The Strategic Importance of Digital Advertising – A Overview

Abstract

According to Advanced Oxford English Dictionary, the word “digital” means having to do with information represented as a series of binary digits as in a computer having to do with computer technology. It also means of a clock or watch showing the time by displaying numbers electronically rather than having a clock face. It also means having to do with a finger or fingers. Digital actually means relating to digits or numbers assigned with value of accuracy.