Frontiers in Communication最新文献_第6页

From screens to carts: the role of emotional advertising appeals in shaping consumer intention to repurchase in the era of online shopping in post-pandemic 从屏幕到购物车：大流行病后网络购物时代情感广告诉求在塑造消费者再购买意愿中的作用

IF 2.4

Frontiers in Communication Pub Date : 2024-05-01 DOI: 10.3389/fcomm.2024.1370545

Khalid Ali Alshohaib

{"title":"From screens to carts: the role of emotional advertising appeals in shaping consumer intention to repurchase in the era of online shopping in post-pandemic","authors":"Khalid Ali Alshohaib","doi":"10.3389/fcomm.2024.1370545","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1370545","url":null,"abstract":"This study examines the evolving dynamics of online shopping behavior in the post-COVID-19 era, focusing on the intricate relationship between perceived usefulness, ease of use, pleasure, arousal, dominance emotional state, and intention to repurchase by integrating and employing the technology acceptance model and pleasure, arousal, and dominance emotional model. These emotional states, identified as pivotal drivers of online shopping behavior, contribute to recognizing a brand’s function and aesthetic features. Five hundred and nine male and female respondents from Saudi Arabia participated in the present study. The statistical tools unveil significant indirect relationships and mediation effects, offering insights into the nuanced pathways through which perceived usefulness and ease of use impact consumer intentions to repurchase. Demographic variables, particularly age, and gender, are explored to understand variations in emotional responses, guiding businesses in tailoring marketing strategies to diverse consumer segments. Practical implications highlight the importance of strategic considerations for brand retailers, emphasizing enhancements to elements related to emotional branding, product presentations, interface design, and interactive services on websites. The research advocates for a dynamic and personalized approach to online experiences, positioning brands favorably in the competitive digital landscape. Overall, the findings contribute valuable insights for businesses seeking to navigate the dynamic terrain of post-COVID-19 online shopping and foster enduring connections with their digital consumer base.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141038131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How films convey meaning through alternating structures (with an illustrative analysis of The Sunbeam) 电影如何通过交替结构传达意义（以《阳光灿烂的日子》为例进行分析）

IF 2.4

Frontiers in Communication Pub Date : 2024-05-01 DOI: 10.3389/fcomm.2024.1338813

Karl-Heinrich Schmidt

引用次数: 0

The UK public’s trust in tobacco industry involvement in science – an experimental survey 英国公众对烟草业参与科学的信任度--一项实验调查

IF 2.4

Frontiers in Communication Pub Date : 2024-03-28 DOI: 10.3389/fcomm.2024.1360277

Tess Legg, Lisa Bero, Stephan Lewandowsky

{"title":"The UK public’s trust in tobacco industry involvement in science – an experimental survey","authors":"Tess Legg, Lisa Bero, Stephan Lewandowsky","doi":"10.3389/fcomm.2024.1360277","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1360277","url":null,"abstract":"Despite the tobacco industry’s (TI) decades-long history of manipulating science, Philip Morris International (PMI) now frames itself as a benevolent funder of science and, in 2017, launched a new scientific organisation, the Foundation for a Smoke-Free World (FSFW). With concerns mounting that PMI’s actions are echoing historical TI influence on science, we aimed to understand the extent to which the public trusts PMI’s involvement in science, and whether channelling funds through a third-party organisation affects these levels of trust.Through a representative survey of the UK public (n=1580) we investigated trust in direct (PMI), indirect (FSFW), and no (Cancer Research UK) TI involvement in science. Conservative worldview was investigated as a possible predictor of trust. Structural equation modelling was used to explore associations between variables.Although PMI was significantly less trusted than FSFW and Cancer Research UK, the public did not completely distrust it as a scientific source. Trust in FSFW’s involvement in science was higher before participants understood its TI funding. People with conservative worldviews demonstrated greater trust in TI involvement in science.The UK public needs to be better informed that the TI is not a trustworthy scientific source. Since channelling TI research funds through a third party increases the perceived trustworthiness of its science, steps to prevent such relationships are warranted. People with conservative leanings hold concerning views on TI involvement in science, which may be particularly hard to correct.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multimodal cohesion and viewers' comprehension of scene transitions in film: an empirical investigation 多模态内聚力与观众对电影场景转换的理解：一项实证调查

