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Marketing and change management in the services sector 服务行业的市场营销和变革管理
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2101013d
Dejan Dašić, P. Ristić, M. Zlatković
{"title":"Marketing and change management in the services sector","authors":"Dejan Dašić, P. Ristić, M. Zlatković","doi":"10.5937/ekonsig2101013d","DOIUrl":"https://doi.org/10.5937/ekonsig2101013d","url":null,"abstract":"The service sector is a key driver of the modern economy, but the area of marketing is still not sufficiently researched. Services differ from products in many characteristics, so their planning, organization and control deserve great attention. On the other hand, many marketing experts state that product brands are increasingly taking on elements of services, because customers do not view the product only as a product, but a compilation of products and services that goes with the product. The needs of modern customers are changing rapidly, and innovating services that meet the wishes and expectations of customers is a key issue.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Methodology of cash flows analysis 现金流量分析方法
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2101027p
M. Pavlović, Čedomir Gligorić, Jana Cvijić-Rodić
{"title":"Methodology of cash flows analysis","authors":"M. Pavlović, Čedomir Gligorić, Jana Cvijić-Rodić","doi":"10.5937/ekonsig2101027p","DOIUrl":"https://doi.org/10.5937/ekonsig2101027p","url":null,"abstract":"Cash flows are one of the main indicators of liquidity and solvency of the company. In practice, the Statement of cash flows is very often done as \"following document\" to Balance sheet and Income statement. This is wrong. The statement of cash flows can give the information to its users about the ability of the company to make cash. The balance sheet and Income statement, due to their accrual basis, are not saying anything about the cash flows of the accounting period, and that is why the Statement of cash flows is very important. A good analysis of this statement can be the basis and support to the process of decision making both for internal and external users of financial information. In this paper we are presenting the methodology of the Statement of cash flows report analysis. The subject of this paper is the analysis of the Cash Flow Statement. The aim of this paper is to point out the importance of reporting on cash flows and its information capabilities to users of accounting information.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Challenges and problems of food producers in the conditions of the COVID 19 virus pandemic 在COVID - 19病毒大流行的情况下，粮食生产者面临的挑战和问题
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2101049l
Aleksandar Lukić, Dragan Bulatović, Dalibor Misirača
{"title":"Challenges and problems of food producers in the conditions of the COVID 19 virus pandemic","authors":"Aleksandar Lukić, Dragan Bulatović, Dalibor Misirača","doi":"10.5937/ekonsig2101049l","DOIUrl":"https://doi.org/10.5937/ekonsig2101049l","url":null,"abstract":"The current pandemic of the COVID-19 virus will cause great consequences for the overall world economy. The global pandemic requires a global response and it is already clear that economic policy makers will need to implement significant targeted fiscal, monetary and social measures to help the affected population and economy. Within the framework of support measures for the economy, the focus should be on supporting the sectors most affected. The agri-food sector is one of the most endangered sectors of the economy, and for that very reason, the subject of this paper are the challenges and problems of food producers in the conditions of a pandemic.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The efficiency of public expenditure and economic growth in the countries of the Western Balkans 西巴尔干各国的公共开支效率和经济增长
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2101081p
Ljiljana Prole, D. Petković
{"title":"The efficiency of public expenditure and economic growth in the countries of the Western Balkans","authors":"Ljiljana Prole, D. Petković","doi":"10.5937/ekonsig2101081p","DOIUrl":"https://doi.org/10.5937/ekonsig2101081p","url":null,"abstract":"The countries of the Western Balkans are facing a number of challenges. One of the most acute ones, certainly, is improving the efficiency of public expenditure. Having this in mind, the main research objective of the paper is to present the interdependence between public expenditure and economic growth in the Western Balkans. In addition, the analysis is focused on the efficiency of public expenditure in the group of the above-stated countries, as well as the relationship between the size of public expenditure and its efficiency in these countries. Data from the International Monetary Fund, the World Bank and the World Economic Forum were used for the analysis. The results reveal that this interdependence in the countries of the Western Balkans, in addition to different intensity, has a different direction.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital marketing an efficient means of promotion 数字营销是一种有效的推广手段
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2102093p
Nikola Pavlović, M. Savić, M. Milanović
{"title":"Digital marketing an efficient means of promotion","authors":"Nikola Pavlović, M. Savić, M. Milanović","doi":"10.5937/ekonsig2102093p","DOIUrl":"https://doi.org/10.5937/ekonsig2102093p","url":null,"abstract":"The term \"digital marketing\" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, billboards, television, and radio, whereas digital marketing focuses on promoting your company over the internet. On the other hand, web marketing provides far more promotion alternatives. The purpose of this thesis is to determine the significance, application, and efficacy of digital marketing in today's surroundings. In addition to this, the goal is also to identify the most effective digital promotion methods in Serbia.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social capital of clusters in the function of raising competitiveness of small and medium sized enterprises 集群社会资本在提高中小企业竞争力中的作用
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2102039m
V. Mitrović, Ž. Dević, I. Mitrović
