International Review of Management and Marketing最新文献_第8页

The Realities of Learning through Failure in Entrepreneurship: Results of Qualitative Research 从创业失败中学习的现实:定性研究的结果

International Review of Management and Marketing Pub Date : 2023-03-19 DOI: 10.32479/irmm.14239

Nizar Mtibaa, S. Boudabbous

引用次数: 0

The Impact of ESG on Strategic Success in Jordanian Islamic Banks ESG对约旦伊斯兰银行战略成功的影响

International Review of Management and Marketing Pub Date : 2023-01-18 DOI: 10.32479/irmm.13775

K. K. Alafi

引用次数: 0

Impact of Lean Accounting on Value of the Company at the Jordanian Industrial Companies 精益会计对约旦工业公司价值的影响

International Review of Management and Marketing Pub Date : 2023-01-18 DOI: 10.32479/irmm.13681

M. Shehadeh, Suleiman Hussien Al-Beshtawi

引用次数: 0

Prevalent User-centered Monetization Techniques in Social Media 社交媒体中流行的以用户为中心的盈利技术

International Review of Management and Marketing Pub Date : 2023-01-18 DOI: 10.32479/irmm.14005

M. Bruce, Adebayo Felix Adekoya, S. Boateng, Peter Appiahene

引用次数: 0

Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach 千禧一代街头食品消费:理性行动方法的整合理论

International Review of Management and Marketing Pub Date : 2023-01-18 DOI: 10.32479/irmm.13419

R. Tobias-Mamina, E. Maziriri

{"title":"Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach","authors":"R. Tobias-Mamina, E. Maziriri","doi":"10.32479/irmm.13419","DOIUrl":"https://doi.org/10.32479/irmm.13419","url":null,"abstract":"Street food vending is still prevalent in developing countries despite the enormous stride recorded in the areas of food processing. This study investigates the practicality of the extended theory of reasoned action for street-food patronage decisions. The framework is premised on six critical constructs- attitudes, subjective norm, past behaviour, Food safety concerns, patronage intention and actual patronage. Data were collected from 550 consumers in Gauteng to validate the integrated conceptual framework. Structural equation modelling (SEM) technique is used to analyse data relating to the hypothesised relationships in the model. The results indicated that subjective norms and food safety concerns positively and significantly influence patronage intention. Attitude towards street food and past behaviour negatively and insignificantly influenced patronage intention. Lastly, patronage intention had a positive and a significant influence on actual patronage. Drawing from the study’s findings, managerial implications are discussed, and limitations and future research directions are suggested. By and large, this study immensely contributes new knowledge to the existing body of consumer behaviour literature in Africa - a context that is often most neglected by some researchers in developing countries.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45466282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand 消费者授权对在线品牌社区满意度的影响:在线品牌体验的中介作用

International Review of Management and Marketing Pub Date : 2022-11-28 DOI: 10.32479/irmm.13776

Habiba Ben Ameur, Kaouther Saied Ben Rached

引用次数: 0

Analysis of Factors Affecting Product Sales with an Outlook toward Sale Forecasting in Cosmetic Industry using Statistical Methods 化妆品行业产品销售影响因素分析及销售预测展望

International Review of Management and Marketing Pub Date : 2022-11-28 DOI: 10.32479/irmm.13337

M. Khajehzadeh, Farhad Pazhuheian, Farima Seifi, R. Noorossana, A. Asli, N. Saeedi

{"title":"Analysis of Factors Affecting Product Sales with an Outlook toward Sale Forecasting in Cosmetic Industry using Statistical Methods","authors":"M. Khajehzadeh, Farhad Pazhuheian, Farima Seifi, R. Noorossana, A. Asli, N. Saeedi","doi":"10.32479/irmm.13337","DOIUrl":"https://doi.org/10.32479/irmm.13337","url":null,"abstract":"There are several factors associated with the sale of cosmetic products which contribute to gaining market share for related companies in this industry. Furthermore, sales forecasting is indispensable in all levels of a company’s supply chain including production, distribution and logistics, marketing, and sale. This article mainly focuses on the analysis of characteristics affecting sales and sales forecasting in the cosmetics industry in which it will be helpful in determining sales strategies of cosmetics companies. Therefore, as a case study in this study, the main factors affecting the sale of cosmetic products were determined and categorized; accordingly. Three products including moisturizing cream, perfume, and sunscreen were examined using a statistical method. The effect of factors on product sales was predicted using the spline smooth prediction method and based on the predicted values, using the non-parametric Friedman test and Mean Rank, the effective factors were ranked in each of the three products. Moreover, the company’s sales volume in each of the three products was forecasted by using ARIMA models. The results demonstrated that factors such as “price” and “product” elements are the main drivers influencing the sales of moisturizing creams and “promotion” and “Inflation rate” factors play the most effective role in the sales of the perfume. Also, the compound aggregated growth rate (CAGR) for moisturizers, perfumes, and sunscreens over a five-year period in the study company are 30%, 29%, and 45%, respectively. It is very clear that to achieve ideal sales, paying attention to these influential factors and forecasting product sales lead to predicting material procurement of manufactures, distribution channels, and sales which finally provides business with customer satisfaction.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48670021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation 三叶草Tropika品牌的消费者视角:利用母品牌的声誉建立品牌延伸

