Profit Jurnal Administrasi Bisnis最新文献

{"title":"Pengaruh Konten Youtube Cretivox Friends with Benefit Terhadap Perilaku Negatif Universitas Sam Ratulangi","authors":"Milda Saputri Taruk Allo, R. Onsu, Lingkan E. Tulung","doi":"10.35797/jab.13.1.50-58","DOIUrl":"https://doi.org/10.35797/jab.13.1.50-58","url":null,"abstract":"Banyak konten yang membahas tentang kehidupan anak muda, salah satunya hubungan Friends With Benefit (FWB).  Cretivox pun mengangkat topik ini dengan menghadirkan beberapa narasumber untuk menceritakan pengalaman mereka tentang FWB.  Konten yang memberikan edukasi ini nyatanya masih menuai tanggapan dan perilaku negatif dari kalangan anak muda.  Penelitian ini menggunakan Teori Efek McQuail (1975) dimana asumsi dari teori ini menyatakan bahwa komunikasi massa memberikan efek terhadap perubahan diri khalayak, penerimaan informasi dan perubahan perasaan.  Teknik pengumpulan data menggunakan kuesioner dengan sampel sebanyak 100 responden yang ditentukan dengan teknik Non Probability Sampling yaitu teknik Sampling Kuota.  Menggunakan metode penelitian deskriptif dengan pendekatan kuantitatif.  Nilai korelasi yang didapat sebesar 0,473 dimana menunjukkan hubungan yang sedang dan positif.  Positif maksudnya terjadi hubungan yang searah antara variabel X Konten Youtube Cretivox Friends With Benefit dan variabel Y perilaku negatif mahasiswa Universitas Sam Ratulangi.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82046233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Proposed Customer Retention Strategy of PT Sonar Analitika Indonesia","authors":"Wiranata Jiwo Prasetyo","doi":"10.35797/jab.13.1.64-74","DOIUrl":"https://doi.org/10.35797/jab.13.1.64-74","url":null,"abstract":"Dalam beberapa tahun terakhir, industri software as a service (SaaS) mengalami pertumbuhan luar biasa karena meningkatnya permintaan solusi berbasis cloud. Pertumbuhan ini menyebabkan persaingan yang ketat di pasar, mendorong perusahaan untuk fokus pada retensi dan kepuasan pelanggan. dataxet:sonar, sebuah perusahaan SaaS yang sedang berkembang, tak luput dari tren ini. Penelitian ini bertujuan untuk menyelidiki kondisi saat ini dari perusahaan dalam konteks tingkat churn, kepuasan pelanggan, dan loyalitas, serta faktor utama yang berkontribusi pada kepergian pelanggan. Melalui kombinasi metode penelitian kualitatif dan kuantitatif, penelitian ini menemukan bahwa dataxet:sonar menghadapi tantangan dalam mempertahankan pelanggan karena tingkat churn yang lebih tinggi dari standar perusahaan. Namun, tingkat kepuasan pelanggan saat ini cukup memuaskan, dan perusahaan memiliki peluang untuk meningkatkan loyalitas pelanggan dengan fokus pada kualitas produk, dukungan pelanggan, dan diversifikasi pasar untuk mengurangi dampak dari pelanggan yang terpaksa untuk berhenti berlangganan, yang merupakan sebagian besar penyebab perginya pelanggan. Penelitian ini merekomendasikan agar dataxet:sonar menginvestasikan dalam riset dan pengembangan untuk meningkatkan kualitas produk dan memperluas pasar yang ditargetkan, sambil juga menyediakan layanan dukungan pelanggan yang efektif. Upaya-upaya ini berpotensi meningkatkan tingkat retensi pelanggan dan berkontribusi pada kesuksesan jangka panjang perusahaan dalam industri SaaS yang kompetitif.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72638616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Green Leadership and Corporate Social Responsibility: Study of Community Responses to CSR Activities PT. Pertamina Fuel Terminal Boyolali","authors":"Widiartanto Widiartanto, F. E. Wahyudi, Bayu Pradika, Bima Adistya, Amn Rahman, Satwika Paramasatya","doi":"10.14710/jab.v12i1.52901","DOIUrl":"https://doi.org/10.14710/jab.v12i1.52901","url":null,"abstract":"This research is motivated by the phenomenon that in order to strengthen corporate sustainability, the concept of Corporate Social Responsibility (CSR) Sustainability prioritizes corporate responsibility to society with the concept of sustainable development. Means that companies need to pay attention to environmental, community, and stakeholders that emphasize the implementation of sustainable programs. This study aims to determine the implementation of green leadership in the company and determine the satisfaction and independence of the beneficiaries of PT. Pertamina Fuel Terminal Boyolali. The research locations are in the villages of Tawangsari, Mojolegi, Teras, and Blumbang which are assisted villages. This type of research is descriptive quantitative with a sample of 146 people spread across 12 CSR programs. The results of the study show that the implementation of green leadership in companies has been going well, both within the company and community through CSR activities. Overall, it can be seen that the Community Satisfaction Index Score from 2017 to 2020 is a very good category, between the intervals of 81.26 to 100. Meanwhile, in terms of independence, 12 CSR programs in 2018 have produced a good level of independence. Proof that 70% of CSR programs are at high independence.