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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business最新文献

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Shopping via Instagram 通过Instagram购物
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch049
Chayada Apiraksattayakul, S. Papagiannidis, E. Alamanos
{"title":"Shopping via Instagram","authors":"Chayada Apiraksattayakul, S. Papagiannidis, E. Alamanos","doi":"10.4018/978-1-7998-9020-1.ch049","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch049","url":null,"abstract":"This study presents an empirical investigation as to the key determinants of purchase intention towards clothing on Instagram. A conceptual model has been created, based upon the relevant literature and research questions of this study, which has subsequently been evaluated through a quantitative methodology. A convenience sample of 200 Thai customers was selected in order to complete the questionnaire. The accumulated data was analysed via multiple regression in order to test the study's hypotheses. The results suggest that four aspects contribute positively towards customer purchase intentions (perceived social value, perceived price value, perceived quality value and perceived benefits) while, in contrast, risk perceptions have been found to adversely impact upon customer purchase intentions. Two other aspects, perceived emotional value and electronic word of mouth, have been found to have no significant influence upon purchase intentions.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"148 13","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114060340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Social Media Data Into Performance Measurement Systems 将社交媒体数据纳入绩效评估系统
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch011
D. Agostino, M. Arnaboldi, G. Azzone
{"title":"Social Media Data Into Performance Measurement Systems","authors":"D. Agostino, M. Arnaboldi, G. Azzone","doi":"10.4018/978-1-7998-9020-1.ch011","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch011","url":null,"abstract":"Social media data are spreading widely across the world with a number of public institutions now active on social media. Much attention is being paid to how public institutions can exploit social media, for example, to provide better public services or engage with the general public. Little is, however, known about the potential offered by the data generated through social media, in particular, the possibility of applying social media data formally within a performance measurement system (PMS). The aim of this chapter is to explore how social media data can be integrated into a PMS for a public institution, proposing in this respect a framework of analysis. This framework places the decision-maker at the centre of the cycle and it consists of three main phases: the collection of social media data, the computation of indicators, and the visualization of data.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121408424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook 讲故事作为社交媒体/Facebook上的声音抱怨和eWOM的一种方法
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8575-6.CH004
X. Mei, Ingrid K. Bagaas, Erling K. L. Relling
{"title":"Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook","authors":"X. Mei, Ingrid K. Bagaas, Erling K. L. Relling","doi":"10.4018/978-1-5225-8575-6.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-8575-6.CH004","url":null,"abstract":"Customer complaints are unavoidable in any businesses and how firms handle such complaints will affect the public's perception of the company's brand and reputation. While storytelling is being embraced by an increasing number of companies as a different way to communicate their brand, many customers are now also using storytelling as an approach to voice their unfavourable experiences on the social media in regards to a particular unsatisfactory purchase as part of electronic word-of-mouth (eWOM). Such creative and humorous complaints serve as a way to cut through the clutter in order to gain the company's attention. Those companies that embrace such complaints by responding in an equally humorous and creative manner as part of their service recovery process will manage to recover their customers as well as their employees. As such posts are often shared publicly on the Internet, they may become viral and thus can create great positive effect on the company's reputation. Hence, it is important to empower the employees to recover the services using untraditional responses.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115452638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An Evaluation of the Effects of Social Media on Client 社会媒体对客户影响的评估
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch069
K. Dimitrova, Steve MacKay
{"title":"An Evaluation of the Effects of Social Media on Client","authors":"K. Dimitrova, Steve MacKay","doi":"10.4018/978-1-7998-9020-1.ch069","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch069","url":null,"abstract":"High level of informality in the relationship between brand managers and advertising account representatives has been described as factor affecting positive work dynamic and long – term success. Although means of informal communications such as emails are still used, social networks have been gaining increasing popularity in the business landscape. This paper examines the effects of social media on client – agency relationships with focus on Facebook as an example of personal network. The methodology combines primary and secondary research. The paper reviews literature on client – agency relationships and social media, which provide the foundation for primary research. The paper concludes that connecting on Facebook with a client or agency representative is a way of showing the relationship has moved beyond strictly a working one. However, connecting with a work contact on Facebook should not be done in order to make the work relationship stronger. The study offers recommendations for practitioners and direction for future research.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125401827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Hiring Practices, Uses of Social Media, and Teacher Retention Differences 招聘实践、社交媒体的使用和教师留任差异
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-3616-1.CH012
Bridgette Waite, Elsa-Sofia Morote
{"title":"Hiring Practices, Uses of Social Media, and Teacher Retention Differences","authors":"Bridgette Waite, Elsa-Sofia Morote","doi":"10.4018/978-1-5225-3616-1.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-3616-1.CH012","url":null,"abstract":"This study assesses the differences between teacher retention rate and human resource (HR) managers' hiring practices, self-efficacy. Their use of social media websites (Facebook, LinkedIn, and Twitter) for hiring was evaluated. Turnover of teachers with fewer than 5 years of experience was gathered from New York State Education Department (NYSED) database. New York State schools were separated by high and low teacher retention rates. A Likert Scale Survey with one open ended question was sent to school districts HR managers. An independent sample t test was used to determine the differences between high and low teacher retention rates. A content analysis is presented using the responses to the open-ended question. Findings indicated that less than half of the HR managers used social media in the hiring process. No significant differences between teacher retention rates, HR managers' practices, and HR self-efficacy was found.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125949306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Relationship Between Social Media and Social Influence 探究社交媒体与社会影响力的关系
