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MUSIC AND PERSONA: AN INTRODUCTION 音乐与人格介绍
Persona Studies Pub Date : 2019-07-11 DOI: 10.21153/PSJ2019VOL5NO1ART856
Charles S. Fairchild, P. Marshall
{"title":"MUSIC AND PERSONA: AN INTRODUCTION","authors":"Charles S. Fairchild, P. Marshall","doi":"10.21153/PSJ2019VOL5NO1ART856","DOIUrl":"https://doi.org/10.21153/PSJ2019VOL5NO1ART856","url":null,"abstract":"Persona is a very mutable concept. Perhaps its mutability is no more prominently displayed that in its intersection and integration into music and musical culture. In this opening essay for our special issue on music and persona, we chart the meaning and the value of persona analyses to the study of music. Essentially, our objective here is two-fold. First, we want to provide a map of how persona has been employed in research in music. What this will generate is a critical investigation of these traditions, but also what we hope will be a valuable reference for future music and persona scholarship. Second, and of equal importance, is how these uses of musical persona can be further informed and assisted by the more recent scholarship in persona studies most openly articulated by this journal over the last five years, but also the widening array of related books, articles and book chapters that are percolating in connected fields. We attempt to pull together our review of the current field of music and persona with the urgent need to identify with greater thought and clarity the industrial structures that shape our relationship to music performance and its relation to audiences and its constitution of celebrated individuals and recognizable and market-sensitive personas. Our essay concludes with the introduction of our series of articles in this issue and how they intersect with these various traditions that have explored persona’s imbrication into music. ","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46081862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
GAGA: NOTES ON THE MANAGEMENT OF PUBLIC IDENTITY 嘎嘎:关于公众身份管理的注意事项
Persona Studies Pub Date : 2019-07-11 DOI: 10.21153/PSJ2019VOL5NO1ART852
M. Deflem
{"title":"GAGA: NOTES ON THE MANAGEMENT OF PUBLIC IDENTITY","authors":"M. Deflem","doi":"10.21153/PSJ2019VOL5NO1ART852","DOIUrl":"https://doi.org/10.21153/PSJ2019VOL5NO1ART852","url":null,"abstract":"Lady Gaga distinctively exemplifies the contemporary celebrity in popular culture because of the extent of her fame as well as because of the peculiar persona she presents to her audience of both fans and onlookers. In this paper, I discuss how the persona of the person born as Stefani Germanotta was created and subsequently maintained in a variety of ways related to her naming as Lady Gaga. Invoking the work of Erving Goffman, my discussion extends beyond an analysis of the effectiveness and fame of Lady Gaga’s presentation of self to the ensuing essence of her persona itself, that is, of Lady Gaga as Gaga rather than gaga. Not merely a brand, Lady Gaga is in more ways than only economic also what Lady Gaga has become to herself and to others. As the performer slips in and out of the many public personae she has created in her name, I argue, she has become Gaga to the public at large and, with only minimal qualification, among her once personal friends as well as in the privacy of her socially constituted self. The truth that has to be acknowledged today is that Lady Gaga has indeed become Lady Gaga.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46937310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
BRILLIANT DISGUISES: PERSONA, AUTOBIOGRAPHY AND THE MAGIC OF RETROSPECTION IN BRUCE SPRINGSTEEN’S LATE CAREER 辉煌的伪装:布鲁斯·斯普林斯汀晚年的人格、自传与回溯的魔力
Persona Studies Pub Date : 2019-07-11 DOI: 10.21153/PSJ2019VOL5NO1ART848
Richard Elliott
{"title":"BRILLIANT DISGUISES: PERSONA, AUTOBIOGRAPHY AND THE MAGIC OF RETROSPECTION IN BRUCE SPRINGSTEEN’S LATE CAREER","authors":"Richard Elliott","doi":"10.21153/PSJ2019VOL5NO1ART848","DOIUrl":"https://doi.org/10.21153/PSJ2019VOL5NO1ART848","url":null,"abstract":"Popular musicians with long careers provide rich source material for the study of persona, authenticity, endurance and the maintenance (and reinvention) of significant bodies of work. Successful artists’ songs create a soundtrack not only to their own lives, but also to those of their audiences, and to the times in which they were created and to which they bore witness. The work of singers who continue to perform after several decades can be heard in terms of their ‘late voice’ (Elliott 2015), a concept that has potentially useful insights for the study of musical persona. This article exploits this potential by considering how musical