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Profit Jurnal Administrasi Bisnis最新文献

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Pengaruh Manajemen Talenta Terhadap Kinerja Karyawan Melalui Keterikatan Karyawan Sebagai Variabel Intervening pada PT. Perkebunan Nusantara V Pekanbaru 人才管理对员工绩效的影响，是通过员工对PT. Nusantara V Pekanbaru种植园变量的依恋
Profit Jurnal Administrasi Bisnis Pub Date : 2023-11-03 DOI: 10.35797/jab.13.2.75-83
Sri Murti Irfani, None Suryalena
{"title":"Pengaruh Manajemen Talenta Terhadap Kinerja Karyawan Melalui Keterikatan Karyawan Sebagai Variabel Intervening pada PT. Perkebunan Nusantara V Pekanbaru","authors":"Sri Murti Irfani, None Suryalena","doi":"10.35797/jab.13.2.75-83","DOIUrl":"https://doi.org/10.35797/jab.13.2.75-83","url":null,"abstract":"Tujuan dari riset ini adalah melihat sejauh mana manajemen talenta di PT. Perkebunan Nusantara V Pekanbaru mempengaruhi kinerja karyawan melalui hubungan mediasi (intervening) dari keterikatan karyawan. Berdasarkan tujuan, peneliti memilih untuk mempergunakan pendekatan deskripsi yang bersifat kuantitatif. Dalam reset ini, yang menjadi sampel yaitu karyawan tetap di PT. Perkebunan Nusantara V Pekanbaru. Pengambilan sampel dilakukan dengan mempergunakan teknik Proportionate Stratified Random Sampling dan diperoleh total sampel yang diteliti sebanyak 110 responden. Data didapatkan peneliti melalui teknik pengumpulan data berupa kuisioner. Metode analisis data berdasarkan statistik deskriptif dan SEM-PLS (model pengukuran atau outer model, model struktural atau inner model, dan uji hipotesis). Hasil studi menemukan bahwa manajemen talenta memberikan dampak yang secara signifikan dan positif berpengaruh kepada kinerja karyawan, manajemen talenta mempengaruhi keterikatan karyawan secara signifikan dan positif, keterikatan karyawan memberikan dampak yang secara signifikan dan positif berpengaruh kepada kinerja karyawan, manajemen talenta memberikan dampak yang secara signifikan dan positif berpengaruh kepada kinerja karyawan dengan melibatkan keterikatan karyawan sebagai variabel intervening.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"12 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135875109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Bentuk Kemasan, Desain Produk Dan Bahan Kemasan Terhadap Minat Beli Konsumen 包装形式、产品设计和包装材料对消费者购买力的影响
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.111-115
Ebitrianto Suma, Susanto Ali Yusuf, Julkifli Umar
{"title":"Pengaruh Bentuk Kemasan, Desain Produk Dan Bahan Kemasan Terhadap Minat Beli Konsumen","authors":"Ebitrianto Suma, Susanto Ali Yusuf, Julkifli Umar","doi":"10.35797/jab.13.2.111-115","DOIUrl":"https://doi.org/10.35797/jab.13.2.111-115","url":null,"abstract":"This study aims to investigate and analyze the effect of packaging shape, product design, and packaging material on intention to buy. 100 purposive samples were taken during research by using multiple regression analysis as an analysis tool. The result shows that packaging shapes, product design, and packaging material have a significant impact on buying intention. The existing coffee YAMIRA packaging proves to have a significant relation to the product attribute above.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136133478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
E-Marketing Mix Dalam Meningkatkan Minat Pembelian Generasi Millennial di Online Store Sociolla 提高千禧一代对 Sociolla 网上商店购买兴趣的电子营销组合
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.99-110
Nur Aisyah Fitriasti, R. Amalina Dewi Kumalasari
{"title":"E-Marketing Mix Dalam Meningkatkan Minat Pembelian Generasi Millennial di Online Store Sociolla","authors":"Nur Aisyah Fitriasti, R. Amalina Dewi Kumalasari","doi":"10.35797/jab.13.2.99-110","DOIUrl":"https://doi.org/10.35797/jab.13.2.99-110","url":null,"abstract":"Bisnis kecantikan semakin berkembang dengan adanya e-commerce. Untuk memenangkan persaingan, perusahaan membutuhkan strategi pemasaran yang tepat untuk meningkatkan minat pembelian konsumen. Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh strategi e-marketing mix yaitu e-product, e-price, e-place dan e-promotion yang diterapkan perusahaan sehingga dapat menarik minat beli konsumen, khususnya pada minat pembelian online produk kecantikan oleh generasi millenial. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory. Teknik sampling yang digunakan adalah non-probability sampling dengan jenis purposive sampling. Sebanyak 100 kuesioner dikumpulkan dan dianalisis menggunakan regresi linear berganda menggunakan Statistical Product and Service Solutions (SPSS) Versi 26. Hasil penelitian bahwa e-price dan e-promotion secara parsial berpengaruh signifikan terhadap minat pembelian, sedangkan e-product dan e-place secara parsial berpengaruh tidak signifikan terhadap minat pembelian. Namun, secara simultan e-product, e-price, e-place dan e-promotion berpengaruh signifikan terhadap minat pembelian online.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Celebrity Endorser dan Iklan Media Sosial Instagram Terhadap Keputusan Pembelian 名人Endorser和Instagram社交媒体广告对购买决策的影响
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.116-120
