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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business最新文献

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The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market 社交媒体网站谣言对埃及市场食品购买行为的影响
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/IJCRMM.2018010102
Ali Ahmed Abdelkader, Hossam El Din Fathy Mohamed
{"title":"The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market","authors":"Ali Ahmed Abdelkader, Hossam El Din Fathy Mohamed","doi":"10.4018/IJCRMM.2018010102","DOIUrl":"https://doi.org/10.4018/IJCRMM.2018010102","url":null,"abstract":"The purpose of this article is to detect the impact of rumors on social media on the purchasing behavior of food products. The descriptive approach on four rumors related to food products were identified in the Egyptian market. A sample of 387 participants were selected from consumers who use Facebook in Egypt. The primary data was collected via an E-Questioner method. The results indicated that there is a significant relationship between the rumors on social media, and purchasing behavior of food products. There is also a significant difference between the products and the impact of rumors. These results assure the importance of social media and its impact on a customer's decision to purchase food products. This article not only explains the importance of rumors on social media in the food sector but also enhances the understanding of the influence of social media on consumer's behavior. It also provides some insights for facing the rumors. Organizations are advised to adopt social media in their business.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121643546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Snacking Around the World 世界各地的零食
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch038
Shalin Hai-Jew
{"title":"Snacking Around the World","authors":"Shalin Hai-Jew","doi":"10.4018/978-1-7998-9020-1.ch038","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch038","url":null,"abstract":"Social media platforms enable access to large image sets for research, but there are few if any non-theoretical approaches to image analysis, categorization, and coding. Based on two image sets labeled by the #snack hashtag (on Instagram), a systematic and open inductive approach to identifying conceptual image categories was developed, and unique research questions designed. By systematically categorizing imagery in a bottom-up way, researchers may (1) describe and assess the image set contents and categorize them in multiple ways independent of a theoretical framework (and its potential biasing effects); (2) conceptualize what may be knowable from the image set by the defining of research questions that may be addressed in the empirical data; (3) categorize the available imagery broadly and in multiple ways as a precursor step to further exploration (e.g., research design, image coding, and development of a research codebook). This work informs the exploration and analysis of mobile-created contents for open learning.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124370585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Social Networking 数字社交网络
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7949-6.CH003
Suparna Dhar, I. Bose, Mohammed Naved Khan
{"title":"Digital Social Networking","authors":"Suparna Dhar, I. Bose, Mohammed Naved Khan","doi":"10.4018/978-1-5225-7949-6.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-7949-6.CH003","url":null,"abstract":"Digital social networking (DSN) sites such as Facebook, Twitter, LinkedIn, WhatsApp, Instagram, Pinterest, among many others have garnered millions of users worldwide. It is an instance of information and communication technology that has brought about changes in the way people communicate, interact, and affected human lifestyle and psyche across the world. Some people have become addicted; some see this as beneficial, while others are skeptical about its consequences. This risk-benefit paradox of DSN flummoxes academicians and practitioners alike. This chapter discusses the social and organizational and business risks and benefits of DSN. It goes on to provide a timeline of the evolution of DSN sites, enumeration of typical characteristics of DSN sites, and a systematic comparison of offline and digital social networking. The chapter intends to serve as a cornerstone towards developing a framework for organizational strategy formulation for DSN.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131396392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Use and Misuse of Technology in Marketing 技术在市场营销中的使用和误用
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch006
Sabeeha Fatma
{"title":"Use and Misuse of Technology in Marketing","authors":"Sabeeha Fatma","doi":"10.4018/978-1-7998-9020-1.ch006","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch006","url":null,"abstract":"This article describes how the recent breakthrough in information technology has changed in day-to-day life. The smart phone rules the minds and hearts of a major chunk of the population. Internet has become a basic requirement of many a people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced computational speed, M-commerce, and GPS tracking have changed the way marketing is done. However, technology is often misused by marketers to lure customers on wrong premises. Marketers may at times misuse technology for their vested interest. The article discusses the various cases where technology has been misused by the marketers. The article explores the technological innovations in marketing and the potential misuse of technology with special focus on cases from India.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127808520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mobile Shopping Apps 移动购物应用
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch035
Priyanka Chadha, Shirin Alavi, Vandana Ahuja
{"title":"Mobile Shopping Apps","authors":"Priyanka Chadha, Shirin Alavi, Vandana Ahuja","doi":"10.4018/978-1-7998-9020-1.ch035","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch035","url":null,"abstract":"This article describes how the retailing business has changed drastically in the recent times. The emergence of Internet and mobile channels are primarily responsible for this. The present generation comprises of a group of consumers with strong purchasing power and superior online habits in comparison to previous generations. The younger generation is much more experienced with the Internet and mobile devices and is thus more susceptible to engage in shopping through mobile apps. These empowered consumers are keen to have consistent customer experiences and are always challenging retailers to meet their evolving needs and demands. They can easily switch from one retailer to another with a couple of touches on their smart phones. These increased opportunities also increase competition. The mobile commerce helps the online retailers to present themselves fit in the market and uniquely use the cosmic opportunities. This article focuses on a set of ten different mobile shopping apps and identifies the functionalities offered by these apps. The article further proceeds to explore the specific consumer needs satisfied through mobile shopping which influence its adoption and usage.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123208362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Leveraging Virtual Communities to Enhance Brand Equity 利用虚拟社区提升品牌资产