persona is de- and reconstructed in retrospective, autobiographical performance. I base my articulation of the relationship between persona, life-writing and retrospective narrativity on a close reading of two late texts by Bruce Springsteen: Born to Run, the autobiography he published in 2016, and Springsteen on Broadway, the audiovisual record of a show that ran from October 2017 through to December 2018. In these texts, Springsteen uses the metaphor of the ‘magic trick’ as a framing device to shuttle between the roles of autobiographical myth-breaker and lyrical protagonist. He repeatedly highlights his songs as fictions that bear little relation to his actual life, while also showing awareness that, as often happens with popular song, he has been mapped onto his characters in ways that prove vital for their sense of authenticity. Yet Springsteen appears to be aiming for a different kind of authenticity with these late texts, by substituting the persona developed in his recorded work with an older, wiser, more playful narrator. I appropriate Springsteen’s ‘magic trick’ metaphor to highlight the magic of retrospection and the magical formation of the life narrative as an end-driven process.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46205699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
PODCASTING AND PERSONAL BRANDS: MAPPING A THEORETICAL PATH FROM PARTICIPATORY EMPOWERMENT TO INDIVIDUAL PERSONA CONSTRUCTION 播客与个人品牌:从参与赋权到个人人格建构的理论路径
Persona Studies Pub Date : 2019-07-11 DOI: 10.21153/PSJ2019VOL5NO1ART837
T. Yee
{"title":"PODCASTING AND PERSONAL BRANDS: MAPPING A THEORETICAL PATH FROM PARTICIPATORY EMPOWERMENT TO INDIVIDUAL PERSONA CONSTRUCTION","authors":"T. Yee","doi":"10.21153/PSJ2019VOL5NO1ART837","DOIUrl":"https://doi.org/10.21153/PSJ2019VOL5NO1ART837","url":null,"abstract":"This research paper critically analyses the The Osher Günsberg Podcast to illustrate a theoretical disconnect between dominant Web 2.0 theories and the contemporary practice of using the podcast to construct a networked branded persona. I trace the history of early theorisations of the medium, first regarded by leading scholars as a tool for user empowerment in the ‘participatory turn’ in media studies before examining how it is employed by media personalities to establish transmedia personal brands; a particular phenomenon emerging at the forefront of a renewed interest in podcasting by traditional media stakeholders. I argue that this disconnect reveals a need for scholars who study the podcast to now draw on the emerging field of persona studies, which offers a range of new tools that will be useful in analysing the continued evolution of podcasting under its new market pressures and potentials.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45407637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
BEHIND THE COVERS OF AUSTRALIAN ROLLING STONE: NEGOTIATING THE PERSONA OF A FEMALE MUSIC MAGAZINE EDITOR 澳大利亚《滚石》杂志封面背后:谈判女性音乐杂志编辑的角色
Persona Studies Pub Date : 2019-07-11 DOI: 10.21153/PSJ2019VOL5NO1ART843
R. Johinke
{"title":"BEHIND THE COVERS OF AUSTRALIAN ROLLING STONE: NEGOTIATING THE PERSONA OF A FEMALE MUSIC MAGAZINE EDITOR","authors":"R. Johinke","doi":"10.21153/PSJ2019VOL5NO1ART843","DOIUrl":"https://doi.org/10.21153/PSJ2019VOL5NO1ART843","url":null,"abstract":"Singers, songwriters and musicians create personas and perform the (gendered) role of rock star, punk, heart-throb, crooner, diva, or rock chick. Magazine covers are a key factor in consolidating and marketing that constructed persona. Magazine covers have visual power that is calibrated for maximum impact with a defined audience and a key part of the editor’s role is to decide on the cover image and cover lines. Moreover, there is now an expectation that editors of glossy magazines are recognisable ‘influencers’ who personify the values and commodities that their titles promote. We expect performers to put on a show, but do we expect music magazine editors to adopt a gendered celebrity persona and a public self too? This article examines the persona of the music magazine editor and the construction of music celebrity with a particular focus on Australian Rolling Stone magazine. Interviews with Kathy Bail and Elissa Blake, the first two women to edit the title in magazine format, underscore the self-fashioning of cultural intermediaries and the challenges for women in leadership roles in Australian media workplaces.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44944323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“SHE MUST BE A PURE VESSEL”: AN EXAMINATION OF A SPIRIT MEDIUM PERSONA “她一定是一个纯净的容器”:对一个精神媒介人物形象的考察
Persona Studies Pub Date : 2019-07-11 DOI: 10.21153/PSJ2019VOL5NO1ART844