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH004
A. Usman, Sebastian Okafor
{"title":"Exploring the Relationship Between Social Media and Social Influence","authors":"A. Usman, Sebastian Okafor","doi":"10.4018/978-1-5225-7344-9.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-7344-9.CH004","url":null,"abstract":"Online behavioral tailoring has become an integral part of online marketing strategies. Contemporary marketers increasingly seek to create an influential environment on social media to empower online users to participate in online brand communities. By interacting in this way, online communities hosted by brands marketers can enhance the nature of the complex interactions that occur amongst those that participate. Such online interactions lead to three different types of social influence compliance, internalization, and identity, which develop the consumers' purchase intentions. This chapter explains how the social influence support the change in beliefs, attitude, and intentions of the online consumers in the user-generated social media networking sites (SNSs). Furthermore, it discusses the functional impact of such online social influence that enables companies to understand the perceptions and needs of online users making sense of how multiple levels of social influence phenomenon on social media impact on consumers purchase intentions.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125104204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Creating Consumer-Based Brand Equity With Social Media Content Marketing 利用社交媒体内容营销创造基于消费者的品牌资产
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH018
Wolfgang J. Weitzl
{"title":"Creating Consumer-Based Brand Equity With Social Media Content Marketing","authors":"Wolfgang J. Weitzl","doi":"10.4018/978-1-5225-6307-5.CH018","DOIUrl":"https://doi.org/10.4018/978-1-5225-6307-5.CH018","url":null,"abstract":"Due to the growing importance of company-initiated online brand communities (OBCs) like Facebook brand fan pages, details about consumers' perceptions of these sites need to be linked to their effects on customer-based brand equity. This research builds on Keller and Lehmann's brand value chain as the theoretical foundation and adopts the theory to fit the social media context. This approach enables the simultaneous evaluation of the impact of consumer online content perceptions on both fan-page engagement and consumers' brand mindset. Specifically, this research investigates the consumer-based outcomes of perceptions of content's vividness and interactivity as well as the effects of perceived information and entertainment value of brand posts. In addition, this empirical study evaluates the consequences of positive brand fans' comments for consumer online engagement (e.g., liking), brand awareness, image, and attitude. Results show that consumer-oriented brand pages can stimulate positive offline brand engagement such as loyalty and recommendation.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123518029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders 西班牙博物馆通过社交媒体加强与利益相关者的沟通
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6998-5.CH009
Juana Alonso-Cañadas, Federico Galán-Valdivieso, Laura Saraite-Sariene, María del Carmen Caba-Pérez
{"title":"Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders","authors":"Juana Alonso-Cañadas, Federico Galán-Valdivieso, Laura Saraite-Sariene, María del Carmen Caba-Pérez","doi":"10.4018/978-1-5225-6998-5.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-6998-5.CH009","url":null,"abstract":"The main aim of this chapter is to describe the current status of participation and commitment of stakeholders in museums and cultural institutions through social networks. The study and analysis were developed following a quantitative methodology to calculate an index of online engagement through direct observation of data from the social network Facebook. Results show low levels of engagement, being most of interactions carried out through “like” and “share” actions, with few comments. It has been also detected that science museums lead in popularity, thematic museums are more prone to comments, and virality stands out in monuments. Likewise, the publication of posts containing audio-visual content are more frequent, and its publication is usually carried out during the week and in the morning.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121616474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Attracting the Right Employees? 吸引合适的员工?
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch045
A. Lewis, B. Thomas, Gwenllian Marged Sanders
{"title":"Attracting the Right Employees?","authors":"A. Lewis, B. Thomas, Gwenllian Marged Sanders","doi":"10.4018/978-1-7998-9020-1.ch045","DOIUrl":"https://doi.org/10.4018/978-1-7998-9020-1.ch045","url":null,"abstract":"This chapter investigates effects and issues associated with social media and recruitment and whether it is effective as an innovative e-entrepreneurship method of attracting the right employees for enterprises from a multi stakeholder perspective. Human resources management professionals have been using different methods of social media in their recruitment strategies with varying degrees of success. By examining social media and its effect, this can support the development of a more effective human resources recruitment strategy. Additionally, increased communication channels might enable the development of a more positive internal enterprise culture. The study was conducted using both primary and secondary data. Professionals, recruiters, and employees have been questioned on their views of Social Media from a personal and a professional perspective through a variety of methods including focus groups and questionnaires. This chapter provides a framework that can be used by enterprises in order to create their own social media recruitment cycle.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122484336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dynamic Behavior Analysis of Railway Passengers 铁路旅客动力行为分析
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-3176-0.CH007
M. M. Bala, V. Ravilla, Kamakshi Prasad, Akhil Dandamudi
{"title":"Dynamic Behavior Analysis of Railway Passengers","authors":"M. M. Bala, V. Ravilla, Kamakshi Prasad, Akhil Dandamudi","doi":"10.4018/978-1-5225-3176-0.CH007","DOIUrl":"https://doi.org/10.4018/978-1-5225-3176-0.CH007","url":null,"abstract":"This chapter discusses mainly on dynamic behavior of railway passengers by using twitter data during regular and emergency situations. Social network data is providing dynamic and realistic data in various fields. As per the current chapter theme, if the twitter data of railway field is considered then it can be used for enhancement of railway services. Using this data, a comprehensive framework for modeling passenger tweets data which incorporates passenger opinions towards facilities provided by railways are discussed. The major issues elaborated regarding dynamic data extraction, preparation of twitter text content and text processing for finding sentiment levels is presented by two case studies; which are sentiment analysis on passenger's opinions about quality of railway services and identification of passenger travel demands using geotagged twitter data. The sentiment analysis ascertains passenger opinions towards facilities provided by railways either positive or negative based on their journey experiences.","PeriodicalId":302726,"journal":{"name":"Research Anthology on Strategies for Using Social Media as a Service and Tool in Business","volume":"320 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132966208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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