International Review of Management and Marketing最新文献_第7页

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia 盐农网络营销策略探索:以印尼马都拉岛为例

International Review of Management and Marketing Pub Date : 2023-05-15 DOI: 10.32479/irmm.14351

Fathor As, Fatimatul Fatmariyah

引用次数: 1

Cross-cultural Negotiation Conflicts: The Myanmar Case 跨文化谈判冲突:缅甸案例

International Review of Management and Marketing Pub Date : 2023-05-15 DOI: 10.32479/irmm.14132

Annamaria Sasne Grosz, Laszlo Jozsa, Sandi Maung

{"title":"Cross-cultural Negotiation Conflicts: The Myanmar Case","authors":"Annamaria Sasne Grosz, Laszlo Jozsa, Sandi Maung","doi":"10.32479/irmm.14132","DOIUrl":"https://doi.org/10.32479/irmm.14132","url":null,"abstract":"The economic role of Southeast Asia has deeply changed in the past decades therefore Central European companies turned to collaborate with many of them. However, the cultural differences can lead to fiasco. We focused on understanding the role of cultural background in business negotiation and potential conflicts of international businesses. In the qualitative phase, we looked for entrepreneurs and corporate professionals in Southeast Asia who (1) were native to the country and had contact with the European business world; (2) were European businesspeople operating in Southeast Asia. We prepared in-depth interviews with 10 people where questions concerned the differences between cultures, their business role, and personal experiences. We found that the business culture of the studied countries is primarily determined by the values of the Buddhist religion, characterized by a highly hierarchical structure and a large distance of power. The stable foundation of businesses is family relationships, they operate in a centralized way, characterized by one-person decision-making. Outsiders are not allowed access to the business, resulting in very low transparency. Due to some similarities between Central European business habits and Burmese culture cooperation is possible. Beside the description of a seldom studied country’s business style, potential conflict situation was determined.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45911858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern? 品牌语言：外国品牌确实更合格、更豪华、更现代吗？

International Review of Management and Marketing Pub Date : 2023-05-15 DOI: 10.32479/irmm.14231

S. Sutisna, Tata Rustandi

引用次数: 0

Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study 感官营销对年轻消费者的影响:以麦当劳为例

International Review of Management and Marketing Pub Date : 2023-05-15 DOI: 10.32479/irmm.14320

Vusumuzi David Mbatha, Aaron Koopman, T. Chuchu

{"title":"Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study","authors":"Vusumuzi David Mbatha, Aaron Koopman, T. Chuchu","doi":"10.32479/irmm.14320","DOIUrl":"https://doi.org/10.32479/irmm.14320","url":null,"abstract":"In recent years research on sensory marketing has attracted the attention of marketing researchers and scholars alike. The purpose of this study is to investigate the impact of sensory stimuli that is used to create arousal, and to examine whether this arousal influences consumer attitudes and purchase intentions. Previously documented literature was used as a foundation for this research while additional opportunities to expand this topic’s literature was identified. While previous studies and results on sensory marketing exist, there is a lack of South African related literature on the concept. The quantitative research approach was used to measure the proposed conceptual model and hypotheses, and the convenience sampling method was chosen as the technique to acquire the required sample. To facilitate this study, a seven-point Likert scale was used with questions and statements adapted from previous literature. Of the 300 distributed surveys, 279 were returned, deemed viable, processed and interpreted. The findings of this study support all the proposed hypotheses. Furthermore, this study’s findings and conclusions contribute towards comprehension of sensory marketing from a young consumer’s perspective.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48090817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Inter-Role Conflict and Intention to Quit with Psychological Strain as a Mediator 以心理紧张为中介的角色间冲突与退出意向

International Review of Management and Marketing Pub Date : 2023-03-19 DOI: 10.32479/irmm.14192

S. Sundari, H. Tjahjono, A. Hartono, Wisnu Prajogo

{"title":"Inter-Role Conflict and Intention to Quit with Psychological Strain as a Mediator","authors":"S. Sundari, H. Tjahjono, A. Hartono, Wisnu Prajogo","doi":"10.32479/irmm.14192","DOIUrl":"https://doi.org/10.32479/irmm.14192","url":null,"abstract":"Researches on inter-role conflict between work and family were initially carried out in developed countries with individualistic cultures based on western cultural contexts. However, currently, there has been an increasing number of researches on the same topic conducted in Asian countries with its collectivistic cultural contexts. One of the direct consequences of Work-family conflict is the emergence of psychological strain, thus leading to the intention to quit. This study examines the effect of work-family conflict and family-work conflict on the intention to quit working with the mediating role of psychological strain. The research was conducted on 270 employees of Rural Bank in Indonesia, a country with collectivistic culture. Data were analyzed using the Structural Equation Modeling method. Work-family conflict has a direct effect on intention to quit, as well as an indirect effect mediated by psychological strain. Psychological strain has a direct effect on intention to quit. Family-Work conflict had an indirect effect on intention to quit, mediated entirely by psychological strain. Psychological strain has mediated the effect of Work-family conflict and Family-work conflict on Intention to quit.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44675079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective 理解2019冠状病毒病期间和之后的营销传播策略:一个南非的视角

International Review of Management and Marketing Pub Date : 2023-03-19 DOI: 10.32479/irmm.13946

