ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)最新文献

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IDENTIFIKASI PENGARUH FINANCIAL KNOWLEDGE, DAN FINANCIAL ATTITUDE TERHADAP FINANCIAL BEHAVIOR PADA UMKM BORDIR DI KOTA TASIKMALAYA
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-02-04 DOI: 10.36987/ecobi.v10i1.3387
Nita Fauziah Oktaviani, Evilia Sri Yuniar, Titin Patimah
{"title":"IDENTIFIKASI PENGARUH FINANCIAL KNOWLEDGE, DAN FINANCIAL ATTITUDE TERHADAP FINANCIAL BEHAVIOR PADA UMKM BORDIR DI KOTA TASIKMALAYA","authors":"Nita Fauziah Oktaviani, Evilia Sri Yuniar, Titin Patimah","doi":"10.36987/ecobi.v10i1.3387","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.3387","url":null,"abstract":"Tujuan  penelitian  adalah  untuk  menganalisis  pengaruh financial knowledge, dan financial attitude terhadap financial behavior pada Usaha  Mikro  Kecil  dan  Menengah  Bordir di Kota Tasikmalaya.  Penelitian  ini  dilaksanakan  dengan  metode  deskriptif  dan kuantitatif yang menggunakan data sekunder. Sampel dalam penelitian ini adalah 100 UMKM Bordir di Kota Tasikmalaya dengan metode purposive sampling. Analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukan, secara parsial financial knowledge dan financial attitude memiliki pengaruh positif signifikan terhadap financial behavior. Dan secara simultan financial knowledge dan financial attitude berpengaruh signifikan terhadap financial behavior dengan nilai koefisien determinasi sebesar 0.532 atau 53.2%. Artinya UMKM Bordir di Kota Tasikmalaya perlu meningkatkan financial knowledge dan financial attitude untuk dapat meningkatkan financial behavior.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122449779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMITMEN ORGANISASI, DISIPLIN KERJA DAN KEMAMPUAN KERJA TERHADAP PRESTASI KERJA PEGAWAI HONORER PADA DINAS PEMADAM KEBAKARAN KABUPATEN LABUHANBATU UTARA
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-02-04 DOI: 10.36987/ecobi.v10i1.3881
Aris Siregar, Normansyah Normansyah, Rosnaida Rosnaida, A. Putra
{"title":"PENGARUH KOMITMEN ORGANISASI, DISIPLIN KERJA DAN KEMAMPUAN KERJA TERHADAP PRESTASI KERJA PEGAWAI HONORER PADA DINAS PEMADAM KEBAKARAN KABUPATEN LABUHANBATU UTARA","authors":"Aris Siregar, Normansyah Normansyah, Rosnaida Rosnaida, A. Putra","doi":"10.36987/ecobi.v10i1.3881","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.3881","url":null,"abstract":"Teori yang digunakan dalam penelitian ini adalah teori manajemen organisasi dan sumber daya manusia dengan lebih berfokus pada faktor komitmen organasasi, disiplin kerja, kemampuan kerja dan prestasi kerja yang menjadi variabel-variabel dalam penelitian ini. Metode yang digunakan dalam penelitian ini adalah pendekatan survey. jenis penelitian deskriptif kuantitatif dan sifat penelitian adalah penjelasan. Metode pengumpulan data adalah dengan wawancara, kuesioner dan studi dokumentasi. Populasi adalah seluruh pegawai pada Dinas Pemadam Kebakaran Kabupaten Labuhanbatu Utara  yaitu 66 pegawai honorer dan ditetapkan jumlah sampel dari seluruh populasi yang ada yaitu sebanyak 66 pegawai honorer. Berdasarkan persamaan linier berganda yang diperoleh sebagai berikut bahwa Ŷ   = 2,231+ 0,762 X1 + 0,330 X2  + 0,628 X3 + e. Pada persamaan tersebut dapat dilihat bahwa komitmen organisasi (X1), disiplin kerja (X2) dan kemampuan kerja (X3) mempunyai koefisien regresi positif yang membuktikan kontribusinya terhadap prestasi kerja (Y) pegawai honorer pada Dinas Pemadam Kebakaran Kabupaten Labuhanbatu Utara dalam model regresi ini. Pengujian secara serempak menunjukkan bahwa nilai Fhitung (15,176) lebih besar dibandingkan dengan nilai Ftabel (2,75), dan