Revista Eletronica de Ciencia Administrativa最新文献

{"title":"Effectiveness of the Positioning Statement: Experimental Test on Brand Awareness in Competitive Contexts","authors":"Rafael Barreiros Porto, Luana Garcia Dias","doi":"10.21529/recadm.2018004","DOIUrl":"https://doi.org/10.21529/recadm.2018004","url":null,"abstract":"Good positioning statements have an effect on consumer brand awareness. However, the competitive context formed by the novelty of the category and the brand market structure may hinder the assimilation of positioning and its association with the pre-existing image. This study assesses the effectiveness of positioning statements in the generation of brand awareness, considering its competitive context. Using an experimental design, with a group of control, the exposure of brands and their competitive contexts were manipulated and the positioning statement remained constant for a sample of consumers. The results show the positioning statement had an effect on both assimilation of the message and valence of image association, which adds awareness to the brand, but only for the traditional category. The effectiveness on the message assimilation occurred within the weak brand and within the less known median brand. For the image valence, it occurred only between the weak brand and the strong one from the traditional category. These findings are distinct among consumer segments. The research brings up a classic theme, but presents a new methodological approach to measure the effectiveness of brand positioning. Effectiveness of the Positioning Statement: Experimental Test on Brand Awareness in Competitive Contexts Palavras-chave: Posicionamento de marca; Imagem de marca; Experimento; Efetividade do posicionamento. Boas declarações de posicionamentos geram efeitos no conhecimento da marca pelos consumidores. Entretanto, o contexto competitivo formado pela novidade da categoria e da estrutura de mercado das marcas podem dificultar a assimilação do posicionamento e sua associação à imagem previamente existente. O estudo avalia a efetividade da declaração do posicionamento na geração do conhecimento da marca, considerando seu contexto competitivo. Utilizando delineamento experimental, com grupo controle, manipulou-se a exposição de marcas e seus contextos competitivos e manteve-se constante a declaração do posicionamento para uma amostra de consumidores. Verificou-se que a declaração do posicionamento gerou efeito tanto na assimilação da mensagem quanto na valência da associação da imagem, agregando ao conhecimento da marca, mas apenas para a categoria tradicional. A efetividade na assimilação da mensagem ocorreu intra a marca fraca e intra a marca mediana, pouco conhecida. Para a valência da imagem, a efetividade ocorreu apenas entre a marca fraca e a forte da categoria tradicional. Esses achados são distintos entre segmentos de consumidores. O trabalho traz à tona um tema clássico, porém apresentando uma nova abordagem metodológica para medir a efetividade do posicionamento da marca. Efetividade da Declaração do Posicionamento: Teste Experimental dos Contextos Competitivos no Conhecimento da Marca","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"17 1","pages":"84-113"},"PeriodicalIF":0.0,"publicationDate":"2018-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68187435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The knowledge body management (administration) in Brazil: contributions of CFA/CRAs system for your legitimation","authors":"E. Cicmanec, E. E. S. Nogueira","doi":"10.21529/recadm.2018001","DOIUrl":"https://doi.org/10.21529/recadm.2018001","url":null,"abstract":"Based on the sociological approach of the Administration field as a profession, the purpose of this survey is to assess how the actions developed by federal and regional representative councils contribute for profession knowledge in Brazil. According to Abbott’s perspective The knowledge body management (administration) in Brazil: contributions of CFA/CRAs system for your legitimation Palavras-chaves: profissão, Administração; corpo de conhecimentos, Sistema CFA/CRAs. O objetivo deste estudo consistiu em avaliar, a partir da abordagem sociológica das profissões e estudos do campo da Administração, como as ações desenvolvidas pelo Sistema CFA/ CRAs1 contribuíram para a legitimação do corpo de conhecimentos da profissão do Administrador no Brasil. Para Abbott (1988), profissões correspondem a grupos profissionais exclusivos que aplicam o seu conhecimento abstrato a casos particulares. Morris (2002) e Morris, Crawford, Hodgson, Shepherd e Thomas (2006) afirmam que é justamente o reconhecimento do desenvolvimento de um corpo de conhecimentos cientificamente estabelecido um dos ativos mais importantes no reconhecimento da profissionalização de uma atividade. O estudo de natureza qualitativa contempla uma abordagem exploratória descritiva de corte longitudinal. A base de dados empíricos (primários e secundários) foi originada a partir do emprego das técnicas de análise documentos, entrevistas pessoais, questionários e