IF 2.4

Frontiers in Communication Pub Date : 2024-03-28 DOI: 10.3389/fcomm.2024.1347788

Dayana Markhabayeva, Chiao-I Tseng

{"title":"Multimodal cohesion and viewers' comprehension of scene transitions in film: an empirical investigation","authors":"Dayana Markhabayeva, Chiao-I Tseng","doi":"10.3389/fcomm.2024.1347788","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1347788","url":null,"abstract":"This paper presents three empirical studies that unravel how the devices of multimodal cohesion support viewers' narrative interpretation of scene transitions in film. The linguistics-informed method of cohesion analysis in film uncovers the establishment of cohesive ties between characters, objects, settings and characters' actions. Previous studies using eye-tracking and comprehension tests already indicate the significance of multimodal cohesion in people's comprehension of background settings within a continuous scene. The present paper investigates further whether film cohesion impacts viewers' story comprehension across different scenes and settings. Moreover, it also explores whether the spatio-temporal relations between scenes is a significant factor, along with cohesive devices, in viewers' scene comprehension. Methodologically, we create contrasting film situations by manipulating cohesion structures and spatio-temporal orders of scenes. Our comparative analyses of viewers' comprehension of these different film situations reveal that the presence of cohesive cues significantly can influence viewers' accurate scene comprehension. Through testing the inter-relation of cohesion, spatio-temporal order, characters' intention and viewers' time perception, this paper offers new avenues for further exploration of space, time and coherence in film.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140370977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Revered and reviled: a sentiment analysis of female and male referents in three languages 尊敬与谩骂：三种语言中女性和男性指代的情感分析

IF 2.4

Frontiers in Communication Pub Date : 2024-03-28 DOI: 10.3389/fcomm.2024.1266407

Natalia Levshina, Maria Koptjevskaja-Tamm, Robert Östling

{"title":"Revered and reviled: a sentiment analysis of female and male referents in three languages","authors":"Natalia Levshina, Maria Koptjevskaja-Tamm, Robert Östling","doi":"10.3389/fcomm.2024.1266407","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1266407","url":null,"abstract":"Our study contributes to the less explored domain of lexical typology, focusing on semantic prosody and connotation. Semantic derogation, or pejoration of nouns referring to women, whereby such words acquire connotations and further denotations of social pejoration, immorality and/or loose sexuality, has been a very prominent question in studies on gender and language (change). It has been argued that pejoration emerges due to the general derogatory attitudes toward female referents. However, the evidence for systematic differences in connotations of female- vs. male-related words is fragmentary and often fairly impressionistic; moreover, many researchers argue that expressed sentiments toward women (as well as men) often are ambivalent. One should also expect gender differences in connotations to have decreased in the recent years, thanks to the advances of feminism and social progress. We test these ideas in a study of positive and negative connotations of feminine and masculine term pairs such as woman - man, girl - boy, wife - husband, etc. Sentences containing these words were sampled from diachronic corpora of English, Chinese and Russian, and sentiment scores for every word were obtained using two systems for Aspect-Based Sentiment Analysis: PyABSA, and OpenAI’s large language model GPT-3.5. The Generalized Linear Mixed Models of our data provide no indications of significantly more negative sentiment toward female referents in comparison with their male counterparts. However, some of the models suggest that female referents are more infrequently associated with neutral sentiment than male ones. Neither do our data support the hypothesis of the diachronic convergence between the genders. In sum, results suggest that pejoration is unlikely to be explained simply by negative attitudes to female referents in general.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Whole person healthcare as social and environmental justice: new research directions toward a paradigmatic integration of an ecological whole system medicine framework 作为社会和环境正义的全人医疗保健：实现生态全系统医学框架范式整合的新研究方向