sig. α (0,000a) lebih kecil dari alpha 5% (0,05). Hal ini menunjukkan bahwa variabel komitmen organisasi, disiplin kerja dan kemampuan kerja secara serempak berpengaruh terhadap prestasi kerja pegawai honorer pada Dinas Pemadam Kebakaran Kabupaten Labuhanbatu Utara. Pengujian secara parsial diperoleh hasil untuk komitmen organisasi (4,283), disiplin kerja (2,683) dan kemampuan kerja (3,807). Dengan demikian secara parsial pengaruh yang dominan terhadap prestasi kerja pegawai honorer pada Dinas Pemadam Kebakaran Kabupaten Labuhanbatu Utara adalah variabel komitmen organisasi.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121138195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ENABLE BUSINESS RISK, DEBT POLICY, GROWTH OPPORTUNITY, DIVIDEND PAYOUT RATIO, AND CASH HOLDING TO STRENGTHEN THE FIRM VALUE 使企业风险、债务政策、增长机会、股息支付率和现金持有增强公司价值
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-02-04 DOI: 10.36987/ecobi.v10i1.2665
S. Sriyono, D. A. Ramadhani
{"title":"ENABLE BUSINESS RISK, DEBT POLICY, GROWTH OPPORTUNITY, DIVIDEND PAYOUT RATIO, AND CASH HOLDING TO STRENGTHEN THE FIRM VALUE","authors":"S. Sriyono, D. A. Ramadhani","doi":"10.36987/ecobi.v10i1.2665","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.2665","url":null,"abstract":"To attract more investors, the company's management must increase the value of the company. There have been many studies that have been done before, however, research that uses all aspects does not yet exist. This study aims to determine the effect of Business Risk, Debt Policy, Growth Opportunity, Dividend Payout Ratio, and Cash Holding on Firm Value Sector Companies Property, Real Estate, and Construction Listed on the IDX in 2019-2020. This study uses a quantitative method and the object of this research is the population of all Properties, Real Estate, and Construction listed on the IDX for the 2019-2020 period, and the sampling technique uses the purposive sampling method. The data collection technique uses the company's annual report from the 2019-2020 period. The analytical technique used in this study is path analysis with the help of the Eviews 9 program. The conclusion is Business Risk, Dividend Payout Ratio has no significant effect on firm value, debt policy, and Growth Opportunity has a significant positive effect on firm value.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116126672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PREDIKSI TINGKAT FINANCIAL DISTRESS PERUSAHAAN BUMN KARYA DENGAN METODE ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI 奥尔特曼Z-SCORE, SPRINGATE和ZMIJEWSKI方法的金融危机评估
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-02-02 DOI: 10.36987/ecobi.v10i1.3872
A. Abdillah, Ina Ratnasari
{"title":"PREDIKSI TINGKAT FINANCIAL DISTRESS PERUSAHAAN BUMN KARYA DENGAN METODE ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI","authors":"A. Abdillah, Ina Ratnasari","doi":"10.36987/ecobi.v10i1.3872","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.3872","url":null,"abstract":"Penelitian ini bertujuan untuk menilai kinerja keuangan beberapa perusahaan dan untuk mengetahui apakah terdapat indikasi kebangkrutan pada perusahaan dengan menggunakan analisis model Altman Z-Score, Springate dan Zmijewski, mencari model yang lebih akurat dan seberapa besar perbedaan akurasi dari ketiga model tersebut adalah. Penelitian ini bersifat deskriptif kuantitatif. Populasi dalam penelitian ini adalah perusahaan BUMN Karya yang terdaftar di Bursa Efek Indonesia selama tahun 2015-2020. Sampel dalam penelitian ini berjumlah 4 perusahaan BUMN Karya yang terdaftar di Bursa Efek Indonesia selama tahun 2015-2020. Metode pengambilan sampel dalam penelitian ini menggunakan teknik sampling jenuh, yaitu pengambilan sampel menggunakan semua populasi tanpa pertimbangan tertentu. Hasil penelitian ini menunjukkan bahwa akurasi model dengan tingkat akurasi tertinggi adalah model Springate sebesar 100% dan kemudian Zmijeski dengan tingkat akurasi sebesar 20,9%. Selanjutnya model Altman dengan tingkat akurasi 16,6%.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115788024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DETERMINAN INFLASI DI SUMATERA UTARA