depoimentos on-line. A análise dos dados transcorreu orientada pela categoria analítica Legitimação de Conhecimentos, apoiada respectivamente pelo emprego das técnicas de Análise Documental e de Conteúdo. Como principais resultados concluiu-se que o conjunto de ações desenvolvidas pelo Sistema CFA/CRAs contribuiu positivamente para a profissão do Administrador. Entretanto, estas ações mostram-se ainda inadequadas à atribuição de uma maior legitimidade ao corpo de conhecimentos da profissão no país. O Corpo de Conhecimentos da Profissão do Administrador no Brasil: contribuições do Sistema CFA/CRAs para sua Legitimação","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"17 1","pages":"9-34"},"PeriodicalIF":0.0,"publicationDate":"2018-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48782572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Conhecimento, criatividade e desempenho organizacional: estudo em empresas de tecnologia da informação e comunicação","authors":"Rafaele Matte Wojahn, Gregório Jean Varvakis Rados, Dorzeli Salete Trzeciak","doi":"10.21529/RECADM.2017013","DOIUrl":"https://doi.org/10.21529/RECADM.2017013","url":null,"abstract":"The present study aimed to identify the impact of knowledge management strategies and processes on creativity and organizational performance in information and communication technology companies. The analyzed structure and resources for management knowledge were the following: socialization, outsourcing, combination and internalisation process systems. The data were analyzed through descriptive analysis, using the frequency analysis for the presentation of sample, and the multiple linear regression technique, in order to test the relationship and the effect of the research constructs. The population of the comprehensive research of information and communication technology was from the states of Rio Grande do Sul, Santa Catarina, Parana and Sao Paulo. The results demonstrate that the person’s orientation is not predictive of the \"combination\"' process, as the system orientation does not impact on the \"externalization\" process. As for knowledge management processes, only the combination impacts on creativity and have a positive effect, with low percentual on organizational performance.","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"16 1","pages":"213-232"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49457778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perceptions of organizational politics scale: adaptation and validation for the brazilian context","authors":"Romulo Matos de Moraes","doi":"10.21529/recadm.2017012","DOIUrl":"https://doi.org/10.21529/recadm.2017012","url":null,"abstract":"This study aimed to provide a Perception of Organizational Politics (POP) Scale adapted and validated for the Brazilian context from the original of Hochwarter, Kacmar, Perrewe and Johnson (2003). The purpose of the instrument is to capture general political behavior involving actions in self-benefit and behind-the-scenes maneuvers. The Portuguese version has undergone successive translations and semantic, cultural e conceptual adaptations. The samples came from the public sector (N = 137) and from the private sector (N = 122). The construct validity was verified by Principal Axis method of factor extraction and Confirmatory Factor Analysis. The adapted scale proved to be easy to understand and with reliable structure and psychometric characteristics for future applications in the two researched segments. Preliminary descriptive statistics showed high perceptions of politics when compared to international studies, besides a more pronounced presence in the public sector. The product of this research contributes academically with the provision of an instrument of measurement for a scenario that, although historically described as political, lacks of quantitative approaches about organizational politics. As a practical contribution the scale may help in diagnoses and management actions that consider minimizing the negative effects that the POP brings to the working world.","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"28 1","pages":"197-212"},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68187425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The understanding of strategy in a business simulation by students of business administration","authors":"Uajará Pessoa Araújo, L. Correia, Mozar José de Brito, Hudson Fernandes Amaral","doi":"10.21529/recadm.2017014","DOIUrl":"https://doi.org/10.21529/recadm.2017014","url":null,"abstract":"","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68187485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Topophilic feelings and their relationships with entrepreneurial attitude and intent","authors":"Antônia Márcia Rodrigues Sousa, Fabiana Pinto de Almeida Bizarria, Alexandre Oliveira Lima, M. Brasil, R. Fontenele","doi":"10.21529/recadm.2017015","DOIUrl":"https://doi.org/10.21529/recadm.2017015","url":null,"abstract":"","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2017-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68187534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Financial