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85367045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Model Strategi Pengelolaan Badan Usaha Milik Desa pada Era Pandemi Covid-19 di Kabupaten Malang","authors":"Yuntawati Fristin, Akbar Pandu Dwinugraha","doi":"10.14710/jab.v12i1.52378","DOIUrl":"https://doi.org/10.14710/jab.v12i1.52378","url":null,"abstract":"Even though the current Covid-19 pandemic has subsided, most BUMDesa in Malang Regency, East Java Province, are still experiencing the remnants of the difficulties they faced when the Covid-19 pandemic was rampant in Indonesia to remote villages. The existence of a management model has a very important role in helping the development of Village-Owned Enterprises (BUMDesa) This research uses a combination type of research (mix methode). The time for collecting research data is in the period June - September 2022. Research data collection techniques use interviews and open electronic questionnaires. Data analysis uses Process Hierarchy Analytics (PHA) combined with SWOT analysis. Village-owned enterprises in this case are no exception from BUMDesa thanks to the category of Developing and Advanced Stubs. the three bumdesa experienced problems related to the existence of PPKM which was regulated by the government. Fortunately, the existing bumdesa still have strengths and advantages that can be used to overcome the challenges that arise. Diversification is one of the efforts that can be done to further encourage the strength possessed to overcome incoming challenges. The diversification includes product diversification of market segmentation sales patterns and also human resource management. The development strategy model of village-owned enterprises categorized as developing and advanced startups needs to pay attention to the application of the diversification model. Diversification is one of the efforts that can be done to further encourage the strength possessed to overcome incoming challenges. The diversification includes product diversification of market segmentation sales patterns and also human resource management","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76462744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Memorable Tourist Experience terhadap Storytelling Behavior melalui Perceived Value Pasca Pandemi Covid-19","authors":"E. Pujiastuti, Didik Indarwanta, Ellena Wardani","doi":"10.14710/jab.v12i1.51050","DOIUrl":"https://doi.org/10.14710/jab.v12i1.51050","url":null,"abstract":"Destination image can be used to strengthen brands and change markets. Brands can be formed with marketing communication strategies, one of which is using storytelling. The purpose of this study is to prove the effect of memorable tourist experience on storytelling behavior through perceived value in the post-pandemic period. The research was conducted at the Gajah Mungkur Reservoir tourist destination. The sample criteria used are tourists who have visited at least 2x (twice). The data was collected using the google form and 160 effective questionnaires were collected which would then be processed using the AMOS Structural Equating Modeling (SEM). Research shows: (1) Memorable tourism experience has a significant effect on perceived value; (2) Perceived value has a significant effect on storytelling behavior; (3) Memorable tourism experience has a significant effect on storytelling behavior; (4) Memorable tourism experience has a significant effect on storytelling behavior through perceived value. In suggestions for tourist destinations are that managers create a pleasant experience so that it is still stored in the memories of tourists and becomes a very memorable tourist experience. Citra destinasi dapat digunakan untuk memperkuat merek dan mengubah pasar. Merek dapat terbentuk dengan strategi komunikasi pemasaran, salah satunya dengan menggunakan storytelling. Tujuan penelitian ini adalah untuk membuktikan pengaruh memorable tourist experience terhadap storytelling behavior melalui perceived value pasca pandemi. Penelitian dilakukan di destinasi wisata Waduk Gajah Mungkur. Kriteria sampel yang dipergunakan adalah wisatawan yang baru berkunjung minimal 2x (dua kali). Pengumpulan datanya dengan menggunakan google form dan terkumpul 160 kuesioner efektif yang selanjutnya akan diolah menggunakan Structural Equating Modeling (SEM) AMOS. Penelitian menunjukkan: (1) Memorable tourism experience berpengaruh signifikan terhadap perceived value; (2) Perceived value berpengaruh signifikan terhadap storytelling behavior; (3) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior; (4) Memorable tourism experience berpengaruh signifikan terhadap storytelling behavior melalui perceived value. Saran bagi destinasi wisata adalah pengelola menciptakan pengalaman yang menyenangkan sehingga masih