调查社交媒体对Y世代员工敬业度的影响

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-9020-1.ch059

M. Naim, Usha Lenka

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引用次数: 0

摘要

该研究考察了社交媒体对Y世代员工敬业度的影响。提出了一些假设来解释社交媒体对Y世代员工敬业度的影响。印度IT行业的256名Y世代员工参与了此次调查。采用结构方程模型对研究假设进行检验。研究结果显示，社交媒体对Y世代员工的敬业度有显著的积极影响。研究发现，社交媒体调节了人力资源实践(沟通、协作;知识共享和认可)以及Y世代员工的敬业度。而本研究的范围仅限于IT行业，研究结果未必适用于不同地区的不同行业。因此，未来的研究应该在不同地区的不同行业对给定的假设进行检验。研究结果表明，组织应该将社交媒体纳入其人力资源战略。这项研究是迄今为止第一次对社交媒体对Y世代员工敬业度的影响进行实证测试。

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Investigating the Impact of Social Media on Gen Y Employees' Engagement

The study examines the influence of social media on Gen Y employees' engagement. Hypotheses are developed to explain the influence of social media on Gen Y employees' engagement. A sample of 256 Indian Gen Y employees from IT industry participated in the survey. Structural equation modeling is used to test the research hypotheses. Findings reveal that social media has a significant positive effect on Gen Y employees' engagement. It is revealed that social media moderates the relationship of HR practices (communication, collaboration; knowledge sharing and recognition) and engagement in Gen Y employees. While the scope of this study is limited to IT industry and results may not generalize to different industries in different regions. Hence, future studies should test the given hypotheses in different industries of different regions. The findings suggest that organizations should incorporate social media into their HR strategy. The study is one of the first to date, to empirically test the effect of social media on Gen Y employee engagement.

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

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