The Ethnography Approaches on Digital Banner Culture in Tamil Nadu, India

Abstract

Tamil Nadu’s public space is dotted with images in various shapes, sizes and genres displaying a blown up imagery of the state’s main political leaders and movie stars. This culture of display is an evidence of the long-standing intimate relationship between the region’s film industry and its political parties. Most actors and others working in the state’s movie industry have pursued political careers in the state. These images have been central to the political process in which populist, personcentered politics has shaped a particular caste of long-ruling politicians, whose personality is also central to politics, and the images produced by the party workers contribute to the image as well as the production of political leaders in Tamil Nadu.