performance as a decision criterion of credit scoring models selection [doi: 10.21529/RECADM.2017004]","authors":"R. Silva, A.L. Ara, E. Ribeiro","doi":"10.21529/2321","DOIUrl":"https://doi.org/10.21529/2321","url":null,"abstract":"","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"16 1","pages":"25-39"},"PeriodicalIF":0.0,"publicationDate":"2017-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68183339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Editorial [doi: 10.21529/RECADM.2017006]","authors":"Geral","doi":"10.5329/RECADM.2017006","DOIUrl":"https://doi.org/10.5329/RECADM.2017006","url":null,"abstract":"","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71024321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center","authors":"Marconi Freitas da Costa, Thaisa da Silva Paula, C. F. D. Ângelo, Nuno Manoel Martins Dias Fouto","doi":"10.21529/RECADM.2017007","DOIUrl":"https://doi.org/10.21529/RECADM.2017007","url":null,"abstract":"This study aims to analyze the influence of product meaning, brand personality and impulsiveness when buying in the mall environment. The research seeks to explain impulse buying taking into account the importance of the individual impulsivity as a significant factor influence on impulse buying and bring a contribution to the inclusion of two theories that hitherto have not been explored jointly in studies of impulse buying: product meaning and brand personality. A descriptive and correlational research was done with quantitative approach. The sample is composed of 317 respondents. The results allowed us to confirm that individuals who are more impulsive tend to make impulse purchases more frequently, that is, they have difficulty controlling their buying impulses. In addition, and as a contribution to this research, products purchased impulsively are those compatible with the image of consumers that reflect who they are. The participants noted that they were attributed personalities to products purchased impulsively. The more the brand personality can identify with the consumer and his lifestyle, more products would be likely to be purchased impulsively.","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"9 1","pages":"151-166"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68187790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Práticas de trabalho da cultura popular no agreste de Pernambuco: entre o moderno e o tradicional","authors":"Elisabeth Cavalcante dos Santos, Diogo Henrique Helal","doi":"10.21529/RECADM.2017009","DOIUrl":"https://doi.org/10.21529/RECADM.2017009","url":null,"abstract":"This article has as a research question the following: \"how the hybridity between traditional and modern ethos are present in the work practices of the popular culture in the Agreste of Pernambuco?” In this sense, we aimed to understand the traditional-modern hybridism in the work practices of the popular culture in the Agreste of Pernambuco and the answers given to these hybridisms, from the study of two cultural organizations: a band of pifano and the bumba-meu-boi group. In order to achieve such, a theoretical understanding matrix was proposed, which adds the practice notion of Practical Based Studies, and more specifically, the ethnomethodology, to the Weberian notions of ethos and social action, in order to understand what hybrid practices are. Through the epistemology of Practical Based Studies, of ethnomethodological method, and a qualitative approach, we conducted and recorded semi-structured interviews, informal conversations, and participant observations. Through analysis of ethnomethodological orientation, considering as analytical categories the notion of practice, member, language and meanings, we identified seven existing practices in the work context of popular culture organizations. Using the proposed theoretical understanding matrix, which has as analytical categories the notions of ethos and social action, several hybridisms have been identified in each practice, mainly because some practices have ethos in whose orientation is essentially traditional, but financial resources are necessary for the maintenance of these practices, resulting in the need to elaborate cultural projects, official documents, laws, etc., for specific purposes. Responses to the hybridisms have been observed, among them, the action of the leaders of popular culture groups, who walk between the traditional and the modern ethos, using modern means to maintain the traditional, evidencing the existence of an interdependence between these elements. As the main contribution of the present research, we highlight the proposed multi and interdisciplinary approach in order to understand complex phenomena such as the work with popular culture.","PeriodicalId":30138,"journal":{"name":"Revista Eletronica de Ciencia Administrativa","volume":"16 1","pages":"127-150"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47079654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}