tersimpan di dalam memori wisatawan dan menjadi pengalaman yang sangat berkesan (memorable tourist experience).","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88481369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Intellectual Capital Disclosure of Nigerian Companies: An Empirical Analysis","authors":"R. T. Salman","doi":"10.14710/jab.v12i1.50102","DOIUrl":"https://doi.org/10.14710/jab.v12i1.50102","url":null,"abstract":"This study assessed the intellectual capital disclosure of Nigerian companies using 117 audited annual reports between 2015 and 2018 years. Mann-Whitney test, independent t-test and descriptive statistics were used to analyze the data collected. The findings revealed that human capital is disclosed more than relational capital; but relational capital was disclosed more than structural capital. The result showed that there is a difference between intellectual capital disclosure pattern of the sampled companies as both Mann-Whitney test and independent t-test revealed that 0.000 and 0.003 are less than 5% p-value respectively. The study concluded that Nigerian sampled companies disclosed relational capital and structural capital less than human capital. Hence, the study recommended that Nigeria sampled companies should strive to disclose intellectual capital components more in their financial statements in order to present the true value of their companies.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"66 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73987176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Pelayanan melalui Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Perkebunan Nusantara V Pekanbaru","authors":"M. Fadli, Jeneva Augustin, F. Zahara","doi":"10.14710/jab.v12i1.46288","DOIUrl":"https://doi.org/10.14710/jab.v12i1.46288","url":null,"abstract":"This study aims to determine the effect of service quality through a corporate image on customer loyalty at PT Perkebunan Nusantara V Pekanbaru. This study uses a quantitative method in the type of explanatory research and uses primary data. Data collection was carried out using a questionnaire consisting of 26 questions and a sample consisting of 50 respondents using the census method. Research data was collected using a questionnaire that was measured using a Likert scale and processed using SEM PLS 3.2.9 to process data and test hypotheses. The results showed that service quality significantly impacts corporate image and customer loyalty, both direct and indirect effects through the mediation of corporate image variables. In addition, the corporate image variable shows a significant direct impact on customer loyalty variables.Penelitian ini bertujuan untuk mengukur kualitas pelayanan dan citra perusahaan sebagai variabel mediasi dalam meningkatkan loyalitas pelanggan pada PT. Perkebunan Nusantara V Pekanbaru. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Data primer dikumpulkan melalui survei terhadap 50 responden dengan sampel sensus dan teknik statistik Partial Least Square (PLS) untuk mengolah data dan menguji hipotesis. Hasil penelitian menunjukkan adanya pengaruh signifikan kualitas pelayanan terhadap citra perusahaan dan loyalitas pelanggan, baik pengaruh langsung maupun tidak langsung melalui mediasi variabel citra perusahaan. Variabel citra perusahaan menunjukkan pengaruh langsung signifikan terhadap variabel loyalitas pelanggan","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87852619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Mediasi Electronic Word of Mouth dan Brand Experience pada Pengaruh Social Media Marketing terhadap Brand Equity","authors":"Novin Lesmana, Y. Masnita, Kurniawati Kurniawati","doi":"10.14710/jab.v12i1.47975","DOIUrl":"https://doi.org/10.14710/jab.v12i1.47975","url":null,"abstract":"This study aims to determine the influence of social media marketing (SMM) on brand equity with electronic word of mouth (E-WOM) and brand experience as mediating variables. The importance of implementing social media marketing with electronic word of mouth and brand experience as mediating variables that will help determine the value of brand equity in the company. This research was conducted on a survey of online training users on a digital platform that provides online training. This type of research is explanatory research, using a quantitative approach. This research was conducted on 200 respondents using online training. Samples were obtained through purposive sampling method. The analysis technique used is multiple linear regression. The results of the study found that social media marketing, E-WOM, and brand experience had a positive and significant effect on brand equity. This study also finds that E-WOM and brand experience have a function as a mediator that mediates the relationship of social media marketing to brand equity.Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing (SMM) terhadap brand equity dengan electronic word of mouth (E-WOM) dan brand experience sebagai variabel mediasi. Pentingnya penerapan social media marketing dengan electronic word of mouth dan brand experience sebagai variabel mediasi dapat membantu mengetahui nilai brand equity pada perusahaan. Penelitian ini menyurvei pengguna pelatihan online pada digital platform yang menyediakan pelatihan online. Jenis penelitian ini adalah explanatory research, dengan menggunakan pendekatan kuantitatif. Penelitian ini dilakukan pada 200 responden pada pengguna pelatihan online. Sampel diperoleh melalui metode purposive sampling. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menemukan bahwa social media marketing, E-WOM, dan brand experience memiliki pengaruh positif dan signifikan terhadap brand equity. Penelitian ini juga menemukan bahwa E-WOM dan brand experience memiliki fungsi sebagai mediator yang memediasi hubungan social media marketing terhadap brand equity.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85358072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KPPU, Prohibition of Monopoly and Unfair Business Competition: Policy and Organizational Perspective","authors":"Hersusetiyati Hersusetiyati, Tata Sudrajat","doi":"10.14710/jab.v12i1.42899","DOIUrl":"https://doi.org/10.14710/jab.v12i1.42899","url":null,"abstract":"National improvement withinside the monetary field, will boost up the fulfillment of people's welfare. A wholesome monetary lifestyle calls for identical possibilities for residents to do commercial enterprise. The coverage of prohibiting monopoly and unfair commercial enterprise opposition is a strategic remember for the countrywide economy. The established order of the Business Competition Supervisory Commission (KPPU) with state/authority’s policies is an essential step in the direction of monetary democratization. Using normative juridical strategies and literature, it seems that the choice of the state/authorities through issuing Law Number five of 1999, Government Regulation Number forty four of 2021, and Presidential Decree Number seventy five of 1999 is a public coverage concerning the essential function of KPPU and the prohibition of monopolistic practices and unfair commercial enterprise opposition. This is an important basis for the KPPU's determination of operational policies. There are arrangements for KPPU's organizational dimensions in the three regulations, namely objectives, formalization, standardization, hierarchy of authority, specialization, professionalism, and organizational size, some of which are not regulated adequately. This will determine the effectiveness of the implementation of its duties and authorities as a supervisory agency. KPPU is also faced with challenges and political contexts that are not easily aligned with the independent nature of its organization. In the context of democracy, KPPU needs to strengthen its position by continuously improving the quality of its performance. It is necessary to improve several dimensions of the KPPU's organization in the regulations that govern it.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"75 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86796236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Social Return On Investment (SROI) dalam Penerapan Program Ketahanan Ekonomi dan Pangan Rumah Tangga Desa Dendang","authors":"Dayang Septasawitri, Bulan Prabawani, Hari Susanta Nugraha","doi":"10.14710/jab.v12i1.45914","DOIUrl":"https://doi.org/10.14710/jab.v12i1.45914","url":null,"abstract":"Business activities in the current era are not only profit-oriented but highlight the value of sustainability. Due to global problems such as poverty and limited availability of resources, a sustainable company means that the company can maintain and improve the environmental life around the company. One of the company's efforts to create business sustainability is through a corporate sustainability strategy or the implementation of corporate social responsibility (CSR) and a form of business ethics and social investment. To determine the effectiveness of a program, carried out an evaluation. This study aims to analyze the CSR program of PT SMM by using the Social Return On Investment (SROI) method. This study uses a qualitative descriptive approach to describe the implementation of PT SMM's CSR program and analyze the success of the program through the results of the SROI value. The results of the SROI calculation in this program show a ratio of 7.84, meaning that every investment made by PT SMM is Rp. 1,- getting a benefit of Rp. 7.8,-. This program can be categorized as successful because it can exceed the ratio of 1 in the SROI. If viewed from the economic, social, and environmental aspects, this program has good sustainability potential and deserves to be continued. ","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72824922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}