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-01-18 DOI: 10.36987/ecobi.v10i1.2847
Siti Wardah Pratidina Nasution, Zulaili Zulaili, Siti Ummi Arfah Nasution, Radiah Radiah
{"title":"DETERMINAN INFLASI DI SUMATERA UTARA","authors":"Siti Wardah Pratidina Nasution, Zulaili Zulaili, Siti Ummi Arfah Nasution, Radiah Radiah","doi":"10.36987/ecobi.v10i1.2847","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.2847","url":null,"abstract":"Stabilitas inflasi merupakan syarat bagi pertumbuhan ekonomi dan bermanfaat bagi peningkatan kesejahteraan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh pengeluaran pemerintah, jumlah uang beredar, nilai tukar dan pertumbuhan ekonomi terhadap inflasi di Sumatera Utara. Analisis menggunakan persamaan dengan metode Error Correction Model (ECM). Penelitian ini menganalisis hubungan antara variabel terikat dan variabel bebas baik dalam jangka pendek maupun jangka panjang. Hasil estimasi menunjukkan bahwa dalam jangka panjang dan jangka pendek, variabel jumlah uang beredar dan pertumbuhan ekonomi berpengaruh negatif dan signifikan terhadap inflasi di Sumatera Utara. Sedangkan variabel pengeluaran pemerintah tidak berpengaruh signifikan terhadap inflasi di Sumatera Utara. Model ECM dianggap valid karena nilai Error Correction Term (ECT) signifikan dan dalam jangka panjang dan jangka pendek hanya variabel nilai tukar yang berpengaruh signifikan terhadap inflasi di Sumatera Utara. Hasil ini menunjukkan bahwa nilai tukar memegang peranan penting dalam mengendalikan tingkat inflasi di Sumatera Utara","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125403018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH GOOD CORPORATE GOVERNANCE DAN FINANCIAL RATIOS TERHADAP FINANCIAL DISTRESS PERUSAHAAN PERBANKAN Pengaruh良好的公司治理和财务比率,而不是财务困境
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-01-14 DOI: 10.36987/ecobi.v10i1.4012
Cintika Putri Muafiroh, Taofik Hidajat
{"title":"PENGARUH GOOD CORPORATE GOVERNANCE DAN FINANCIAL RATIOS TERHADAP FINANCIAL DISTRESS PERUSAHAAN PERBANKAN","authors":"Cintika Putri Muafiroh, Taofik Hidajat","doi":"10.36987/ecobi.v10i1.4012","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.4012","url":null,"abstract":"Financial distress merupakan sebuah kondisi kesulitan keuangan dalam perusahaan yang dapat menjadi indikasi perusahaan mengalami kebangkrutan. Penelitian ini dilakukan untuk menganalisis bagaimana pengaruh Good Corporate Governance dan Financial Ratios terhadap terjadinya Financial Distress pada perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019-2021. Penelitian ini menggunakan purposive sampling untuk menentukan sampelnya. Dimana jumlah sampel yang digunakan adalah 42 perusahaan. Data penelitian di analisis dengan menggunakan alat uji SPSS melalui analisis regresi linier.  Hasil penelitian dapat disimpulkan bahwa Good Corporate Governance yang diukur berdasarkan Kepemilikan Institusional, Kepemilikan Manajerial, Dewan Direksi, Dewan Komisaris, dan Komisaris Independe tidak berpengaruh terhadap terjadinya financial distress, sedangkan Financial Ratios yang diukur melalui Rasio Likuiditas dan Rasio Profitabilitas berpengaruh terhadap terjadinya financial distress.Kata Kunci      : Financial Distress, GCG, Financial Ratios ","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"658 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132126521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ANALISIS PENINGKATAN USAHA BISNIS SYARIAH DALAM MENINGKATAN PENDAPATAN MASYARAKAT MUSLIM DI KOTA MEDAN 对日益增长的伊斯兰商业努力在棉兰市增加穆斯林收入的分析
