Frontiers in Communication最新文献_第7页

Providing evidence for a well-worn stereotype: Italians and Swedes do gesture differently 为一个老生常谈的刻板印象提供证据：意大利人和瑞典人做手势的方式不同

IF 2.4

Frontiers in Communication Pub Date : 2024-03-26 DOI: 10.3389/fcomm.2024.1314120

Maria Graziano, Marianne Gullberg

{"title":"Providing evidence for a well-worn stereotype: Italians and Swedes do gesture differently","authors":"Maria Graziano, Marianne Gullberg","doi":"10.3389/fcomm.2024.1314120","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1314120","url":null,"abstract":"Across cultures and languages spontaneous speech is often accompanied by gestures. It is a popular belief that people in Italy gesture more than people in Northern Europe, such as in Sweden. Despite this general assumption few studies empirically investigate cultural differences in gesture frequency and gesture function under similar circumstances. This study compares the spoken and gestural behaviours of Italian and Swedish speakers, assumed to represent gesture-rich vs. gesture-sparse cultures. We examine the groups' gestural behaviour for frequency, and in terms of possible differences in rhetorical style probing the distribution of gestural functions (referential vs. pragmatic) across narrative levels (narrative, metanarrative, and paranarrative). The results show that (1) Italians overall do gesture more than Swedes; (2) Italians produce more pragmatic gestures than Swedes who produce more referential gestures; (3) both groups show sensitivity to narrative level: referential gestures mainly occur with narrative clauses, and pragmatic gestures with meta- and paranarrative clauses. However, the overall group preferences for different functions still lead to different styles. These findings indicate that the two groups differ in gesture rate and, more interestingly, in rhetorical styles, one focused on events and actions in speech and gesture (Swedish), the other alternating between events in speech and gesture, and the highlighting of the presentation of new pieces of information in gesture only (Italian). We propose that the findings suggest that the two groups conceptualise narrative production in different ways reflected in two different rhetorical styles revealed by gesture production more than by speech.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Synced ads: effects of mobile ad size and timing 同步广告：移动广告大小和时间的影响

IF 2.4

Frontiers in Communication Pub Date : 2024-03-25 DOI: 10.3389/fcomm.2024.1343315

Jean M. Brechman, D. Varan, Brooke E. Wooley, S. Bellman

{"title":"Synced ads: effects of mobile ad size and timing","authors":"Jean M. Brechman, D. Varan, Brooke E. Wooley, S. Bellman","doi":"10.3389/fcomm.2024.1343315","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1343315","url":null,"abstract":"Synced ads differ from other forms of targeted advertising on mobile devices because they target concurrent media usage rather than location or predicted interest in the brand. For example, a TV-viewer’s smartphone could listen to the ads playing on the TV set and show matching social media ads. These social media ads could be timed to appear simultaneously with the TV ad, or shortly before or after.This research reports a meta-analysis (N = 980) of four lab studies that used representative samples of consumers and realistic manipulations of synced ads. These studies contrasted with most previous studies of synced ads, which have used student samples and unrealistic manipulations or imagined scenarios, which means little is known about whether or why synced ads are effective in real life. These four studies manipulated the effects of synced-ad timing (simultaneous vs. sequential before or after) and the size of the mobile ad, to see if these moderate the effects of synced ads.The results showed that synced ads were more effective, measured by unaided brand recall, when they were shown after the TV commercial, rather than simultaneously. Ad size had no moderating effect, which suggests that normal ads can be used, rather than the full-screen or pop-up ads used in previous studies. A final study, in which ad timing was user-controlled, rather than advertiser-controlled, showed that precise timing is not important for synced-ad effectiveness.These results suggest the effects of synced ads are best explained by repetition rather than synergy between the two exposures. There were no significant effects on brand attitude, ad liking, or purchase intention. These results have implications for theoretical models of synced-ad effectiveness, and for advertisers planning to use synced ads.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140382925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Universe of Sound: processing NASA data into sonifications to explore participant response 声音的宇宙：将美国国家航空航天局的数据处理成声波，以探索参与者的反应

