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Jurnal Ekobis Dewantara最新文献

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PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengguna Smartphone Samsung Di Kota Yogyakarta)
Jurnal Ekobis Dewantara Pub Date : 2021-01-23 DOI: 10.26460/ed_en.v4i1.1771
{"title":"PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengguna Smartphone Samsung Di Kota Yogyakarta)","authors":"","doi":"10.26460/ed_en.v4i1.1771","DOIUrl":"https://doi.org/10.26460/ed_en.v4i1.1771","url":null,"abstract":"Tujuan penelitian ini adalah 1) Menguji dan mengetahui signifikansi pengaruh positif Experiential Marketing terhadap Kepuasan Pelanggan, 2) Menguji dan mengetahui signifikansi pengaruh positif Kepercayaan Merek terhadap Kepuasan Pelanggan, 3) Menguji dan mengetahui signifikansi pengaruh positif Experiential Marketing terhadap Loyalitas Pelanggan, 4) Menguji dan mengetahui signifikansi pengaruh positif Kepercayaan Merek terhadap Loyalitas Pelanggan, 5) Menguji dan mengetahui signifikansi pengaruh positif Kepuasan Pelanggan terhadap Loyalitas Pelanggan.\u0000\u0000Penelitian ini tergolong dalam jenis penelitian kuantitatif. Populasi penelitian ini adalah pengguna smartphone Samsung di Kota Yogyakarta. Untuk menentukan sampel, peneliti menggunakan kuesioner. Sampel penelitian didapatkan melalui kuesioner yang dibagikan oleh peneliti kepada responden di kawasan Kota Yogyakarta. Anggota sampel yang digunakan adalah 100 responden. Teknik analisis data menggunakan uji kualitas data, statistik deskriptif, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolonieritas, uji heteroskedastisitas dan uji regresi linier berganda.\u0000\u0000Hasil penelitian menunjukkan bahwa 1) Experiential Marketing berpengaruh signifikan positif terhadap Kepuasan Pelanggan, 2) Kepercayaan Merek berpengaruh signifikan positif terhadap Kepuasan Pelanggan, 3) Experiential Marketing berpengaruh signifikan positif terhadap Loyalitas Pelanggan, 4) Kepercayaan Merek tidak berpengaruh signifikan terhadap Loyalitas Pelanggan, 5) Kepuasan Pelanggan berpengaruh signifikan positif terhadap Loyalitas Pelanggan.","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124882772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH LINGKUNGAN KERJA KERJA DAN KOMITMEN AFEKTIF TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB)
Jurnal Ekobis Dewantara Pub Date : 2021-01-23 DOI: 10.26460/ed_en.v4i1.2011
{"title":"PENGARUH LINGKUNGAN KERJA KERJA DAN KOMITMEN AFEKTIF TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB)","authors":"","doi":"10.26460/ed_en.v4i1.2011","DOIUrl":"https://doi.org/10.26460/ed_en.v4i1.2011","url":null,"abstract":"Tujuan pada penelitian ini adalah untuk mengetahui pengaruh variabel lingkungan kerja dan komitmen afektif terhadap organizational citizenship behavior (OCB). Sampel penelitian ini adalah 31 pelaku usaha kecil di Kelurahan Kalibata. Teknik pengambilan sampel menggunakan aksisdental sampling. Data yang digunakan adalah data primer, dengan sumber data diperoleh dari metode penyebaran kuisioner. Analisi data dalam penelitian ini menggunakan regresi berganda.\u0000Hasil penelitian menunjukkan bahwa 1) lingkungan kerja berpengaruh positif terhadap Organizational Citizenship Behavior (OCB) dan 2) komitmen afektif berpengaruh positif terhadap Organizational Citizenship Behavior (OCB),","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115023307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH DISIPLIN KERJA TERHADAP PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA BANK OCBC NISP CABANG CIBADAK-SUKABUMI 工作纪律对工作纪律对员工绩效的影响
Jurnal Ekobis Dewantara Pub Date : 2020-10-27 DOI: 10.26460/ed_en.v3i3.1704
{"title":"PENGARUH DISIPLIN KERJA TERHADAP PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA BANK OCBC NISP CABANG CIBADAK-SUKABUMI","authors":"","doi":"10.26460/ed_en.v3i3.1704","DOIUrl":"https://doi.org/10.26460/ed_en.v3i3.1704","url":null,"abstract":"","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131460800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Work Life Balance terhadap Kinerja Karyawan pada Karyawan Staff PT. Muara Tunggal 工作生活平衡对员工绩效的影响单河口员工
Jurnal Ekobis Dewantara Pub Date : 2020-10-27 DOI: 10.26460/ed_en.v3i3.1688
{"title":"Pengaruh Work Life Balance terhadap Kinerja Karyawan pada Karyawan Staff PT. Muara Tunggal","authors":"","doi":"10.26460/ed_en.v3i3.1688","DOIUrl":"https://doi.org/10.26460/ed_en.v3i3.1688","url":null,"abstract":"","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132988243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
