{"title":"Consumer attitude and behaviour: A segmentational analysis","authors":"B. John","doi":"10.5958/0976-1748.2015.00003.x","DOIUrl":"https://doi.org/10.5958/0976-1748.2015.00003.x","url":null,"abstract":"Consumerism is dependent upon the different variables including paying capacity, social influences, and necessities of the commodities which affect the attitude and behaviour of the consumers. This is an important indicator of the market operation dominating the demand of the commodities in context to the different segments of the product classification and consequently determining the attitude and behaviour of the consumer. However, it is pertinent that different strata of the society have different in demand for different products. The product preferred by one segment is not preferred by the other segment of the society due to the influences of different nature. At this juncture, for the marketing experts and scholars, it is necessary to understand the attitude and behaviour of different segments of the consumers in terms of the environment, price, product design, texture, quality and so many other considerations. The research project is a modest attempt to examine the consumer behaviour and attitude as per the different segments of the society.","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116375710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The flow experience in exercise settings","authors":"A. Srivastava, P. Mishra","doi":"10.5958/0976-1748.2015.00028.4","DOIUrl":"https://doi.org/10.5958/0976-1748.2015.00028.4","url":null,"abstract":"The purpose of this study was to explore the relationship between flow state and weight loss in male and female participants in exercise settings. An additional objective was to study how males and females differ in the experience of flow and its various dimensions. Participants consisted of 30 males and 30 females, in the age range 30 to 45 years, taken from Aerofit gym in Gomti Nagar, Lucknow. The Flow State Scale, developed by Jackson and Marsh (1996) was administered to evaluate the flow experience of the participants during exercise. Correlation be-tween the FSS scores of the participants and the average weight loss during a 45 minute exercise regime was computed for the primary purpose. Gender differences in the experience of flow during exercise and weight loss were analyzed using the t-test. Mean scores on the nine dimensions of the Flow State Scale were also analyzed. Results show that there is a strong positive relationship between the experience of flow during exercise and amount of weight loss (Product-moment correlation coefficient= 0.83 for males and 0.80 for females). Results also indicate that there is no gender difference in flow experience during exercise but males lose weight more rapidly than females. Male participants scored highest on the dimensions of challenge-skill balance and clear goals while female participants scored highest on the dimensions of autotelic experience and clear goals. Bothe males and females scored lowest on the dimensions of transformation of time and loss of self-consciousness.","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125741562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pesticides Induced Oxidative Stress in Brain and Blood of Female Bandicota bengalensis and Tatera indica","authors":"S. Kalra, G. Sangha","doi":"10.5958/0976-1748.2017.00021.2","DOIUrl":"https://doi.org/10.5958/0976-1748.2017.00021.2","url":null,"abstract":"Pesicides toxic manifestations have been associated with enhanced generation of reactive oxygen species (ROS) which culminates into oxidative stress (OS). The brain and blood of female Bandicota bengalensis and Tatera indica rats collected from Bathinda region of south west region of Punjab were used to investigate the toxic effects of the environmental contaminants mainly pesticides. Levels of total proteins decreased in all the rats collected from study area. Activity levels of different OS parameters namely catalase (CAT), superoxide dismutase (SOD), glutathione transferase (GST), glutathione reductase (GR) and glutathione peroxidise (GPx) were differentially altered and the product of oxidation namely, malondialdehyde increased significantly (p<0.05) in brain and blood of rats collected from study area as compared to control rats. The results infer that environmental contaminants mainly pesticides leads to number of pathophysiological conditions in brain and for altering antioxidant defence system in rats inhabiting south-west region of Punjab.","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122382469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Roy's The God of Small Things: A Metaphor for Suffering and Death","authors":"K. Babu","doi":"10.5958/0976-1748.2014.00011.3","DOIUrl":"https://doi.org/10.5958/0976-1748.2014.00011.3","url":null,"abstract":"This paper looks into Arundhati Roy's The God of Small Things as a metaphor for suffering and death, offering the reader a profound reflection on parallelism that runs through the conflict between the ‘public world’ of caste, class, politics, regional and the national differences and the ‘private despair‘ of those who are affected by these differences. In The God of Small Things, Roy focuses on two tragic events in 1969 – the drowning of the twins’ nine year old Anglo-English cousin, Sophie Mol, and the murder of Velutha, the Untouchable carpenter loved by the twins and their divorced mother, Ammu. The story has been told mainly from the perspective of seven-year-old Rahel and Estha, \"two-egg twins\"(Roy 4), and from that of Rahel twenty-three years later. The unfolding of the links between these two tragedies and the conflicts that drives the narrative makes The God of Small Things a metaphor for suffering and death.","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132222516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Lipid and Protein Variation in Fish Processing Waste of Murrel, Channa striatus