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-01-13 DOI: 10.36987/ecobi.v10i1.3951
Dewi Sundari, Erliyanti Erliyanti, Dini Ventiany, Vannya Euorita Tarigan, Muhammad Rizka
{"title":"ANALISIS PENINGKATAN USAHA BISNIS SYARIAH DALAM MENINGKATAN PENDAPATAN MASYARAKAT MUSLIM DI KOTA MEDAN","authors":"Dewi Sundari, Erliyanti Erliyanti, Dini Ventiany, Vannya Euorita Tarigan, Muhammad Rizka","doi":"10.36987/ecobi.v10i1.3951","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.3951","url":null,"abstract":"Penelitian ini bertujuan  mengetahui sejauhmana usaha bisnis syariah dalam meningkatakan pendapatan muslim di kota Medan  apakah memberikan  dampak yang lebih positif terhadap perekonomi para pelaku UMK yang bergelut dalam bisnins Syariah. Penelitian ini mengunakan metode kualitatif dimana data primer di peroleh oleh penulis meluli observasi dilapangan, wawancara , diskusi focus dan data sekunder diperoleh dari Biro Pusat Statistik, buku , laporarn dan jurnal. Hasil dari penelitian bahwa Bisnis Syariah di kota Medan mendapat antusisias dan tanggapan yang positif baik dari pemerintah setempat dengan cara memberikan peluang bisnis besar bagi masyarakat yang teruatama masyarakat muslim yang berkecimpung di dalamnya. Pemerintah  memberikan bantuan dana baik itu dari lembaga keuangan syariah dengan tanpa agunan maupun lembaga keuangan non syariah, memberikan kemudahan dalan pengurusan segala ijin usaha sebagai bisnis syariah yang sedang maarak di geluti oleh masyarakat muslim dikota Meda salah satunya dengan mengeluarkan izin  untuk membuat travek-travel Umroh yang baru dan memberikan lapak-lapak bagi masyarakat dalam menjadi bisnis syariah seperti bisnis kuliner halal, hotel -hotel syariah, Distro syariah sehingga menciptakan kenyaman dan kepuasan bagi konsumen yang menikmati dan menggunakankan. Dengan dukungan pemerintah dan semnagat para masyarakat muslim  menjadkan  kegiatan bisnis syariah tersebut tersebut dapat berjalan dan berkembang yang menjadi suatu dampak yang positif bagai pelaku binis syariah dalam meningkatkan pendapatan mereka sehingga  menciptakaan kesejahteraan hidup  masyarakat  dan kenyaman serta ketentraman dalam meningkat ibadah dan ketaqwaan kepada Allah SWT.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"46 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114566441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STUDY OF STUDENTS' ENTREPRENEURSHIP INTEREST AS AN INDICATOR OF OPPORTUNITY FOR ESTABLISHING BUSINESS INCUBATORS IN LOMBOK TOURISM POLYTECHNIC 龙目岛旅游职业技术学院学生创业兴趣之机会指标研究
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-01-13 DOI: 10.36987/ecobi.v10i1.4001
Muh. Yahyadin, Hamsu Hanafi, C. Sianipar, A. A. A. Putra, Mandra Mandra, Lalu Ahmad Zaki
