International Journal of Media, Journalism and Mass Communications最新文献

{"title":"The Strategic Importance of Digital Advertising – A Overview","authors":"Dr. Shaik Mahammad Shareef","doi":"10.20431/2454-9479.0701003","DOIUrl":"https://doi.org/10.20431/2454-9479.0701003","url":null,"abstract":"According to Advanced Oxford English Dictionary, the word “digital” means having to do with information represented as a series of binary digits as in a computer having to do with computer technology. It also means of a clock or watch showing the time by displaying numbers electronically rather than having a clock face. It also means having to do with a finger or fingers. Digital actually means relating to digits or numbers assigned with value of accuracy.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125467400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining Online Posters on Cervical Cancer through the Lens of Extended Parallel Processing Model","authors":"Prof. Levi Chinaka Nwodu, C. Ezeoke, Nonye Benedeth Ezeaka","doi":"10.20431/2454-9479.0602001","DOIUrl":"https://doi.org/10.20431/2454-9479.0602001","url":null,"abstract":"The magnitude of deaths in women recorded globally as a result of cervical cancer are largely due to unhealthy behaviours (WHO, 2014, 2015), hence the main objective of health promoting information is to enlighten, encourage and motivate people to engage in desirable health-promoting behaviours (Riet & Ruiter, 2013). Health communication campaigns represent a viable and important tool for influencing public health (Noar, 2006). A number of health communication studies especially the most recent meta-analysis of about 100 experimental studies on fear appeals have revealed that when perceptions of efficacy (i.e., beliefs about whether one is able to do an effective recommended response to avert a threat) are taken into account, when designing a health communication message, fear appeals have an even stronger effect, such that the greater the fear aroused, threat perceived, the greater the behavioral change as long as perceived efficacy is high (Tannenbaun, Helper Zimmerman, Jacobs , Wilson & Albarracin 2015; Grifin, 2015; Witte & Allen, 2000; Morman, 2000; Smalec & Klingle, 2000; Stephenson &Witte, 1998; Clarke, 1998; Witte, Berkowitz, Cameron,& Lillie, 1998).","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131607467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"News Frames of Israeli Settlement in the American Newspapers' Websites","authors":"Talat Issa, Abdulla Al Hamarna","doi":"10.20431/2454-9479.0601001","DOIUrl":"https://doi.org/10.20431/2454-9479.0601001","url":null,"abstract":"تهدف هذه الدراسة إلى تحديد أهم الأطر الإخبارية لقضية الاستيطان الإسرائيلي في مواقع الصحف الأمريكية ، ومعرفة موضوعات الاستيطان الإسرائيلي، التي ركزت عليها هذه المواقع، وأبرز آليات وأدوات التأطير المستخدمة، والكشف عن سمات واتجاهات الأطر الخبرية واتجاهاتها، وأهم الشخصيات الرئيسية، وأطر الأسباب والنتائج. \u0000تنتمي هذه الدراسة إلى الأبحاث الوصفية التي تستخدم تحليل محتوى الأخبار المتعلقة بالاستيطان الإسرائيلي في موقعي نيويورك تايمز وواشنطن بوست من 1 يناير 2015 ، وحتى 31 ديسمبر 2017 ، حيث تم تحليل 365 خبرا عن في الموقعين، 175 في نيويورك تايمز و 190 في واشنطن بوست. \u0000ومن نتائج الدراسة أن أطر النتائج المتوقعة حصلت على المرتبة الأولى من الأطر الإخبارية لقضية الاستيطان الإسرائيلي، تلاها أطر المسؤولية، وأخيرا أطر الحلول المقترحة، وتبين أن الشخصيات الإسرائيلية الرئيسية فاقت عدد الشخصيات الدولية والفلسطينية في المواقع الإلكترونية للدراسة، وهذا يدل على ضعف الوجود الفلسطيني في هذه القضية الحيوية.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133005550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Prophets Communication with Non-Human Creatures in the Holy Qur'an and Its Influence on the Calling to Islam","authors":"M. Al, Abid Sukkar","doi":"10.20431/2454-9479.0501001","DOIUrl":"https://doi.org/10.20431/2454-9479.0501001","url":null,"abstract":"Having said that, Islam is a universal and wide message, and it expands to the whole universe, and to all those in it, people, plants, animals, mountains and seas, because of its fair, easy and wise rules, Islam is developing people because of its legislation from individual to collective, from being closed to the permissible openness, from intolerance to tolerance, from complexity and difficulty to facilitation, from extremism to moderation, Islam raised human thought and mission in life from narrow nationalism to internationalism, from regional goals to universality, from fear to courage, from selfishness to care of interests of others. Rather, Islam by easy and appropriate laws for all time exceeded the idea of communication between Muslims and others individual or group, human or non-human, from limited communication to the intellectual and objective and broad and appropriate. Islam is the transfer of man from theoretical integration with others to true integration, from the negative treatment that is not useful to the positive coexistence.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115517514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Ethnography Approaches on Digital Banner Culture in Tamil Nadu, India","authors":"Dr. M. Suresh","doi":"10.20431/2454-9479.0504003","DOIUrl":"https://doi.org/10.20431/2454-9479.0504003","url":null,"abstract":"Tamil Nadu’s public space is dotted with images in various shapes, sizes and genres displaying a blown up imagery of the state’s main political leaders and movie stars. This culture of display is an evidence of the long-standing intimate relationship between the region’s film industry and its political parties. Most actors and others working in the state’s movie industry have pursued political careers in the state. These images have been central to the political process in which populist, personcentered politics has shaped a particular caste of long-ruling politicians, whose personality is also central to politics, and the images produced by the party workers contribute to the image as well as the production of political leaders in Tamil Nadu.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124344437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding the Impact of Social Media Educational Advertising on Professional Course Students","authors":"Dr. Tarakeswara Rao Ippili","doi":"10.20431/2454-9479.0603002","DOIUrl":"https://doi.org/10.20431/2454-9479.0603002","url":null,"abstract":"In the present world, Life is very difficult to consider without mass media. Media informs, entertain, educate, aware and invade us. Media are one of the major factors of social change. New media has its impact and influence on society and culture. Social media evolution has deeply transformed the communication landscape picture (Steven, 2011). Social media exploded as a category of online discourse which enables people to create contents, share them, bookmark them and network at a prodigious rate (Jha and Bharadwaj, 2012). Social media is a phenomenon that has drawn a lot of attention both to companies and individuals interacting in the networking landscape. However, when it comes to giving a clear definition of what social media is, the understanding of the term is very minimal. Managers and academic researchers seem to differ on how social media differ from interchangeable related concept web 2.0 and User Generated Content (Kaplan and Haenlein, 2010). Advertising is the means of promoting, informing as well as influencing the general public to purchase an item or services through visual or oral messages.