使用Facebook和Google动态广告来接触你的客户

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI:10.4018/978-1-7998-1618-8.ch007

Tereza Semerádová, P. Weinlich

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引用次数: 2

摘要

动态产品广告(dpa)和动态搜索广告(dsa)代表了一种主要用于再营销目的的在线广告。然而，越来越多的广告商也可以将DPA用于用户获取活动。动态广告是所有大型电子商店和拥有产品或服务目录的公司营销策略的一个组成部分。动态广告减少了创建在线广告的时间和精力，并提供了最高水平的个性化目标。有了产品目录和适当设置的像素或跟踪代码，可以在几秒钟内创建个性化的广告。本章在两个最大的广告平台，Facebook和Google广告的背景下测试了dpa和dsa的有效性，并将其与人工优化的广告集进行了比较。

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Reaching Your Customers Using Facebook and Google Dynamic Ads

Dynamic Product Ads (DPAs) and Dynamic Search Ads (DSAs) represent a type of online advertising primarily used for remarketing purposes. However, more and more advertisers can use DPA for acquisition campaigns as well. Dynamic ads are an integral part of the marketing strategies of all large e-shops and companies that have a product or service catalog. Dynamic advertising reduces the time and effort put into the creation of online advertisements and provides the highest level of personalized targeting possible. With a product catalog and a properly set pixel or tracking code, it is possible to create individually customized ads within seconds. This chapter tests the effectiveness of DPAs and DSAs within the context of the two greatest advertising platforms, Facebook and Google ads, and compares their performance against the manually optimized ad sets.

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

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