{"title":"STUDY OF STUDENTS' ENTREPRENEURSHIP INTEREST AS AN INDICATOR OF OPPORTUNITY FOR ESTABLISHING BUSINESS INCUBATORS IN LOMBOK TOURISM POLYTECHNIC","authors":"Muh. Yahyadin, Hamsu Hanafi, C. Sianipar, A. A. A. Putra, Mandra Mandra, Lalu Ahmad Zaki","doi":"10.36987/ecobi.v10i1.4001","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.4001","url":null,"abstract":"This research was conducted with the aim of (1) providing an overview of student entrepreneurship interest as an indicator of the opportunity to establish a business incubator at the Lombok Tourism Polytechnic and (2) contributing ideas and enriching the field of tourism business incubator studies and as input and a reference for other research. (3) are used as information and input for stakeholders in developing entrepreneurship. This study used primary data in the form of a questionnaire for as many as 63 students consisting of 4 study programs; 19 students from the room division, seven students from culinary arts, 27 students from food & beverage service, and ten students from travel arrangements, the research was conducted from April to October 2021. Data collection techniques were purposive sampling, and data analysis techniques were descriptive of responses. The respondent gave them in the Questionnaire. The results of this study indicate that: (1) Flexibility, indicating the intention of respondents, 22% strongly agree (2) Innovation, indicating the intention of respondents, 44% strongly agree (3) Social Prestige, showing the respondent's intention in entrepreneurship by 48% strongly agrees (4) Personal challenge, shows the respondent's intention of 60% strongly agrees (5) Leadership, shows the respondent's intention of 45% agrees about leadership (6)Advantage, shows the respondent's intention by 51% strongly agree (7) Being a boss, indicating the intention of respondents by 36% strongly agree.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114411988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EFFECT OF SALES PROMOTIONS AND TARIFFS ON CONSUMER LOYALTY (CASE STUDY OF GRAB COMPANIES IN BANDUNG CITY) 促销和关税对消费者忠诚度的影响(以万隆市grab公司为例)
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2023-01-13 DOI: 10.36987/ecobi.v10i1.3625
Evangelius Hans Wiguna, R. R. Padmakusumah
{"title":"THE EFFECT OF SALES PROMOTIONS AND TARIFFS ON CONSUMER LOYALTY (CASE STUDY OF GRAB COMPANIES IN BANDUNG CITY)","authors":"Evangelius Hans Wiguna, R. R. Padmakusumah","doi":"10.36987/ecobi.v10i1.3625","DOIUrl":"https://doi.org/10.36987/ecobi.v10i1.3625","url":null,"abstract":"Research conducted on Grab in the city of Bandung was conducted to determine and analyze the effect of sales promotions and tariffs on consumer loyalty. The independent variables in this study are sales promotions and tariffs. While the dependent variable used is consumer loyalty. The research method used in this research is a verification method to find out the relationship between two variables and to do the test using IBM Statistics 25 SPSS. The population in this study are people who live in the city of Bandung and use the Grab application. In this study, the sampling method used is the nonprobability sampling method. The sampling technique in this study used a purposive sampling technique, which means that the sample was taken because of certain considerations. The criteria that must be owned to determine the sample for this study are having an account in the Grab application, domiciled in the city of Bandung and having used online transportation services from Grab at least once. The number of samples in this study was determined using multiple regression data analysis techniques with an error rate of 5%, the sample in this study was determined by 100 people.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121946523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INFLUENCE OF COMPETENCE, ORGANIZATIONAL CULTURE, AND COMMITMENT ON EMPLOYEE PERFORMANCE AT PT. PLN (PERSERO) UIP3B SUMATERA UPT PALEMBANG 胜任力、组织文化和承诺对员工绩效的影响
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Pub Date : 2022-07-01 DOI: 10.36987/ecobi.v9i2.2781
Syaiful Sahri, Dita Marisa Putri, Syahyuni Syahyuni
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