Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia最新文献_第3页

Creativepreneur in Era 5.0: Concept and New Path of Communication in Indonesian Urban Toys Artist 5.0时代的创意企业家:印尼都市玩具艺术家的概念与传播新路径

Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia Pub Date : 2021-02-02 DOI: 10.4108/EAI.16-10-2019.2304328

R. Oktaviani, Fadlin Nur Ichwan

{"title":"Creativepreneur in Era 5.0: Concept and New Path of Communication in Indonesian Urban Toys Artist","authors":"R. Oktaviani, Fadlin Nur Ichwan","doi":"10.4108/EAI.16-10-2019.2304328","DOIUrl":"https://doi.org/10.4108/EAI.16-10-2019.2304328","url":null,"abstract":". This research was conducted by looking at the problem that globalization and digital networks as communication channels make a significant aspect in urban toys sales competition. The entry of producers/urban toys artists from abroad, makes it a challenge where the local target market is more familiar with foreign producers/ artists. Amid global competition, several artists and the Indonesian urban toys toy community of entrepreneurs began to change the concept of entrepreneur and communication channels with new alternative strategies. Seeing the above symptoms, this study was conducted with the aims 1) Analysing the new strategies of urban toys entrepreneurs from local Indonesian artists. 2) Analysing the characteristics of concepts and message content of products/works 3) Analysing changes in communication channels with a digital approach as a form of transformation from Indonesian urban toys entrepreneurs. This study uses Opportunity-Based Theory and is combined with the concept of communication strategy. The methodology used is qualitative and analysed by using qualitative data coding. The results of this research found that several local Indonesian Entrepreneurs/ Artists had implemented digital (Dynamic Entrepreneur) communication strategies. Another significant finding is that Indonesian urban toys entrepreneurs have begun to apply digital communication lines that are able to cut the mass production process from communicating with producers, distributors, customers, to reviewers, all through e-commerce communication networks. The implications of this study indicate that era 5.0 can be used as an innovation entrepreneurship, where humans act as man behind the concept, communication as a process, and digital systems as a machines for production until promotion.","PeriodicalId":294098,"journal":{"name":"Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128156183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digitizing Conventional Learning Materials: Production Phase 数字化传统学习材料:生产阶段

Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia Pub Date : 2021-02-02 DOI: 10.4108/EAI.16-10-2019.2304346

Stella Stefany, R. Purbojo

{"title":"Digitizing Conventional Learning Materials: Production Phase","authors":"Stella Stefany, R. Purbojo","doi":"10.4108/EAI.16-10-2019.2304346","DOIUrl":"https://doi.org/10.4108/EAI.16-10-2019.2304346","url":null,"abstract":"Digitalization of Education field has been highlighted as main initiative to improve the quality of human capital as part of national roadmap program \"Making Indonesia 4.0\" (interpreted as industry 4.0) which has been officially launched on April 2018. Education Ministry launched the national online learning system as initiative to provide wider access of education. As new method of learning, it requires an innovative strategy to transform the system. One of the most major things is to produce high-quality online course module as substitution of face-to-face (FtF) learning method. This research is aimed to identify and analyze the conversion steps of learning materials and compare the learning outcomes. Digital content in this study refers to online course module for higher education. FGD was conducted with 10 participants to evaluate design and development process of digitizing conventional materials. During January and April 2019, 97 students were involved in this research, they are equally assigned to two types of learning modes; fully online and onsite classroom in which taught by the same lecturer with same learning objectives, assessment materials, and assignments. The finding is there were no significant differences among the student learning outcomes of on-site and distance learning modes. We concluded that the strategy and process of converting regular course module into the digital course one has no effect on the learning outcomes in both blended learning and distance learning strategy.","PeriodicalId":294098,"journal":{"name":"Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116156411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Religiosity and Technology in Community Information Group 社区信息群体中的宗教信仰与技术

Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia Pub Date : 2021-02-02 DOI: 10.4108/EAI.16-10-2019.2304348

Manik Sunuantari, Mayda Putri Setyastuti

{"title":"Religiosity and Technology in Community Information Group","authors":"Manik Sunuantari, Mayda Putri Setyastuti","doi":"10.4108/EAI.16-10-2019.2304348","DOIUrl":"https://doi.org/10.4108/EAI.16-10-2019.2304348","url":null,"abstract":"Community Information Group (CIG) is a public service entity that is founded and managed by some community agents who aim to informing and empowering the community through the activity of information dissemination. This study is focused on CIG Pasir Kramat Kraton Kota Pekalongan, which is acclaimed as one of the leading CIG among hundreds in Indonesia due to its various achievements. The community regard the technology not only as an instrument to share and publish information among community members, but also as an instrument to preserve their culture and tradition. The usage of the information technology is expected to go hand-in-hand with the preservation of their local wisdom, such as local dialect, and religiosity. The objective of this research is to explore local cultures as the identity of Pekalongan City which has been well-preserved and well-developed even in the era of Society 5.0. This is a qualitative research using Ethnography of Communication. The finding of this research showed that the emergence of Society 5.0 concept which is characterized by the usage of technology in daily basis do not have any significance to lessen the will of community to preserve and develop their existing local wisdom. The concept of society 5.0 has been accepted by the community as the latest product of civilization, and play a positive role in the perseverance of local culture. Communication and information technology is particularly not vanishing the local value, including religiosity, which has been existed in the daily life of Pekalongan people.","PeriodicalId":294098,"journal":{"name":"Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126898739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multinational Company CEO Roles as Public Relations in Host Country (Case Study PT Samsung Electronics Indonesia) 跨国公司CEO在东道国的公关角色(以PT三星电子印度尼西亚为例)

Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia Pub Date : 2021-02-02 DOI: 10.4108/EAI.16-10-2019.2304329

Roswita Oktavianti, Lusia Savitry Setyo Utami

{"title":"Multinational Company CEO Roles as Public Relations in Host Country (Case Study PT Samsung Electronics Indonesia)","authors":"Roswita Oktavianti, Lusia Savitry Setyo Utami","doi":"10.4108/EAI.16-10-2019.2304329","DOIUrl":"https://doi.org/10.4108/EAI.16-10-2019.2304329","url":null,"abstract":". CEOs or business leaders of multinational companies have different communication strategies in every country. The strategy is based on the public characteristics in the host countries. The communication strategy done by the CEOs represents the company and have a potential to build reputation. In this case, the CEOs of the multinational company has a communication strategy such as public relations. This research aims to know the communication strategy done by the CEOs of multinational companies in Indonesia in optimizing the function of PR. The interview result and its analysis show that multinational companies have broad and competitive communication strategy. The broad communication strategy refers to following the rule from the headquarter, while competitive communication strategy refers to the characteristics in the host country. However, CEOs of multinational companies also have broad communication strategy that is more flexible by paying attention to companies’ interest in the host countries. This way aims to build positive reputation of the company in the host country.","PeriodicalId":294098,"journal":{"name":"Procedings of the 1st ICA Regional Conference, ICA 2019, October 16-17 2019, Bali, Indonesia","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121045257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1