International Review of Management and Marketing Pub Date : 2022-11-23 DOI: 10.32479/irmm.13441

Phethokuhle Madlala, A. Chivandi, E. Maziriri

{"title":"A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation","authors":"Phethokuhle Madlala, A. Chivandi, E. Maziriri","doi":"10.32479/irmm.13441","DOIUrl":"https://doi.org/10.32479/irmm.13441","url":null,"abstract":"The primary objective of the study was to investigate how brand extensions can leverage on the parent brand image in order to achieve a positive brand extension perception. This was investigated in accordance with specific brand building constructs. The study focused on a consumers’ perspective of the Clover Tropika brand within emerging economic areas. The research was based on a quantitative approach which adopted convenience sampling at Mall intercepts. A total sample of 238 consumers responded to a self-administered questionnaire at Southgate and Maponya Mall which are located in the south west of Johannesburg. All respondents were above the age of 18 and consented to participate in the research by willingly placing their completed questionnaires in the box provided on the day. The data techniques used included Structural Equation Modelling (SEM) which had a core focus on Confirmatory Factor Analysis (CFA) which assisted in confirming the relationships proposed in the conceptual model. SEM also focused on path modelling to determine the causal relations. Nine out of the ten hypotheses proposed had a significant level of p<0.001 proving support for the proposed hypotheses. The research found that there is a significant relationship between brand awareness and brand attitudes, as this hypothesis had the highest path coefficient score. After the research was conducted. It was noted that high recall and recognition of the parent brand, accompanied by favorable attitudes, are key factors in leveraging on the parent brand image to build brand extensions. Moreover, brand extensions need to have high perceived fit in order to leverage extensively on the parent brand image.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45827889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Purpose as a Principal Leadership Skill on the Performance of Select Township Schools in South Africa 目的作为校长领导技能对南非部分乡镇学校绩效的影响

International Review of Management and Marketing Pub Date : 2022-11-23 DOI: 10.32479/irmm.13794

P. Marais, K. Govender

{"title":"The Impact of Purpose as a Principal Leadership Skill on the Performance of Select Township Schools in South Africa","authors":"P. Marais, K. Govender","doi":"10.32479/irmm.13794","DOIUrl":"https://doi.org/10.32479/irmm.13794","url":null,"abstract":"This study aimed to investigate the impact of “purpose” as a principal leadership skill on the performance of two township schools using a quantitative research design and collecting data from the school principals, teachers and matric learners, using the 28-scale Servant Leadership Test as well as Gallup’s Q12 Employee Engagement survey. The questionnaires addressed the key objectives, namely, the extent to which the principals of the participating schools exhibited servant leadership and their understanding of “purpose” as one word in leadership and how teachers and learners perceived the impact of a “one-word” purpose-driven leader on the performance of the selected schools. Although no relationship could be demonstrated between ‘’purpose’’ and the performance of the two township schools, it became evident that a significant increase in Servant Leadership leads to a significant increase in engagement and performance, as measured by the matric pass rate. It is recommended that workshops be facilitated with principals and teachers in order to entrench ‘’purpose’’ deeper throughout the schools. In addition, Servant Leadership training has to conduced to increase the leadership ability of the school principals. Future research in the area of ‘’purpose as one word’’, as well as Servant Leadership as a principal skillset within the South Africa’s public school’s leadership is recommended.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46686342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Challenges Facing Women Cooperatives in Accessing Markets for Agricultural Products: A Systematic Literature Review 妇女合作社在进入农产品市场方面面临的挑战：系统文献综述

International Review of Management and Marketing Pub Date : 2022-11-23 DOI: 10.32479/irmm.13420

Steven Kayambazinthu Msosa

{"title":"Challenges Facing Women Cooperatives in Accessing Markets for Agricultural Products: A Systematic Literature Review","authors":"Steven Kayambazinthu Msosa","doi":"10.32479/irmm.13420","DOIUrl":"https://doi.org/10.32479/irmm.13420","url":null,"abstract":"Co-operatives enable women who would have been isolated and working alone to band together and produce economies of scale whilst also increasing their negotiating power in the market. However, despite the quest to access the markets as a unit, women cooperatives face several challenges that hinder their progress. This study sought to analyse the challenges facing women cooperatives in accessing markets for agricultural products. A systematic literature review was conducted using several academic databases. Thus, a plethora of studies on women cooperatives published between 2011 and 2022 were reviewed. The findings of this study show that women cooperatives’ access to markets is hampered by a lack of information about markets, transportation problems, structural and cultural constraints, and a lack of skills. This study is expected to contribute to the extant literature on women cooperatives and could assist scholars, policy-makers and practitioners to understand the dynamics of the challenges affecting women cooperatives. Such an understanding could help in reviewing and re-designing policies aimed at opening up markets for women cooperatives.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41952665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0