促销和关税对消费者忠诚度的影响(以万隆市grab公司为例)

Evangelius Hans Wiguna, R. R. Padmakusumah
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引用次数: 0

摘要

对万隆市的Grab进行了研究,以确定和分析促销和关税对消费者忠诚度的影响。本研究的自变量是促销和关税。而使用的因变量是消费者忠诚度。本研究使用的研究方法是验证法,找出两个变量之间的关系,并使用IBM Statistics 25 SPSS进行检验。本研究的人口是居住在万隆市并使用Grab应用程序的人。在本研究中,使用的抽样方法是非概率抽样方法。本研究中的抽样技术采用了有目的的抽样技术,这意味着采样是出于一定的考虑。必须拥有确定本研究样本的标准是在Grab应用程序中拥有一个帐户,居住在万隆市,并且至少使用过一次Grab的在线交通服务。本研究的样本数量采用多元回归数据分析技术确定,错误率为5%,本研究的样本由100人确定。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE EFFECT OF SALES PROMOTIONS AND TARIFFS ON CONSUMER LOYALTY (CASE STUDY OF GRAB COMPANIES IN BANDUNG CITY)
Research conducted on Grab in the city of Bandung was conducted to determine and analyze the effect of sales promotions and tariffs on consumer loyalty. The independent variables in this study are sales promotions and tariffs. While the dependent variable used is consumer loyalty. The research method used in this research is a verification method to find out the relationship between two variables and to do the test using IBM Statistics 25 SPSS. The population in this study are people who live in the city of Bandung and use the Grab application. In this study, the sampling method used is the nonprobability sampling method. The sampling technique in this study used a purposive sampling technique, which means that the sample was taken because of certain considerations. The criteria that must be owned to determine the sample for this study are having an account in the Grab application, domiciled in the city of Bandung and having used online transportation services from Grab at least once. The number of samples in this study was determined using multiple regression data analysis techniques with an error rate of 5%, the sample in this study was determined by 100 people.
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