IF 2.4

Frontiers in Communication Pub Date : 2024-03-13 DOI: 10.3389/fcomm.2024.1288896

K. Arcand, Jessica Sarah Schonhut-Stasik, Sarah G. Kane, Gwynn Sturdevant, Matt Russo, Megan Watze, Brian Hsu, Lisa F. Smith

引用次数: 0

Cultural distance perceived by Chinese audiences in the Korean film Silenced: a study of cross-cultural receptions in film content elements 韩国电影《沉默》中中国观众感知到的文化距离：电影内容元素的跨文化接受研究

IF 2.4

Frontiers in Communication Pub Date : 2024-03-05 DOI: 10.3389/fcomm.2024.1306309

Xiaotian Gao, Mohd Adnan Hamedi, Changsong Wang

{"title":"Cultural distance perceived by Chinese audiences in the Korean film Silenced: a study of cross-cultural receptions in film content elements","authors":"Xiaotian Gao, Mohd Adnan Hamedi, Changsong Wang","doi":"10.3389/fcomm.2024.1306309","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1306309","url":null,"abstract":"In the realm of cross-cultural film dissemination, cultural distance emerges as a pivotal factor influencing the reception of domestic audiences to foreign cinematic productions. Despite Korea's thriving film industry and China's vast film market, the cultural distance experienced by Korean films in China remains largely unexplored. This study focuses on the Korean film Silenced, renowned as a classic that champions justice in Korea.By employing qualitative survey and thematic analysis, this study investigates the cultural distance perceived by forty-four Chinese audiences when watching Silenced.The findings revealed that various content elements, such as the film's setting, translation of verbal expression, non-verbal expression of film characters, and visuals/non-diegetic music did not exhibit cultural distance among Chinese audiences. Nevertheless, the plots of morally compromised characters with positive identities, theme exploration of societal darkness and human darkness, and tragic ending introduced a palpable sense of cultural distance perceived by Chinese audiences.This study scrutinizes the outcomes through the lenses of Korean film and Chinese audiences. While certain aspects of Korean cinema and Chinese audience preferences exhibit cultural proximity, mitigating barriers to appreciation in select content domains, Silenced adeptly employs the plots, themes, and ending to delve into the darkness of human nature and societal dynamics. However, under the influence of China's official propaganda and film censorship, Chinese participants evinced a constrained appreciation for cinematic portrayals of human and societal darkness. Concurrently, Chinese participants manifested expectations for films to provide a source of relaxation, a notion incongruent with the oppressive ambiance evoked by Silenced.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140079547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Everybody votes for Heimat: a study to examine the affective influence of feelings of Heimat on the persuasive impact of political advertising 人人都为祖国投票：一项研究，探讨祖国情怀对政治广告说服力的影响

IF 2.4

Frontiers in Communication Pub Date : 2024-03-04 DOI: 10.3389/fcomm.2024.1310441

Fabian Mayer, Holger Schramm

{"title":"Everybody votes for Heimat: a study to examine the affective influence of feelings of Heimat on the persuasive impact of political advertising","authors":"Fabian Mayer, Holger Schramm","doi":"10.3389/fcomm.2024.1310441","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1310441","url":null,"abstract":"Contemporary events are marked by profound social changes and the resulting insecurity among many people. Political appeals on an emotional level and beyond facts are therefore currently popular. The German construct of Heimat conveys feelings of safety and shelter like no other. It is therefore not surprising that the term is instrumentalized in political advertising across the entire party spectrum in Germany. In an empirical study, the influence of Heimat references in visual political advertising on the attitudes of recipients is examined, whereby the feelings of Heimat evoked are modeled as a mediator of this relationship. It is assumed that the strength of this affective influence depends on the moderators information processing (heuristic or substantive) and the personality expression on the factor neuroticism. Party identification complements the model, also moderated by information processing, as an additional factor influencing political attitudes. The results show, however, that the explanatory power for the feeling of Heimat is rather to be found in the identification with the communicating party. Against this background, the persuasive instrumentalization of a feeling of Heimat for the evaluation of political issues can certainly be worthwhile. In this context, it is not decisive whether the content of the advertising material explicitly references the Heimat issue, but how the party itself is perceived by the recipients. No effects were found for personality and information processing.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140080856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Approaching tourism communication with empirical multimodality: exploratory analysis of Instagram and website photography through data-driven labeling 用实证多模态方法进行旅游传播：通过数据驱动标签对 Instagram 和网站摄影进行探索性分析