{"title":"Social capital of clusters in the function of raising competitiveness of small and medium sized enterprises","authors":"V. Mitrović, Ž. Dević, I. Mitrović","doi":"10.5937/ekonsig2102039m","DOIUrl":"https://doi.org/10.5937/ekonsig2102039m","url":null,"abstract":"Social capital represents collective or individual value gained from connectedness in certain groups or networks. Custer is a system of connected enterprises and institutions that provide synergetic effect with their actions. Accordingly, one of very popular ways of organizing and strengthening the role of small and medium-sized enterprises is their connecting into clusters and building competitive advantage on that basis. Nowadays numerous organisations are trying to change their relationship towards social capital and divert a significant portion of their activities towards its quality management. The aim of this paper is to perceive social processes in the Serbian clusters and point out how the access to a cluster means entering a specific network of relations that can contain rich social capital. In that sense, the significance of the recognition of social capital in the clusters by small and medium-sized enterprises will be highlighted, since the relations of formal and informal connections in the networks have a strategic value for the improvement of SMEs, that are otherwise unable to make faster economic progress due to limited resources.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comparative analysis of the significant positions of financial statements on the example of Raiffeisen Bank in the Republic of Serbia and in the Republic of Croatia 以塞尔维亚共和国赖菲森银行和克罗地亚共和国赖菲森银行为例对财务报表的重要地位进行比较分析
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2102057j
Tanja Janaćković, Maša Georgiev
{"title":"Comparative analysis of the significant positions of financial statements on the example of Raiffeisen Bank in the Republic of Serbia and in the Republic of Croatia","authors":"Tanja Janaćković, Maša Georgiev","doi":"10.5937/ekonsig2102057j","DOIUrl":"https://doi.org/10.5937/ekonsig2102057j","url":null,"abstract":"The business of modern companies and lives of individuals are linked inseparably with banks and their operations. A company is referred to a bank for financial transactions and it represents the most common source for financing the foundation and development of the company from the moment of creating a business idea and the endeavor to implement it. In the focus of the paper is comparative analysis of significant items of balance sheet and income statement, on the example of Raiffeisenbankin the Republic of Serbia and in the Republic of Croatia. The aim of this paper is to point out significant trends in the operations of these banks through a comparative overview of the important financial positions.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand and legal protection as a prerequisite for successful business 品牌和法律保护是商业成功的先决条件
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2102023k
S. Kostadinović, Ivana Kostadinović, Danijela Krasić
{"title":"Brand and legal protection as a prerequisite for successful business","authors":"S. Kostadinović, Ivana Kostadinović, Danijela Krasić","doi":"10.5937/ekonsig2102023k","DOIUrl":"https://doi.org/10.5937/ekonsig2102023k","url":null,"abstract":"Product labeling has been carried out since the market existed, and the two main functions from the very beginning were to show the origin of the product and guarantee quality. A trademark or symbol serves to protect manufacturers and consumers from possible false substitutions, as a sign of differentiation from the same or similar products, and is a guarantee of quality. Technologies undoubtedly bring us numerous improvements. However, numerous studies show that digital piracy and the damage it does to the economies of many countries is very great. It is estimated that almost a million victims are reported worldwide each year, or 12 victims per second, a figure that speaks to the seriousness of the problem and the need for perpetrators to be prosecuted. The abuses are massive, and the instruments are the Internet, global social and computer networks, piracy, counterfeiting brands, misuse of bank payment cards, and many others. There are many ways to fight high-tech crime and brand piracy, and top experts in the field of IT and computers, special teams and legislation are engaged in that fight.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Engaged employees as leaders in workplace innovation 让员工成为工作场所创新的领导者
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2102011l
Jelena Lukić-Nikolić, M. Brkljač, Vladimir Mirković
{"title":"Engaged employees as leaders in workplace innovation","authors":"Jelena Lukić-Nikolić, M. Brkljač, Vladimir Mirković","doi":"10.5937/ekonsig2102011l","DOIUrl":"https://doi.org/10.5937/ekonsig2102011l","url":null,"abstract":"Innovations are the key to the long-term survival, growth, and development of any organization. For that reason, all organizations strive to have as much as possible successful innovations that consequently bring many positive effects to the entire economy. This paper points out the importance and role of engaged employees who take a leading role in organizational innovations. Engaged employees give their best effort during the performance of work tasks, try to create new, better ways to perform certain activities through cooperation and exchange of knowledge with colleagues, and try to improve the functioning of the entire organization. With their enthusiasm, perseverance, persistence, and sincere desire to give their contribution to the business of the organization, engaged employees are the important source of creativity and innovation in the workplace. At the organizational level, a significant role in the innovation process has the proposals of engaged employees who truly love their job, the organization in which they work and have the desire to dedicate themselves to additional innovative activities that are not in their job descriptions.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital assets: Creation and accounting records 数字资产:创建和会计记录
Ekonomski Signali Pub Date : 2021-01-01 DOI: 10.5937/ekonsig2102115t
Radmila Trklja, Milan Trklja, B. Dašić
{"title":"Digital assets: Creation and accounting records","authors":"Radmila Trklja, Milan Trklja, B. Dašić","doi":"10.5937/ekonsig2102115t","DOIUrl":"https://doi.org/10.5937/ekonsig2102115t","url":null,"abstract":"The Law on Digital Assets (here in after' the Law) entered into force at the end of 2020, but due to a six-month postponement its implementation started on 31.06.2021. In the meantime, the National Bank of Serbia and the Securities Commission (as the two main regulatory authorities established by the Law) have adopted 19 secondary legislation acts in the form of decisions and bylaws. With reference to that, the Ministry of Finance adopted amendments to the Law on Corporate Income Tax and Law on Individual Income Tax regarding taxation of digital assets transactions. In addition to regulation of the legal framework and taxation, this issue also requires regulation of the accounting method, i.e. recognition and measurement of digital assets - which is the topic of this paper.","PeriodicalId":31648,"journal":{"name":"Ekonomski Signali","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71213756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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