HUBUNGAN ANTARA PERAN LINGKUNGAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP DISIPLIN KERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN TEMANGGUNG 环境角色、动机和工作满意度与工作人员纪律和摄政民事记录之间的关系
Jurnal Ekobis Dewantara Pub Date : 2020-10-27 DOI: 10.26460/ed_en.v3i3.1810
{"title":"HUBUNGAN ANTARA PERAN LINGKUNGAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP DISIPLIN KERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN TEMANGGUNG","authors":"","doi":"10.26460/ed_en.v3i3.1810","DOIUrl":"https://doi.org/10.26460/ed_en.v3i3.1810","url":null,"abstract":"","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122130355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP SEMANGAT KERJA KARYAWAN DI DAZZLE ACCESSORIES YOGYAKARTA 组织薪酬和文化对日惹DAZZLE accessoriies员工士气的影响
Jurnal Ekobis Dewantara Pub Date : 2020-10-27 DOI: 10.26460/ed_en.v3i3.1879
{"title":"PENGARUH KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP SEMANGAT KERJA KARYAWAN DI DAZZLE ACCESSORIES YOGYAKARTA","authors":"","doi":"10.26460/ed_en.v3i3.1879","DOIUrl":"https://doi.org/10.26460/ed_en.v3i3.1879","url":null,"abstract":"The purpose thisof research is to know the influence of compensation and cultural organization of employees at Dazzle Accessories Yogyakarta. \u0000\u0000 The population of this research is permanent employees at Dazzle Accessories Yogyakarta with a total of 97 employees. Sampling techniques are saturated samples by taking all samples of 97 employees. Method of collecting data with questionnaires.\u0000\u0000 Results showed that partial compensation did not significantly affect the morale of work. While organizational culture has a significant impact on employee morale.","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128353641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Gaya Kepemimpinan Transformasional, Komitmen Organisasi dan Keterikatan Karyawan Terhadap Produktivitas Kerja di CV Analisa Wijaya Group Yogyakarta 转型领导风格、组织承诺和员工对工作生产力的影响，如日惹Wijaya Group worlds分析
Jurnal Ekobis Dewantara Pub Date : 2020-10-27 DOI: 10.26460/ed_en.v3i3.1872
{"title":"Pengaruh Gaya Kepemimpinan Transformasional, Komitmen Organisasi dan Keterikatan Karyawan Terhadap Produktivitas Kerja di CV Analisa Wijaya Group Yogyakarta","authors":"","doi":"10.26460/ed_en.v3i3.1872","DOIUrl":"https://doi.org/10.26460/ed_en.v3i3.1872","url":null,"abstract":"","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116577996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Persepsi Dukungan Organisasi Terhadap Kinerja Karyawan Dengan Keterlibatan Karyawan Sebagai Variabel Mediasi (Studi di Universitas Sarjanawiyata Tamansiswa Yogyakarta) 组织支持感知对员工绩效的影响，员工作为中介变量的参与(Sarjanawiyata ta tamanarta university的研究)
Jurnal Ekobis Dewantara Pub Date : 2020-05-21 DOI: 10.26460/ed_en.v3i2.1342
Fakultas Ekonomi, Universitas Sarjanawiyata, Tamansiswa, Kata Kunci, Persepsi, Dukungan Organisasi, Keterlibatan Karyawan, Kinerja Karyawan
{"title":"Pengaruh Persepsi Dukungan Organisasi Terhadap Kinerja Karyawan Dengan Keterlibatan Karyawan Sebagai Variabel Mediasi (Studi di Universitas Sarjanawiyata Tamansiswa Yogyakarta)","authors":"Fakultas Ekonomi, Universitas Sarjanawiyata, Tamansiswa, Kata Kunci, Persepsi, Dukungan Organisasi, Keterlibatan Karyawan, Kinerja Karyawan","doi":"10.26460/ed_en.v3i2.1342","DOIUrl":"https://doi.org/10.26460/ed_en.v3i2.1342","url":null,"abstract":"Data yang digunakan","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114571579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Peran Ketepatan Job Description Terhadap Kinerja Karyawan Pada PT Jaya Bakti Raharja 约伯对PT Jaya孝道员工表现的精确度作用
Jurnal Ekobis Dewantara Pub Date : 2020-05-21 DOI: 10.26460/ed_en.v3i2.1690
{"title":"Peran Ketepatan Job Description Terhadap Kinerja Karyawan Pada PT Jaya Bakti Raharja","authors":"","doi":"10.26460/ed_en.v3i2.1690","DOIUrl":"https://doi.org/10.26460/ed_en.v3i2.1690","url":null,"abstract":"","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128890877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Mengukur Loyalitas Konsumen Melalui Ekuitas Merek Pada Produk Kosmetik 通过化妆品的品牌权益来衡量消费者忠诚度
Jurnal Ekobis Dewantara Pub Date : 2020-05-21 DOI: 10.26460/ed_en.v3i2.1753
{"title":"Mengukur Loyalitas Konsumen Melalui Ekuitas Merek Pada Produk Kosmetik","authors":"","doi":"10.26460/ed_en.v3i2.1753","DOIUrl":"https://doi.org/10.26460/ed_en.v3i2.1753","url":null,"abstract":"","PeriodicalId":294542,"journal":{"name":"Jurnal Ekobis Dewantara","volume":"293 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123438992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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