IF 2.4

Frontiers in Communication Pub Date : 2024-03-04 DOI: 10.3389/fcomm.2024.1355406

Elena Mattei

{"title":"Approaching tourism communication with empirical multimodality: exploratory analysis of Instagram and website photography through data-driven labeling","authors":"Elena Mattei","doi":"10.3389/fcomm.2024.1355406","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1355406","url":null,"abstract":"This paper reports the methods and results of the manual annotation of visual features in two corpora of tourism photography on travel boards' digital channels with a tailored tagging model based on the Grammar of Visual Design and adapted to tourism discourse. Computational analysis and statistical modeling show how the testing of theoretical assumptions through categorized data may lead to evidence-based interpretations of patterns of data clustering and to the detection of new communicative aims and conventions across digital media. Preliminary findings reveal indeed significant differences in the frequency of tag (co)patternings and use of visual strategies across channels that are related to the role and aim of each channel in the marketing funnel of persuasion and journey toward purchase (AIDA). Instagram imagery was demonstrated to foster a pre-consumption of the travel experience and emotionally charged reactions by representing perceptive and emotive expectations. While both channels play on postmodern tourists' desire for the uncontaminated, remote and the authentic, Instagram favors aerial views of pristine, aesthetically pleasant settings, often complemented with rear views of solitary individuals performing static processes of contemplation of natural wonders. This suggests a focus on attracting the attention and providing instant gratification of the senses by representing what stands in contrast to everyday life and traditional tourist experiences, both avoiding cognitive effort in a pervasive digital sphere with endless sources of information and encouraging further exploration on websites.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140080837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding mobile use behavior, stigma and associated needs among female sex workers in Nepal: a qualitative study 了解尼泊尔女性性工作者的手机使用行为、耻辱感和相关需求：一项定性研究

IF 2.4

Frontiers in Communication Pub Date : 2024-03-01 DOI: 10.3389/fcomm.2024.1259463

Y. Ranjit, Rebecca Meisenbach, Rikki Roscoe, Omita Joshi

引用次数: 0

Participation, agency, and youth voice in establishing school gardens: comparing cases from Kenya and Papua New Guinea 建立学校菜园过程中的参与、代理和青年的声音：比较肯尼亚和巴布亚新几内亚的案例

IF 2.4

Frontiers in Communication Pub Date : 2024-03-01 DOI: 10.3389/fcomm.2024.1359789

Graham J. Walker, Amy Vos, Kenneth Monjero, Trudie Sikas-Iha, Robyn G. Alders

{"title":"Participation, agency, and youth voice in establishing school gardens: comparing cases from Kenya and Papua New Guinea","authors":"Graham J. Walker, Amy Vos, Kenneth Monjero, Trudie Sikas-Iha, Robyn G. Alders","doi":"10.3389/fcomm.2024.1359789","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1359789","url":null,"abstract":"This community case study investigates the establishment of school gardens in Kenya and Papua New Guinea (PNG), focussing on engagement and participation. The gardens are intersectional interventions addressing education, health and nutrition, food security, career development, and life skills. We focus on engagement between implementing agencies and schools—including youth—during establishment as it influences garden governance, activity, and organizational and educational cultures going forward. Following a synthesis of school garden literature, country contexts, and participation and engagement models, we present two case studies based on narrative interviews with in-country project managers, project experiences, and desktop reviews. Analysis reveals distinct culturally and project-influenced typologies of participation and engagement—Kenya’s was bottom-up driven by student participation, whereas PNG was top-down with little student participation—with differences affecting school and student garden ownership and motivation. The findings provide valuable lessons for low- and middle-income countries’ (LMIC) school garden establishment, particularly in understanding how evolving project goals affect engagement, managing power differentials in top-down and bottom-up models, considering how educational and broader culture affects student participation, emphasizing the need for cultural capacity building in implementing agencies, and recognizing the potential of school gardens as assets in disrupting educational norms and student-centered approaches.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140083714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Long live the Liver King: right-wing carnivorism and the digital dissemination of primal rhetoric 肝王万岁：右翼食肉主义与原始修辞的数字化传播