IF 2.4

Frontiers in Communication Pub Date : 2024-03-27 DOI: 10.3389/fcomm.2024.1346699

Vinita Agarwal

{"title":"Whole person healthcare as social and environmental justice: new research directions toward a paradigmatic integration of an ecological whole system medicine framework","authors":"Vinita Agarwal","doi":"10.3389/fcomm.2024.1346699","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1346699","url":null,"abstract":"With increasing recognition of the interdependencies of human and planetary health, calls for a socially and environmentally just framework of health have centered on whole person healthcare (WPHC) approaches. This perspective piece proposes an argument for broadening the definition of human health from WPHC to one that is guided by the philosophical orientation of traditional whole system medicine (WSM) approaches, undergirded by the values of social and environmental justice, and supported by the practices of an allopathic-integrative medicine-based WPHC framework. This piece presents opportunities for praxis offered by a WSM–WPHC framework to address global inequity, environmental disparities, and sustainability challenges. An ecological WSM–WPHC framework envisages social and environmental justice in material and discursive ways by foregrounding environmental planetary ecological consciousness as constitutive of human consciousness and biopsychosocial composition. It argues for structural support through formalized programmatic pathways targeting funding opportunities and mechanisms that invite investigations addressing epistemic challenges of expanding definitions of evidence constituting basic science knowledge domains beyond mechanistic, causal, and formative paradigms. Furthermore, it calls for innovative research directions examining the integration and validation of evidence-based approaches incorporating the ontologically diverse and epistemically distinct ontological orientation of WSM and clinical approaches. A WSM–WPHC framework that positions human health within the parameters of social and environmental justice principles envisions the material enactment of the practice of health and medicine as a universal planetary value.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140375728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Co-design with affect stories and applied ethics for health technologies 用情感故事和应用伦理共同设计健康技术

IF 2.4

Frontiers in Communication Pub Date : 2024-03-27 DOI: 10.3389/fcomm.2024.1327711

Ambre Davat, Fabienne Martin-Juchat, Thierry Ménissier

{"title":"Co-design with affect stories and applied ethics for health technologies","authors":"Ambre Davat, Fabienne Martin-Juchat, Thierry Ménissier","doi":"10.3389/fcomm.2024.1327711","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1327711","url":null,"abstract":"The integration of digital health technologies in clinical practices and everyday lives of patients raises several issues. Some of them are related to applied ethics. Co-design with patients and, more generally, participatory approaches are increasingly seen as a way to tackle these issues early in the innovation process. This opens the way to an “ethics by co-design.” In this article, we will present the high ambitions of this approach and discuss three challenges raised by ethics by co-design. We will argue that a co-design approach based on affect stories is a way to address these challenges. Then we will focus on a concrete example of a European research project, to discuss the gap between these ethical and theoretical ambitions and what can be achieved in practice. This project aimed at developing an implantable connected device for the monitoring of heart failure, while addressing the ethical, legal and social issues raised by this new technology. However, co-design with patient representatives was in fact limited to a small part of the project: the design of an information module. Based on 18 meetings with a team of 4 patient partners, and 26 additional interviews with patients, we were able to better understand patients’ experiences and priorities in terms of ethics. Together, we co-designed an information module that embodies a vision of the device negotiated between the patients and the technology designers.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140377437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multimodal prosody: gestures and speech in the perception of prominence in Spanish 多模态拟声：西班牙语中手势和语音在突出感知中的作用

