International Review of Management and Marketing最新文献

The Role of Strategic Planning in Enhancing Cloud-Based Business Intelligence to Achieve Organizational Goals in Jordanian Commercial Banks 战略规划在增强基于云的商业智能以实现约旦商业银行组织目标中的作用

International Review of Management and Marketing Pub Date : 2026-03-15 DOI: 10.32479/irmm.23212

Khaldoon Khawaldeh, Fawwaz Tawfiq Awamleh

{"title":"The Role of Strategic Planning in Enhancing Cloud-Based Business Intelligence to Achieve Organizational Goals in Jordanian Commercial Banks","authors":"Khaldoon Khawaldeh, Fawwaz Tawfiq Awamleh","doi":"10.32479/irmm.23212","DOIUrl":"https://doi.org/10.32479/irmm.23212","url":null,"abstract":"The specific area studied in this research is the significance of strategic planning and its implications on improving cloud business intelligence (BI) among thirteen commercial banks located in the Kingdom of Jordan. To investigate the impact of cloud business intelligence, the authors distributed e-questionnaires to a sample size of 328 administrative staff members from different banks, to assess how strategic planning affects the deployment and efficiency of cloud-based business intelligence systems. Results showed that there existed a very strong relationship between the application of strategic planning and the efficiency of cloud business intelligence system deployment at the banks. Banks with proper and well-structured strategic plans performed better and more effectively with their decision-making and management processes. Additionally, the study showed that the application of strategic planning aids banks significantly in improving the link between the application of technology and the organization’s goals and strategies. The alignment of process could give banks greater analytical capabilities and to derive competitive advantage. This study serves as an addition to the knowledge of how the application of better management strategies further aids banks in the application of technology. The relevance of business intelligence on the cloud must therefore well fit with the management strategies of banks as the banks need to be capable of thriving on a sustained cloud environment. This study serves as an addition to the knowledge of how the application of better management strategies further aids banks in the application of technology. Additionally, the application of business intelligence on cloud technology needs proper coordination with management strategies at banks if banks are looking forward to performing effectively on a sustained cloud platform.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"16 3","pages":"592-598"},"PeriodicalIF":0.0,"publicationDate":"2026-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://econjournals.com/index.php/irmm/article/download/23212/9981","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147899170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Mediating Role of User Engagement in the Relationship Between Immersive Experiences and User Satisfaction in Virtual Reality Gaming 虚拟现实游戏中沉浸式体验与用户满意度关系中用户参与度的中介作用

International Review of Management and Marketing Pub Date : 2024-12-07 DOI: 10.32479/irmm.17343

Hanene Hammami

{"title":"Exploring the Mediating Role of User Engagement in the Relationship Between Immersive Experiences and User Satisfaction in Virtual Reality Gaming","authors":"Hanene Hammami","doi":"10.32479/irmm.17343","DOIUrl":"https://doi.org/10.32479/irmm.17343","url":null,"abstract":"This study aims to investigate the influence of virtual reality (VR) on immersive experiences, user satisfaction, and engagement, focusing on the emotional and cognitive dimensions that enhance the overall gaming experience. Conducted at VR Land Carthage in Tunisia (https://tunis.carthageland. com/fr/vr-land/), a platform offering immersive VR gaming, the research utilized both online and offline surveys, yielding 254 valid responses. Data were analyzed using Smart Partial Least Squares (PLS) 3, facilitating a comprehensive examination of the relationships among immersive experiences, user engagement, and satisfaction in VR gaming. The findings indicate a strong positive relationship between immersive VR experiences and user satisfaction, with user engagement acting as a mediator. Immersion significantly enhances the gaming experience; players emotionally connected to the game report higher satisfaction and increased likelihood of return. The study highlights the importance of interactive elements in fostering deep engagement. Limitations include a sample size constrained by time and accessibility, potentially affecting the generalizability of the findings beyond the Tunisian context. Practically, the research underscores the need for developers to enhance immersion through interactive features, such as social connectivity and adaptive storytelling, to boost player involvement and satisfaction, ultimately contributing to retention and success in the competitive VR gaming market. This research addresses a gap in empirical studies on user engagement and satisfaction in specific gaming environments, offering valuable insights for developers and researchers in understanding how immersive experiences drive engagement in VR gaming.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"15 1","pages":"9-16"},"PeriodicalIF":0.0,"publicationDate":"2024-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://econjournals.com/index.php/irmm/article/download/17343/8418","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147917155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

The Dynamic Interplay of Societal Values, Entrepreneurial Abilities and Skill Sets in Shaping and Propelling Entrepreneurial Activity Among South African Higher Learning Students 社会价值观、创业能力和技能组合在塑造和推动南非高校学生创业活动中的动态相互作用

