Anagramas Rumbos y Sentidos de la Comunicacion最新文献

{"title":"Estrategias audiovisuales, educomunicativas y recreativas para la transformación social y la creación de vínculos comunitarios","authors":"Victoria E. Valencia-Calero, Juan Hernández Ortiz","doi":"10.22395/angr.v19n37a9","DOIUrl":"https://doi.org/10.22395/angr.v19n37a9","url":null,"abstract":"Este artículo retoma el concepto de obras expresivas audiovisuales comunitarias y su estrecho vínculo con la recreación. Este estudio parte de algunos resultados del proyecto de investigación. El objetivo es visibilizar la importancia de desarrollar procesos educomunicativos de mediano y largo aliento en los que no solo se vinculen lenguajes audiovisuales, sino también otras formas de expresión lúdico-creativas. El enfoque metodológico del proyecto de investigación fue cualitativo, basado en la observación profunda y la descripción densa de la etnografía clásica, así como en la etnografía audiovisual y en la etnografía virtual. Los principales hallazgos, desde la perspectiva de la comunicación basada en las mediaciones, es que las OEAC tienen lugar en el centro mismo de las comunidades, en los usos, las relaciones y los vínculos que se construyen en los procesos de comunicación. Además de funcionar socialmente como mediaciones en el sentido desarrollado por Martín-Barbero (1991), están conformadas por mediaciones semióticas o lenguajes lúdico-creativos (Mesa, 2004). En conclusión, se considera que las OEAC abren posibilidades de transformación social porque desarrollan procesos que trascienden las películas, reconocen los aspectos sociohistóricos, fortalecen la identidad colectiva y hacen posible una fluida relación entre sujetos y contextos. ","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"167-189"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45881540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Familia abelera: una metáfora sobre la relación entre un artista argentino y su público","authors":"Daniela Soledad Gonzalez","doi":"10.22395/angr.v19n37a12","DOIUrl":"https://doi.org/10.22395/angr.v19n37a12","url":null,"abstract":"This article analyzes the metaphor “the public is the family”, composed by the singer Abel Pintos (1984, Bahía Blanca, Argentina) to communicate something about his relationship with his followers. Primarily, the study performs a brief account of the artist's life, its works and its current activity as an art promoter. After that, the study reviews the main characteristics of mass movements, particularly those related with the relationship between artists and their public (high level of cohesion, organized around common goals, support and admiration for a public character, internal references, common symbols, and use of products with the artist brand. After that, this text exposes its research methodology and presents the results of the discursive analysis of some of the publications and comments on Facebook in which the metaphor focalized earlier is present. From these, the study extracts the characteristics of the relationship between Abel Pintos and its followers and other conceptualizations will be set on stage to talk about this relationship. The most relevant of them consists of constituting a community with a bond as strong as a family bond. Another of the characteristics is the organization initiatives for making products or offering communal services, internal references, creation of identity vocabulary, (e. g., the adjective abelian), performative language, and great admiration for the Argentinian singer. Besides, the study points out the occasional inconsistencies between the metaphor “the public is the family and some events that contradict that conceptualization. At last, the study presents its conclusions.","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"231-248"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49650681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La era del big data en las relaciones públicas y su práctica profesional en Perú","authors":"Luz María Flores Cabello","doi":"10.22395/angr.v19n37a8","DOIUrl":"https://doi.org/10.22395/angr.v19n37a8","url":null,"abstract":"El artículo pretende determinar cómo se encuentra la práctica profesional del relacionista público en Perú, en  l contexto de la era del big data y la automatización digital, frente a los demás países de Latinoamérica. El objetivo de la investigación es conocer los beneficios y desventajas de la herramienta del big data en el ámbito de la comunicación estratégica y su uso en la práctica profesional. De igual manera, la finalidad de este artículo es conocer cómo está familiarizado el consultor peruano con estas herramientas para el logro de sus metas comunicacionales. Esta investigación aplicó un análisis de los resultados del trabajo desarrollado por Latin American Communication Monitor, el cual examina las tendencias y retos de la comunicación estratégica a través de un cuestionario aplicado a profesionales de relaciones públicas y gestión de comunicación. El resultado hallado en las estadísticas mostradas presenta