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch062
Kelley O'Reilly, Brett M. Kelley, Karen M. Lancendorfer
{"title":"Leveraging Virtual Communities to Enhance Brand Equity","authors":"Kelley O'Reilly, Brett M. Kelley, Karen M. Lancendorfer","doi":"10.4018/978-1-7998-9020-1.ch062","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch062","url":null,"abstract":"This chapter explores how one company leveraged motorsports to build brand credibility, establish powerful marketing relationships, and connect with distinctly different consumer groups via virtual brand communities. Companies with strong virtual communities may benefit from the case study suggestions that are provided and discussed based on the theoretical perspective of brand equity. Marketing scholars and practitioners alike may find this case study of interest due to the growing desire by companies to develop strong bonds with consumers and their interest in effectively leveraging virtual brand communities as a tool. Several practice recommendations for leveraging virtual communities to enhance brand equity are discussed.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123242627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reaching Your Customers Using Facebook and Google Dynamic Ads 使用Facebook和Google动态广告来接触你的客户
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1618-8.ch007
Tereza Semerádová, P. Weinlich
{"title":"Reaching Your Customers Using Facebook and Google Dynamic Ads","authors":"Tereza Semerádová, P. Weinlich","doi":"10.4018/978-1-7998-1618-8.ch007","DOIUrl":"https://doi.org/10.4018/978-1-7998-1618-8.ch007","url":null,"abstract":"Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. Dynamic advertising reduces the time and effort put into the creation of online advertisements and provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. This chapter tests the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compares their performance against the manually optimized ad sets.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121625110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The (In)Effectiveness of In-Stream Video Ads 流媒体视频广告的有效性
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1618-8.ch008
Tereza Semerádová, P. Weinlich
{"title":"The (In)Effectiveness of In-Stream Video Ads","authors":"Tereza Semerádová, P. Weinlich","doi":"10.4018/978-1-7998-1618-8.ch008","DOIUrl":"https://doi.org/10.4018/978-1-7998-1618-8.ch008","url":null,"abstract":"Video represents the most shared type of online content. The ability of this media to capture and convey a message in an interactive and informationally rich format has captivated both users and advertisers. Advertising platforms are trying to expand the offer of the tools that would help the advertisers to reach their potential customers. Therefore, many new video-based advertising formats are being introduced including ads with experimental length or dimensions. However, the increasing quantity of online advertisements the users have to face is raising questions about their actual marketing effectiveness. To provide relevant answers, authors examined the performance of 13 types of video ads that were implemented for a 30-day period and that generated 1 155 EUR overall profit. The advertising results are analyzed from three perspectives: financial, behavioral, and reactional. The main emphasis is put on the study of the video effectiveness depending on different viewing contexts with respect to the potential phenomenon of advertising blindness.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127794006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Charging Fandom in the Digital Age 数字时代的充电狂热
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch072
Shuojia Guo
{"title":"Charging Fandom in the Digital Age","authors":"Shuojia Guo","doi":"10.4018/978-1-7998-9020-1.ch072","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch072","url":null,"abstract":"In the digital age, the proliferation of fan-generated content on social media platforms is making the fan culture transitioning from the “static” online consumption to “dynamic” interaction. This is not only a result of the advancement of Information and Communication Technologies (ICTs), but also a cultural phenomenon driving by participatory fandom in cyberspace. The rise of social media has dramatically altered the dynamics of fan practices and spectatorship hence increased vocality and visibility within the fan community as well as the formation and facilitation of fan roles. In this chapter, we will explore why social media have such a profound impact upon fandom. In particular, what is new with these fan communities that social media has done so much to enable. Why there is a blurring in the lines between fandom producers and consumers in the participatory fandom. Given the new forms of cultural production, how fan culture enabled by social media is more powerful than it was ever before.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132625749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Which is the Best Way to Measure Job Performance 衡量工作表现的最佳方法是什么
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch022
N. Kock
{"title":"Which is the Best Way to Measure Job Performance","authors":"N. Kock","doi":"10.4018/978-1-7998-9020-1.ch022","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch022","url":null,"abstract":"Among latent variables that can be used in e-collaboration research, job performance is a particularly important one. It measures what most e-collaboration tools in organizations aim to improve, namely the performance at work of individuals executing tasks collaboratively with others. The authors report on a comparative assessment of scores generated based on a self-reported job performance measurement instrument vis-à-vis official annual performance evaluation scores produced by supervisors. The results suggest that the self-reported measurement instrument not only presents good validity, good reliability and low collinearity; but that it may well be a better way of measuring job performance than supervisor scores.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130745511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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