{"title":"数字广告的战略重要性概述","authors":"Dr. Shaik Mahammad Shareef","doi":"10.20431/2454-9479.0701003","DOIUrl":null,"url":null,"abstract":"According to Advanced Oxford English Dictionary, the word “digital” means having to do with information represented as a series of binary digits as in a computer having to do with computer technology. It also means of a clock or watch showing the time by displaying numbers electronically rather than having a clock face. It also means having to do with a finger or fingers. Digital actually means relating to digits or numbers assigned with value of accuracy.","PeriodicalId":307123,"journal":{"name":"International Journal of Media, Journalism and Mass Communications","volume":"48 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Strategic Importance of Digital Advertising – A Overview\",\"authors\":\"Dr. Shaik Mahammad Shareef\",\"doi\":\"10.20431/2454-9479.0701003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"According to Advanced Oxford English Dictionary, the word “digital” means having to do with information represented as a series of binary digits as in a computer having to do with computer technology. It also means of a clock or watch showing the time by displaying numbers electronically rather than having a clock face. It also means having to do with a finger or fingers. Digital actually means relating to digits or numbers assigned with value of accuracy.\",\"PeriodicalId\":307123,\"journal\":{\"name\":\"International Journal of Media, Journalism and Mass Communications\",\"volume\":\"48 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Media, Journalism and Mass Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.20431/2454-9479.0701003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Media, Journalism and Mass Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.20431/2454-9479.0701003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Strategic Importance of Digital Advertising – A Overview
According to Advanced Oxford English Dictionary, the word “digital” means having to do with information represented as a series of binary digits as in a computer having to do with computer technology. It also means of a clock or watch showing the time by displaying numbers electronically rather than having a clock face. It also means having to do with a finger or fingers. Digital actually means relating to digits or numbers assigned with value of accuracy.
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