Érico Bomfim
{"title":"“SHE MUST BE A PURE VESSEL”: AN EXAMINATION OF A SPIRIT MEDIUM PERSONA","authors":"Érico Bomfim","doi":"10.21153/PSJ2019VOL5NO1ART844","DOIUrl":"https://doi.org/10.21153/PSJ2019VOL5NO1ART844","url":null,"abstract":"Rosemary Brown (1916-2001) is certainly a highly unusual case in Music History. In the 1960s, she started to notate hundreds of musical pieces that she attributed to the spirits of several great concert music composers, with whom she claimed to be in touch as a spirit medium. Brown also furnishes a promising persona case study. In order to convince the public that her music had a spiritual origin, she described herself as a simple housewife and mother with no profound musical knowledge, therefore hardly capable of writing original musical pieces in the styles of acclaimed composers. The purpose of this paper is first, to provide an examination of Rosemary Brown’s public persona; second, to relate it to spiritualist tradition, in order to demonstrate that Rosemary Brown’s persona features were available in the spiritualist cultural repertoire; third, to discuss the implications of gender for the understanding of mediumship among spiritualists.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41581110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS 设计人物角色——新的方式,新的背景
Persona Studies Pub Date : 2018-11-05 DOI: 10.21153/PSJ2018VOL4NO2ART799
Lene Nielsen
{"title":"DESIGN PERSONAS – NEW WAYS, NEW CONTEXTS","authors":"Lene Nielsen","doi":"10.21153/PSJ2018VOL4NO2ART799","DOIUrl":"https://doi.org/10.21153/PSJ2018VOL4NO2ART799","url":null,"abstract":"Design personas have, since their origins in the late 1990s, been recognised as a design tool to foster ideation and empathy with different user groups. The method originates from software development and has since its instigation become a widespread method adopted in many design disciplines and processes, such as innovation and ideation of IT products, User Experience design, agile systems developing, communication, and marketing (Nielsen 2012; Pruitt & Grudin 2003). To get product design closer to the everyday lives of the users, design personas are a means to capture the everyday experiences and needs of users and customers. Focusing on the user or customer in the design process is in opposition to an artistic understanding of the designer as someone who, by experimentation with materials and form, gets inspiration to create unique products.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48356658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
“Un Geste Suffit”? Unpacking the Inconvenient Truths about Al Gore’s Celebrity Activism “我的手势够了”?揭露阿尔·戈尔名人行动主义的难以忽视的真相
Persona Studies Pub Date : 2018-11-05 DOI: 10.21153/PSJ2018VOL4NO2ART757
David Marshall, G. D'cruz, Sharyn McDonald
{"title":"“Un Geste Suffit”? Unpacking the Inconvenient Truths about Al Gore’s Celebrity Activism","authors":"David Marshall, G. D'cruz, Sharyn McDonald","doi":"10.21153/PSJ2018VOL4NO2ART757","DOIUrl":"https://doi.org/10.21153/PSJ2018VOL4NO2ART757","url":null,"abstract":"The present work interrogates Al Gore’s persona as a climate change activist with reference to a process we describe with the neologism “personafication”: the act of constructing/presenting a public persona in order to cultivate impressions that enable public figures to consolidate authoritative reputations. The formation of such a commanding persona requires the circulation of three forms of symbolic capital: cultural, celebrity, and reputational capital as well as the performance of overtly theatrical strategies calculated to establish an empathetic relationship between performer and audience. In 2006, former Vice President Al Gore released the award-winning documentary, An Inconvenient Truth. This film subsequently functioned as a catalyst for various forms of climate change activism. This paper unpacks the contradictory ideological and cultural work performed by the film with reference to what we describe as un geste suffit; that is, those gestures that merely perform individual agency in order to connect the formulation of personal ethical identity to communal forms of political activism like environmentalism. Through a close reading of the presentation of Gore’s persona in the film itself, and research which tracks the reception and political efficacy of the film, the paper contributes to the growing body of scholarship on the politics of environmental/scientific communication. Finally, we locate our reading of Gore’s film within a contemporary context by making reference to the way An Inconvenient Truth is both resistant to and complicit with the environmental policies of the Trump administration.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45639217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Getting under the(ir) skin: Applying personas and scenarios with body-environment research for improved understanding of users’ perspective in architectural design 深入了解:通过身体环境研究应用人物角色和场景,以提高对建筑设计中用户视角的理解
