Jurnal Manajemen Dan Kewirausahaan最新文献

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VALIDATING AN INSTRUMENT TO MEASURE OPEN INNOVATION PRACTICES IN RESEARCH COMMERCIALIZATION 验证一种测量研究商业化中开放式创新实践的工具
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-09-04 DOI: 10.9744/jmk.25.2.83-91
Marina Muhammad Razaki, Mohammad Ismail, Nur Izzati Mohamad Anuar
{"title":"VALIDATING AN INSTRUMENT TO MEASURE OPEN INNOVATION PRACTICES IN RESEARCH COMMERCIALIZATION","authors":"Marina Muhammad Razaki, Mohammad Ismail, Nur Izzati Mohamad Anuar","doi":"10.9744/jmk.25.2.83-91","DOIUrl":"https://doi.org/10.9744/jmk.25.2.83-91","url":null,"abstract":"The Open Innovation Practice is getting well known as an initiative to help increase the rate of commercializing research output. Implementing open innovation practices within academia is essential in facilitating collaboration, fostering knowledge sharing, and facilitating technology transfer between academic institutions and industries. This pilot study aims to investigate and assess the validity and reliability of the instrument used to measure open innovation practices. Quantitative methodology was employed in this study, and data were gathered via a survey from 109 respondents. The respondents are among the lecturers at public universities in Malaysia that are actively involved in the commercialization of research output. The descriptive analysis shows that the respondents often practice open innovation in commercializing their research output. During the Exploratory Factor Analysis (EFA), the findings indicated that the Kaiser-Meyer-Olkin (KMO) value for the open innovation practice is 0.885, showing no severe problem of multicollinearity and Barlett's Test of Sphericity demonstrates a statistically significant result. No item is eliminated in this study. Meanwhile, the reliability test for nine instrument items in open innovation practice is accepted with Cronbach's Alpha of 0.916. To conclude, the discovery from this study indicates that the instrument acquires high validity and reliability and is well prepared to be tested for future stages.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"94 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77008288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STOCK PORTFOLIO OPTIMIZATION IN BULLISH AND BEARISH CONDITIONS USING THE BLACK-LITTERMAN MODEL 用black-litterman模型优化看涨和看跌条件下的股票组合
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-09-04 DOI: 10.9744/jmk.25.2.92-104
Herma Wiharno, Arief Surya Lesmana, Yasir Maulana, Dede Djuniardi, M. Komarudin
{"title":"STOCK PORTFOLIO OPTIMIZATION IN BULLISH AND BEARISH CONDITIONS USING THE BLACK-LITTERMAN MODEL","authors":"Herma Wiharno, Arief Surya Lesmana, Yasir Maulana, Dede Djuniardi, M. Komarudin","doi":"10.9744/jmk.25.2.92-104","DOIUrl":"https://doi.org/10.9744/jmk.25.2.92-104","url":null,"abstract":"Bullish and bearish phenomena characterize the development of the capital market. Therefore, this study aimed to identify and analyze bullish and bearish conditions in the Indonesian capital market to formulate an optimal portfolio. The sample consisted of 20 selected companies based on their substantial market capitali- zation. The results showed that from January 2011 to December 2020, the capital market experienced 77 bullish and 43 bearish months. The transition probability from bullish to bearish and bearish to bullish state was 15.67% and 56.14%. Furthermore, employing the Markov-switching model for determining market conditions and using the Black-Litterman model for portfolio construction proved advantageous for investors' financial forecasting techniques and their potential to generate valuable insights to create a well-informed portfolio.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89811117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KEMAMPUAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI DI KANTOR WILAYAH KEMENTRIAN AGAMA PROVINSI SULAWESI TENGGARA 工作能力和动机对苏拉威西省宗教事务部区域办事处工作人员表现的影响
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.43047
Dewi Oktaviani, E. Mokodompit, M. Taufik, Enny Wati, S. Sabri