None Karmila, Arwin Sanjaya
{"title":"Pengaruh Celebrity Endorser dan Iklan Media Sosial Instagram Terhadap Keputusan Pembelian","authors":"None Karmila, Arwin Sanjaya","doi":"10.35797/jab.13.2.116-120","DOIUrl":"https://doi.org/10.35797/jab.13.2.116-120","url":null,"abstract":"The purpose of this research is to find out and analyze the effect of celebrity endorsers and Instagram social media ads on purchasing decisions for scarlet whitening products. The method used for this study was a quantitative method with 100 respondents in the city of Samarinda who used scarlet whitening products. The data was collected via a questionnaire. The data was then analyzed using validity and reliability testing techniques, classical assumption test, multiple linear regression, t-test, and f-test. The results of the study show that celebrity endorsers and Instagram social media advertisements have a significant effect on purchasing decisions on scarlet whitening products. Simultaneously, the variable celebrity endorser and Instagram social media advertising also significantly influence the purchasing decision of Scarlett Whitening products.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"33 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136133480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Citra Merek, Harga, Kualitas Produk Terhadap Keputusan Pembelian Kendaraan Hybrid Toyota Kijang Innova Zenix 品牌形象、价格、产品质量对购买Innova Zenix混合动力车的决定的影响
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.130-138
Resky Eldiansyah, Emi Suwarni
{"title":"Pengaruh Citra Merek, Harga, Kualitas Produk Terhadap Keputusan Pembelian Kendaraan Hybrid Toyota Kijang Innova Zenix","authors":"Resky Eldiansyah, Emi Suwarni","doi":"10.35797/jab.13.2.130-138","DOIUrl":"https://doi.org/10.35797/jab.13.2.130-138","url":null,"abstract":"The purpose of this study was to determine 1) whether Brand Image can influence customers in purchasing decisions. 2) whether Price can influence customers in purchasing decisions 3) whether Product Quality can influence customers in purchasing decisions. The population of this study was all customers who knew and bought Toyota Kijang Innova Zenix hybrid vehicles in Bandar Lampung. The sample used in this study had 154 respondents. The sampling method used is a non-probability sample with a purposive sampling technique. Overall, the results of this study are 1) Brand image has a positive effect on Purchasing Decisions, 2) Price has a positive effect on Purchasing Decisions, and 3) Product quality has a positive effect on Purchasing Decisions.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"31 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh K3 (Keselamatan Dan Kesehatan Kerja) Dan Pelatihan Terhadap Kinerja Karyawan K3影响(工作安全和健康)和培训对员工绩效的影响
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.91-98
Hanatul Fitri Sianturi, Onan Marakali Siregar
{"title":"Pengaruh K3 (Keselamatan Dan Kesehatan Kerja) Dan Pelatihan Terhadap Kinerja Karyawan","authors":"Hanatul Fitri Sianturi, Onan Marakali Siregar","doi":"10.35797/jab.13.2.91-98","DOIUrl":"https://doi.org/10.35797/jab.13.2.91-98","url":null,"abstract":"This study aims to analyze the influence of K3 (Occupational Safety and Health) and training on employee performance at PT PLN (Persero) ULP Kotapinang. Influence K3 (Occupational Safety and Health) and training are partially and simultaneously analyzed on employee performance. Sampling used a saturated sample technique and used 30 respondents. The analysis methods used are the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of this study showed that K3 (Occupational Safety and Health) had a significant positive effect on employee performance, obtained a t-count value of 3,299>2,052 with a significant value of 0.003< 0.05 and had a regression coefficient value of 0.311. Training also had a significant positive effect on employee performance obtained a t-value of 3,635>2,052 with a significance level of 0.001 and had a regression coefficient value of 0.255. In simultaneous testing, the K3 (Safety and Health) variable and training had a simultaneous effect with a magnitude of 55.4%, while the remaining 44.6% was influenced by factors outside the variables of this study.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"12 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Harga dan Kualitas Produk Terhahap Keputusan Pembelian Chatime Dan Koi The di Kota Bandung 产品价格和质量的影响影响了万隆购买夏蒂姆和锦鲤的决定
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.121-129
Samuel Sahat Maruli Pasaribu, Agus Maolana Hidayat