Persona Studies Pub Date : 2018-11-05 DOI: 10.21153/PSJ2018VOL4NO2ART746
Tenna Doktor Olsen Tvedebrink, Andrea Jelić
{"title":"Getting under the(ir) skin: Applying personas and scenarios with body-environment research for improved understanding of users’ perspective in architectural design","authors":"Tenna Doktor Olsen Tvedebrink, Andrea Jelić","doi":"10.21153/PSJ2018VOL4NO2ART746","DOIUrl":"https://doi.org/10.21153/PSJ2018VOL4NO2ART746","url":null,"abstract":"The aim of this paper is to move established positions in architectural design by discussing a more refined user perspective. The motivation is threefold. Firstly, fields like environmental psychology and cognitive science for architecture have in recent years brought novel insights on the embodied nature of human spatial experience, and the extensive effects of the built environment on people’s psychosomatic health and behaviour that are not well-captured by existing building standardization systems. Secondly, while the fast growing trends of user-centred and research-based design in architecture have showed that users’ experience is a valuable source of design knowledge, the methods for incorporating this wealth of new insights in the architectural design process are still underdeveloped. Finally, the example of the newly built psychiatric department in Aabenraa, Denmark, whose interior, despite an international architectural award in 2016, had to be re-designed one year after construction due to poor understanding of the users, indicates existing discrepancies in the current approaches to translating research information in user-centred design. To address these issues, we discuss the experiences from a new masters’ course in ‘Architecture, Health, and Well-being’ and propose that user-centred methods like ‘personas’ and ‘scenarios’ used in IT, marketing, and product development also have a potential to develop more in-depth research-informed user perspectives. As well as, to help students envision and strengthen the architectural quality of the programming and building design throughout the architectural design process, by supporting a ‘design empathic’ understanding and immersion in user perspectives. ","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45743831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Are personas done? Evaluating their usefulness in the age of digital analytics 人物角色完成了吗?评估它们在数字分析时代的有用性
Persona Studies Pub Date : 2018-11-05 DOI: 10.21153/PSJ2018VOL4NO2ART737
Joni O. Salminen, B. Jansen, Jisun An, Haewoon Kwak, Soon-Gyo Jung
{"title":"Are personas done? Evaluating their usefulness in the age of digital analytics","authors":"Joni O. Salminen, B. Jansen, Jisun An, Haewoon Kwak, Soon-Gyo Jung","doi":"10.21153/PSJ2018VOL4NO2ART737","DOIUrl":"https://doi.org/10.21153/PSJ2018VOL4NO2ART737","url":null,"abstract":"In this research, we conceptually examine the use of personas in an age of large-scale online analytics data. Based on the criticism and benefits outlined in prior work and by practitioners working with online data, we formulate the major arguments for and against the use of personas given real-time online analytics data about customers, analyze these arguments, and demonstrate areas for the productive employment of data-driven personas by leveraging online analytics data in their creation. Our key tenet is that data-driven personas are located between aggregated and individual customer statistics. At their best, digital data-driven personas capture the coverage of the customer base attributed to aggregated data representations while retaining the interpretability of individual-level analytics; they benefit from powerful computational techniques and novel data sources. We discuss how digital data-driven personas can draw from technological advancements to remedy the notable concerns voiced by scholars and practitioners, including persona validation, inconsistency problem, and long development times. Finally, we outline areas of future research of personas in the context of online analytics. We argue that to survive in the rapidly developing online customer analytics industry, personas must evolve by adopting new practices.","PeriodicalId":31781,"journal":{"name":"Persona Studies","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48361471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 61
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