que Perú, en contraste con otros países latinoamericanos, como Colombia y México, se encuentra en la cola de la automatización a causa de un reducido conocimiento del uso del big data en la elaboración de sus estrategias de comunicación. La información muestra que existe conciencia de su importancia, pero su uso es bajo entre los profesionales encuestados. Básicamente, este conocimiento se circunscribe al monitoreo de la analítica de datos para redes sociales y canales de comercio electrónico. La perspectiva que esta investigación abre a futuro es identificar la manera en que esta tecnología permite que la inteligencia se aplique en novedosas estrategias de comunicación corporativa. ","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49138894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigar la identidad de género: representaciones colectivas, comunicación y lenguaje","authors":"Alejandro Gil Alzate, Fernando Andres Castro Torres, Verónica Posada Álvarez","doi":"10.22395/angr.v19n37a5","DOIUrl":"https://doi.org/10.22395/angr.v19n37a5","url":null,"abstract":"Desde la indagación de los referentes conceptuales que intervienen y estructuran los estudios sobre identidad de género y la necesidad de situarlos en el contexto sociocultural, así como de establecer relación con las representaciones colectivas y los lenguajes contemporáneos, se realizó una revisión de los diferentes ejes conceptuales a partir de una exploración de diversas corrientes teóricas. \u0000Como hallazgos de la exploración realizada, se pudieron identificar mutaciones de los conceptos, los paradigmas y los flujos de comunicación que se configuran desde la contemporaneidad. Se evidencia la necesidad de repensar las clasificaciones propias de la modernidad, es decir, superar las categorías binarias para entender el género. En este sentido, también hay que tener en cuenta la dimensión comunicativa que implica el género, no como categoría de clasificación de lo humano, sino como proceso sociocultural determinado por las representaciones propias de cada época y por sus elementos comunicativos inherentes. Asimismo, fue posible establecer una relación entre tres categorías que permitieron evidenciar puntos de contacto con los estudios de identidad de género a partir de las representaciones colectivas del territorio, la moda y la identidad, así como desde los condicionamientos socioculturales propios del sujeto de la contemporaneidad. \u0000La investigación permitió establecer líneas de análisis para fundamentar la superación de los enfoques taxonómicos y anacrónicos que encasillan de forma binaria la identidad de género. También permitió identificar el territorio como factor clave en la interpretación, la moda como variable directa desde las mentalidades y la identidad como concepto que funciona como condición de posibilidad de la auto y heterorreferencia del sujeto. De esta manera es posible resignificar las prácticas desde su experiencia existencial con el género. ","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"87-109"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47590413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La posverdad: identidades colectivas que degeneran las democracias","authors":"Frank Brady Morales Romero, Renato Rafael Martínez Martínez","doi":"10.22395/angr.v19n37a6","DOIUrl":"https://doi.org/10.22395/angr.v19n37a6","url":null,"abstract":"espanolLa presente investigacion tiene como objetivo analizar el fenomeno de la posverdad y su influencia en la conformacion de una sociedad, cuyo tipo de identidad colectiva otorga gran valor a sus creencias y emociones en la construccion de la opinion publica. Este fenomeno provoca polarizaciones politicas que degradan las democracias en sociedades que excluyen la opinion del que no piensa como el cuerpo colectivo, lo cual se genera especialmente en las redes sociales. El metodo que se utiliza en este trabajo es el hermeneutico, ya que permite analizar algunos hechos especificos —que se reconocieron desinteresadamente— con el fin de situar el concepto de posverdad en un contexto politico y coyuntural en varios espacios geograficos del mundo. Estos espacios seran interpretados, a su vez, a la luz de la filosofia posmoderna y de la reflexion critica. Una de las reflexiones mas importantes que ha suscitado esta investigacion es que la pretendida objetividad de la epistemologia tradicional se ha debilitado aceleradamente ante el hecho de que los sistemas de creencias han cobrado carta de ciudadania. Estos sistemas presumen certezas en el imaginario colectivo, en el dominio y conocimiento de la realidad, de los hechos, los sentimientos y las intenciones de las personas independientemente de que los juicios correspondan o no correspondan a las cosas. De esta manera, se permite entrever que estos sistemas de creencias desvian al ser humano, al ciudadano comun, de la realidad objetiva, lo que lo aleja de un verdadero pensamiento critico. portuguesEsta pesquisa tem como objetivo analisar o fenomeno da pos-verdade e sua influencia na formacao de uma sociedade, cujo tipo de