{"title":"Pengaruh Harga dan Kualitas Produk Terhahap Keputusan Pembelian Chatime Dan Koi The di Kota Bandung","authors":"Samuel Sahat Maruli Pasaribu, Agus Maolana Hidayat","doi":"10.35797/jab.13.2.121-129","DOIUrl":"https://doi.org/10.35797/jab.13.2.121-129","url":null,"abstract":"The purpose of this study is to determine the effect of price and product quality on the purchase decision of Chatime and Koi The in Bandung City. The type of research used is quantitative methods. The sampling technique uses non-probability sampling with a type of purposive sampling. A total of 100 questionnaires were collected and analyzed using multiple linear regression using SPSS Version 26. The results of the study showed that price and product quality partially or simultaneously had a significant effect on Chatime's purchase decision, while product quality had a significant effect on the purchase decision of Koi The, products while price had no effect. But simultaneously the price and quality of the product have a significant effect on the purchase decision of Koi The in the city of Bandung.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"33 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136133477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Model Rantai Pasok Pada PT Abhimata Citra Abadi PT Abhimata Citra持久链模型
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.160-165
None Dinda Tiara Sani
{"title":"Model Rantai Pasok Pada PT Abhimata Citra Abadi","authors":"None Dinda Tiara Sani","doi":"10.35797/jab.13.2.160-165","DOIUrl":"https://doi.org/10.35797/jab.13.2.160-165","url":null,"abstract":"This research aims to demonstrate and analyze the supply chain model for information technology in telecommunications services used by PT Abhimata Citra Abadi, Jakarta, Indonesia, using qualitative methods. Data was collected through field research and literature study. The field study was carried out through observation and the sampling technique used was purposive random sampling. The results of this research look at the parties involved in the supply chain at a telecommunications service company, namely PT Abhimata Citra Abadi. The research results show that PT Abhimata Citra Abadi has three supply chain models, namely Supplier – Distributor – Consumer, Supplier – Manufacture – Distributor – Consumer, and Supplier – Manufacture – Distributor – Retail – Consumer. In the supply chain model at PT Abhimata Citra Abadi, goods will always go in and out to distributors.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"12 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136134448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Competitive Strategy Analysis for Digital Products on Kompas Daily 《康帕斯日报》数字产品竞争战略分析
Profit Jurnal Administrasi Bisnis Pub Date : 2023-10-30 DOI: 10.35797/jab.13.2.84-90
None Nur Rahmawati, Paula Krisna
{"title":"Competitive Strategy Analysis for Digital Products on Kompas Daily","authors":"None Nur Rahmawati, Paula Krisna","doi":"10.35797/jab.13.2.84-90","DOIUrl":"https://doi.org/10.35797/jab.13.2.84-90","url":null,"abstract":"This study aims to analyze and identify the key success factors in the industry and its competition, analyze and identify competitive advantages of Kompas digital products, and formulate competitive strategies for Kompas digital products. This research is qualitative descriptive, by analyzing the company’s external environment using macro-PESTEL environmental analysis, the industry analysis using Five Forces Porter, and the analysis using the key success factors. The value chain analysis and VRIO-competitive advantage analyze the internal environment of the company. The results of this study indicate that the strategy applied by Kompas is a product differentiation strategy because this strategy is considered to be the most appropriate to the conditions of the company. Differentiation strategies are carried out by the companies to get uniqueness towards competitors.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"32 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136133479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Performance Expectancy and Security Affect Continuance Intention on Gopay Users 性能预期和安全性如何影响Gopay用户的延续意愿
Profit Jurnal Administrasi Bisnis Pub Date : 2023-09-22 DOI: 10.14710/jab.v12i2.54097
Nabila Adetha, Cut Aprilia
{"title":"How Performance Expectancy and Security Affect Continuance Intention on Gopay Users","authors":"Nabila Adetha, Cut Aprilia","doi":"10.14710/jab.v12i2.54097","DOIUrl":"https://doi.org/10.14710/jab.v12i2.54097","url":null,"abstract":"GoPay is a leader amongst mobile wallet service providers, however the position is threatened by the coming of new players in the market. This research aims to investigate the influence of performance expectancy and the perception of security towards continuance usage intention and satisfaction’s role as the mediator on GoPay users in Banda Aceh. It is conducted by distributed online questionnaires to GoPay users which result in 90 respondents. Partial Least Square-Structural Equation Model (PLS-SEM) was used for data analysis. This study found that performance expectancy and satisfaction affect users’ intention to continue using GoPay. However, no direct influence is found in the relationship between perceived security and users’ willingness to continue using GoPay. This study also found that satisfaction can act as the mediator in the relationship between performance expectancy, perceived security, and intention to continue.","PeriodicalId":31577,"journal":{"name":"Profit Jurnal Administrasi Bisnis","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136100268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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