Understanding the Impact of Social Media Educational Advertising on Professional Course Students

In the present world, Life is very difficult to consider without mass media. Media informs, entertain, educate, aware and invade us. Media are one of the major factors of social change. New media has its impact and influence on society and culture. Social media evolution has deeply transformed the communication landscape picture (Steven, 2011). Social media exploded as a category of online discourse which enables people to create contents, share them, bookmark them and network at a prodigious rate (Jha and Bharadwaj, 2012). Social media is a phenomenon that has drawn a lot of attention both to companies and individuals interacting in the networking landscape. However, when it comes to giving a clear definition of what social media is, the understanding of the term is very minimal. Managers and academic researchers seem to differ on how social media differ from interchangeable related concept web 2.0 and User Generated Content (Kaplan and Haenlein, 2010). Advertising is the means of promoting, informing as well as influencing the general public to purchase an item or services through visual or oral messages.