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"34 16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114704469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comparative Study between Times of India (English Newspaper) and Ajit (Regional Newspaper)","authors":"Anahita Khanna","doi":"10.20431/2454-9479.0502004","DOIUrl":"https://doi.org/10.20431/2454-9479.0502004","url":null,"abstract":"A newspaper is a widely circulated publication containing written information about the current affairs and developments that take place in the whole world. They cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124634252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Participation of Women in Development of Community Radio","authors":"D. Sapna","doi":"10.20431/2454-9479.0503004","DOIUrl":"https://doi.org/10.20431/2454-9479.0503004","url":null,"abstract":"Community radio in our country is a boon to many of the communities it enables many of the vulnerable people in these communities to participate in the decision making activities which can bring in a constructive change in the matters of the community .This very dynamic medium has been extensively used in many of the remote places of the country by various communities to educate, influence and evolve themselves to form a better tomorrow . This voluntarily medium, has been attracting the members of the remote areas in a big way. In a developing country like ours, where rural populace stills lacks basic education, awareness and involvement, this Community radio has given a fresh lease of life to many to sustain themselves in all spheres of their lives. It has helped the civil societies to move towards self sufficiency and also retaining the best in the communities through the array of programs which are conceptualised and presented by the community members only. It has really played a pivotal role at the grass root level which is emulated in other countries too. Community radio, has become a crusader in the lives of many across the country, this medium which has been supported by the community it serves , has emerged in a big way in developing countries. Other Voices (Kanchan Malik and Vindod Pawarala, 2007) has assessed the role of this alternative media as on eof the best tool for the communities and the underprivileged at the grassroots level . It has become a window for the remotest communities to integrate themselves into global economies and also develop as knowledge based economies. It has been playing a great role as a force multiplier in effective delivery of programs needed for the community on all development sectors. Each and every station has a great role in conceptualizing and executing these programs which has to come from the community members only. The indulgence of the members and to sustain themselves in running the station is a uphill task. Trainings imparted by the government and funding agencies at the various level has been instrumental in its popularity. The community radio stations in the country has been facing a lot of difficulties in sustaining themselves once they are established. The support and the encouragement of this station keep losing the fizz after few years of their inception. Many reasons has been identified such as lack of technical inputs, lack of creativity, financial crisis , lack of encouragement from the community, diminishing participation of members and so on . But, still, there are many CR stations which have proved and stood all the odds by proving their capacity to perform and bring in the change . Such CR stations are those which are under the leadership of women , who have given their best to sustain in the race by facing all the problems and overcoming it. The present paper, tries to focuses on the participation of women, with such positive outlook, who have driven the medium to a next level , in","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121075791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media Quality Indicators and their Role in Enhancing Journalistic Content in Palestinian Electronic News Websites a Field Study in GAZA","authors":"Dr. Amina Naidja, Dr. Saif Eddine Chettah, Dr. Dalal Farid, Dr. Meriem Benmachiche, Pr. Alkama Djamel","doi":"10.20431/2454-9479.0902001","DOIUrl":"https://doi.org/10.20431/2454-9479.0902001","url":null,"abstract":"","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121135433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding the Use of Media Aesthetic Elements in the Guardian Post and the Post Newspapers, Cameroon","authors":"Nengieh Lizzie Wantchami, Abah Isidore Agem","doi":"10.20431/2454-9479.0901003","DOIUrl":"https://doi.org/10.20431/2454-9479.0901003","url":null,"abstract":". Abstract: This study seeks to understand the use of media aesthetic elements in The Guardian Post and The Post Newspapers in Cameroon. The use of aesthetics in newspapers is vital to appeal readership. The qualitative research design considering a mixed method of qualitative content analysis and in-depth interview was applied to study the issue. Purposive sampling was used to select two private English language newspapers owing to their practicalities and expertise in the application of aesthetics in producing the newspapers as well as the high solicitation of these newspapers for information, wide coverage and readership across Cameroon. Findings reveal that the two newspapers use bold lead stories, layout, balance, contrast, proportion, unity, typography, photographs and colour in the presentation of news and other editorial materials to attract clients with colour presented as the most used aesthetic technique employed by both newspapers not only to attract customers but to create contrast and to communicate additional information on news stories as well as to present a unique identity of the newspaper. The study further reveals that even though aesthetics is used to attract readers, what keeps the readers loyal to a newspaper is not mostly the beauty but the contents of the newspaper.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124975236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}