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.16273

C. Iwu, Eugine Tafadzwa Maziriri, Derek Yu, A. Ayandibu

{"title":"The Dynamic Interplay of Societal Values, Entrepreneurial Abilities and Skill Sets in Shaping and Propelling Entrepreneurial Activity Among South African Higher Learning Students","authors":"C. Iwu, Eugine Tafadzwa Maziriri, Derek Yu, A. Ayandibu","doi":"10.32479/irmm.16273","DOIUrl":"https://doi.org/10.32479/irmm.16273","url":null,"abstract":"The primary aim of this study is to investigate how entrepreneurial abilities and societal values impact the entrepreneurial activity of students. By delving into these dynamics, valuable insights into the factors that drive entrepreneurial activity are provided. This research is specifically focused on a South African institution of higher learning, with the intention of providing insights that can be applied to similar educational settings and contribute to the broader discourse on entrepreneurship. The study employed a quantitative approach and was carried out at the University of the Western Cape in South Africa. Data was gathered from UWC students through a structured questionnaire. Structural equation modeling (SEM) analysis was used to test the hypothesized model using the Smart PLS software. The results of the structural equation modeling demonstrate a strong and significant positive influence of entrepreneurial abilities/skill sets on entrepreneurial activity. Additionally, societal values on entrepreneurship show a positive but weak significant influence on entrepreneurial activity. Importantly, the results also indicate that societal values on entrepreneurship positively and significantly impact entrepreneurial abilities and skill sets. This research addresses a critical gap by providing detailed insights into the relationships between societal values, entrepreneurial abilities, and entrepreneurial activity in a higher learning context. The practical implications suggest a need for targeted educational interventions, while the theoretical contributions enhance our understanding of the complex dynamics that shape entrepreneurship. This study aligns with the focus and scope of the journal by advancing knowledge in the field of entrepreneurship within educational settings.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"138 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141674072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Employee Engagement and Spiritual Leadership in Private Higher Education in South Africa 南非私立高等教育中的员工参与和精神领导力

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.16191

Sibongiseni Kumalo, Flip Schutte

引用次数: 0

An Analysis of the Effectiveness of Information and Communication Technology Technologies in Providing Customer Feedback to Enhance B2C Value Co-creation: A Focus on the Tourism Industry 信息与通信技术在提供客户反馈以增强 B2C 价值共创方面的有效性分析：聚焦旅游业

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.15922

Siyasanga Mgoduka, I. Kaseeram, S. Heeralal

{"title":"An Analysis of the Effectiveness of Information and Communication Technology Technologies in Providing Customer Feedback to Enhance B2C Value Co-creation: A Focus on the Tourism Industry","authors":"Siyasanga Mgoduka, I. Kaseeram, S. Heeralal","doi":"10.32479/irmm.15922","DOIUrl":"https://doi.org/10.32479/irmm.15922","url":null,"abstract":"Recent tourism research has shown a move towards the perspective on ‘value-in-use’ or ‘value-in-context’ that customers can co-create value through interactions with tourism organizations. As value is co-created through an ongoing interactive learning process, customers are involved in every step of service creation, from jointly defining problems to collaboratively solving them, this is enabled through intense engagement and dialogue possibilities between customers and companies. This study aims to analyse the effectiveness of ICT technologies in providing customer feedback to enhance B2C value co-creation. Information and communication technology (ICT) competences have been deemed essential for the use and execution of digital solutions, including external relationship management, technical proficiency, and planning. The results from this current study indicated a strong positive relationship between customer feedback in a form of transparency and value co-creation. Moreover, this study found that ICT platforms such as social media and emails are the fastest way to exchange digital messages over the internet and are thought to be the most recent, dependable method in marketing and electronic commerce. Furthermore, this study revealed a strong positive relationship between customer feedback in a form of a dialogue and its contribution to value co-creation. Therefore, this study concludes that firms should engage consumers in a dialogue regarding the service provision through the use of ICT technologies in order to enhance value co-creation.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141676482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Factors Influencing Employment Opportunities with Salary for People with Disabilities 影响残疾人带薪就业机会的因素