Marlini Moodley, Dipolelo Fungile, Farai Nyika, Winiswa Mavutha

{"title":"Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective","authors":"Marlini Moodley, Dipolelo Fungile, Farai Nyika, Winiswa Mavutha","doi":"10.32479/irmm.13946","DOIUrl":"https://doi.org/10.32479/irmm.13946","url":null,"abstract":"The impact of the COVID-19 pandemic resulted in a shift in consumer behaviour, as there was an increase of first-time E and M-commerce shoppers. This resulted in South African marketers adjusting to digitisation by creating clear communication and marketing strategies. The research objectives of this study were to understand how South African brand and marketing managers adapted to the COVID pandemic and to comprehend how marketing communication strategies in general have changed since. A qualitative methodology of structured interviews was conducted. A convenience sampling method was used to select the participants. The research findings indicate that the eight managers interviewed relied on face-to-face interaction with the customer through in store promotions and events before COVID-19. Several interviewees stated that communication on product benefits and features relied heavily on in-store activations. However, during the COVID-19 pandemic, all marketers who participated in the study revealed that they invested in digital communications. As more brands and businesses used digital platforms and social media to drive their products, marketers had to work on communicating in order to convert into sales, but they also increased customer engagement. The study highlights how innovative marketing communication strategies in the post COVID environment leads to an agile enterprise having a competitive advantage. The study also highlights the importance of understanding income and demographics of the South African customer in different regions of the country, as that influences the marketing strategies used.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47103192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge 基于消费者价值和知识的韩国餐厅消费者满意度与忠诚度

International Review of Management and Marketing Pub Date : 2023-03-19 DOI: 10.32479/irmm.14207

Caesarilla Maggie Zavira, D. Ismoyowati, H. Yuliando

{"title":"Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge","authors":"Caesarilla Maggie Zavira, D. Ismoyowati, H. Yuliando","doi":"10.32479/irmm.14207","DOIUrl":"https://doi.org/10.32479/irmm.14207","url":null,"abstract":"Korean food is increasingly popular worldwide, which has made many Korean restaurants pop up, including in Yogyakarta. However, with the various challenges, some restaurants are currently not operating. One of the factors that may be the cause is the need for more consumer satisfaction in the competitive Korean food market. This research examines the effect of consumer values (hedonic and utilitarian value) and consumer knowledge on consumer satisfaction and loyalty in Korean restaurants. Partial Least Square was used in this study by taking a sample of 331 respondents using purposive and snowball sampling techniques through online surveys. Validity and reliability tests were also carried out at the beginning of data processing. Descriptive analysis is used to find out socio-demographic information and consumer behaviour. The analysis results show that consumer value and knowledge positively and significantly affect customer satisfaction and loyalty. Utilitarian has a greater influence than hedonic values. Satisfaction can be explained by hedonic and utilitarian value and consumer knowledge by 60.2%, while consumer loyalty can be explained by 61.8%.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42613254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Nurses’ Emotional Intelligence, Satisfaction in Lebanon: The Mediating Role of Job Stress 黎巴嫩护士情绪智力、满意度:工作压力的中介作用

International Review of Management and Marketing Pub Date : 2023-03-19 DOI: 10.32479/irmm.14026

Suzan S. Al Kadi, A. Beydoun, A. Abbas

{"title":"Nurses’ Emotional Intelligence, Satisfaction in Lebanon: The Mediating Role of Job Stress","authors":"Suzan S. Al Kadi, A. Beydoun, A. Abbas","doi":"10.32479/irmm.14026","DOIUrl":"https://doi.org/10.32479/irmm.14026","url":null,"abstract":"This study aims to examine the direct effect of nurses’ emotional intelligence (EI) on their job satisfaction, as well as the indirect effect through the mediating role of job stress (JS). The sample consisted of 365 nurses working in Lebanese hospitals during the COVID-19 period. The results revealed that EI elements (Self-awareness, self-management, social-awareness and relationship-management) had a significant positive effect on nurses’ job satisfaction. The existence of the negative mediation of job stress between the four EI skills and attitudes was found. The generalizability is limited to the Lebanese registered nurses in hospitals. Future research needs to incorporate other samples like the private nurses. A comparative study to provide further clarify the effect of EI and JS on the nurses at different levels is needed. This study extends research on organizational behavior to Eastern culture by examining the direct effect of EI on attitudes as well as the indirect effect through the mediating effect of JS which was not previously tackled. It suggests that the four skills of EI have a significant positive effect on nurses’ attitudes. It emphasizes the full mediation role of JS. The obtained results indicated that hospitals can increase job satisfaction bettering the employees’ EI.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41933322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Realities of Learning through Failure in Entrepreneurship: Results of Qualitative Research 从创业失败中学习的现实:定性研究的结果

International Review of Management and Marketing Pub Date : 2023-03-19 DOI: 10.32479/irmm.14239

Nizar Mtibaa, S. Boudabbous

引用次数: 0

The Impact of ESG on Strategic Success in Jordanian Islamic Banks ESG对约旦伊斯兰银行战略成功的影响

International Review of Management and Marketing Pub Date : 2023-01-18 DOI: 10.32479/irmm.13775

K. K. Alafi

引用次数: 0