IF 2.4

Frontiers in Communication Pub Date : 2024-03-27 DOI: 10.3389/fcomm.2024.1287363

Miguel Jiménez-Bravo, Victoria Marrero-Aguiar

{"title":"Multimodal prosody: gestures and speech in the perception of prominence in Spanish","authors":"Miguel Jiménez-Bravo, Victoria Marrero-Aguiar","doi":"10.3389/fcomm.2024.1287363","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1287363","url":null,"abstract":"Multimodal communication cannot be properly understood without analyzing the natural interweaving of speech and gestures as it typically occurs in everyday spoken language, thus moving beyond studies that elicit gestures in the laboratory, most of which are also conducted for English. Therefore, this study addresses the effect of both visual and acoustic cues in the perception of prominence in Castilian Spanish using spontaneous speech from a TV talent-show. Four between-subjects experiments in each modality—audio-only and audiovisual—were conducted online, each including a different combination of manipulated cues: Exp1 (flat F0), Exp2 (flat intensity), and Exp3 (flat F0 + flat intensity), while all cues remained intact in the control experiment Exp0. Additionally, the capability of the different gesture phases to convey prominence was analyzed in their interaction with the acoustic cues. The results showed that, when prominence was perceived in manipulated stimuli, the effect of the visual information depended on the acoustic cues available in the signal and was also reduced when compared to non-manipulated stimuli, pointing to a strong integration of both modalities in prominence perception. In non-manipulated stimuli, all acoustic cues—except for spectral balance—played a role in the perception of prominence; however, when the visual information was added, it reduced the perceptual effect of the acoustic cues, and the main role played by duration was combined with that of the stroke phase of gestures.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140374191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Scaling the wall: overcoming barriers to STEM knowledge mobilization 翻墙：克服科学、技术、工程和数学知识动员的障碍

IF 2.4

Frontiers in Communication Pub Date : 2024-03-27 DOI: 10.3389/fcomm.2024.1366207

Matthew R. Wilkins, Stephanie E. Rapciak, Carlos C. Goller, Jory Weintraub, A. Mikaelyan

{"title":"Scaling the wall: overcoming barriers to STEM knowledge mobilization","authors":"Matthew R. Wilkins, Stephanie E. Rapciak, Carlos C. Goller, Jory Weintraub, A. Mikaelyan","doi":"10.3389/fcomm.2024.1366207","DOIUrl":"https://doi.org/10.3389/fcomm.2024.1366207","url":null,"abstract":"Improving science literacy is crucial amidst global challenges like climate change, emerging diseases, AI, and rampant disinformation. This is vital not only for future STEM generations but for all, to make informed decisions. Informal science communication efforts such as podcasts, popular science articles, and museum events are an essential part of the infrastructure for mobilizing knowledge and nurturing science literacy. However, in this Perspective, we emphasize the need to grow our capacity for STEM outreach in the formal K-12 classroom. While the majority of informal outreach mechanisms require audience members to seek out content, classrooms include those hard-to-reach target audiences that are not already STEM-engaged. We contrast the multitude of resources that have been developed to support informal outreach in recent decades with a relative paucity of such efforts in the K-12 formal classroom realm. We advocate for a more balanced deployment of resources and efforts between these two vital components of our knowledge mobilization and STEM engagement infrastructure. In particular, we highlight the key role of K-12 teachers as conduits for knowledge dissemination and the need for greater collaboration between scientists and teachers at individual and organizational levels. We also advocate for greater collaboration across programs in both the informal and formal outreach space, and dedicated effort to construct dissemination networks to share outreach materials at scale across disparate programs. The aim of our piece is to generate discussion about how we might refocus goals, funding mechanisms, and policies to grow the science-engaged society necessary to confront future challenges.","PeriodicalId":31739,"journal":{"name":"Frontiers in Communication","volume":null,"pages":null},"PeriodicalIF":2.4,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140376742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unsaid known in the boardroom: theorizing unspoken assessments of behavioral board dynamics 董事会中的不言而喻：对董事会行为动态的不言而喻的评估理论化

IF 2.4

Frontiers in Communication Pub Date : 2024-03-26 DOI: 10.3389/fcomm.2024.1347271

Marilieke Engbers, S. Khapova, Erik van de Loo

引用次数: 0