{"title":"PENGARUH KEMAMPUAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI DI KANTOR WILAYAH KEMENTRIAN AGAMA PROVINSI SULAWESI TENGGARA","authors":"Dewi Oktaviani, E. Mokodompit, M. Taufik, Enny Wati, S. Sabri","doi":"10.55598/jmk.v15i2.43047","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.43047","url":null,"abstract":"The aim of this study; (1) To determine the effect of work ability on employee performance in the Regional Office of the Ministry of Religion of Southeast Sulawesi Province. (2) To determine the effect of work motivation on employee performance at the Regional Office of the Ministry of Religion of Southeast Sulawesi Province. (2) To determine the effect of work ability and work motivation simultaneously on employee performance at the Regional Office of the Ministry of Religion of Southeast Sulawesi Province. This type of research is quantitative with a sample of 61 people. The method of determining the sample is Incidental Sampling or determining the sample based on coincidence. The data analysis technique used was multiple linear regression analysis using the SPSS Version 22 application. The results showed that: \u0000(1) Work ability and work motivation have a positive and significant effect on employee performance. (2) work ability has a positive and significant effect on employee performance. (3) Work motivation has a positive and significant effect on employee performance.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78666659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PERSON JOB FIT DAN JOB CRAFTING TERHADAP WORK ENGAGEMENT PADA PEGAWAI DINAS PARIWISATA PROVINSI MALUKU
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.42970
Nurul Maghfirah, Felix Chandra, Velisya Melinda
{"title":"PENGARUH PERSON JOB FIT DAN JOB CRAFTING TERHADAP WORK ENGAGEMENT PADA PEGAWAI DINAS PARIWISATA PROVINSI MALUKU","authors":"Nurul Maghfirah, Felix Chandra, Velisya Melinda","doi":"10.55598/jmk.v15i2.42970","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.42970","url":null,"abstract":"Abstract \u0000This research was conducted at the Maluku Province Tourism Office. The purposes of this study include (1) To analyze the effect of Person Job Fit on Work Engagement for Employees of the Maluku Province Tourism Office, (2) To analyze the effect of Job Crafting on Work Engagement for Employees of the Maluku Province Tourism Office. The results of this study show a positive relationship between Person Job Fit and Work Engagement. Person Job Fit is able to increase employee engagement with government agencies, so this will encourage Work Engagement for employees of the Maluku Province Tourism Office so that value is obtained and proven significant. Likewise, the relationship between Job Crafting and Work Engagement has positive results and is proven to be significant. This means that when Job Crafting can be carried out or carried out by employees of the Maluku Province Tourism Office, this will encourage an increase in Work Engagement at the Maluku Province Tourism Office. \u0000 \u0000Abstrak \u0000Penelitian ini dilaksanakan pada Kantor Dinas Pariwisata Provinsi Maluku. Tujuan penelitian ini diantaranya (1) Untuk menganalisis pengaruh Person Job Fit terhadap Work Engagement pada Pegawai Dinas Pariwisata Provinsi Maluku, (2) Untuk menganalisis pengaruh Job Crafting terhadap Work Engagement pada Pegawai Dinas Pariwisata Provinsi Maluku. Hasil dari penelitian ini menunjukan hubungan positif antara Person Job Fit dan Work Engagement. Person Job Fit mampu meningkatkan keterkaitan pegawai dengan instansi pemerintahan, maka hal tersebut akan mendorong Work Engagement pada pegawai Dinas Pariwisata Provinsi Maluku dsehingga diperoleh nilai dan terbukti signifikan. Demikian juga dengan hubungan antara Job Crafting dan Work Engagement memiliki hasil yang positif dan terbukti signifikan. Hal ini berarti bahwa ketika Job Crafting dapat dilakukan atau dijalankan oleh pegawai Dinas Pariwisata Provinsi Maluku, maka hal tersebut akan mendorong peningkatan Work Engagement pada Dinas Pariwisata Provinsi Maluku.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78337868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI TIDAK TETAP PADA PUSKESMAS RAKADUA DI KECAMATAN POLEANG BARAT KABUPATEN BOMBANA
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.43042
Defry Alqadry, La Hatani, S. Maharani, Hastuti Hastuti, Laode Bahana Adam
{"title":"PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI TIDAK TETAP PADA PUSKESMAS RAKADUA DI KECAMATAN POLEANG BARAT KABUPATEN BOMBANA","authors":"Defry Alqadry, La Hatani, S. Maharani, Hastuti Hastuti, Laode Bahana Adam","doi":"10.55598/jmk.v15i2.43042","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.43042","url":null,"abstract":"This study aims to: 1) Determine the effect of competence and work discipline simultaneously on the performance of non-permanent employees; 2) Knowing the effect of competence on the performance of non-permanent employees; 3) Knowing the effect of work discipline on the performance of non-permanent employees.The population in this study is all non-permanent employee performance Rakadua Health Center in Poleang Barat District, Bombana Regency, totaling 33 people and all populations are used as respondents. Data collection uses a questionnaire Theanalysisusedisquantitativeanalysisusing MultipleLinearRegressionAnalysis.The results of the study show that: 1) Competence and work discipline simultaneously have a positive and significant effect on non-permanent employees, 2) Competence partiallyhas a positive and significant effect on non-permanent employees. 3) Work discipline partially has apositive and significant effect on the performance of non-permanent employees at the RakaduaHealth Center in Poleang Barat District, Bombana Regency.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"31 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84083579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH IKLIM ORGANISASI, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN ETOS KERJA TERHADAP KINERJA PEGAWAI (STUDI KASUS RSUD dr.H.L.M BAHARUDDIN, M.Kes Kab MUNA)
