეღვინეობის საერთაშორისო ხარისხის მოთხოვნებს. საკვანძო სიტყვები: ინოვაციური მეთოდები, ღვინის ეკონომიკა, საერთაშორისო გამოცდილება, ტრადიციული მეღვინეობა, ქვევრის ღვინო, მეღვინეობის მიკროზონები.","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49414384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"International Experience in Quality Management and Its Importance in Georgian Business Companies: Level of Customer Satisfaction","authors":"Izolda Lashkarashvili","doi":"10.56079/20222/11","DOIUrl":"https://doi.org/10.56079/20222/11","url":null,"abstract":"თანამედროვე ეტაპზე ხარისხს მნიშვნელოვანი ადგილი უჭირავს ნებისმიერი კომპანიის საქმიანობაში. ხარისხი განსაზღვრავს კომპანიის რეპუტაციას, პასუხისმგებლობას პროდუქტზე, ორგანიზაციის მიღწეულ შედეგებს. ხარისხისგანვითარებისა დაუზრუნველყოფის მექანიზმებში იდენტიფიცირებული გამოწვევების დასაძლევად მნიშვნელოვანია შესწავლილი და გაზიარებული იქნეს მართვის საერთაშორისო მეთოდები და გამოცდილება. დღესდღეობით,ქართულ ბაზარზე მოქმედ ბიზნესკომპანიებისთვის,კონკურენტუნარიანობის შენარჩუნების მიზნით,მნიშვნელოვანია ათვისებული იქნეს ის თანამედროვე მიდგომები, რისი როლიც მნიშვნელოვანია მომხარებელთა კმაყოფილების დონის ამაღლებასა და შეთავაზებული ხარისხის გაუმჯობესებაში.განსაკუთრებით, კიამჟამად, როცა ჯანსაღი კონკურენცია წარმატების ერთ-ერთი მთავარი პირობაა, უაღრესად მნიშვნელოვანია მდგრადი კონკურენტული უპირატესობის შენაჩუნების საკითხები. ხარისხის სრულყოფა ეხმარება კომპანიას გაზარდოს გაყიდვები და შეამციროს ხარჯები და საბოლოოდ უზრუნველყოს მაღალი მოგება. ხარისხის ფორმირების პროცესი საინტერესო მოვლენაა,რაც სიღრმისეულად ასახავს ხარისხის ყოვლისმომცველ თვისებას, გამოხატავს მომხმარებლების მიმართ ორიენტირებასა და მათი მოთხოვნების დროულად გამოვლენა-გათვალისწინებას, შემდეგ - სრულყოფილად დაკმაყოფილებას. ხარისხზე მსჯელობისას მნიშვნელოვან ადგილს იკავებს მომსახურების საცალო ერთეულები, რაც განაპირობებს მომხმარებლის კმაყოფილებას, მათ შენარჩუნებასა და საწარმოს მიმართ ლოიალურობის მოპოვებას. ლოიალური მომხმარებელი კი ფირმის წარმატების გარანტია, როგორც მოკლევადიან, ასევე გრძელვადიან პერსპექტივაში. ყოველივე აღნიშნულიდან გამომდინარე,სტატიის ავტორის მიზანია, წარმოაჩინოს არსებულ რეალობაში მომხმარებელთა კმაყოფილების დონე, ქართული ბიზნესკომპანიების მიერ შეთავაზებული მომსახურების ხარისხის მიხედვით. აგრეთვე, მნიშვნელოვანია დადგინდეს, თუ რამდენად ითვალისწინებენ ქართული ბიზნესკომპანიები სტრატეგიების შემუშავებისას საერთაშორისო მეთოდებს და გამოცდილებას. საკვანძო სიტყვები:საერთაშორის გამოცდილება,კონკურენტუნარიანობა,ხარისხის პერმანენტული გაუმჯობესება,სტრატეგიული მენეჯმენტი,მომხმარებელთა ლოიალურობა.","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45186837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Investment Opportunities in Tourist Accommodation Facilities: A Case Study for Batumi","authors":"Ioseb Khelashvili","doi":"10.56079/20222/9","DOIUrl":"https://doi.org/10.56079/20222/9","url":null,"abstract":"The tourism industry has traditionally been the leading sector of the economy of the Georgian Black Sea resort of Batumi for many decades and is currently experiencing rapid growth. This trend is accompanied by an increase in investment activities and the constructions of rental accommodations. Developers are focusing on promoting their rooms and apartments, positioning them as a source of long-term rental income, while potential private (mostly non-professional) buyers are facing difficulties in making grounded investment decisions. The purpose of this study is to identify a number of key indicators that determine a reasonable return on investments in Batumi tourist facilities. After empirical research on a wide range of variables relevant to making investment decisions in this market, key representative indicators were identified and a research design were developed to explore local investment opportunities. Classifying investment proposals into 4 categories depending on their size, the applied methodology determines frames of profitable investment opportunities for each category. The research design can be applied to other similar destinations as well, by adjusting the indicators to the specifics of the relevant investment markets. Keywords: Tourism, investment, rental accommodations, returns on investment, Batumi JEL Codes: E22, H54, L83, R42","PeriodicalId":31810,"journal":{"name":"Economics and Business","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47912235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}