identidade coletiva da grande valor a suas crencas e emocoes na construcao da opiniao publica. Esse fenomeno provoca polarizacoes politicas que degradam as democracias em sociedades que excluem a opiniao dos que nao pensam como o corpo coletivo, o que e gerado especialmente nas redes sociais. O metodo utilizado neste trabalho e o hermeneutico, ja que permite analisar alguns fatos especificos — que foram reconhecidos sem intencao — com o objetivo de situar o conceito de pos-verdade em um contexto politico e conjuntural em varios espacos geograficos do mundo. Por sua vez, esses espacos sao interpretados a luz da filosofia pos-moderna e da reflexao critica. Uma das reflexoes mais importantes da pesquisa se refere a pretendida objetividade da epistemologia tradicional, enfraquecida de forma acelerada diante do fato de que os sistemas de crencas vem ganhando forca da cidadania. Esses sistemas resumem certezas no imaginario coletivo, no dominio e no conhecimento da realidade, dos fatos, dos sentimentos e das intencoes das pessoas independentemente do que os julgamentos correspondam ou nao as coisas. Dessa maneira, e permitido prever que esses sistemas de crencas desviam o ser humano, o cidadao comum, da realidade objetiva, o que o afasta de um verdadeiro pensamento critico. EnglishThis resea","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"111-126"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49652310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Retos de la ciencia","authors":"M. Moreno","doi":"10.22395/angr.v19n37a1","DOIUrl":"https://doi.org/10.22395/angr.v19n37a1","url":null,"abstract":"Una de las grandes preocupaciones de las sociedades actuales, por evitar el término\u0000posmodernas, es la gestión y generación de nuevo conocimiento. El asunto es tan trascendental que muchos politólogos consideran que una política pública de la ciencia\u0000es condición sine qua non para una democracia consolidada","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"91 4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76603966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Disposiciones de consumo informativo digital en estudiantes de periodismo","authors":"Nairbis Desirée Sibrian Díaz, Paulina Loreto Maureira González, V. Bustos","doi":"10.22395/angr.v19n37a4","DOIUrl":"https://doi.org/10.22395/angr.v19n37a4","url":null,"abstract":"Since some decades ago, the convergence of media through a screen, the digitalization of communicative processes and the emergence of new informational practices reconfigure the journalism exercise and formation. This article shows the results of exploratory research around how journalism students get informed on current events and how they disfavor a certain type of news content. The main goal is to inquire about the disposition and preferences of information consumption in journalism students. For that, an opinion poll was performed to students of two private universities in the Metropolitan Region of Chile as an intentional sample. The research suggests that there are some generalized digital abilities among the students with different emphasis for informing themselves, i.e. perception schemes that might generate distinctions between informational preferences and verification of the information received according to their gender and university. Furthermore, an online exercise performed afterward, showed that despite the prevalence of digital abilities, their information practices are far from a newsworthy assessment based on checking methods.","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"69-86"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43783128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Zamba y la revolución industrial. Propaganda kirchnerista para explicar la economía a los niños argentinos","authors":"Pedro Vázquez-Miraz","doi":"10.22395/angr.v19n37a7","DOIUrl":"https://doi.org/10.22395/angr.v19n37a7","url":null,"abstract":"This research work analyzes a chapter of children television titled “La asombrosa excursión de Zamba a la Revolución Industrial” (Zamba’s fantastic trip to the industrial revolution), program broadcasted in 2014 in Argentina. Is an audiovisual production based on the renowned comic series La asombrosa excursión de Zamba (Zamba’s fantastic trip). This public television program was created in 2010 by the producer house El perro y la luna (The moon and the dog), in the plenary Peronist-kirchnerist period and was popular until the first year in office of the conservative president Mauricio Macri. Through a quantitative analysis of this material, the study identifies how this product presents to Argentinian kids the differences between the socialist and the capitalist economic systems through animated creations of Adam Smith and Karl Marx. This program is based upon the valency of the speeches performed by these historical characters, the consequences of their actions and the contexts and environments in which they are represented by the audiovisual product. Thus, this program represents a historical and ideologically