Research Anthology on Strategies for Using Social Media as a Service and Tool in Business最新文献_第4页

The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity Facebook广告对品牌形象、品牌知名度和品牌资产的影响

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6307-5.CH019

Ismail Erkan, Mehmet Gokerik, Fulya Acikgoz

引用次数: 8

A Literature Review of Social Media for Marketing 社会化媒体营销的文献综述

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2185-4.ch004

Bahtışen Kavak, Neslişah Özdemir, Gülay Erol-Boyacı

引用次数: 0

Organizing, Organizations, and the Role of Social Media Conversations 社会媒体对话的组织、组织和角色

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-2823-4.CH004

Veronica R. Dawson

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引用次数: 1

The Role of Social Media in Public Involvement 社会媒体在公众参与中的作用

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch001

T. Alizadeh, Reza Farid, Laura Willems

引用次数: 0

An Absorptive Capacity Perspective of Organizational Learning Through Social Media 基于社交媒体的组织学习吸收能力研究

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch010

R. Boateng, Edna Owusu-Bempah, Eric Ansong

引用次数: 0

Calculation of Facebook Marketing Effectiveness in Terms of ROI 从ROI角度计算Facebook营销效果

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH014

Tereza Semerádová, P. Weinlich

引用次数: 5

Social Media and Social Identity in the Millennial Generation 千禧一代的社交媒体与社会认同

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7344-9.CH003

Guida Helal, Wilson Ozuem

引用次数: 1

Investigating the Impact of Social Media on Gen Y Employees' Engagement 调查社交媒体对Y世代员工敬业度的影响

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch059

M. Naim, Usha Lenka

引用次数: 0

Social Media Analytics for Maintaining Financial Stability 维护金融稳定的社会媒体分析

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7208-4.CH011

Sebin B. Nidhiri, Sakshi Saxena

引用次数: 0

Improving Customer Relationship Management Through Social Listening 通过社交倾听改善客户关系管理

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-9020-1.ch071

Margaret C. Stewart, Maria Atilano, Christa L. Arnold

引用次数: 0