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.43060
La Ode Tarsan, A. Hakim, Agustinus Tangalayuk, La Ode Abdul Natsir, Sinarwati Sinarwati
{"title":"PENGARUH IKLIM ORGANISASI, ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN ETOS KERJA TERHADAP KINERJA PEGAWAI (STUDI KASUS RSUD dr.H.L.M BAHARUDDIN, M.Kes Kab MUNA)","authors":"La Ode Tarsan, A. Hakim, Agustinus Tangalayuk, La Ode Abdul Natsir, Sinarwati Sinarwati","doi":"10.55598/jmk.v15i2.43060","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.43060","url":null,"abstract":"This study aims to (1) knowing influence organizational climate on employee performance staff at dr. \u0000H.L.M Baharuddin M.Kes, kab. Muna. (2) knowing the effect of organizational citizenship behavior (ocb) on the performance of employee at dr. H.L.M Baharuddin M.Kes, kab. Muna. (3) knowing the effect of work ethic on employee performance at dr. H.L.M Baharuddin M.Kes, kab. Muna. The objects in this study were nurses at dr. H.L.M Baharuddin M.Kes, Kab. Muna. However, the sampling method was purposive sampling using the slovin formula to obtain a sample of 71 nurses. Data collection methods in this study using questionnaires and documentation. Research data were analyzed using multiple linear regression through SPSS 25 Software. The results showed that (1) partially organizational climate has a significant positive effect on employee performance at dr. H.L.M Baharuddin M.Kes. (2) partially organizational citizenship behavior significant positive effect on employee performance at dr. H.L.M Baharuddin M.Kes. (3) partially work ethic significant positive effect on employee performance at dr. \u0000H.L.M Baharuddin M.Kes.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80785752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH SEGMENTASI, TARGETING DAN POSITIONING (STP) TERHADAP KEPUTUSAN PEMBELIAN PADA KM WARMINDO
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.43075
M. Kasim, Samdin Samdin, Wahyuniati Hamid, H. Hartini, Endro Sukotjo
{"title":"PENGARUH SEGMENTASI, TARGETING DAN POSITIONING (STP) TERHADAP KEPUTUSAN PEMBELIAN PADA KM WARMINDO","authors":"M. Kasim, Samdin Samdin, Wahyuniati Hamid, H. Hartini, Endro Sukotjo","doi":"10.55598/jmk.v15i2.43075","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.43075","url":null,"abstract":"This study aims: (1) To determine the effect of segmentation, targeting and positioning (STP) on purchasing decisions at KM warmindo. (2) To determine the effect of segmentation on purchasing decisions at KM warmindo. (3) To determine the effect of targeting on purchasing decisions at KM warmindo. (4) To determine the effect of positioning on purchasing decisions at KM warmindo. The population in this study is all customers of KM Warmindo whose number is unknown (unknown population). The sample in this study amounted to 96 respondents with the determination of the sample referring to the statement of Hair et al. The data collection method in this study used multiple linear regression analysis. The research results show that: (1) Segmentation, targeting and positioning (STP) have a positive and significant effect on purchasing decisions. (2) Segmentation has a positive and significant effect on purchasing decisions. (3) Targeting has a positive and significant effect on purchasing decisions. (4) Positioning has a positive and significant effect on purchasing decisions.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"319 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78391042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMPETENSI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL DINAS PENDIDIKAN DAN KEBUDAYAAN PROVINSI SULAWESI TENGGARA 工作能力和动力对苏拉威西东南部省公务员教育和文化绩效的影响
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.43055
Jihan Novianti, Laode Asfahyadin Aliddin, Muhamad Masri, Farhan Ramadhani Istianandar, Nofal Nur