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.16287

Nguyen Thi Mo

{"title":"Factors Influencing Employment Opportunities with Salary for People with Disabilities","authors":"Nguyen Thi Mo","doi":"10.32479/irmm.16287","DOIUrl":"https://doi.org/10.32479/irmm.16287","url":null,"abstract":"People with disabilities (PWDs) are considered one of the largest and most vulnerable communities, easily affected and harmed. As of December 1, 2022, Vietnam has over 7 million PWDs, accounting for more than 7.06% of the population aged 2 and older, with severe and extremely severe disabilities accounting for about 28.9%. Recent domestic studies have focused on creating capital and building working conditions for PWDs. However, there are still many limitations in terms of effectiveness. The number of unemployed PWDs tends to increase, amidst the general difficulties of the economy. The aim of this article is to clarify the factors influencing the employment opportunities with salary for people with disabilities after the Covid-19 pandemic. The authors directly collected data from 225 employed and unemployed PWDs in two major cities, Hanoi and Ho Chi Minh City, from September 2023 to December 2023 through interview methods. Using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique on SPSS 20 and AMOS 20 software, the results show that factors strongly influencing employment opportunities for PWDs include their level of education and participation in organizations and employment support programs. The study contributes to understanding and implications for policymakers and labor users.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141673994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Integration Strategies and Competitive Advantage in Manufacturing Sector: Evidence from Ogun State, Nigeria 制造业的整合战略与竞争优势：尼日利亚奥贡州的证据

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.16205

Okafor Linus Izediuno, Ifekwem Nkiruka Eugenia, Bello Bashiru Akande, Ajayi Mobolanle Adunola, Omotola Bamigbaiye-Elatuyi, Adebiyi Omolola Oladunke, Modibbo Usman Aliyu, Nnoli Ikenna Theodore

{"title":"Integration Strategies and Competitive Advantage in Manufacturing Sector: Evidence from Ogun State, Nigeria","authors":"Okafor Linus Izediuno, Ifekwem Nkiruka Eugenia, Bello Bashiru Akande, Ajayi Mobolanle Adunola, Omotola Bamigbaiye-Elatuyi, Adebiyi Omolola Oladunke, Modibbo Usman Aliyu, Nnoli Ikenna Theodore","doi":"10.32479/irmm.16205","DOIUrl":"https://doi.org/10.32479/irmm.16205","url":null,"abstract":"The study examined the joint impact of vertical and horizontal strategies on competitive advantage. Data were collected from primary sources using a questionnaire Survey, administered to employees of ten manufacturing firms in Ogun state. A total of three hundred and eighty-four (384) copies of the questionnaire were distributed to the selected respondents as arrived at using the Taro Ya-mane formula. The hypotheses of the study were tested using the Pearson correlation coefficient and multiple regression analysis in other to determine whether to accept or reject the null hypotheses (H0). The results of the Pearson correlation coefficient rejected the null hypotheses (Null hypotheses 1 and 2) and accepted the alternative hypotheses 1 and 2. The final hypothesis was tested using multiple regression analysis. The result showed that both vertical integration strategies and horizontal integration strategy with coefficients of 0.556 and 0.843 had a positive and significant impact on competitive advantage. From the findings of the study, the study recommended that collaboration between companies in the same industry can lead to improved vertical integration and increased competitive advantage. The government should therefore encourage such collaboration through the creation of industry associations or other forums where companies can share knowledge and best practices.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141676579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Brain Drain of Moroccan IT Profiles: An Exploratory Qualitative Study within Y and Z Generations 摩洛哥 IT 人员的人才外流：Y 世代和 Z 世代的探索性定性研究

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.16268

Karim Gassemi, Loubna Aniba

引用次数: 0

Exploring Millennial Consumers’ Behaviour in Social Commerce 探索千禧一代消费者在社交商务中的行为

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.13401

Y. Ramnarain, Krishna K. Govender, S. Soni

引用次数: 0

Supply Chain Integration and Organizational Resources and Capabilities: The Moderating Effect of Stakeholders’ Support 供应链整合与组织资源和能力：利益相关者支持的调节效应

International Review of Management and Marketing Pub Date : 2024-07-05 DOI: 10.32479/irmm.16271

J. M. Frimpong, Jacob Kuutoume, Christiana Abrafi Gyamfi

{"title":"Supply Chain Integration and Organizational Resources and Capabilities: The Moderating Effect of Stakeholders’ Support","authors":"J. M. Frimpong, Jacob Kuutoume, Christiana Abrafi Gyamfi","doi":"10.32479/irmm.16271","DOIUrl":"https://doi.org/10.32479/irmm.16271","url":null,"abstract":"This study investigates the moderating role of stakeholder support in the relationship between supply chain integration and organizational resources and capabilities. This study collected two hundred and five usable responses from top and senior managers of brewery companies and their key suppliers. Structural equation modelling was used to assess the hypothesized causal paths. The findings indicate that stakeholder support positively moderates the relationship between supply chain integration and organizational resources, as well as the relationship between organizational resources and organizational capabilities. The study has demonstrated that the effect of supply chain integration on organizational resources and capabilities is contingent on the direct and indirect support from both primary and secondary stakeholders in the supply chain. This study contributes to the literature on supply chain management by providing insights into the moderating role of stakeholder support in the relationship between supply chain integration and organizational resources and capabilities. The study highlights the importance of stakeholder support in building the necessary capabilities for a firm to provide competitive services to its customers.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141676223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0