and Catfish, Wallago attu","authors":"P. Bajwa, J. K. Kondal","doi":"10.5958/0976-1748.2017.00016.9","DOIUrl":"https://doi.org/10.5958/0976-1748.2017.00016.9","url":null,"abstract":"The present investigation has been carried out with the primary objective of estimating the lipid andprotein content of processing waste produced from snakehead murrel (Channa striatus) and catfish (Wallago attu). The minimum total lipid content (2.63+0.23 g/100 g) was observed in the waste of C. striatus during May and the maximum total lipid content (11.20+0.24 g/100 g) was observed in the waste of W. attu during the month of February. The lipid content in processing waste of both the fish initially increased significantly (p<0.05) from December to Februaryand thereafter decreased significantly (p<0.05) till May. On the other hand, the total soluble protein content of the processing waste of both murrel and catfish was minimum during the preparatory phase of spawning (December and January) and reaches its maximum value in pre-spawning phase (March to May). The total soluble protein content (52.30+1.30 mg/g) was observed to be minimum in the processing waste of C. striatus during the month of December and maximum (103.0+2.63 mg/g) in the waste of W. attu during the month of May. Thus, it can be inferred that the fish processing waste is a rich source of soluble protein and total lipids and therefore, should be properly utilized, leading to less wastage and extra revenue generation.","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"3 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131809339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Contribution of self compassion to psychological well being and perceived stress among IT professionals","authors":"Akansha Gautam, Sudha Rathore, Arun Kumar","doi":"10.5958/0976-1748.2015.00018.1","DOIUrl":"https://doi.org/10.5958/0976-1748.2015.00018.1","url":null,"abstract":"The research examined probable contribution of self-compassion to psychological well being and perceived stress. It was hypothesized that the components of self-compassion (i.e. mindfulness, common humanity, self-kindness, over identification, isolation and self-judgment) will have positive relationship with psychological well being. It was also hypothesized that self-compassion will have negative association with perceived stress. A sample of 160 IT professionals (Male & Female) completed a set of measures of Self Compassion, Psychological well being and Perceived stress. Using a correlational design, study found self-compassion had a significant positive association with psychological well being and self-compassion had a significant negative association with stress. Findings of the study demonstrate an association of self-compassion and psychological well being with stress and suggests that the association between self-compassion and psychological well being reduce the stress among IT professionals. Enhancing focus on developing self-compassion and other psychological well being interventions for IT professionals holds promise for reducing perceived stress and increasing effectiveness of employees ’health and welfare.","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"22 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113964321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Potential of oxalate decarboxylase of Pseudomonas sp. OXDC12 in degradation of oxalate content of vegetables","authors":"Shruti Gupta, S. S. Kanwar","doi":"10.5958/0976-1748.2023.00002","DOIUrl":"https://doi.org/10.5958/0976-1748.2023.00002","url":null,"abstract":"","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115285074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Decoding Displacement as Dalits: The Study of the Effect of Partition on the Namasudra Community","authors":"A. Chanda","doi":"10.5958/0976-1748.2019.00005.5","DOIUrl":"https://doi.org/10.5958/0976-1748.2019.00005.5","url":null,"abstract":"","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124242795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Covid crisis and India's services sector: Some glimpses and insights","authors":"Seema P. Joshi","doi":"10.5958/0976-1748.2021.00002.3","DOIUrl":"https://doi.org/10.5958/0976-1748.2021.00002.3","url":null,"abstract":"","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124347168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study of Emotional Adjustment of Elementary School Students with Learning Disabilities","authors":"Ritu Sharma","doi":"10.5958/0976-1748.2016.00005.9","DOIUrl":"https://doi.org/10.5958/0976-1748.2016.00005.9","url":null,"abstract":"The aim of the present study was to study and compare the emotional adjustment of learning disabled students from elementary classes. A sample of 140 students (70 male and 70 female) was selected from elementary classes (6,7 and 8) from rural and urban areas of Shimla district. A self- constructed emotional adjustment scale was employed to measure the emotional adjustment of the students. The ‘t’ test was used to compare the emotional adjustment of different groups of students with respect to their gender and locale. Results showed that all students had almost the same level of emotional adjustment as they fell in the moderate emotional adjustment category. Results further showed that there was no significant difference in the emotional adjustment of elementary school students with learning disabilities with respect to gender and area. The findings of the study illuminated the fact that when the emotional adjustment of students is good their mental health will be good. Good mental health is a very important factor for good health of students especially the group of learning disabled students who find it difficult to keep up with their peers.","PeriodicalId":308947,"journal":{"name":"Journal of Research: THE BEDE ATHENÆUM","volume":"83 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120918721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}