managed narrative that identifies the animated thread with the political project of the Peronist government that ruled Argentina in the years 2003 to 2015. As a min conclusion, the study could determine that the format of the program denotes an evident propaganda bias that influences in the appropriation of a historical version and an economic model, given that it takes place in a public media and is directed towards children audience.","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"127-146"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46579194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Procesos constructivos de contenidos de paz. Una mirada a emisoras del municipio de Bello (Colombia)","authors":"Alma Leonora García Gómez, José Julián Herrera Pulgarín, Sergio Alonso Arenas Ceballos","doi":"10.22395/angr.v19n37a10","DOIUrl":"https://doi.org/10.22395/angr.v19n37a10","url":null,"abstract":"The purpose of this work is to characterize the peace contents construction processes in the San Buenaventura Estéreo and Radio B radio station of the Bello municipality (Antioquia, Colombia), in accordance with the directions suggested by the national and international organizations in pro for creation of narratives that aid the historical memory of this locality. The study is justified given that it is based upon the constructive research typology that allows the comprehension of how radio producers and audiences in this place, recognized as a violent scenario, are building a peace culture from reconciliatory narratives based on its own violence. The methodology closely follows peace constructivism, the reason why the study is qualitative and descriptive with a convenient non-probabilistic sampling; because of how few the stations are, only those chosen had productions in this line. Various techniques for data production were employed as a documentary review of the contents for peace category in the radio productions: Por las calles de mi barrio (Through the streets of my neighborhood), with neighborhood leaders; Locutores por la paz (Broadcasters for peace), with children; and En clave de paz (In peace key), with armed conflict actors. Besides, semi-structured interviews were performed in group workshops with directors and producers of the studied stations based on the principles for radio production and historical memory categories. The proactivity of the producers and their interest in generating these programs in a context were the endogenous capacities of the inhabitant of Bello operate as a resilience resource stand out as the main findings. The analysis points towards that the new narratives produced in these media aid the historical memory for peace construction in the municipality, where the participants see in the radio and their duty opportunities for learnings relevant for their lives that can be strengthened with academia for ensuring their sustainability with the education of younger generations.","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"191-211"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46022821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MIL Competency Framework: Mapping Media and Information Competencies","authors":"Tomás Durán Becerra, J. Lau","doi":"10.22395/angr.v19n37a3","DOIUrl":"https://doi.org/10.22395/angr.v19n37a3","url":null,"abstract":"This article explores a literature review on different proposals to assess media and information literacy (MIL) competencies in citizens seeking to define the fundamental MIL skills and competencies to be considered in national curricula and assessment schemes. The study is based on qualitative content analysis to map and systematize the main MIL frameworks, research reports, and their practical applications/experiences. This qualitative technique allows the combination of categories (dimensions) and correlation of individual indicators (skills and capabilities) to group subcategories (components). The study inquires Unesco’s framework, as well as the authors upon which this theoretical approach was built, together with the European Commission’s views on media education. It gathers their principal propositions on media competence assessment and sets a reflection on information literacy and Educommunication as a contribution strongly developed in the Ibero-American context. A broad analysis of digital competencies related to media and information literacy is also included in the study. A new interpretation is given to the studied concepts to draw a structured systematization of competences on media and information literacy that sets a framework to assess and design MIL programs, actions or curricula. Finally, it proposes a map of skills and competences in MIL that allows the future creation of methodologies and strategies for the visibility, promotion, strengthening or evaluation of MIL.","PeriodicalId":30805,"journal":{"name":"Anagramas Rumbos y Sentidos de la Comunicacion","volume":"19 1","pages":"49-67"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48125896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}