{"title":"PENGARUH KOMPETENSI DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI NEGERI SIPIL DINAS PENDIDIKAN DAN KEBUDAYAAN PROVINSI SULAWESI TENGGARA","authors":"Jihan Novianti, Laode Asfahyadin Aliddin, Muhamad Masri, Farhan Ramadhani Istianandar, Nofal Nur","doi":"10.55598/jmk.v15i2.43055","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.43055","url":null,"abstract":"This study aims (1) to determine the effect of competence and work motivation jointly on employee performance (2) to determine the effect of competence on employee performance (3) to determine the effect of work motivation on employee performance The population of this study is employees of the education and culture department southeast Sulawesi province as many as 66 employees. Because the population in the study was limited, all populations were used as respondents whose data were taken based on census techniques. The analysis used is quantitative analysis using Multiple Linear Regression Analysis. The results show that (1) Competence and work motivation simultaneously have a significant positive effect on employee performance (2) Competence does not a significant positive effect on employee performance (3) Work motivation has a significant positive effect on employee performance. employee performance.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79055435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PENDAPATAN DAERAH PROVINSI SULAWESI TENGGARA 组织文化和工作纪律对苏拉威西省收入机构绩效的影响
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.43063
Fiqih Saputra Tamboko, Rahmat Madjid, Juharsah Juharsah, F. A. Panjaitan, Nurul Ittaqullah
{"title":"PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PENDAPATAN DAERAH PROVINSI SULAWESI TENGGARA","authors":"Fiqih Saputra Tamboko, Rahmat Madjid, Juharsah Juharsah, F. A. Panjaitan, Nurul Ittaqullah","doi":"10.55598/jmk.v15i2.43063","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.43063","url":null,"abstract":"This study aims to examine and explain the simultaneous and partial influence of organizational culture and work discipline on employee performance at the regional revenue agency office in Southeast Sulawesi province. This research approach is a survey with an explanotory research design. The sample of this study were 57 employees at the regional revenue agency office in Southeast Sulawesi province. The data collection method used a questionnaire. The analytical tool used is multiple linear regression. The results showed that organizational culture and work discipline had a positive and significant effect on employee performance at the regional revenue agency office in Southeast Sulawesi province, both simultaneously and partially. Thus it can be concluded that organizational culture and work discipline have a positive and significant contribution to improving employee performance as reflected in quantity, quality, time, service orientation, commitment, work initiatives and cooperation","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"170 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77337774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA 产品质量、价格和品牌形象对穆纳县本田摩托车购买决定的影响
Jurnal Manajemen Dan Kewirausahaan Pub Date : 2023-08-12 DOI: 10.55598/jmk.v15i2.43057
Wa Ode Vira Saltifa, Alida Palilati, Isalman Isalman, Aidin Hudani Awasinombu, A. Putera
{"title":"PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA","authors":"Wa Ode Vira Saltifa, Alida Palilati, Isalman Isalman, Aidin Hudani Awasinombu, A. Putera","doi":"10.55598/jmk.v15i2.43057","DOIUrl":"https://doi.org/10.55598/jmk.v15i2.43057","url":null,"abstract":"This study aims to determine (1) whether product quality affects the decision to purchase a motorcycle. (2) To find out whether the price affects the decision to buy a motorcycle. (3) To find out whether Brand Image influences the decision to buy a motorcycle. (4) To find out whether Product Quality, Price and Brand Image affect the decision to buy a motorcycle. The results showed that (1) Product Quality, Price and Brand Image simultaneously (together) have a significant effect on purchasing decisions. This shows that increasing the two variables will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (2) Product quality partially has a significant effect on purchasing decisions. This shows that increasing the product quality variable will have an impact on increasing purchasing decisions for Honda motorbikes in Muna Regency. (3) Price partially has a significant positive effect on purchasing decisions. This shows that increasing the price variable will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (4) Brand image partially has a significant effect on purchasing decisions. This shows that increasing the Brand Image variable will have an impact on increasing consumer purchasing decisions for Honda Motorcycles in Muna Regency.","PeriodicalId":31730,"journal":{"name":"Jurnal Manajemen Dan Kewirausahaan","volume":"78 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88385758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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