IF 2.4

Frontiers in Communication Pub Date : 2024-03-01 DOI: 10.3389/fcomm.2024.1338653

S. M. Muller, David Rooney, Cecilia Cerja

{"title":"Long live the Liver King: right-wing carnivorism and the digital dissemination of primal rhetoric","authors":"S. M. Muller, David Rooney, Cecilia Cerja","doi":"10.3389/fcomm.2024.1338653","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1338653","url":null,"abstract":"In this study, we link pertinent concepts from rhetorical studies of the alt-right, animality studies, and conspiracism to explicate the production and dissemination of “carnivore diets” through digital social networks. Taking the ideological and discursive interconnections of animality, hegemonic masculinity, and white nationalism seriously, we conceptualize primal rhetorical networks: a web of influencers and agitators who espouse an ahistorical, carnivorous primal rhetoric concerned with Modern Man's physical and spiritual downfall and his potential for resurrection by consuming nonhuman animals. We utilize a corpus of online texts and social media posts between 2020 and 2023 to perform an ideological rhetorical criticism of two interconnected, online Carnivore Diet gurus: the Liver King and the Raw Egg Nationalist. Drawing upon “conspiritual” tropes and raced/gendered depictions of nonhuman animal consumption, we demonstrate how these networked rhetors “sell” their lifestyles to make a profit and “convert” their followers into an ever-growing network of white nationalist, cisheterosexist, carnivorous ideologues.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140088635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Seizing the moment: communicating ethics, decisions, and neurotechnological approaches to pediatric drug-resistant epilepsy 抓住时机：沟通伦理、决策和神经技术方法，解决小儿耐药性癫痫问题

IF 2.4

Frontiers in Communication Pub Date : 2024-03-01 DOI: 10.3389/fcomm.2024.1267065

Judy Illes, Patrick J. McDonald, George M. Ibrahim, Mary B. Connolly, Robert P. Naftel, Marianne Bacani, Anna Nuechterlein, Samantha P. Go, Johann Roduit

{"title":"Seizing the moment: communicating ethics, decisions, and neurotechnological approaches to pediatric drug-resistant epilepsy","authors":"Judy Illes, Patrick J. McDonald, George M. Ibrahim, Mary B. Connolly, Robert P. Naftel, Marianne Bacani, Anna Nuechterlein, Samantha P. Go, Johann Roduit","doi":"10.3389/fcomm.2024.1267065","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1267065","url":null,"abstract":"It is a fundamental duty of neuroscientists to discuss the results of research and related ethical implications. Engagement with neuroscience is especially critical for families with children affected by disorders such as drug resistant epilepsy (DRE) as they navigate complex decisions about innovations in treatment that increasingly include invasive neurotechnologies. Through an evidence-based, iterative, and value-guided approach, we created the short-form documentary film, Seizing Hope: High Tech Journeys in Pediatric Epilepsy, to delve into the relationship between experts with first-hand, lived experience – youth with DRE and caregivers – and physician experts as they weigh medical and ethical trade-offs on this landscape. We describe the co-creation and evolution of this film, screenings, and feedback. Survey responses from 385 viewers highlight new developments in technologies for the treatment of DRE, how families navigate choices for treatment with brain technology, and a sense of hope for the future for children with epilepsy as key attributes of this science communication piece.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140084955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0